{"id":105019,"date":"2024-06-01T10:58:23","date_gmt":"2024-06-01T10:58:23","guid":{"rendered":"https:\/\/www.smartthink.rs\/uncategorized\/e-commerce-website-and-how-to-create-it-in-10-steps\/"},"modified":"2026-06-27T12:10:48","modified_gmt":"2026-06-27T12:10:48","slug":"e-commerce-website-and-how-to-create-it-in-10-steps","status":"publish","type":"post","link":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/","title":{"rendered":"E-commerce website and how to create it in 10 steps?"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><strong>E-commerce website and how to create it in 10 steps? A guide for beginners who want an e-commerce website  <\/strong><\/h1>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Welcome to our guide, how to create an e-commerce website.<\/h3>\n<h3>If you want to improve your business and take advantage of the growing trend of online sales, you are in the right place!<\/h3>\n<h3>The e-commerce market is experiencing excellent growth and represents an incredible opportunity for all entrepreneurs throughout Serbia and the world.<\/h3>\n<h3>According to the latest projections, revenues in the e-commerce sector in Serbia will reach an incredible 1,012 million US dollars in 2024. It is expected to grow at a compound annual growth rate (CAGR) of 10.52% from 2024 to 2029.    <\/h3>\n<h3>And that means the market value will reach an impressive $1,669 million by 2029. <\/h3>\n<h3>The number of users in the e-commerce market is expected to grow to 2.7 million users by 2029. The share of users will be 33.8% in 2024, and it is expected to reach 41.4% by 2029. The average revenue per user (ARPU) will be around US$508.50.     <\/h3>\n<h3>Our goal is to provide you with a comprehensive and clear guide that will help you create a successful e-commerce site that will attract new users and increase your sales. Whether you are a beginner or an advanced user, our content is tailored to ease the process of creating and optimizing your online store. <\/h3>\n<h3>Continue reading and find out all the key steps for creating a successful e-commerce website.<\/h3>\n<h3>So let's get started:<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/SEO-540x350px.webp\" width=\"540\" height=\"350\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/SEO-540x350px.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/SEO-540x350px-480x311.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-104133\" alt=\"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!\" title=\"SEO 540x350px\" \/><\/span><\/div><\/div><div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_0 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-typing\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">1. Choose <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-typing-time=\"100\" data-erasing-time=\"100\" data-text=\"hosting plan\" data-interval-id=\"0\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\"><\/span><span class=\"post_text_wrapper dipl_pre_post\">and domain name<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Web hosting is one of the key elements for accessing your business on the Internet.<\/h3>\n<h3>Hosting stores all the files of your e-commerce store and allows visitors to access them.<\/h3>\n<h3>However, with so many hosting companies available, finding a reliable provider can be challenging.<\/h3>\n<h3>Although cheaper solutions may seem attractive, keep in mind that such providers can limit the overall capabilities of your e-commerce website.<\/h3>\n<h3>Here are some factors to consider when choosing a hosting provider:<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_timeline_0 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_alternate\"><div class=\"dipl_timeline_wrapper\"><div class=\"dipl_timeline_item_0 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Availability guarantee (Uptime guarantee)<\/h3> <div class=\"dipl_item_desc\"><p>Frequent downtime is bad for e-commerce sites. In addition to negatively impacting search engine optimization (SEO), it can lead to lost sales and damage to brand credibility. Choose a hosting provider that offers at least a 99.9% uptime guarantee.<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_1 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Speed &amp; Optimization<\/h3> <div class=\"dipl_item_desc\"><p>Fast page loading helps improve user experience (UX) and site ranking. For optimal performance, choose web hosting with a server response time (SRT) of less than 200ms. Also, explore user reviews and CDN integration support<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_2 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Bandwidth<\/h3> <div class=\"dipl_item_desc\"><p>It refers to the amount of data that a site can transmit to visitors in a certain period of time. The higher the bandwidth, the more traffic the site can handle. For optimal performance, check if your hosting provider offers unlimited bandwidth.<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_3 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Storage<\/h3> <div class=\"dipl_item_desc\"><p>An e-commerce website should have enough space to accommodate content, including images and videos of products. Assess your needs properly so that your online store has enough room to grow<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_4 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Security<\/h3> <div class=\"dipl_item_desc\"><p>Choose web hosting with a high level of protection to ensure the security of your site. Some of the important aspects include access management, SSL certificates, multi-layered firewalls, automatic backups and easy data recovery.<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_5 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Simplicity of use<\/h3> <div class=\"dipl_item_desc\"><p>Although cPanel is very popular, some hosting providers offer custom control panels. That's why not all providers have cPanel. For example, some of them offer an intuitive control panel that makes it easy to manage your hosting account. But it's not the cPanel we're used to.<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_6 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">User Support<\/h3> <div class=\"dipl_item_desc\"><p>A good hosting provider provides 24\/7 customer support so that your e-commerce website is always available. It can also offer an extensive knowledge base and other resources to help<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Razumevanje Generativne ve\u0161ta\u010dke inteligencije(Generative AI)\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>2. Which hosting is best for a website?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>After finding the perfect web hosting for your e-commerce project, it's time to decide on the type of hosting.<\/h3>\n<h3>The four most common types of hosting are shared, VPS, cloud and WordPress hosting.<\/h3>\n<h3>Here's a quick overview:<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_1 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/Hosting-cloud-1080x700px-1.webp\" width=\"1080\" height=\"700\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/Hosting-cloud-1080x700px-1.webp 1080w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/Hosting-cloud-1080x700px-1-980x635.webp 980w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/Hosting-cloud-1080x700px-1-480x311.