{"id":104761,"date":"2022-10-26T17:59:40","date_gmt":"2022-10-26T17:59:40","guid":{"rendered":"https:\/\/www.smartthink.rs\/google-ads-advertising\/"},"modified":"2026-06-24T18:21:23","modified_gmt":"2026-06-24T18:21:23","slug":"google-ads-oglasavanje","status":"publish","type":"page","link":"https:\/\/www.smartthink.rs\/en\/google-ads-oglasavanje\/","title":{"rendered":"Google advertising"},"content":{"rendered":"\r\n\r\n
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<\/span>Google advertising<\/span><\/span>which increases your traffic and brings new clients<\/span><\/span><\/h1><\/div><\/div>\r\n\r\n

Google advertising today is the basis of any digital strategy that wants fast and measurable results.<\/h2>\n

If you've ever tried running Google ads yourself, you've probably quickly realized that just clicking \"Promote\" isn't enough. <\/span><\/h2>\n

Google Ads advertising is the fastest way to reach customers<\/strong>, but only if campaigns are set up smartly, with a clear goal, precise messages, and constant optimization. <\/span><\/h2>\n<\/div><\/div><\/div>\r\n\r\n
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And that's where SmartThink comes in, a Google advertising agency that doesn't measure success by the number of clicks, but by concrete results. Calls, sales, and new contracts. While SEO<\/a><\/strong> builds long-term positions and brand authority, Google advertising brings results in the first weeks, perfect for businesses that want to get going today. <\/span><\/h3>\n

Our clients often say that through Google advertising and ads on Google, they got the feeling that people were \"finally finding them\"<\/span><\/strong>. And that's no coincidence. Behind every successful Google ad are hours of keyword analysis, ad testing, budget adjustments, and user behavior monitoring. <\/span><\/h3>\n

Our approach is simple. <\/span><\/h3>\n

Every Google campaign must be profitable and deliver tangible value. The SmartThink team creates and optimizes Google ads that not only attract attention but actually sell. We don't tell stories about clicks, we tell stories about customers. <\/span><\/h3>\n

If you're thinking about launching serious Google advertising, schedule a free consultation and discover how quickly we can bring results to your business<\/strong> while SEO is just beginning to bear fruit. <\/h3>\n

Don't miss the opportunity if you want to start strong from the very beginning or if you're tired of years of stagnating on the internet!<\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n
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Do exist <\/span>Google Ads <\/span>which sell and do not waste the budget in vain?<\/span><\/h2><\/div><\/div><\/div><\/div>\r\n\r\n
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Of course they exist!<\/h3>\n

Most businesses that try Google Ads for the first time end up the same.<\/h3>\n

We often hear from clients, \"We tried Google advertising, but nothing worked\" or \"We spent our budget, but we don't know what to do with it.\"<\/h3>\n

Do you recognize yourself? You are not alone. <\/h3>\n

Advertising on Google can be a fantastic investment, but only if you avoid the most common mistakes that 90% of independent try-outs make.<\/h3>\n

The most typical problems faced by clients before SmartThink were mainly the following:<\/strong><\/h3>\n

- \u201cWe have an account, but no one is seriously optimizing it.\u201d In fact, campaigns are running on automatic mode, costs are rising, and results are disappearing. <\/h3>\n

- \"We don't know how much to set aside per month.\" The budget is scattered without a clear plan and measurable goals. <\/h3>\n

- \u201cThe clicks are coming, but no one is buying.\u201d Poorly targeted keywords are catching the wrong audience. <\/h3>\n

- \u201cWe put it on auto and stopped looking.\u201d Google takes control and spends on the most expensive, least relevant searches (the worst option for you). <\/h3>\n

These mistakes can cost you hundreds or thousands of euros every month. And worse, you won't get any better sales. <\/h3>\n

Google Ad campaigns are not a \u201cset it and forget it\u201d tool. Without regular monitoring, the algorithm starts to favor expensive, generic audiences over your ideal customers. <\/h3>\n

Result?<\/h3>\n

High costs per click, low conversions and your frustration.<\/h3>\n

But there is a solution, don't worry.<\/h3>\n

SmartThink Google Advertising Agency takes your campaigns and turns them into a sales machine. We not only set them up correctly, but we also maintain them so that every euro works for you, not against you. <\/h3>\n

Instead of wasting your budget, you get customers who actually buy.<\/h3>\n

Are you really ready to stop paying for clicks without results?<\/h3>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n
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What does it do<\/span>SmartThink <\/span>in every Google Ads campaign?<\/span><\/h2><\/div><\/div>\r\n\r\n

