{"id":105315,"date":"2024-11-02T09:37:49","date_gmt":"2024-11-02T09:37:49","guid":{"rendered":"https:\/\/www.smartthink.rs\/uncategorized\/google-search-console-gsc-the-ultimate-guide-with-lots-of-useful-tips\/"},"modified":"2026-06-27T12:11:17","modified_gmt":"2026-06-27T12:11:17","slug":"google-search-console-gsc-the-ultimate-guide-with-lots-of-useful-tips","status":"publish","type":"post","link":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-search-console-gsc-the-ultimate-guide-with-lots-of-useful-tips\/","title":{"rendered":"Google Search Console (GSC)? The ultimate guide with lots of useful tips"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><strong>Google Search Console (GSC)<\/strong><\/h1>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>The ultimate guide with lots of useful tips<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>If you want your site to be successful on Google, you have to understand how visitors get to your content.<\/h3>\n<h3>This means you have to learn:<\/h3>\n<ul>\n<li>\n<h3><span style=\"color: #68d800;\"><strong>How does Google \"see\" your content?<\/strong><\/span><\/h3>\n<\/li>\n<li>\n<h3><span style=\"color: #68d800;\"><strong>What keywords are people searching on Google to get to your web pages?<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n<h3>This information is the basis for successful SEO, whether you are working on a company-level site or a personal blog. And there is one resource you can use to find out the answer to both questions: Google Search Console (GSC). <\/h3>\n<h3>The data provided by Google Search Console (GSC), along with additional web analytics, can help you create good strategies, take advantage of new trends, fix technical problems, and much more.<\/h3>\n<h3>All this makes it an irreplaceable tool for SEO!<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/GSC-540-306px.webp\" width=\"540\" height=\"304\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/GSC-540-306px.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/GSC-540-306px-480x270.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105108\" alt=\"Google Search Console is a key tool for SEO. Learn how to achieve better rankings, keyword identification and technical optimization\" title=\"Google Search Console is a key tool for SEO. Learn how to achieve better rankings, keyword identification and technical optimization\" \/><\/span><\/div><\/div><div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_0 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-wave\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">\u0160ta je <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google Search Console\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google Search Console<\/span><span class=\"post_text_wrapper dipl_pre_post\"> ?<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Google Search Console (GSC) is a free Google tool that allows you to \"monitor, maintain and solve problems with the presence of your site in Google searches.<\/h3>\n<h3>Basically, it helps you understand how Google sees your site and to fix any problems it may have found.<\/h3>\n<\/div><\/div><div class=\"dipl_text_animator_1 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Pregled sekcija <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google Search Console\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google Search Console<\/span><span class=\"post_text_wrapper dipl_pre_post\"> <\/span><\/h2><\/div><\/div><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Within the overview section in Google Search Console, you can see the navigation menu on the left, the performance graph and the URL inspection browser.<\/h3>\n<h3>These are the key sections that will allow you to analyze and improve your site.<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_2 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-fade\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Koja je razlika izme\u0111u drugih SEO alata i <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google Search Console\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google Search Console<\/span><span class=\"post_text_wrapper dipl_pre_post\"> ?<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>While some SEO tools have developed scores (like Moz's domain authority) to evaluate how Google sees certain sites, Google Search Console (GSC) gives you direct access to the information that Google has about your site.<\/h3>\n<h3>And don't forget, you'll get the most accurate data on Google Search Console!<\/h3>\n<h3>Using Google Search Console can significantly improve your SEO efforts, because it gives you access to information that is crucial for understanding and improving the visibility of your site on Google searches.<\/h3>\n<h3>So, if you want your site to be successful, be sure to use everything that Google Search Console has to offer!<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_2_5 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_1 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/GSC-540x750-1.webp\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/GSC-540x750-1.