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-104134\" alt=\"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!\" title=\"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!\" \/><\/span><\/div><\/div><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><ul>\n<li>\n<h3><strong>Shared Hosting<\/strong>: Allows one server to host multiple sites. Because of its affordability and simplicity, shared hosting is great for e-commerce beginners. <\/h3>\n<\/li>\n<li>\n<h3><strong>VPS hosting<\/strong>: Uses virtualization to divide physical server resources into private resources. VPS hosting usually comes with root access, allowing server-level configuration. Best suited for tech-savvy business owners who need maximum flexibility.  <\/h3>\n<\/li>\n<li>\n<h3><strong>Cloud hosting<\/strong>: It also divides a physical server into multiple virtual servers. Creates a network of virtual servers to store site files. Because of its robust processing power, high-traffic sites can rely on cloud hosting.  <\/h3>\n<\/li>\n<li>\n<h3><strong>WordPress hosting<\/strong>: Choose this type of hosting if you want to create a WordPress e-commerce site. It comes with specific optimizations, such as a one-time WordPress installation, automatic updates, and a testing tool. <\/h3>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h5>Once you have decided on the type of hosting, start choosing the perfect hosting plan for your e-commerce site.<\/h5>\n<h5>Properly estimate the required resources in order to avoid a negative impact on the operation of your online store.<\/h5>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>3. Come up with good names for your domain<\/strong><\/h2>\n<\/div><\/div><div class=\"dipl_double_color_heading_0 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><\/h2><\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Domain is another key requirement for an e-commerce website. It is the address that users type into their browsers to access your website. <\/h3>\n<h3>A good, custom domain reflects the entire brand of your online store and helps establish credibility, setting you apart from the competition.<\/h3>\n<h3>Here are some tips for creating a good domain for your e-commerce website:<\/h3>\n<\/div><\/div><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>- <\/strong><strong>Short and clear<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>A short domain is more impressive and easier to remember. An ideal domain should be 15 characters or less. <\/h3>\n<\/div><\/div><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>- Without numbers and dashes<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Avoid numbers and dashes to reduce the chance of typos and confusion, ensuring potential customers don't end up on the wrong page<\/h3>\n<\/div><\/div><div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>- <\/strong><strong>Always choose .rs<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>As this is the most popular national domain in Serbia, online customers will probably search for your store by typing <em>yourbrand<strong>.rs.<\/strong><\/em><\/h3>\n<h3>This extension also makes your e-commerce store look professional.<\/h3>\n<h3>If you are thinking of having your business outside the borders of Serbia, then the best choice is .com<\/h3>\n<\/div><\/div><div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>- <\/strong><strong>Long-term thinking<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Never add local details to your domain so as not to limit the growth of your online store.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>- <\/strong><strong>Check trademark protection<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Avoid using domains associated with other companies or brands to avoid potential legal problems.<\/h3>\n<h3>You can check all that on Google.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>- <\/strong><strong>Using a domain generator<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>It helps you come up with domain name ideas, which can speed up your brainstorming and domain name selection process.<\/h3>\n<h3>Today, you will easily find a domain name generator that uses artificial intelligence to create unique business names based on keywords related to your niche or business.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4>Although you can purchase domains from any ICANN-accredited registrar, we recommend <strong>DreamWeb Hosting<\/strong>. You can do everything with them in one place. DreamWebhosting plans start from 4,260 dinars per year (SSD hosting), while the annual fee for the national domain .rs is 2,340 dinars. For the .com domain, the annual fee is RSD 1,980. These are the prices valid at the time of writing! <\/h4>\n<h4>DreamWeb employees will help you simplify the process of developing your e-commerce site, because you won't have to worry about finding a hosting service and a domain registrar, because they offer both services in one place.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>4. Choose the right e-commerce platform for your website<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>When creating an e-commerce website, you can choose to host it yourself or use a platform for creating e-commerce websites.<\/h3>\n<h3>Self-hosting your site gives you full control, but it's expensive and requires a lot of time and knowledge. This means that you have to deal with site development, maintenance and security yourself. <\/h3>\n<h3>If you are not technically skilled, you will need to hire a professional.<\/h3>\n<h3>Alternatively, you can use a cloud-based e-commerce platform. For example, a platform like Wix for e-commerce, which makes it easy to set up your e-store. But you should know that a good e-commerce website on Wix is not cheap on an annual basis.  <\/h3>\n<h3>Therefore, if you plan to do online business for a long time, our advice is to create your own website or hire someone to do it for you.<\/h3>\n<h3>Look for a platform that offers a simple website builder, as well as tools to manage different aspects of your business, from marketing and sales to inventory management and shipping.<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>Key features of an e-commerce web platform<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>When choosing a platform for your e-commerce website, consider the following key features:<\/h3>\n<ul>\n<li>\n<h3><strong>Mobile-friendly:<\/strong> Choose a platform that offers responsive themes and templates, ensuring that your online store elements automatically adapt to different screen sizes. WordPress, namely Divi or Elementor, offer designer-made and mobile-responsive templates. <\/h3>\n<\/li>\n<li>\n<h3><strong>Security<\/strong>: The platform should offer fraud prevention measures, data backup and other security measures to keep your website and data protected. If you plan to accept credit or debit card payments, PCI compliance is a must. <\/h3>\n<\/li>\n<li>\n<h3><strong>Reliability<\/strong>: Every second of downtime can jeopardize sales on your website, so it's important to find a platform that has the infrastructure to handle any volume of traffic. Ideally, it should support unlimited scalability and prevent site crashes during periods of high traffic to your website. <\/h3>\n<\/li>\n<li>\n<h3><strong>Back-office tools<\/strong>: Choose a platform that supports all the major functions, applications and automations you need to grow your business. Consider inventory management tools, product listings, shipping solutions, ordering and other features. <\/h3>\n<\/li>\n<li>\n<h3><strong>Cross-channel sales opportunities<\/strong>: As your e-commerce business grows, you'll likely want to expand your reach with other marketplaces, social networks, and other channels. Choose a platform that allows you to manage your sales and marketing channels from a single dashboard. <\/h3>\n<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>Recommended e-commerce platforms<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>There are many e-commerce platforms available, but we use and recommend a combination of WordPress, Divi or Elementor and WooCommerce.