When we take over your Google Ads campaign or create a completely new one, you won't just get a technical setup.<\/h3>\n

You get a complete strategy that leads to sales.<\/h3>\n

Here's exactly what we do, step by step, to make your Google advertising <\/a>profitable.<\/h3>\n

Our service when it comes to Google advertising includes:<\/strong><\/h3>\n

- Keyword research: we find the most relevant searches that your customers type in Google (e.g. \"car repairman Belgrade\", \"cheap furniture Novi Sad\", etc.).<\/h3>\n

- Campaign structure: we divide search campaigns by products\/services, with separate ad groups for each category<\/h3>\n<\/div><\/div>\r\n\r\n
Read more<\/h5>

- Ad writing: we create responsive search ads with 15 title and description variations, focused on the wishes of your customers.<\/p>\n

- Ad extensions: sitelinks, callouts, location extensions, pricing, everything we need to increase CTR (Click Through Rate).<\/p>\n

- Conversion setup: Google Analytics (GA4) + Google Tag Manager for tracking calls, forms, purchases.<\/p>\n

- A\/B testing: we continuously test variations of ads and landing pages.<\/p>\n

- Negative keywords: we exclude useless searches to lower the cost per click.<\/p>\n

- Remarketing: we target visitors who have abandoned their cart or pages.<\/p>\n

- Display and YouTube campaigns: when it makes sense for your business (brand awareness or video sales).<\/p>\n

- Monthly reporting: detailed PDF report + video call with recommendations.<\/p>\n

Why is this complex?<\/p>\n

The Google Ads algorithm learns, changes, and the competition bids. Without experts, a Google campaign becomes an expensive experiment. <\/strong>.<\/p>\n

That's why our Google campaign is a machine that is constantly being adjusted. For better results, lower costs, more sales. <\/p>\n<\/div><\/div><\/div>\r\n\r\n

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Google Advertising Agency SmartThink? With us, everything is precise, measurable, and cost-effective! <\/strong><\/h2>\n

SmartThink is not just another digital agency. We are a specialized Google Advertising team based in Belgrade, helping Serbian businesses for years. From small artisans to large e-commerce stores. <\/p>\n

And all this to turn Google ads into real income.<\/p>\n

Our location in Serbia gives us an advantage. We understand the local market, Serbian searches, customer behavior in Belgrade, Novi Sad, Ni\u0161 and smaller cities. Why choose SmartThink for your Google campaign? <\/p>\n

Because we deliver results you can measure:<\/strong><\/p>\n

- On average, we reduce the cost per conversion by 25 to 40% in the first 3 months.<\/p>\n

- We increase the CTR of ads by 2 to 3 times through smart testing.<\/p>\n

- We specialize in the Serbian market. We know what \"auto repairer Belgrade\" or \"rent a car Ni\u0161\" means for local businesses. <\/p>\n

- Each client gets a personalized approach, not generic templates.<\/p>\n

Our experience shows that Google advertising is not a place for experiments<\/strong> . It is a precision vending machine that requires knowledge and constant tuning. <\/p>\n

At SmartThink,<\/a> we work with dozens of campaigns a month and we know what works in Serbia in 2025. <\/p>\n

Are you ready to see the results in your account?<\/p>\n

Schedule a free consultation and we'll analyze your current Google Ads account (or create it from scratch) and give you a concrete plan with an estimated budget and results for the next 30 days. No strings attached, just the facts. <\/p>\n<\/div><\/div><\/div><\/div>

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Why is it wrong to let a Google campaign go on its own?<\/div><\/div><\/div>\r\n\r\n

Imagine buying a top-of-the-line car, putting it on autopilot and hitting the road without ever looking at the dashboard.<\/h3>\n

What's going on?<\/h3>\n

It consumes more fuel, drives on crooked roads, takes bad traffic lanes. Exactly the same, and even worse, happens with a Google Ads campaign that runs on automatic. <\/h3>\n

Without monthly monitoring, it becomes an expensive problem, not a solution.<\/h3>\n

Here's what specifically happens when your Google campaign runs out of \"drivers\"<\/strong> . <\/h3>\n

Cost-per-click growth, because the algorithm starts bidding on more and more expensive, less relevant searches because it \"learns\" itself.<\/h3>\n

