Google Ads advertising
What is Google Ads?
Google Ads is the new name for the Google service, which until 2018 was called Google Adwords. This is the classic method of advertising on Google and its partner applications and websites. The idea is to help companies, that is, websites, to appear on Google in the form of advertisements.
That ad can appear on Google search, YouTube, Google Maps, Google Play store and many other places.
That way, you can introduce yourself to millions of people in a very short time!
There are many ways to advertise on Google Ads, and we will mention the most important ones on this page. Google Ads used to be clearly recognizable. Today, visually, Google has almost equated them with organic search.
The only difference is the letters Ad in front of the URL. For the most part, ads are displayed before the number 1 position in organic search or at the bottom of the page. However, it happens that Google Ads ads appear on the second and third pages of Google search.
During the last 20 years, Google Ads advertising has been so improved that there is almost no format, screen or channel where your ad cannot be displayed within the Google platform and its partners.
Use Google Ads ads and present yourself to new clients!
Advertising on Google Ads has evolved over the years from simply helping businesses connect with people through Google, to today consumers can see your ad at almost every turn.
This means there is more than ever a chance to make the most of today’s online opportunities. This is especially true for business owners who do not have time for SEO optimisation of their website or who have a lot of work to do.
We claim that today there is no better and more profitable way of advertising than Google Ads.
Because here there is no unnecessary spending of the budget for marketing. All advertising campaigns are created at your request, with an audience that we can choose ourselves.
This means that even the smallest company can provide itself with advertising on Google. You determine the monthly budget yourself, but also where and how your advertisement will be displayed. .
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In fact, it has never been easier to start a marketing campaign. After analyzing and creating an ad, it can be released on the Google search engine in a few days.
With our help, it will be very easy for you to achieve your goals in online business.
It is important to determine what your primary goal is at the beginning, and the creation of a smart Google Ads campaign can begin!
Advertising on Google Ads, if you are not on the first page!
As we mentioned, Google Ads advertising is the only way to be on page 1 if you don’t have SEO optimisation done for your website.
That’s why we always advise our clients to use Google advertising services. Especially where their keywords rank poorly. As always, half the work is a well-done analysis.
That’s why we approach this task very seriously and do it as if it were for our needs. That’s why a serious agency always makes more ads than necessary, and so after some time it comes to a solution which campaign or ad “works” best.
In fact, with Google Ads you are actually paying to have your Google ad displayed to customers who are searching for a relevant term that you previously specified in the campaign as a trigger for the ad to be displayed.
The price per click depends on the competition and the bid amount.
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Sometimes it can be just a few cents per click, while sometimes it can be thousands of dollars per click.
Don’t worry though, in our market the cost per click is very low compared to some highly developed markets, even compared to the environment.
How to place an advertisement on the Google Ads platform?
Now that you know what Google Ads is, we will explain very briefly how to place an advertisement on the Google Ads platform. At the beginning of creating an ad, you must decide which of these three goals you want to achieve.
And they are:
- To drive more visitors to your site
- To increase the number of calls
- To direct people to your Landing Page
Next, it is important whether you want your ad to be displayed locally (for example only Serbia or a city) or globally.
Of course, we can only choose countries that, in your or our opinion, can lead to conversion. However, it all falls within the domain of analysis and budget. Then you need to write good texts for the campaign. This is a very important part of the job, but you don’t have to worry because we have great experience in how it should be done.
We have done a lot of campaigns and know how to solve problems in this area.
That’s why we use good tools that are very helpful for us. Finally comes the budget and CPC bidding. There are no unknown details here for us and we know how to achieve the lowest cost per click (PPC).
This part alone can cost you dearly if you don’t know how to set goals correctly!
Google Marketing Campaigns, Do You Know What Kinds There Are?
We haven’t mentioned one very important thing so far. It may have seemed simple to publish an ad until now, but if you want an advanced solution, it requires knowledge and experience.
To begin with, you need to know that there are several types of Google ads, and they are:
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Campaign on the Google search engine. With this campaign, your Google ad doesn’t have to appear only on the search page. It can appear on Google Maps and on hundreds of other Google partner pages. If defined as such, when users search terms related to your keyword, it will be the trigger for your ad to appear on their screen.
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Campaign on YouTube and Gmail. With this campaign, your display ad will be displayed on YouTube and Gmail.
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Shopping campaign. Here, Google uses product data from your web store. So it does not use keywords (KW) and otherwise determine where and how your ad will be displayed.
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Video campaign. Through a video campaign, your ad can be displayed within YouTube and the Google Display network.
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Campaign for applications. Through this campaign, your ad can be shown on applications that allow it and many other places.
How much does Google Ads advertising cost per click?
The main reason why it’s good to use Google Ads is that you have full control over your advertising costs.
When you set a budget, it’s a clear line that Google will never cross. They work according to fair rules and the price per click depends only on how much your competition has set the lower and upper limit.
In our experience, it always pays to run an ad and it always pays off many times over.
In your account, you will have a detailed analysis of how your ad has fared. It is important to note that Google does not charge for how many people have seen your ad, but only for those who have clicked on it and gone to your website.
And don’t worry, no one can spend your daily budget if they click multiple times from the same IP address.
Google will simply ignore it.