<\/h3>\n<h3>With them, you can effectively manage all aspects of your business, improve customer experience and increase sales.<\/h3>\n<h3>No worries that something won't work well!<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_8 et_pb_row et_block_row\"><div class=\"et_pb_column_10 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_1 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-wipe\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">5. Design yours<\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"e-commerce \" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">e-commerce <\/span><span class=\"post_text_wrapper dipl_pre_post\">website<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_28 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Your e-commerce website is the face of your brand, which means you want its design to be perfect from the start. The correct choice of design and template is crucial for strengthening the brand image and directing users to the right actions through e-commerce sales strategies. <\/h3>\n<h3>We recommend WordPress as a platform, and Divi or Elementor as a builder. In the case of an e-commerce website, WooCommerce stands out as the right solution. <\/h3>\n<h3>When choosing a theme, take into account the category of products you are selling - whether it is <a href=\"https:\/\/www.lucciverrosi.rs\/pocetna\/muska-obuca\/\">fashion<\/a>, furniture, food or some other type of product.<\/h3>\n<h3>Search the themes and templates offered by your e-commerce platform for inspiration. If you have no experience in creating websites, this can be a great solution. <\/h3>\n<h3>The only drawback in this case is the necessary paid theme and Plugins.<\/h3>\n<\/div><\/div><div class=\"dipl_tilt_image_0 dipl_tilt_image et_pb_module\"><div class = \"dipl_tilt_image_wrapper off dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective = \"1000\" data-tilt-scale = \"1\" data-tilt-speed = \"300\" data-tilt-mobile-disable = \"off\" off off>\n\t\t\t\t\n\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img class = \"dipl_tilt_image\" src = \"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/Web-design-1080x700px-1.webp\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper \">\n\t\t\t\t\t   \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><\/div><div class=\"et_pb_text_29 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Vrste Google oglasa\"><div class=\"et_pb_text_inner\"><h2><strong>Customizing e-commerce templates<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_30 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>After choosing a template for your e-commerce website, you can customize it according to your needs through the editor of your platform.<\/h3>\n<h3>If you need help, you can hire a professional designer.<\/h3>\n<h3>Here are some aspects to consider when designing your e-commerce website:<\/h3>\n<\/div><\/div><div class=\"dipl_timeline_1 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_alternate\"><div class=\"dipl_timeline_wrapper\"><div class=\"dipl_timeline_item_7 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">The images<\/h3> <div class=\"dipl_item_desc\"><p>It's best to use your own product photos, including those that aren't product-specific but serve as eye-catching header images, background images, or lifestyle photos. Be mindful of the size of each image so that each page loads as quickly as possible. In our opinion, Photoshop is the best for this, but if you don't have experience working with it, there are a lot of free tools that can do it for you completely free.<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_8 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Fonts and colors<\/h3> <div class=\"dipl_item_desc\"><p style=\"text-align: left;\">Select typography and colors that match your e-commerce brand. Check that the text is easy to read and that the buttons are easy to see. Be consistent in your design, considering how colors and patterns have the power to convey different moods, memories and values. Make sure that the fonts have all the letters that are used in the Serbian language.<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_9 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Home page<\/h3> <div class=\"dipl_item_desc\"><p style=\"text-align: left;\">Think about the most important information to provide on the home page (think of it like opening a physical store). Highlight the most important products, messages and\/or offers on the home page. You can also embed posts from your Instagram or Facebook feeds or add product reviews that showcase your brand's authenticity<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_10 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Navigation<\/h3> <div class=\"dipl_item_desc\"><p style=\"text-align: left;\">Keep your navigation clear and well-organized. As a general rule, visitors should be able to find any product they need in three clicks or less. Add site search, sorting options and filters to further help customers find what they need faster<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_11 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">The mobile experience<\/h3> <div class=\"dipl_item_desc\"><p style=\"text-align: left;\">When setting up your e-commerce website, don't forget the mobile experience. Check that text, images, and buttons display properly on smaller screens like mobile phones and tablets<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_9 et_pb_row et_block_row\"><div class=\"et_pb_column_11 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_31 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Napredne tehnike i Alati\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>6. What are the important pages on every e-commerce website?<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_10 et_pb_row et_block_row\"><div class=\"et_pb_column_12 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_32 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>To attract and generate sales from your target audience, the information on the main pages of your site should be easily accessible and visible.<\/h3>\n<h3>Here are some key pages that every e-commerce web shop owner should carefully develop.