Then, poor CTR (click-through rate). Ads are starting to lose ground as Google favors actively optimized campaigns. <\/h3>\n<\/div><\/div>\r\n\r\n
Read more<\/h5>

Wrong keywords are often set that catch \"broad\" searches<\/strong> like \"auto master\" instead of a specific one, for example, \"audi auto service Belgrade\".<\/p>\n

You spend on the curious, not the buyers of your services or products.<\/p>\n

That's exactly how missed conversions happen. Thus, remarketing lists get old, visitors forget about your business, and your competition overtakes you. <\/p>\n

The next painful thing that happens is that the budget is blown. For example, money goes to mobile devices at night, bad geolocation, unnecessary devices. <\/p>\n

Result? <\/strong><\/p>\n

What should have been a sales machine becomes a \"black hole\" for your campaign budget<\/strong> .<\/p>\n

Google advertising is not a \"set it and forget it\" tool. According to Google data, campaigns without regular maintenance lose 30 to 50% of their effectiveness in the first 3 months. Monthly maintenance (with us only \u20ac80) prevents disaster and makes the campaign 2 to 3 times more profitable. <\/p>\n

Like a good driver, we constantly adjust our course, for better results, lower costs, more customers.<\/p>\n<\/div><\/div><\/div>\r\n\r\n

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Three packages for Google advertising, we cover every site and every stage of growth!<\/div><\/div><\/div>\r\n\r\n
You don't have to guess what you need for Google advertising.\nSmartThink offers three clear packages adapted to the size of your business and ambitions.\nFrom small businesses testing Google advertising for the first time to large e-commerce stores with ambitions to dominate Google. Each package is precisely designed to bring you maximum results with minimum risk. You start with the basic setup through the START package, switch to the GROW package if there is a need, and scale to the PERFORMANCE package when you want to dominate the market. These packages have been tested on many Serbian clients and give predictable results. No hidden costs, no surprises, just results.\nTherefore, choose a package according to your current needs and grow with us.<\/div><\/div><\/div><\/div><\/div><\/div>\r\n\r\n
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Choose yours<\/span>PACKAGE<\/span><\/h2><\/div><\/div><\/div><\/div>\r\n\r\n
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START<\/strong><\/h3>\n

Complete setup for Google advertising<\/p>\n<\/div><\/div>\r\n\r\n

\u20ac 150<\/p>\n<\/div><\/div>\r\n\r\n

\ue052<\/span><\/span><\/div>
In-depth keyword research <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Professional campaign structure <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
More responsive search ads <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Full conversion setup <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
All Ads Extensions <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
A list of at least 50 negative keywords <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Initial bid strategy and budget <\/h5><\/div><\/div><\/div>\r\n\r\n
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Order<\/span><\/span><\/a><\/div><\/div><\/div><\/div>\r\n\r\n
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GROW <\/strong><\/h3>\n

Ongoing optimization of Google ads<\/p>\n<\/div><\/div>\r\n\r\n

\u20ac 230 <\/p>\n<\/div><\/div>\r\n\r\n

\ue052<\/span><\/span><\/div>
Starter package + <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Weekly A\/B testing of all ads <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Search term report analysis <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Smart bid optimization <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Monitoring and improving the Quality Score <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Geo targeting settings <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Change campaigns if they are performing poorly <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Monthly PDF report with graphics<\/h5><\/div><\/div><\/div>\r\n\r\n
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Order<\/span><\/span><\/a><\/div><\/div><\/div><\/div>\r\n\r\n
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PERFORMANCE<\/strong><\/h3>\n

Complete dominance for Google advertising<\/p>\n<\/div><\/div>\r\n\r\n

AGREEMENT<\/p>\n<\/div><\/div>\r\n\r\n

\ue052<\/span><\/span><\/div>
Grow +<\/h5><\/div><\/div><\/div>\r\n\r\n
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Display campaigns for brand awareness <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
YouTube video campaigns <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Advanced remarketing<\/h5>

Dynamic remarketing for e-commerce<\/p>\n<\/div><\/div><\/div><\/div>\r\n\r\n

\ue052<\/span><\/span><\/div>
Portfolio bid strategies <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Custom Google Data Studio dashboard <\/h5><\/div><\/div><\/div>\r\n\r\n
\ue052<\/span><\/span><\/div>
Monthly report + four detailed reports per year <\/h5><\/div><\/div><\/div>\r\n\r\n
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Order<\/span><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\r\n\r\n
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\"Google<\/div>\r\n\r\n
\"Google<\/div><\/div><\/div><\/div><\/div>\r\n\r\n
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Google advertising<\/span> \n\t\t\t\t\tfor all types of businesses, from craftsmen to web stores<\/span> <\/h2><\/div><\/div>\r\n\r\n\r\n
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Customers find you at the right moment when they are ready to buy. Here are a few examples of our clients from different industries:<\/strong><\/h3>\r\n