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/GSC-540x750-1-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105110\" alt=\"Google Search Console is a key tool for SEO. Learn how to achieve better rankings, keyword identification and technical optimization\" title=\"Google Search Console is a key tool for SEO. Learn how to achieve better rankings, keyword identification and technical optimization\" \/><\/span><\/div><\/div><div class=\"et_pb_column_5 et_pb_column et_pb_column_3_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>What can Google Search Console do for your website?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Google Search Console (GSC) is much more than a reporting platform. Enables two-way communication with Google. <\/h3>\n<h3>You can use it to inform the search engine about your website and request certain actions (of course, whether Google will react to these requests is a completely different story).<\/h3>\n<h3>We would divide this topic into two parts:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Reporting functionality of GSC<\/strong><\/span><\/h3>\n<h3>Google Search Console provides you with information about:<\/h3>\n<ul>\n<li>\n<h3>Queries for which you rank in Google searches<\/h3>\n<\/li>\n<li>\n<h3>Pages on your site that Google has indexed (or not)<\/h3>\n<\/li>\n<li>\n<h3>The quality of the user experience on your website<\/h3>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #68d800;\"><strong>Action functionality of GSC<\/strong><\/span><\/h3>\n<h3>With GSC you can:<\/h3>\n<ul>\n<li>\n<h3>Send a sitemap so that Google can easily find the latest content<\/h3>\n<\/li>\n<li>\n<h3>Request that Google re-index the page (or completely remove it from searches)<\/h3>\n<\/li>\n<li>\n<h3>Notify Google that you have resolved a problem it has detected, such as unavailable (404) pages, for example<\/h3>\n<\/li>\n<\/ul>\n<h3>We will cover each of these reports and capabilities in detail later in this guide.<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Who uses Google Search Console and why?<\/strong><\/h2>\n<\/div><\/div><div class=\"dipl_double_color_heading_0 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><\/h2><\/div><\/div><div class=\"dipl_double_color_heading_1 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><\/h2><\/div><\/div><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Google Search Console (GSC) is available to anyone who owns or manages a website and completes the verification process (more on that later). After you verify your website, you can invite other users to access your account. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Why use Google Search Console?<\/strong><\/span><\/h3>\n<h3>Using Google Search Console is completely optional and not necessary for your site to appear in organic (unpaid) search results. However, if organic traffic is important to your business model, then it makes sense to use GSC. <\/h3>\n<h3>From our past experience, we claim that the most important thing for any website is organic traffic. If you work for a long time, it is certainly the most profitable! <\/h3>\n<h3>On a practical level, GSC can point to issues that can slow growth in organic searches on Google.<\/h3>\n<h3>When it detects specific problems, it will notify you via email or through alerts within the platform itself.<\/h3>\n<h3>Even if Google Search Console doesn't detect any problems, it can help you refine your content strategy and increase organic traffic.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Who uses Google Search Console?<\/strong><\/span><\/h3>\n<h3>GSC is relevant to everyone from small business owners with one site who want to get potential clients through organic traffic, to large agencies that manage multiple sites on behalf of clients. There are a lot on the net that deal with this topic. <\/h3>\n<h3>But if you are interested in learning more about SEO and Google Search Console, check out the YouTube channel of the famous SEO tool Ahrefs (Any recommendation for Ahrefs as an SEO tool).<\/h3>\n<h3>We have posted one of their videos below so you can find them easily:<\/h3>\n<\/div><\/div><div class=\"et_pb_video_0 et_pb_video et_pb_module et_block_module\"><div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"How to use Google Search Console to Improve Your SEO\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/FXVEb_eklhk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>How does Google Search Console differ from GA4 (Google Analytics 4)?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Google Search Console and Google Analytics 4 (GA4) are two of the most important free Google tools. They provide valuable insights into the performance of your website and help you make decisions for your website and business. <\/h3>\n<h3>It's no surprise that people often confuse these two tools. Especially since it is possible to connect them and see reports from Search Console directly within GA4. <\/h3>\n<h3>We will talk about this in more detail in the section with professional advice later.<\/h3>\n<h3>If you are interested in GA4, be sure to read our recent article <strong>Google Analytics GA4 Beginner's Guide, discover the secret recipe for website success.