<\/h3>\n<h3><strong>\"Landing page\"<\/strong><\/h3>\n<h3>The home page is the first thing most customers see, so it should contain attractive and clear information about your site along with high-quality images and graphics.<\/h3>\n<h3>It is important that the home page loads quickly. Most customers expect online store sites to load in 3 seconds or less. Otherwise, they might leave the website before they entered and never come back. Google also considers loading speed as one of the important ranking factors.   <\/h3>\n<h3>But we will deal with this topic separately in a text related to SEO.<\/h3>\n<h3>To reduce the size of the home page and improve its loading time, reduce the images before placing them. You can use compression tools, such as Kraken.io or Tiny PNG. Also, enable caching and clean up the code.  <\/h3>\n<h3>If you have experience, PhotoShop is irreplaceable!<\/h3>\n<h3>Additionally, ensure that the home page is easy to navigate. One of the easiest ways is to provide product categories and a search function. <\/h3>\n<h3>They help customers find what they are looking for faster.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_33 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><strong>\"About Us\"<\/strong><\/h4>\n<h4>The \"About Us\" page allows visitors to learn more about your brand's story and mission. In addition to providing information to online customers who have never heard of your brand, this site helps attract investors and partners. <\/h4>\n<h4>In addition to a brief description of the company, you can include its background story, mission and values to set your business apart from the competition.<\/h4>\n<h4>Introducing people to your company is also a great way to boost your \"About Us\" page.<\/h4>\n<h4>This helps to humanize your brand, which allows for a more serious connection with visitors.<\/h4>\n<h4><strong>\"Contact\"<\/strong><\/h4>\n<h4>A contact information page allows customers to check the availability and reliability of your business. Make it easy for them to find your contact details such as phone number, email and physical address (if you have one or want to display it). <\/h4>\n<h4>To improve your credibility, be accessible and transparent. Customers are likely to make a first or repeat purchase only if they trust your brand. <\/h4>\n<h4>E-commerce websites can also use a contact form. By displaying a contact form, business owners can collect customer data to help generate and nurture leads. <\/h4>\n<h4><strong>\"Frequently Asked Questions\" (FAQ)<\/strong><\/h4>\n<h4>Buyers usually have many doubts about the buying process. The FAQ section can be of great help to all users of your website. Think about the most common customer issues or questions, such as shipping options, order tracking, or shipping countries.  <\/h4>\n<h4>In addition to detailed and useful answers, you can provide insight into the products and services of your business.<\/h4>\n<h4>Also add a search bar to the FAQ page to make it easier for customers to find information.<\/h4>\n<\/div><\/div><div class=\"et_pb_text_34 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h5><strong>\"Privacy Policy\"<\/strong><\/h5>\n<h5>Display your privacy policy in visible places such as menu, footer, login pages or checkout page.<\/h5>\n<h5>In this case, we recommend hiring professional help when drafting the privacy policy to ensure its full compliance.<\/h5>\n<h5><strong>\"Return and Exchange Policy\"<\/strong><\/h5>\n<h5>A detailed exchange and return policy shows that the company stands behind the quality of its products and values its reputation. From the business owner's point of view, this policy helps to handle exchanges and returns more efficiently. Therefore, consider the following when creating a replacement and return policy.  <\/h5>\n<h5>For example:<\/h5>\n<ul>\n<li>\n<h5>List of items that cannot be returned or refunded.<\/h5>\n<\/li>\n<li>\n<h5>Time frame in which we accept returns and refunds.<\/h5>\n<\/li>\n<li>\n<h5>Acceptable condition of the item, for example, with an attached invoice or price list.<\/h5>\n<\/li>\n<li>\n<h5>How customers can request a return or refund.<\/h5>\n<\/li>\n<\/ul>\n<h5><strong>\"Shopping cart and secure checkout process\"<\/strong><\/h5>\n<h5>Customers like to know what they have added to their cart while browsing other items. Organize all items neatly and include important details such as product images and accurate prices. For transparency and if possible, show a clear sum of costs and estimated delivery time.  <\/h5>\n<h5>Make sure forms are easy to fill out to make future purchases as easy as possible for customers.<\/h5>\n<h5>Checkout without customer registration is a great feature for improving conversions, as it allows anyone to make a purchase without first registering.<\/h5>\n<h5>At the same time, in this way you reduce the time required for the order.<\/h5>\n<\/div><\/div><div class=\"et_pb_text_35 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h6><strong>\"Delivery Solution\"<\/strong><\/h6>\n<h6>In addition to payment options, providing different shipping methods is essential. Include information such as taxes, estimated shipping time, and whether international shipping is available. <\/h6>\n<h6>Think about which methods your customers may prefer. Real-time shipping costs are a great choice if your products vary significantly in size and weight. However, if they are similar in size and weight, consider offering a fixed shipping rate.  <\/h6>\n<h6>A great suggestion is free shipping over the amount you set as the minimum for free shipping.<\/h6>\n<h6><strong>\"Call to Action\" (CTA)<\/strong><\/h6>\n<h6>A clear and simple call to action (CTA) is an integral part of a site with good navigation. CTAs are texts, images and buttons that tell customers what to do next. <\/h6>\n<h6>This can include the following pages - <strong>Sign up for the newsletter, Register an account and Add item to cart.<\/strong><\/h6>\n<h6>Use bright colors on the CTA buttons, as the choice of colors can significantly affect the conversion rate of the page.<\/h6>\n<h6>For these things, never use red!<\/h6>\n<h6><strong>\"Product Pages\"<\/strong><\/h6>\n<h6>Product pages are crucial in the customer decision-making process. With e-commerce web stores, customers cannot hold, feel or try the product. Instead, it's all based on what they see in pictures and read on their devices.  <\/h6>\n<h6>This is why it is important to have professionally done images and provide complete and detailed product descriptions.<\/h6>\n<h6>Covering all aspects of a product, including size, materials, uses and benefits can help customers make positive purchasing decisions.<\/h6>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_11 et_pb_row et_block_row\"><div class=\"et_pb_column_13 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_36 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Izazovi i razmatranja u vezi Generative AI\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>7. Create product pages on your website<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_37 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Product pages are critical to the success of your e-commerce website and should not be done lightly. If you create them correctly, you will not only drive sales, but also increase the chances of additional purchases through cross-sell and upsell strategies.