Creating websites
Creating web sites and what should be taken into account when creating them?
On this page, we will try to briefly explain the pitfalls that can occur when creating a website. Surely these tips will be helpful for your next project.
Every new client comes with his own vision of how his website should look. We always like to hear from the client what he needs and we try to find and suggest the best solution. The whole process can start with an informal meeting where you can explain your ideas to us.
It is important at the beginning that you have a vision of how your presentation should look on search engines. Of course, if you are not sure, someone from the agency will be happy to help you.
Digital marketing and web site development requires a completely different approach compared to traditional marketing.
That’s why you have to find someone who is really experienced in it and who knows how to present it in the right way.
It is important to have a perfect website!
To avoid problems in the future, you must choose a good agency. Because it has never been more important to have a perfect website than it is today.
If not already, it will become the center of your marketing.
If you are not on the Internet, you practically do not exist. Search engines have become the first place where your potential clients or customers look for a solution to their problem.
Our agency will help you to appear on Google and other search engines calmly and in the right way.
We know where and how mistakes can occur.
And we are aware of all potential risks. We don’t build websites that can quickly fail you. Our websites are carefully prepared and released for indexing only when they are completely ready.
Creating websites that will bring you more profit!
We strive to give every project the best possible start. With your help, we will determine what your KPI (Key Performance Indicators) are.
Only then will we move on to creating the structure of the site, taking care of categories and subcategories. There is a phrase that is very important in our world, and that is “Content is King“.
If you want to enter the top 10 on Google, your content must be unique and first-rate. You will not achieve this if your site does not have the right content.
We pay a lot of attention to it and every page or text is processed with the WDF IDF formula. We have several tools that are very helpful for us to choose the right keywords for your web pages.
Because your placement on the search engines depends on the keywords. We don’t want to be too detailed on this page, but we will be happy to explain to you when we meet everything you are interested in about creating web sites.
What kind of websites do we build?
In most cases, there are 3 types of websites that we create on our market:
- Small Business Web Sites. They are between 8 and 16 pages long and help small businesses promote and sell their products and services online. That’s why a good small business website will help you differentiate yourself from your competition, and it will be of great help in acquiring new customers who did not know about you until then.
- Big business web sites. They have from 20 to 70 pages. This is for demanding clients and mostly for medium and large companies. Besides providing basic information some very advanced functions can be added. The possibilities are enormous with the solutions available on the web.
- E-commerce sites. They have from 10 to 10,000 products. These are websites that allow you to sell goods, services and digital products over the Internet. This is virtually your shop in the digital world! Through an e-commerce website like this, you can process the order, accept multiple payment methods, manage delivery and provide customer service. Most often these are B2B (business to business) or B2C (business to consumer) web sites.
How do I write content for a website?
It will be much easier and faster if you already have prepared content for the website. But you should know that most of our clients don’t have anything written that could be used for a website.
This means that the entire job of writing texts for the website is on us with your suggestions.
Our writers will create content for you that will be relevant and very helpful to your clients on your website. Because if you don’t have a good text, you won’t have a good position on Google.
It’s one of the most important things when creating a website!
Many try to skip it with flashy pictures and few words, but it doesn’t help. As we mentioned before “Content is King“. And it’s the only way if you want long-term success in organic search.
To make this more clear to you, look at some demanding niches and explore the top 10 websites.
You will see how important the written word actually is!
It sells every product much better than any picture. That is why it is extremely important to have a good copywriter.
We will create a successful website for you!
For a successful web page, it is very important to find the right way of communication with clients. We know the methods and steps that must be applied. We know how to develop a website so that visitors get what they want.
We know how to deliver it to you!
We have been in the business for a long time and can easily see the business from your point of view. We know and understand everything that is troubling you. And that’s why we can look at your business from several angles.
We are aware of all problems and it will not be difficult to solve your problems at least in the virtual world of trade.
We will create your avatar (ideal customer), because without it, money and resources will be wasted on the wrong audience. Without a clearly defined ideal customer, good results can never be achieved.
This is the most basic procedure of all serious marketers, regardless of the product or service being offered. That’s why we claim that creating an avatar for each website is the most important part of digital marketing.
That way, you’re sending your message only to people you can actually sell your product or service to.
How much does it cost to build a website?