<\/strong><\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Difference between GSC and GA4<\/strong><\/span><\/h3>\n<h3>Although both tools are very useful, they provide different types of data and answer different questions.<\/h3>\n<ul>\n<li>\n<h3><strong>Google Search Console (GSC)<\/strong> is an SEO tool that shows you how Google sees your site. It focuses on performance in organic searches. It can help you answer questions such as:  <\/h3>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Has Google discovered my content?<\/h3>\n<\/li>\n<li>\n<h3>Why didn't Google index a certain page?<\/h3>\n<\/li>\n<li>\n<h3>Do I rank on Google for a specific query?<\/h3>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3><strong>Google Analytics 4 (GA4)<\/strong> is an analytical platform that shows you what users are doing on your site. That is, it focuses on user activity. It can help you answer questions such as:  <\/h3>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<h3>Where does my traffic come from?<\/h3>\n<\/li>\n<li>\n<h3>What content are my visitors most interested in?<\/h3>\n<\/li>\n<li>\n<h3>What drives conversions?<\/h3>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Is there an overlap between GSC (Google Search Console) and GA4 (Google Analytics 4)<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>There is some overlap. Both tools can give you insight into the amount of traffic you get from organic searches on Google. But be careful when comparing directly because they use different metrics: the number of search clicks (GSC) will almost certainly not equal the number of new users (GA4) acquired from organic search.  <\/h3>\n<h3>One user may click multiple times, or maybe a click is recorded in Search Console, but your analytics code (GA4) does not register that click.<\/h3>\n<h3>Also, remember that Google is not the only search engine or the only source of organic traffic.<\/h3>\n<h3>Many other search engines have their equivalents for Search Console, for example Bing offers Bing Webmaster Tools.<\/h3>\n<h3>But, given that Google currently accounts for over 88% of the global market share of search engines (the latest data say that in Serbia that percentage is even higher, 95%), it probably makes sense to start with Search Console.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>How to get started with Google Search Console (GSC)?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>To use Google Search Console (GSC), you must first verify your website to prove that you own or manage it.<\/h3>\n<h3>This is to prevent other people from accessing business sensitive data about your site or possibly making changes that could affect its presence in Google searches. <span style=\"font-size: 16px;\">We will briefly explain how to start your journey with Google Search Console.<\/span><\/h3>\n<h3>Let's go:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Website verification<\/strong><\/span><\/h3>\n<h3>Google offers several methods to complete the verification. The method you will choose depends on your technical skills and the level of access you have to your site. <\/h3>\n<h3>You will also need a free Gmail account, but we believe you already have one.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Verification process<\/strong><\/span><\/h3>\n<\/div><\/div><div class=\"dipl_timeline_0 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_right\"><div class=\"dipl_timeline_wrapper\"><div class=\"dipl_timeline_item_0 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">1. Idi na Google Search Console.<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_1 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">2. Klikni na plavo dugme &quot;Start now&quot; (Po\u010dni sada).<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_2 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">3. Prijavi se na svoj Google nalog (ili kreiraj nalog) kada ti bude zatra\u017eeno.<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_3 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">4. Vide\u0107e\u0161 ekran sa porukom &quot;Welcome to Google Search Console&quot; (Dobrodo\u0161li u Google Search Console).<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4>(If you are already signed in to your Google account, you will skip the second and third steps.)<\/h4>\n<h4><span style=\"color: #68d800;\"><strong>Website verifications in Google Search Console<\/strong><\/span><\/h4>\n<h4>On the \"Welcome to Google Search Console\" screen, you first select the type of property you want to verify: Domain or URL prefix. This determines the available verification methods. <\/h4>\n<h4><span style=\"color: #68d800;\"><strong>Choice of asset type<\/strong><\/span><\/h4>\n<ul>\n<li>\n<h4><span style=\"color: #fe5000;\"><strong>Domain<\/strong><\/span> is more powerful because it shows you how Google sees your URLs through different subdomains and protocols (HTTP or HTTPS).<\/h4>\n<h4>For example, if you verify the example.com domain, you will be able to access data for the <a href=\"http:\/\/example.com\">http:\/\/example.com<\/a>, <a href=\"https:\/\/example.com\">https:\/\/example.com<\/a>, and <a href=\"https:\/\/subdomain.example.com\">https:\/\/subdomain.example.com<\/a> pages.