<\/h3>\n<h3>Be careful when creating product pages.<\/h3>\n<h3>Think about the questions and assumptions customers may have when they can't physically see or touch your products.<\/h3>\n<h3><strong>That's why we're going to reveal to you what the key and essential elements of product pages are<\/strong>.<\/h3>\n<h3>While creating product pages, pay attention to the following elements:<\/h3>\n<\/div><\/div><div class=\"dipl_timeline_2 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_right\"><div class=\"dipl_timeline_wrapper\"><div class=\"dipl_timeline_item_12 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Product names<\/h3> <div class=\"dipl_item_desc\"><p>Product names should contain an easily recognizable description. For example, if you sell headphones, include the word \"headphones\" or \"earbuds\" to make the products easier to find<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_13 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Product images<\/h3> <div class=\"dipl_item_desc\"><p>Add multiple high-quality images from different angles to give customers a complete overview of the product. Where appropriate and possible, use video or info graphics for additional context. If your products come in different colors or styles, include images of each variant<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_14 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Product descriptions<\/h3> <div class=\"dipl_item_desc\"><p>Product descriptions should answer frequently asked questions. Include details such as material of construction and method of production. Highlight the benefits of your product, not just its features, and emphasize what makes your product unique. Include keywords naturally to improve your chances of high search engine rankings. This part is part of SEO techniques and is very important for search engines<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_15 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Shipping and Return Information<\/h3> <div class=\"dipl_item_desc\"><p>Today's customers want as few clicks as possible, so including shipping costs and return policies on the product page helps create a more efficient user experience. Clearly displaying this information helps reduce misunderstandings and customer dissatisfaction<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_16 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Product reviews<\/h3> <div class=\"dipl_item_desc\"><p>Include reviews on product pages by adding a widget or importing existing reviews from other sources. You can also display user-generated content, such as images of products in use, to further show authenticity<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_17 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Opportunities for cross-sell and upsell<\/h3> <div class=\"dipl_item_desc\"><p>Add dynamic \"related product\" banners to draw attention to other products, accessories or components that may be of interest to your customers. As an additional option, offer premium product versions or product subscriptions<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_12 et_pb_row et_block_row\"><div class=\"et_pb_column_14 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_38 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>8. Don't forget the payment and delivery methods<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_13 et_pb_row et_block_row\"><div class=\"et_pb_column_15 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_39 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Whether you integrate offline or online payment methods, setting up a secure way to accept payments is essential. Every e-commerce website must have SSL certificates to strengthen the security of your e-store. <\/h3>\n<h3>A secure online store makes a good impression and ensures that your customers feel safe when transacting. Paying with cards like Visa or MasterCard will not only increase your sales, but also provide additional security to your customers. <\/h3>\n<h3>Many e-commerce platforms offer built-in payment integrations. For example, WooCommerce has WooCommerce Payments. <\/h3>\n<h3>But you must know that many payment methods are not currently applicable in Serbia. It varies from country to country. PayPal and WooCommerce Stripe are very popular in the west.  <\/h3>\n<h3>And don't forget the value added tax (VAT) calculation by setting tax zones and unit tax rates.<\/h3>\n<h3><strong>Setting up payment methods<\/strong><\/h3>\n<h3>Today's customers expect different payment options. Some prefer credit or debit cards, others digital wallets, while some use payment apps. <\/h3>\n<h3>We recommend offering as many payment options as possible to give customers exactly what they want. From our experience, cash on delivery is still the most popular payment method in Serbia. But from year to year, payments with credit or debit cards are increasing significantly.  <\/h3>\n<h3>Your e-commerce platform should include instructions for setting up an online payment gateway.<\/h3>\n<h3>Most will ask you to enter and confirm the country of origin of your business, before determining which payment options and currencies are available in your region.<\/h3>\n<h3>WooCommerce allows you to manage your entire business from one place, whether you want to view orders or payments.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_40 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><strong>Shipping and delivery setup<\/strong><\/h4>\n<h4>An efficient checkout experience helps customers complete their purchase, while an outstanding shipping and delivery experience helps keep customers coming back for more purchases.<\/h4>\n<h4>Amazon has achieved great success precisely because of the very short delivery time compared to the competition.<\/h4>\n<h4>So, when creating an e-commerce website, start by determining your shipping and delivery goals:<\/h4>\n<ul>\n<li>\n<h4><strong>Do you want to send your products only on the territory of Serbia or all over the world?<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>What shipping policies can you offer customers (free shipping, flat rate, variable fee, etc.)?<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Which courier service do you plan to cooperate with?<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Will you use dropshipping in your business?<\/strong><\/h4>\n<\/li>\n<li>\n<h4><strong>Which shipping management platforms do you plan to use?<\/strong><\/h4>\n<\/li>\n<\/ul>\n<h4>Your e-commerce platform should allow you to easily set custom rules and integrate the most important Plugins so that you can provide good customer service and track shipping costs for each order.<\/h4>\n<h4>If you use Divi or Elementor to create your e-commerce website, you can easily allow local customers to pick up their orders from a nearby warehouse or from your nearest brick-and-mortar store by setting up in-store pickup as a delivery option.