Car service from Ni\u0161<\/strong> \u2013 Keywords \"car service Ni\u0161\", \"audi service Ni\u0161\" \u2192 + 45 calls per month.<\/h3>\r\n

Nail salon Novi Sad<\/strong> \u2013 Keywords \"manicure Novi Sad\", \"pedicure prices\" \u2192 2.5 times more appointments.<\/h3>\r\n

E-commerce furniture<\/strong> \u2013 Keywords \"best furniture online\", \"sofa Belgrade delivery\" \u2192 28% growth in online sales.<\/h3>\r\n

Carpentry workshop<\/strong> - Keywords \"custom kitchens\", \"custom cabinets Serbia\" \u2192 8 new jobs per month.<\/h3>\r\n

Rent a car Belgrade<\/strong> - Keywords \"car per day Belgrade airport\", \"rent a car prices\" \u2192 occupancy about 85%.<\/h3>\r\n

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Read more<\/h5>

<\/strong>Gym Zemun<\/strong> - Keywords \"gym subscription price\", \"fitness club Zemun\" \u2192 35 new members every month.<\/p>\n

Spa salon<\/strong> - Keywords \"Spa massage Belgrade\", \"beauty treatments prices\" \u2192 reservations +200%.<\/p>\n

What does this mean for your business?<\/strong><\/p>\n

Regardless of whether you offer services, sell products or do B2B, Google Ads campaigns are adjusted according to your needs. From our experience, we have divided Google advertising into three groups: small business starts with 10\u20ac per day, medium with 50\u20ac per day, and large from 200\u20ac per day. <\/p>\n

The result is always the same for each group, the right customers at the right time!<\/p>\n

SmartThink adapts Google ads to your industry<\/strong> .<\/p>\n

Local for artisans, national for e-commerce, B2B for specialized services. It doesn't matter if you are a hairdresser in Pancevo or an online store in Kragujevac, your customers are typing searches in Google right now. <\/p>\n

So, are you ready for them to invite you?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n

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Free Google campaign structure and budget proposal for your business in 6 steps<\/strong><\/h2>\n

Don't want to risk it when it comes to Google advertising?<\/p>\n

That's why you get a free, personalized plan for your Google campaign from us. No obligation, no cost, no risk. <\/p>\n

SmartThink gives you a concrete proposal for a campaign structure and budget adapted to your business.<\/p>\n

What exactly you get in a free consultation:<\/strong><\/p>\n

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  1. Analysis of your business<\/strong> - we discuss your products\/services, target audience, current sales channels.<\/li>\n
  2. Keyword research<\/strong> - we find the 10 to 15 most important searches that your customers type in Serbia (Belgrade, Novi Sad, Ni\u0161...).<\/li>\n
  3. Campaign structure proposal<\/strong> - how many ad groups, what types of ads, initial budget per category.<\/li>\n
  4. Budget plan<\/strong> - concrete recommendation: for example, 10\u20ac\/day for small businesses, 50\u20ac\/day for medium ones, with expected results.<\/li>\n
  5. Predicted Results<\/strong> - an estimate of how many calls\/sales you can expect in the first 30 days.<\/li>\n
  6. Roadmap in 3 months<\/strong> - what happens after setup, maintenance, scaling.<\/li>\n<\/ol>\n

    Why is this free?<\/strong><\/p>\n

    Because we know that when you see a concrete plan with numbers, you'll realize how much easier Google advertising is with experts. 90% of our consultations end in cooperation, because the results speak for themselves. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n

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    Frequent<\/span>Questions<\/span><\/h2><\/div><\/div>\r\n\r\n
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    How soon can I expect results from a Google Ads campaign?<\/h2><\/div>\n\t\t\t\t
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    The results come already in the first days. First clicks within 24h, first conversions (calls\/sales) within 48 to 72h (depends on the services or products you advertise).<\/p>\n

    Unlike SEO, Google advertising brings fast results because we target people who are looking for your service right now.<\/p>\n