<\/h4>\n<\/li>\n<li>\n<h4><span style=\"color: #fe5000;\"><strong>The URL prefix<\/strong><\/span> limits it to one domain and protocol. If you verify the <a href=\"https:\/\/example.com\">https:\/\/example.com<\/a> prefix, you will not be able to access data for URLs starting with <a href=\"http:\/\/example.com\">http:\/\/example.com<\/a> or <a href=\"https:\/\/subdomain.example.com\">https:\/\/subdomain.example.com<\/a>. <\/h4>\n<h4>However, nothing prevents you from verifying multiple URL prefixes. This can be a useful way to manage access if you have colleagues or partners working on a specific subdomain. <\/h4>\n<\/li>\n<\/ul>\n<\/div><\/div><div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Google Search Console verification methods<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>For Domain, the only available verification method is DNS verification. This involves adding records to your DNS configuration. <\/h3>\n<h3>Depending on your settings, you may need to do this through a domain provider like <a href=\"https:\/\/www.dreamwebhosting.net\/\"><strong>DreamWeb <\/strong><\/a>or a Page builder like <strong>Divi <\/strong>or <strong>Elementor.<\/strong><\/h3>\n<h3>If the person in charge of SEO is not responsible for (or does not have access to) DNS configuration, access via URL prefixes may be simpler.<\/h3>\n<h3>For the <strong>URL prefix,<\/strong> you have several options for verification (in addition to DNS access):<\/h3>\n<ul>\n<li>\n<h3>Placing an HTML file on your site (Google's recommended approach)<\/h3>\n<\/li>\n<li>\n<h3>Adding a meta tag to the home page of the site<\/h3>\n<\/li>\n<li>\n<h3>Using Google Analytics 4 accounts<\/h3>\n<\/li>\n<li>\n<h3>Using a Google Tag Manager account (excellent method, recommended)<\/h3>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #68d800;\"><strong>A few tips for verification<\/strong><\/span><\/h3>\n<h3>Maybe you're not sure how to upload an HTML file or add a meta tag (a meta tag, a small piece of information about your site, something like a label).<\/h3>\n<h3>If so, it is worth checking whether your platform, CMS or Page builder offers tools to facilitate this process. For example, Divi and Elementor have a site verification manager where you can paste a meta tag and it will automatically be added to your site. <\/h3>\n<h3>Regardless of the verification method you choose, remember that you must leave it in the same place even after verification.<\/h3>\n<h3>For example, if you set a meta tag, removing that tag will later take away your access to your Google Search Console account.<\/h3>\n<h3>For this reason, it is wise to verify your site with several methods, just in case (if you can and if you can).<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_3 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-flip\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Definicije metrika u Google <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Search Console\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Search Console<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>After you verify your website, it may take some time (perhaps a day or two) until the data becomes available in Google Search Console. So, if you don't see useful information right away, there's no need to worry. Be patient!  <\/h3>\n<h3>If your website is brand new, there may not be any performance data at first. But don't worry, this will correct itself over time as you create more content that Google can index. <\/h3>\n<h3>While you're waiting, it's a good idea to familiarize yourself with the most common results you'll see in Google Search Console (GSC).<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>What are the key metrics in Google Search Console?<\/strong><\/span><\/h3>\n<h3><strong><span style=\"color: #fe5000;\">1. Total views: <\/span><\/strong>The number of times a page from your site appeared in organic (unpaid) search results on Google.<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">2. Total clicks: <\/span><\/strong>The number of clicks to your page from the Google search results page.<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">3. Average click-through rate (CTR):<\/span><\/strong> Average click-through rate, calculated as clicks \/ views x 100 (eg if you get one click per 100 views, your CTR is 1%).<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">4. Average position:<\/span><\/strong> Your average position in the organic search results on Google, where \"1\" means the first or top result.<\/h3>\n<h3>The lower is the number, the better is the result.<\/h3>\n<\/div><\/div><div class=\"dipl_tilt_image_0 dipl_tilt_image et_pb_module\"><div class = \"dipl_tilt_image_wrapper off dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective = \"1000\" data-tilt-scale = \"1\" data-tilt-speed = \"300\" data-tilt-mobile-disable = \"off\" off off>\n\t\t\t\t\n\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img class = \"dipl_tilt_image\" src = \"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/GSC-1.webp\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper \">\n\t\t\t\t\t   \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><\/div><div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>Status of individual pages (URLs) on your site<\/strong><\/span><\/h4>\n<h4>Google Search Console also provides information about the status of individual pages on your site.