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_8 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><span class=\"et_pb_background_mask\"><\/span><div class=\"et_pb_row_14 et_pb_row et_block_row\"><div class=\"et_pb_column_16 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_41 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>9. Testing and launching your e-commerce website<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_15 et_pb_row et_block_row\"><div class=\"et_pb_column_17 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_42 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>After you've created your e-commerce website, it's important to test it thoroughly before publishing it. Most platforms allow a preview of the site before it is publicly available. <\/h3>\n<h3>This will make it easier for you to see exactly how the website will look before the official release so that you can make any necessary changes.<\/h3>\n<h3><strong>Here are the steps to thoroughly test a website:<\/strong><\/h3>\n<h3><strong>1. Test on different devices<\/strong>: Check how your website looks and functions on desktop computers, tablets and mobile phones. Especially on mobile phones, because almost 2\/3 of searches are done on them. <\/h3>\n<h3>Make sure that all site elements such as images, texts, buttons and links are properly displayed and functional on all devices.<\/h3>\n<h3><strong>2. Walk through the user experience (UX)<\/strong>: Simulate the user experience, starting from searching for products, adding products to the cart, viewing the cart, to completing the purchase. Check if the process is simple and intuitive. If not, correct the errors. <\/h3>\n<h3>It is important to put yourself in the role of the customer in order to go through this process as easily as possible.<\/h3>\n<h3><strong>3. Check site loading speed<\/strong>: Site loading speed is crucial for user experience and SEO. Use tools like <strong>Google PageSpeed Insights<\/strong>, <strong>Pingdom<\/strong> or <strong>GTmetrix <\/strong>to test your load speed and identify areas for improvement. <\/h3>\n<h3>Optimize image size and enable caching to reduce load times.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_43 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h5><strong>4. Test the functionality of all links and buttons<\/strong>: Check that all links lead to the correct pages and that all buttons work as they should.<\/h5>\n<h5>Broken links and buttons can frustrate or confuse users and reduce conversions.<\/h5>\n<h5><strong>5. Check the functionality of the payment system<\/strong>: Go through the payment process to make sure everything is working without problems. Test the different payment options you offer to make sure they're all set up correctly and are secure. <\/h5>\n<h5>This is especially important if you pay by credit or debit card.<\/h5>\n<h5>When you are completely satisfied with the appearance and functionality of your e-commerce website, click \"publish\" and publish your new or redesigned website.<\/h5>\n<h5>After publishing, monitor site performance and analyze user behavior using tools like <strong>GA4 <\/strong>and <strong>Google Search Console<\/strong>. According to us, these two tools are mandatory when creating every website. <\/h5>\n<h5>They will help you a lot to identify possible problems and opportunities for optimization later.<\/h5>\n<\/div><\/div><div class=\"et_pb_text_44 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h6>Also, consider SEO optimization strategies to improve your website's search engine rankings.<\/h6>\n<h6>Focus on keywords relevant to your business, create quality content and build quality Dofollow backlinks to increase visibility and attract more visitors.<\/h6>\n<h6>In this way, you will strengthen your <strong>Domain Authority <\/strong>(DA).<\/h6>\n<h6>With thorough testing and continuous optimization (SEO), your e-commerce website will be ready to attract and convert visitors into satisfied customers. A successfully completed website is just the beginning of an online business. <\/h6>\n<h6>If you want a better position on search engines, <strong>search engine optimization<\/strong> is necessary. And in fact, the real work for the website starts right there. <\/h6>\n<h6>Without it (SEO) success on the web is almost impossible!<\/h6>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_9 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_16 et_pb_row et_block_row\"><div class=\"et_pb_column_18 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_45 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Izazovi i razmatranja u vezi Generative AI\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>10. Start promoting your e-commerce store<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_46 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>After your e-commerce website is available to everyone, it's time to spread the word about it.<\/h3>\n<h3>Marketing an e-commerce website should not be problematic.<\/h3>\n<h3>We will present to you, in our opinion, five effective ways to promote an online store:<\/h3>\n<\/div><\/div><div class=\"dipl_timeline_3 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_right\"><div class=\"dipl_timeline_wrapper\"><div class=\"dipl_timeline_item_18 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Implementation of content marketing<\/h3> <div class=\"dipl_item_desc\"><p>Creation and distribution of valuable content, including blogs, videos and newsletters that help improve brand authority and establish a leadership position in the industry. SEO-driven content marketing additionally helps in ranking better on search engines like Google.<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_19 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Increasing social media presence<\/h3> <div class=\"dipl_item_desc\"><p>Integrating social networks with an e-commerce website is a great way to reach a wider audience. Using social networks to provide customer support and manage feedback can be very useful<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_20 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Starting affiliate marketing<\/h3> <div class=\"dipl_item_desc\"><p>Paying partners a commission for each purchase made through their unique affiliate links can increase organic traffic and ROI. Collaborating with content creators and influencers can further expand your target audience<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_21 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Mailing list building<\/h3> <div class=\"dipl_item_desc\"><p>Email marketing can improve your overall marketing strategy. Encouraging visitors to fill out contact forms through surveys, quizzes or promotional offers can improve your contact list<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_22 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Google Ads campaigns<\/h3> <div class=\"dipl_item_desc\"><p>Google Ads is a powerful tool for reaching your target audience and increasing the visibility of your e-commerce website. Through careful planning and optimization, you can increase your site traffic and improve conversions. Through continuous optimization and adaptation to market trends, your e-commerce business will be in a position to attract and retain satisfied customers.