    On average, our clients see 3 to 15 conversions in the first week with a daily budget of \u20ac20.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    Can I start Google advertising myself or do I need an agency?<\/h2><\/div>\n\t\t\t\t
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    You can start it yourself, but 90% of the first attempts waste the budget without results.<\/p>\n

    Google advertising requires keyword research, campaign structure, A\/B testing, negative keywords.<\/p>\n

    Knowledge that the SmartThink team has been developing for years. Our START package (\u20ac150) saves you thousands of euros in lost tests.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    What if I don't have experience with Google Ads?<\/h2><\/div>\n\t\t\t\t
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    Don't worry, 80% of our clients start without any experience.<\/p>\n

    We create a complete campaign for you, set up tracking, and give you instructions.<\/p>\n

    Monthly maintenance (\u20ac80) takes care of everything, you just monitor the results and tell us what the budget is for the next month.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    How much should I invest in Google advertising per month?<\/h2><\/div>\n\t\t\t\t
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    We recommend from \u20ac300 to \u20ac1,500 per month for the Serbian market.<\/p>\n

    Small business: \u20ac10\/day (\u20ac300\/month), medium: \u20ac50\/day (\u20ac1500\/month).<\/p>\n

    However, everything depends on your niche, but we definitely recommend it.<\/p>\n

    SmartThink creates a budget plan for you for free, adapted to your margin and goals, to pay you from the first month.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    Do you work for all cities in Serbia?<\/h2><\/div>\n\t\t\t\t
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    Yes, Belgrade, Novi Sad, Ni\u0161, Kragujevac, \u010ca\u010dak, Subotica, even smaller cities.<\/p>\n

    Our Google campaigns target by geolocation with a radius of 2km to 50km or whatever suits you.<\/p>\n

    For example, a beauty salon from Pan\u010devo gets clients from its city and surroundings, while an Audi car service from Ni\u0161 covers southern Serbia.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    How do I know if Google advertising is profitable for my business?<\/h2><\/div>\n\t\t\t\t
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    The best way to find out is through clearly set goals and measuring results from day one.<\/p>\n

    Together, we define what the \"result\" is for you (call, inquiry, sale, reservation), we set up conversion tracking and after 30 days you have concrete figures: how much you invested, how many inquiries\/sales you received and what is the return on investment.<\/p>\n

    Based on that, we make a decision whether to change the budget, optimize further or change the approach.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    Can you download my existing Google Ads campaign?<\/h2><\/div>\n\t\t\t\t
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    Of course!<\/p>\n

    We analyze the account within 24 hours, add negative keywords, optimize the structure, launch A\/B tests.<\/p>\n

    On average, we improve results by 35% in the first 2 months. Without data migration, we work directly in your account.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    Do you do both Search and Display\/YouTube campaigns?<\/h2><\/div>\n\t\t\t\t
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    Yes, in the PERFORMANCE package.<\/p>\n

    Search campaigns bring quick sales, Display\/YouTube build brand and remarketing.<\/p>\n

    We use them when Search campaigns reach the ceiling, and they bring 10 to 30% additional conversions at a lower price.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    How long does it take to set up a Google Ads campaign?<\/h2><\/div>\n\t\t\t\t
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    The complete START campaign is ready in 2 to 5 working days.<\/p>\n

    In short, it looks like this: keyword research, creating ads and structures, testing and launching.<\/p>\n

    You get access to the account (if it's a new account) + instructions to track results immediately after launch.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\r\n\r\n

    Why SmartThink and not another agency?<\/h2><\/div>\n\t\t\t\t
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    Because we specialize in the Serbian market and we know, that is, we understand, local searches in Serbia.<\/p>\n

    We don't do generic campaigns, each of our clients gets a personalized approach, and we measure results in calls\/sales, not clicks.<\/p>\n

    More than 200 satisfied businesses in Serbia speak for themselves.<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t<\/div><\/div><\/div><\/div><\/div>\r\n\r\n

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    Start Google advertising today that brings you new clients TOMORROW!<\/strong><\/h2>\n<\/div><\/div>\r\n\r\n

    Stop wasting time and money on Google advertising and various other experiments.<\/h3>\n

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    If you need site development<\/u><\/strong><\/a> or SEO<\/u><\/strong><\/a> , feel free to contact us!<\/h3>\n<\/div><\/div><\/div><\/div><\/div>\r\n\r\n
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    <\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":106962,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-104761","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nGoogle Ads Advertising | Always be first on Google | SmartThink<\/title>\n<meta name=\"description\" content=\"Google advertising shows customers your ad almost every step of the way. 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