<\/h4>\n<h4>There are three main steps your pages go through:<\/h4>\n<h4><strong><span style=\"color: #fe5000;\">1. Discovery: <\/span><\/strong>Google is aware of your page, perhaps through the sitemap or through a link from another page.<\/h4>\n<h4><strong><span style=\"color: #fe5000;\">2. Indexing: <\/span><\/strong>Google's bot accessed the page and tried to read its content.<\/h4>\n<h4><strong><span style=\"color: #fe5000;\">3. Indexed: <\/span><\/strong>Google has added the page to its index, which means it can choose to show it as part of the search results.<\/h4>\n<h4>It is possible for certain URLs to be discovered but not indexed or indexed but not displayed. For that, there are follow\/nofollow and \/index\/no index options that you can suggest to Google yourself. This is especially important with large pages.  <\/h4>\n<h4>If your site is relatively small, don't pay attention to this.<\/h4>\n<h4>One of the main uses of GSC is actually identifying when this is happening and why it is happening.<\/h4>\n<\/div><\/div><div class=\"dipl_text_animator_4 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Sve\u017eina podataka u Google <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Search Console\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Search Console<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Before we move on to specific reports from Google Search Console, let's talk a little about data freshness. How fresh is the data in GSC? <\/h3>\n<h3>For all Google Search Console reports, data is usually available after 48 hours. So, if you visit GSC on Wednesday, the most accurate data available to you will probably be Monday's data. <\/h3>\n<h3>The latest data are also probably provisional and subject to minor change. You can tell if this is the case by moving your mouse over the data point on the graph. <\/h3>\n<h3>You may see a message that says: \"Fresh data - usually replaced by final data in a few days.\"<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Overview of Google Search Console features<\/strong><\/span><\/h3>\n<h3>Knowing other Google tools certainly helps when it comes to navigating GSC. Google Search Console, like GA4 or Google Ad Manager, consists of numerous reports, all of which are accessible through the vertical menu on the left side of the screen. <\/h3>\n<h3>Key GSC reports are grouped into four basic sections:<\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>1. Performance<\/strong><\/span><\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>2. Indexing<\/strong><\/span><\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>3. Experience<\/strong><\/span><\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>4. Improvements<\/strong><\/span><\/h3>\n<h3>Some reports become available only when your site meets certain conditions. So you don't need to worry if your GSC doesn't have exactly the same reports as someone else's or if the reports you have are in a slightly different order. <\/h3>\n<h3>At the top of the main menu is a drop-down menu that displays the currently selected option.<\/h3>\n<h3>If you have multiple accounts in Google Search Console, you can use this menu to switch between them.<\/h3>\n<h3>There is also an \"Add account\" option if you want to go through the verification process for another domain or URL prefix.<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Napredne tehnike i Alati\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Main overview of the GSC control panel<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_8 et_pb_row et_block_row\"><div class=\"et_pb_column_10 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>When you open Google Search Console, first look at the report named overview. It gives you key metrics for GSC's four main reporting sections (performance, indexing, experience and improvements). <\/h3>\n<h3>For example, the performance section of the review shows you the number of clicks from organic search, while the indexing shows the number of pages indexed (and equally important, unindexed).<\/h3>\n<h3>In addition to the main figures, each section of the Overview contains one or more graphs that show how your site performed during the previous three months.<\/h3>\n<h3>The idea is that you can quickly notice any unexpected changes in performance and then click on the relevant section of the report in Google Search Console to investigate further.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Performance reports in Google Search Console<\/strong><\/span><\/h3>\n<h3>One of the specifics of Google Search Console is that the most important section may be performance, but you may not see this section at all in your GSC menu. The two reports in this section, Discover and Google News, appear only if your website reaches the minimum number of views in these Google services. <\/h3>\n<h3>If you don't have access to either of these reports, GSC moves (and renames) a third report, the one that covers search performance.