<\/p>\n<\/div>\n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"et_pb_text_47 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Google Ads is probably the most important tool for promoting your e-commerce store. That is why we will explain in more detail how to properly define a Google Ads campaign. <\/h3>\n<h3>Here are some steps to effectively use Google Ads for your e-commerce business:<\/h3>\n<ul>\n<li>\n<h3><strong>Defining campaign goals<\/strong>: Before you start, clearly define what you want to achieve with your Google Ads campaign. These can be goals such as increasing sales, increasing the number of visitors to the site, collecting potential customers (Leads) or increasing brand awareness. <\/h3>\n<\/li>\n<li>\n<h3><strong>Keyword research<\/strong>: Keywords are the foundation of any successful Google Ads campaign. Use tools like Google Keyword Planner to identify relevant keywords that your target audience is searching for. Focus on keywords with a high conversion rate and an appropriate cost per click (CPC).  <\/h3>\n<\/li>\n<li>\n<h3><strong>Creating attractive ads<\/strong>: Your ads should be clear, relevant and attractive. Include a call to action (CTA) to encourage users to click on your ad. Experiment with different ad variations to see which one appeals most to your target audience.  <\/h3>\n<\/li>\n<\/ul>\n<h3><strong>Landing page optimization<\/strong>: When users click on your ad, it's important to take them to relevant and optimized landing pages. Make sure your landing pages are fast, mobile friendly and have a clear call to action. <\/h3>\n<\/div><\/div><div class=\"et_pb_text_48 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><ul>\n<li>\n<h4><strong>Monitoring and analysis of performance<\/strong>: Using <strong>GA4<\/strong> and <strong>Google Ads tools<\/strong>, regularly monitor the performance of your campaigns. Analyze key metrics such as click-through rate (CTR), conversion rate, cost per conversion and return on investment (ROI). Based on this data, adjust your campaigns to achieve the best possible results.  <\/h4>\n<\/li>\n<li>\n<h4><strong>A\/B testing<\/strong>: Test different variations of ads, keywords, and landing pages to see what works best. A\/B testing helps you continuously improve campaign performance and achieve better results. <\/h4>\n<\/li>\n<li>\n<h4><strong>Using remarketing<\/strong>: Remarketing allows you to target users who have already visited your website but have not made a purchase. We think remarketing is very important and don't skip it. Create custom ads to remind customers of the products they've viewed and encourage them to come back and complete their purchase.  <\/h4>\n<\/li>\n<\/ul>\n<h4>Applying these strategies will surely help you effectively use Google Ads to increase visibility, traffic and conversions on your e-commerce website.<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_10 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_17 et_pb_row et_block_row\"><div class=\"et_pb_column_19 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_49 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Kako kreirati Google oglase u 5 koraka?\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Conclusion <\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_50 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Creating a successful e-commerce website requires careful planning and implementation of various steps in order to achieve the desired result.<\/h3>\n<h3>Choosing a hosting provider, choosing the right e-commerce platform, as well as designing a website are just some of the key elements that affect the final success of your online business.<\/h3>\n<h3>First and foremost, one should understand the growing trend of online sales, which is crucial for all entrepreneurs who want to take advantage of the opportunities offered by the e-commerce market. Forecasts of growth in revenue, number of users and market share clearly show that the e-commerce sector offers enormous potential for the growth and development of any online business. <\/h3>\n<h3>When it comes to practice, the first step is choosing the right hosting provider and domain. Factors such as availability, speed, security and support are key here. The hosting plan should meet the needs of your e-commerce site and allow business growth without technical limitations.  <\/h3>\n<h3>After that, it is important to choose the right e-commerce platform that will enable easy sales, marketing and inventory management.<\/h3>\n<h3>We often recommend WordPress in combination with a good builder and WooCommerce because of its adaptability and great features.<\/h3>\n<h3>Website design plays a key role in creating a positive user experience (UX) and strengthening the brand. Responsive design, optimization for mobile devices, clear navigation and attractive visual elements are some of the segments that need to be carefully designed to attract visitors' attention and increase conversion. <\/h3>\n<\/div><\/div><div class=\"et_pb_text_51 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4>Overall, creating a successful e-commerce website requires a combination of technical expertise, creativity and a strategic approach.<\/h4>\n<h4>Following trends, continuous improvement and adapting to market changes are key to the long-term success of your online business.<\/h4>\n<h4>We don't want to discourage you, but these are just some of the basic things we've written about when it comes to e-commerce business through a website. The whole story is much bigger and complicated to explain to people who have never participated in building a website.<\/h4>\n<h4>If you are not sure that you can do it yourself, contact us.<\/h4>\n<h4><a href=\"https:\/\/www.smartthink.rs\/en\/contact\/\"><strong>Click here<\/strong><\/a> and we will transfer you to the page where we briefly explained how we make websites for our clients. If you have more questions, call us or email us at <a href=\"mailto:info@smartthink.rs\"><strong>info@smartthink.rs<\/strong><\/a><\/h4>\n<h4>If you think we can somehow help you with <strong><a href=\"https:\/\/www.smartthink.rs\/en\/seo-optimisation\/\">Search Engine Optimization<\/a> <\/strong>(SEO), <a href=\"https:\/\/www.smartthink.rs\/en\/creating-websites\/\"><strong>website creation<\/strong><\/a> or <a href=\"https:\/\/www.smartthink.rs\/en\/google-ads-advertising\/\"><strong>G<\/strong><strong>oogle Ad<\/strong><strong>s advertising<\/strong><\/a>, give us a call.<\/h4>\n<h4>We will be glad to meet you and help you!<\/h4>\n<h4>If you are interested in similar topics, visit our <a href=\"https:\/\/www.smartthink.rs\/en\/blog\/\"><strong>Blog page<\/strong><\/a> where you will find a lot of good articles and advice.<\/h4>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":104701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[43,61,58,59,60],"class_list":["post-105019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-creating-websites","tag-development-of-e-commerce-websites","tag-e-commerce-en","tag-e-commerce-website","tag-online-store"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce website and how to create it in 10 steps? | SmartThink<\/title>\n<meta name=\"description\" content=\"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce website and how to create it in 10 steps? | SmartThink\" \/>\n<meta property=\"og:description\" content=\"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartThink Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartThink.rs\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-01T10:58:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-27T12:10:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/E-commerce-naslovna-1080x700px-1-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Zoran Vulovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zoran Vulovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"30 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/\"},\"author\":{\"name\":\"Zoran Vulovic\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#\\\/schema\\\/person\\\/20f3662e874ea9d91d9c0fe130a8f03f\"},\"headline\":\"E-commerce website and how to create it in 10 steps?