{"id":104932,"date":"2024-02-02T11:37:02","date_gmt":"2024-02-02T11:37:02","guid":{"rendered":"https:\/\/www.smartthink.rs\/uncategorized\/a-beginners-guide-to-google-ads\/"},"modified":"2026-05-25T16:33:19","modified_gmt":"2026-05-25T16:33:19","slug":"a-beginners-guide-to-google-ads","status":"publish","type":"post","link":"https:\/\/www.smartthink.rs\/en\/blog-en\/a-beginners-guide-to-google-ads\/","title":{"rendered":"A Beginner’s Guide to Google Ads"},"content":{"rendered":"\n

A Beginner's Guide to Google Ads 2024<\/strong><\/h2>\n<\/div><\/div>

We'll try to tell you everything you need to know about Google Ads (formerly known as Google AdWords, and today as Google Ads) in this text, a beginner's guide to Google Ads, in order to boost your business.<\/h3>\n

It doesn't matter if this is your first or 100th Google Ads campaign. <\/h3>\n<\/div><\/div>

This beginner's guide to Google Ads will address the following questions:<\/h3>\n<\/div><\/div>

1. What are Google Ads?<\/a><\/strong><\/h2>\n

2. How do Google ads work?<\/a><\/strong><\/h2>\n

3. Does Google pay attention to Quality Score?<\/a><\/strong><\/h2>\n

4. Types of Google ads<\/a><\/strong><\/h2>\n

5. How much do Google ads cost?<\/a><\/strong><\/h2>\n

6. How to create Google ads in 5 steps?<\/a><\/strong><\/h2>\n

7. 4 tips for creating successful Google ads<\/a><\/strong><\/h2>\n<\/div><\/div><\/div><\/div><\/div>
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\"The<\/span><\/div><\/div>

What are Google Ads?<\/strong><\/h2>\n<\/div><\/div>

Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform that includes search engine text ads, video ads, banner ads, YouTube ads, and other display options.<\/h3>\n

Google ads can appear in search results on Google and millions of partner sites.<\/h3>\n

Google Ads is the largest publisher of digital ads in the United States, accounting for 28.4% of total ad revenue.<\/h3>\n

This ratio varies by country, but Google is considered dominant in the field of digital advertising.<\/h3>\n<\/div><\/div><\/div><\/div>

How do Google Ads work?<\/strong><\/h2>\n<\/div><\/div>

You write an ad, place an offer, wait a bit and the sale starts. That's basically it... <\/h3>\n

It seems simple, but it's not.<\/h3>\n

We'll explain in detail how to create a Google Ads campaign later, but essentially Google ads work on a pay-per-action model, usually calculated as cost-per-click (CPC).<\/h3>\n

This means that you pay a certain price every time a user clicks on your ad or on an action that you have defined as a goal.<\/h3>\n

That price changes often and depends on a number of factors, including the number of other brands currently targeting that keyword, search volume, expected reach, time of day or year, and more.<\/h3>\n

When you place an ad, you set your \"maximum bid\" - the most you're willing to pay for a click (or impression or other defined action).<\/h3>\n

The three main bidding options are:<\/h3>\n<\/div><\/div>
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Cost Per Click (CPC)<\/h3>

You pay when a user clicks on your ad.<\/p>\n<\/div>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>

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Cost per thousand impressions (CPM)<\/h3>

You pay for 1,000 impressions of your ad<\/p>\n<\/div>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>

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Cost per engagement (CPE)<\/h3>

You pay when the user performs a specific action on your ad (subscribes to the list, watches a video, etc.).<\/p>\n<\/div>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>

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For example, if your maximum bid is 50 dinars, and Google says that the value of that click is 80 dinars, your ad will not be displayed.<\/h4>\n

However, if your maximum offer is 81 dinars, your ad will have a high chance of being displayed on the search engine. It's important to know that with Google advertising bids, there is a minimum and maximum bid figure for displaying the campaign. <\/h4>\n

Just so you know, this figure is different from the total campaign budget. You have the option to set a daily average budget and let Google manage individual ad bids, or set an overall budget and set a maximum bid for each ad. <\/h4>\n

For beginners, we recommend setting a daily budget and allowing Google to optimize individual ad bids.<\/h4>\n

But this should only be done at the beginning, until you gain experience and understand what actually looks like placing ads on Google.<\/h4>\n

For example, if you want to spend a total of 10,000 dinars, you can start a 30-day campaign with a maximum daily budget of 330 dinars. And you can create a campaign that will have a maximum daily budget of 660 dinars during 14 days. <\/h4>\n

It is very simple and you decide when, to whom and how your ad will be displayed on the Google search engine.<\/h4>\n

That's budgeting in a nutshell, but there are exceptions for certain industries.<\/h4>\n

However, there is another important factor when bidding, and that is the Quality Score.<\/h4>\n<\/div><\/div><\/div><\/div>
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Does Google Pay Attention to Quality Score?<\/strong><\/h2>\n<\/div><\/div>

<\/h2><\/div><\/div>

Quality Score is how Google Ads determines who has the \"best\" ad to display for a given keyword. It is a numerical ranking from 1-10. <\/h3>\n

For example, a lunch restaurant might get a 10 (high rating) for the keyword \"prosciutto sandwiches\" but would probably get a 1 (low rating) for the keyword \"local plumber.\"<\/h3>\n

Your Quality Score does not directly affect your ad position or budget, but it can have indirect effects.<\/h3>\n

A high Quality Score means that your ads match the search intent of potential customers. <\/strong><\/h3>\n

Creating ads that match what people are looking for means they'll be shown more often, which means you'll get more clicks.<\/h3>\n

Quality Score is not a metric you should track in detail. It's more of a guide to show if your ad targeting is fine. <\/h3>\n

This way, you can easily compare yourself to other ads competing for the same keywords.<\/h3>\n<\/div><\/div>
\"What<\/span><\/div><\/div><\/div><\/div>
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Types of Google ads<\/strong><\/h2>\n<\/div><\/div>

Google Ads has changed over the years, always adding new features and ad types.<\/h3>\n

Currently, Google Ads includes the following types of ads:<\/h3>\n<\/div><\/div>

1. Google Responsive search ads<\/strong><\/h2>\n<\/div><\/div>
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These ads are the basic ad format and should be a part of every campaign. These are text ads on the Google search results pages.<\/p>\n<\/div>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>

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Instead of writing just one ad, responsive search ads allow you to write several small variations, and Google's AI technology chooses the best combination of ad components that match the search and user intent.<\/p>\n<\/div>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>

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Advertisements are marked with \"Sponsored\" above them and usually appear in the first four positions on the page.<\/p>\n<\/div>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>

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When to use them:<\/em><\/h3>\n