<\/h3>\n<h3>This means that you can find the search performance report in the menu right after the preview.<\/h3>\n<h3>Alternatively, you can find it in a special performance section where it will be called \"Search results\".<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_9 et_pb_row et_block_row\"><div class=\"et_pb_column_11 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_double_color_heading_2 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><span class=\"dipl_pre_text\">Izve\u0161taj o<\/span><span class=\"dipl_main_text\">rezultatima pretrage<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>The search performance report (no matter what it's called in your GSC) provides you with the data you need to understand how your content is \"performing\" on Google and how you can optimize that content.<\/h3>\n<h3>In fact, it shows a table of all the searches for which your site ranks. In other words, the keywords and phrases that users enter into Google, and for which your site appears in the search results. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Overview of searches<\/strong><\/span><\/h3>\n<h3>The search performance report shows a table of the most important searches along with the number of clicks and impressions generated for each.<\/h3>\n<h3>By default, two of the four key metrics are selected (for example, total clicks and total impressions), but you can click on the other two (average CTR and average position) to add them to the table and graph on this page.<\/h3>\n<h3>The tabs above the table allow you to switch from the list of the most important searches to the list of the most important pages.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Overview of searches for a specific page<\/strong><\/span><\/h3>\n<h3>If you want to see searches for a specific page, you can:<\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>1. Click on the PAGES tab<\/strong><\/span><\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>2. Click on the page that interests you<\/strong><\/span><\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>3. Return to the INQUIRIES tab<\/strong><\/span><\/h3>\n<h3>When you do this, GSC will add a filter to the report that limits the results to only the selected page.<\/h3>\n<h3>If you want to remove or change this filter, look for it at the very top of the report.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Search types<\/strong><\/span><\/h3>\n<h3>In this section there is also a filter for changing the type of search. If you want to know how your website is displayed in Google Images or Google News, this is the place to see it. <\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_10 et_pb_row et_block_row\"><div class=\"et_pb_column_12 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Comparing time periods in GSC<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_11 et_pb_row et_block_row\"><div class=\"et_pb_column_13 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>By default, the search results report shows data from the last three months (same as the overview). However, this can be changed using the time period filter or use the \"Compare\" option to compare one period to another. <\/h3>\n<h3>This can be very useful if your business is seasonal.<\/h3>\n<h3>For example, a retailer selling Christmas gifts expects relevant search phrases to have high volumes in the fourth quarter, but low volumes in the second quarter.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Overview of search data<\/strong><\/span><\/h3>\n<h3>If you want to systematically review your search data, you can export it to Google Sheets or download it as an Excel or ZIP CSV file. You can do this by clicking the \"EXPORT\" button in the upper right corner of the report and selecting the desired option. <\/h3>\n<h3>This will give you up to a thousand rows of data in a table, which you can sort and filter however you want and potentially integrate into a keyword research plan or SEO report.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Report on Discover<\/strong><\/span><\/h3>\n<h3>In addition to the search results report, you can also access the Discover report.<\/h3>\n<h3>This report follows the same format, but is entirely focused on Google Discover results.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>News report<\/strong><\/span><\/h4>\n<h4>The third and last report that you can see in the performance section refers to Google News. In fact, it does not cover all news traffic. Instead, it focuses only on traffic from news.google.com and the Google News app on Android and iOS.  <\/h4>\n<h4>If you want to see traffic from the \"News\" tab in Google Search, you'll find it in the main search performance report by adding the filter Search Type = News.<\/h4>\n<h4><span style=\"color: #68d800;\"><strong>Access to Discover reports and news<\/strong><\/span><\/h4>\n<h4>Interestingly, you can still access Google Discover and News reports in GSC even if they don't appear in your menu.