\",\"datePublished\":\"2024-06-01T10:58:23+00:00\",\"dateModified\":\"2026-06-27T12:10:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/\"},\"wordCount\":9,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/E-commerce-naslovna-1080x700px-1-1.webp\",\"keywords\":[\"Creating websites\",\"development of e-commerce websites\",\"e-commerce\",\"e-commerce website\",\"online store\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/\",\"name\":\"E-commerce website and how to create it in 10 steps? | SmartThink\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/E-commerce-naslovna-1080x700px-1-1.webp\",\"datePublished\":\"2024-06-01T10:58:23+00:00\",\"dateModified\":\"2026-06-27T12:10:48+00:00\",\"description\":\"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/E-commerce-naslovna-1080x700px-1-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/E-commerce-naslovna-1080x700px-1-1.webp\",\"width\":1080,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/e-commerce-website-and-how-to-create-it-in-10-steps\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce website and how to create it in 10 steps?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/\",\"name\":\"SmartThink agencija\",\"description\":\"Izrada sajtova, SEO optimizacija i Google ads ogla&scaron;avanje\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#organization\",\"name\":\"SmartThink web agencija\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-Logo-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-Logo-3.jpg\",\"width\":512,\"height\":512,\"caption\":\"SmartThink web agencija\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmartThink.rs\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#\\\/schema\\\/person\\\/20f3662e874ea9d91d9c0fe130a8f03f\",\"name\":\"Zoran Vulovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g\",\"caption\":\"Zoran Vulovic\"},\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/author\\\/zoran\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce website and how to create it in 10 steps? | SmartThink","description":"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/","og_locale":"en_US","og_type":"article","og_title":"E-commerce website and how to create it in 10 steps? | SmartThink","og_description":"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!","og_url":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/","og_site_name":"SmartThink Agency","article_publisher":"https:\/\/www.facebook.com\/SmartThink.rs","article_published_time":"2024-06-01T10:58:23+00:00","article_modified_time":"2026-06-27T12:10:48+00:00","og_image":[{"width":1080,"height":700,"url":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/E-commerce-naslovna-1080x700px-1-1.webp","type":"image\/webp"}],"author":"Zoran Vulovic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Zoran Vulovic","Est. reading time":"30 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/#article","isPartOf":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/"},"author":{"name":"Zoran Vulovic","@id":"https:\/\/www.smartthink.rs\/en\/#\/schema\/person\/20f3662e874ea9d91d9c0fe130a8f03f"},"headline":"E-commerce website and how to create it in 10 steps?","datePublished":"2024-06-01T10:58:23+00:00","dateModified":"2026-06-27T12:10:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/"},"wordCount":9,"commentCount":0,"publisher":{"@id":"https:\/\/www.smartthink.rs\/en\/#organization"},"image":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/E-commerce-naslovna-1080x700px-1-1.webp","keywords":["Creating websites","development of e-commerce websites","e-commerce","e-commerce website","online store"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/","url":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/","name":"E-commerce website and how to create it in 10 steps? | SmartThink","isPartOf":{"@id":"https:\/\/www.smartthink.rs\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/#primaryimage"},"image":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/E-commerce-naslovna-1080x700px-1-1.webp","datePublished":"2024-06-01T10:58:23+00:00","dateModified":"2026-06-27T12:10:48+00:00","description":"Do you want an e-commerce website? Find out how to create and successfully run an online store. We will explain how to do it!","breadcrumb":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/#primaryimage","url":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/E-commerce-naslovna-1080x700px-1-1.webp","contentUrl":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/E-commerce-naslovna-1080x700px-1-1.webp","width":1080,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/e-commerce-website-and-how-to-create-it-in-10-steps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartthink.rs\/en\/"},{"@type":"ListItem","position":2,"name":"E-commerce website and how to create it in 10 steps?"}]},{"@type":"WebSite","@id":"https:\/\/www.smartthink.rs\/en\/#website","url":"https:\/\/www.smartthink.rs\/en\/","name":"SmartThink agencija","description":"Izrada sajtova, SEO optimizacija i Google ads ogla&scaron;avanje","publisher":{"@id":"https:\/\/www.smartthink.rs\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartthink.rs\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.smartthink.rs\/en\/#organization","name":"SmartThink web agencija","url":"https:\/\/www.smartthink.rs\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartthink.rs\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/10\/cropped-Logo-3.jpg","contentUrl":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/10\/cropped-Logo-3.jpg","width":512,"height":512,"caption":"SmartThink web agencija"},"image":{"@id":"https:\/\/www.smartthink.rs\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartThink.rs"]},{"@type":"Person","@id":"https:\/\/www.smartthink.rs\/en\/#\/schema\/person\/20f3662e874ea9d91d9c0fe130a8f03f","name":"Zoran Vulovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g","caption":"Zoran Vulovic"},"url":"https:\/\/www.smartthink.rs\/en\/author\/zoran\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/posts\/105019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/comments?post=105019"}],"version-history":[{"count":1,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/posts\/105019\/revisions"}],"predecessor-version":[{"id":107362,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/posts\/105019\/revisions\/107362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/media\/104701"}],"wp:attachment":[{"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/media?parent=105019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/categories?post=105019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/tags?post=105019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}