The price per click for the area of Serbia is not expensive compared to the environment, and especially compared to Western Europe. However, everything depends on the niche and at what price the keywords that interest you are auctioned.
We can check everything and advise you on what is the best solution for Google Ads advertising.
Google Ads and Google AdSense, what’s the difference?
As we said, Google Ads serves to publish your ads. And you pay for the publication of those ads. However, Google AdSense allows you to earn money from published ads.
How? Very simple.
It is enough to open a Google AdSense account and allow Google to publish ads on your website. This is a great opportunity for blogs and forums to monetize their traffic. Google uses Google Ads auctions to determine which ads are displayed through Google AdSense on your page.
That’s why Google Ads users need to streamline their ads to do as well as possible in the Google Ads auction.
However, there is one problem in our market when we talk about Google AdSense. You have to have a lot of visits for it to even make sense to integrate it into your site. This is mostly done by informative websites that have a lot of visits.
But many of them don’t pay attention, so you overload the page with various ads and destroy it completely. Thus, they become repulsive and many users stop visiting them for this very reason.
As in everything else, you should always have a measure!
Why do you need to use ads on Google Ads?
In the first place to increase your profits!
It’s no secret that Google Ads is one of the best tools for marketing and generating new customers. If an ad is done well, it gets even better and with even better performance. With the right settings, you can specify exactly who should be sent an ad so that they visit your website.
Google Ads is a flexible marketing platform and is compatible with a wide range of platforms and software. With a little knowledge, it is not difficult to focus on certain types of online users.
People can be targeted based on location, gender, interests, device type and more.
With us, setting a daily/monthly budget and limiting the amount you are willing to spend on certain keywords is implied. We’re always looking to get the most clicks for the least amount of money.
Many people leave automatic settings to Google, not knowing that it is the most expensive, but also the easiest option.
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Only when we show it to them on a concrete example do they understand what kind of mistake they made and how much money they spent from the budget unnecessarily.
So don’t forget that optimising Google Ads campaigns is a must if you want a high return on investment.
That’s not possible with other marketing campaigns!
SEO optimisation or Google ads?
If you want an honest answer, then use both options. As much as Google Ads is a powerful tool, if you want the real success of your website, you must not skip the SEO optimisation of the website. Unlike a Google campaign, SEO optimisation requires extensive knowledge, a lot of effort and time to achieve results.
However, after a few months you will see how important the decision to do SEO optimisation was. Only those who have done it know that, and they don’t reveal that secret so easily.
Because they are on the first page and know that it is not at all easy to be positioned there.
But once you organically take a place on the first page, with a little work you can maintain that position for years. Only then will you realize how little SEO optimisation actually cost and how much money you would have to spend on Google Ads to be on the first page of Google.
That’s why we advise our clients to do SEO optimisation for their website, but to use Google advertising services. Because together they give the best results in the long run.
In our opinion, this strategy is the best thing you can do for your online business.
Quick return on investment thanks to Google Ads!
In Google Ads, you only pay for ads that people click on, unlike other marketing channels.
Again, there is no better analytics to find out how your ad actually performed. Google is very transparent and no one can lie to you, and the information is easily available and simply presented. This means you don’t have to be a marketing expert to understand everything.
So it’s easy to find out which areas have a good ROI and where to focus.
On the other hand, it won’t be difficult to throw out the parts of the campaign that cost more than they bring in.
With Google Ads advertisements, everything is fast and safe. Google has market dominance and an impressive user base. No one has such data processing as they do, so they are the only ones who can provide such a service for displaying your ad campaigns.
It may not be fair, but Google is not abusing the power it has, it is helping us to market our services or products as well as possible.
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He is still trying to improve his algorithm so that we can publish campaigns on the Google search engine better and cheaper.
And we have to try to understand our customers as well as possible in order to market our products as well as possible.
This way we will learn more about our market.
Search Network or Display Network Google campaign?
These are the two basic options you have when creating a campaign on the Google Search Network. You can use both, and you can also add Google partners to your campaign.
For Search Network campaigns it is best to choose search networks. The conversion rate of clicks is low compared to search, so this can increase your cost per click without you getting any significant benefit.
For Display Network campaigns, Google will try to place your ad on relevant websites in order to achieve the best results.
Regardless of which option you choose, you must be careful because the slightest mistake can ruin your campaign.
Only with good analysis and knowledge can you achieve excellent results.
It often happened that some of our clients paid much more for advertising than was necessary until they came to us. Trust us, some budgets can literally be cut in half without losing clicks.
But only if you have a good understanding of the Google Ads platform.
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Google Ads shares with us information about the requirements and habits of our customers in order to help us do our campaign as well as possible.
When we know all this, it will not be difficult for us to decide on a Search Network or Display Network campaign.
Or maybe for both advertisements!
If you want a Google Ads campaign, give us a call!
With our help, you will quickly get a Google Ads campaign that will have good results.
With your minimal help we will create a powerful campaign!
You must know that every euro invested in Google ads pays off many times over in the end. If you have a good offer of products or services, and you want new customers who will increase your traffic, then Google Ads advertising is what you are missing.
We know how it is done!
It will be enough to call us or send us an inquiry below this text. We will organize an informal meeting where and when it suits you.
We are doing a lot more things related to digital marketing, so don’t hesitate if you have any problem or concern.
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