This is a very difficult question, but we will try to explain it briefly. The most important thing is to determine at the beginning what kind of website you really need.
Then, what is the best presentation method for your business?
What are your goals?
What kind of website design do you want?
What is your budget for creating a website?
But not to scare you, we will help you. Give us a few days to think about it and we will give you the right solution. Creating web sites can be free, but it can cost several tens of thousands of euros.
We are not exaggerating here, because the creation of a demanding website requires an excellent team that will work on the project for perhaps more than 6 months.
And sometimes a few days will be enough to create a simpler website.
So call us. We will meet and provide you with the best solution!
How do I check if my website is technically correct?
It is very easy. There are plenty of free tools out there, but we’ll recommend a few. The basics that every website must have are Google Search Console and Google Analytics 4 (GA4). These are free tools from Google and it would really be a shame not to have them if you want success on the net. With us, it is understood that every website has an open account on these tools. Because you will find the most accurate information about your site only on them.
If you want to check the speed of your website, we recommend PageSpeed Insights and Web Page Test, which are free. If you want more serious analysis you have to open an account on a paid tool.
We heartily recommend Semrush and Screaming Frog.
One more tip. Look at the Chrome Web Store, there you can find a lot of free extensions for your computer that will give you a real picture of any website. You will find out what happens behind the scenes.
Give it a try and you’ll be surprised how many websites you thought were good are actually very bad and full of bugs and glitches.
Take your online store seriously!
You must know that for a good online store, cheap and good never go together. Simpler pages can be made using free themes and plugins. However, if you have more requirements, you need WordPress plugins that have an annual subscription.
For the operation of any website, we need at least five different plugins, and that means at least $100 in annual subscription.
For a less demanding E-commerce website, that amount cannot be less than 200 dollars per year for plugins.
This is the truth that will be told to you only when the creation of the website begins. Of course if there is a need for paid WordPress plugins. In a large number of cases, the site can be created with free plugins.
There are a huge number of themes for creating a WordPress website. Many of them are free, but the best themes are always paid.
It depends on your requirements, so many websites can be made with a free theme. But if you are thinking in the long run, these are not the amounts that will affect your business.
Creating a website that will increase your offline business!
The cost of creating a website is many times lower than opening a store on the street or in a shopping center. Certainly online traffic will be lower than in real retail.
But there is one very important thing that is extremely important for companies that have an offline business as well.
And that is to explain to people via the website and prepare them to come to your store or company in person. With a well-designed website, the customer will know exactly what he needs and your work will practically be reduced to only billing for the product or service.
This is the best result you will achieve without even knowing it. We are not saying this by heart, but from our experience and the experience of our clients.
Trust us, it’s something that many people don’t know or don’t consider important!
So don’t believe the stories that a good web store can be made for a few hundred euros. Do some research for yourself on Google and you’ll see that it is indeed so.
That’s why we tell you to think of your web store as progress in your business.
WordPress for building websites
Website development in our agency is done on the most powerful website development platform. According to the W3Techs report from 2022, 43% of all websites indexed by Google were created in WordPress.
That’s why you don’t have to worry about whether you will be left without support for your website in the next few years.
It just can’t happen!
WordPress is very powerful and is the most popular CMS (content management system) for creating websites. It offers a large number of solutions and advanced functions, and its usability can be improved by using plugins that are plentiful.
It is important that HTML and CSS can be changed according to your requirements. WordPress allows you to manage your site and add new content in a very simple way.
The interface is simple and intuitive. It is flexible and can be easily adapted to different purposes. All the material you use on your website is stored on the server you leased and you absolutely retain the right to the complete content.
This means that the website is your property and that you are not a guest on someone else’s site or platform where you only have a subdomain with limited space and work options.
Our websites are mobile friendly!
All the websites we create are mobile-friendly and it’s easy to apply an SEO strategy to them to be organically positioned in the top 10 on Google.
When creating a website, we pay special attention to mobile devices. That’s because more than 70% of people surf the internet on a mobile phone.
That is why it is very important that your website is easy to use on small screens and that the loading speed of the web pages is low.
Do you want your website?
If you are interested, call us!
We will be happy to arrange a meeting and provide you with a free consultation.
WRITE TO US
Describe what kind of service you want, and we will make you an offer