<\/h4>\n<h4>Go to:<\/h4>\n<ul>\n<li>\n<h4><span style=\"color: #fe5000;\"><a style=\"color: #fe5000;\" href=\"https:\/\/search.google.com\/search-console\/performance\/discover\"><strong>Discover<\/strong><\/a><\/span><\/h4>\n<\/li>\n<li>\n<h4><span style=\"color: #fe5000;\"><a style=\"color: #fe5000;\" href=\"https:\/\/search.google.com\/search-console\/performance\/google-news\"><strong>Google News<\/strong><\/a><\/span><\/h4>\n<\/li>\n<\/ul>\n<h4>Then, select an account from the drop-down menu if prompted.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_8 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><span class=\"et_pb_background_mask\"><\/span><div class=\"et_pb_row_12 et_pb_row et_block_row\"><div class=\"et_pb_column_14 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_28 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>URL Inspection<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_13 et_pb_row et_block_row\"><div class=\"et_pb_column_15 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_29 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>If you are concerned about a certain page on your site and want to check whether it has been discovered, indexed and displayed, it is best to use the URL inspection tool in Google Search Console.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Here's how to use the URL inspector:<\/strong><\/span><\/h3>\n<h3>1. Paste the URL into the search bar at the top of the page.<\/h3>\n<h3>2. Click on \"Page indexing\" to see all the details about page indexing.<\/h3>\n<h3>This tool can show you when Google last indexed the page and allow you to request re-indexing if changes have been made.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>URL Inspection - Key information<\/strong><\/span><\/h3>\n<ul>\n<li>\n<h3><strong>Last indexed date: <\/strong>Useful for tracking new or updated pages.<\/h3>\n<\/li>\n<li>\n<h3><strong>Indexing request: <\/strong>Option to quickly update pages in Google searches.<\/h3>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #68d800;\"><strong>URL Inspection: Example<\/strong><\/span><\/h3>\n<h3>If you see partial URLs in your GSC reports, use the URL Inspection tool to find out where Google is getting those URLs from. For example, you may find that the problem comes from some code that contains part of the URL. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Page indexing report<\/strong><\/span><\/h3>\n<h3>The URL Inspection tool is useful for troubleshooting issues on individual pages, but the Page Indexing report provides an overview of issues that affect groups of pages or the entire site.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_30 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>Main information in the report:<\/strong><\/span><\/h4>\n<ul>\n<li>\n<h4><strong>Number of pages indexed: <\/strong>Shows how many pages are indexed and how many are not.<\/h4>\n<\/li>\n<li>\n<h4><strong>Reasons for not indexing: <\/strong>Details why certain pages were not indexed (eg 404 errors, duplicates without a canonical URL).<\/h4>\n<\/li>\n<\/ul>\n<h4><strong>Example problem:<\/strong><\/h4>\n<ul>\n<li>\n<h4><strong>404 error:<\/strong> Page not found on the server. The solution is to set a redirect, for example 301 or solve a technical problem. <\/h4>\n<\/li>\n<li>\n<h4><strong>Duplicate without canonical URL:<\/strong> Google sees this page as a duplicate of another page. The solution is to add a canonical tag. <\/h4>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_9 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_14 et_pb_row et_block_row\"><div class=\"et_pb_column_16 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_double_color_heading_3 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><span class=\"dipl_pre_text\">Izve\u0161taj o mapama sajta u <\/span><span class=\"dipl_main_text\">Google Search Console<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_31 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>The sitemap report allows you to submit an XML sitemap and monitor its status.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>How to use the sitemap report?<\/strong><\/span><\/h3>\n<h3>1. Generate an XML site map via a platform or site plugin.<\/h3>\n<h3>2. Enter the URL of the site folder in GSC and click on \"Submit\".<\/h3>\n<h3><strong>Overview of the status of the site map:<\/strong><\/h3>\n<ul>\n<li>\n<h3><strong>Last read: <\/strong>Date when Google last read the sitemap.<\/h3>\n<\/li>\n<li>\n<h3><strong>Number of discovered pages:<\/strong> The number of pages that Google discovered through the sitemap.<\/h3>\n<\/li>\n<\/ul>\n<h3><strong>Example problem:<\/strong><\/h3>\n<h3>If Google does not \"see\" your URLs, check if there is a problem with the sitemap. For example, it may happen that the sitemap contains an HTML page instead of XML format. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>User experience reports<\/strong><\/span><\/h3>\n<h3>User experience reports in Google Search Console (GSC) provide an overview of the user experience on your site, which is crucial for SEO. Google evaluates user experience metrics for individual URLs on your site and uses them as a ranking factor in Google searches. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Site experience report<\/strong><\/span><\/h3>\n<h3>This report shows how \"good\" your URLs are according to Core Web Vitals and mobile usability. If the page meets both criteria and uses HTTPS, Google considers it \"good\". <\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_15 et_pb_row et_pb_row_1-4_3-4 et_block_row et_block_row_1-4_3-4\"><div class=\"et_pb_column_17 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_interactive_image_card_0 dipl_interactive_image_card et_pb_module\"><div class=\"dipl_interactive_image_card_wrapper\"><figure class=\"effect-layla\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Core-web-vitalis540x750.webp\" alt=\"Google Search Console je klju\u010dan alat za SEO. Nau\u010dite kako posti\u0107i bolje rangiranje, identifikaciju klju\u010dnih re\u010di i tehni\u010dku optimizaciju\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Core-web-vitalis540x750.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Core-web-vitalis540x750-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105116\" \/><figcaption><div class=\"dipl_interactive_image_card_wrapper_inner\"><h2 class=\"dipl_interactive_image_card_title\">Title<\/h2><\/div><\/figcaption><\/figure><\/div><\/div><\/div><div class=\"et_pb_column_18 et_pb_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_double_color_heading_4 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><span class=\"dipl_pre_text\">Core<\/span><span class=\"dipl_main_text\">Web Vitals<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_32 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Core Web Vitals measure user experience through three key factors:<\/h3>\n<ul>\n<li>\n<h3><strong>Content (LCP): <\/strong>How long it takes to load the main content of the page.<\/h3>\n<\/li>\n<li>\n<h3><strong>Latency (FID): <\/strong>The time between the user's interaction with the page and the browser's response. This will be replaced by the Interactions to Next Impression (INP) metric in March 2024. <\/h3>\n<\/li>\n<li>\n<h3><strong>Stability (CLS): <\/strong>A measure of the page's visual stability.<\/h3>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #68d800;\"><strong>Mobile usability and HTTPS<\/strong><\/span><\/h3>\n<ul>\n<li>\n<h3><strong>Mobile Usability<\/strong>: Shows how many and which pages are not adapted for mobile devices. Very important if you plan to break into the first page of a Google search. <\/h3>\n<\/li>\n<li>\n<h3><strong>HTTPS Report<\/strong>: Shows how many of your URLs use HTTPS. HTTPS is better for user security and SEO. Today, this is mandatory for every website.  <\/h3>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #68d800;\"><strong>Improvements<\/strong><\/span><\/h3>\n<h3>The \"Improvements\" section refers to site functions that use structured data such as breadcrumbs, for example.<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_16 et_pb_row et_block_row\"><div class=\"et_pb_column_19 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_33 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>What is structured data?<\/strong><\/span><\/h4>\n<h4>Structured data is a standardized format for providing information about a page.<\/h4>\n<h4>They help Google understand the page in more detail, which can lead to display in enhanced search results (rich snippets).<\/h4>\n<h4><span style=\"color: #68d800;\"><strong>Checking of structured data<\/strong><\/span><\/h4>\n<h4>GSC will flag any errors in the implementation of structured data. For example, you can see that the \"description\" field is missing in the structured data for the video. <\/h4>\n<h4><span style=\"color: #68d800;\"><strong>Link report<\/strong><\/span><\/h4>\n<h4>The link report in GSC shows:<\/h4>\n<ul>\n<li>\n<h4><strong><span style=\"color: #fe5000;\">External links:<\/span><\/strong> Pages with the most links from other sites.<\/h4>\n<\/li>\n<li>\n<h4><strong><span style=\"color: #fe5000;\">Internal links:<\/span><\/strong> The pages with the most links from your site.<\/h4>\n<\/li>\n<li>\n<h4><strong><span style=\"color: #fe5000;\">The best linked sites<\/span><\/strong>: Sites that link to you the most.<\/h4>\n<\/li>\n<li>\n<h4><strong><span style=\"color: #fe5000;\">The best linked text:<\/span><\/strong> The most frequently used anchor text in backlinks.<\/h4>\n<\/li>\n<\/ul>\n<h4>These reports do not show historical data or changes over time, but they provide valuable information about your site's link structure.<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_10 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><span class=\"et_pb_background_mask\"><\/span><div class=\"et_pb_row_17 et_pb_row et_block_row\"><div class=\"et_pb_column_20 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_34 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Indexing statistics report<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_18 et_pb_row et_block_row\"><div class=\"et_pb_column_21 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_35 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>The Crawl Stats report is hidden in GSC and is only available for master account levels.<\/h3>\n<h3>To get to it:<\/h3>\n<h3><strong>1. Click on \"Settings\" in the main menu.<\/strong><\/h3>\n<h3><strong>2. Scroll to the \"Crawling\" section.<\/strong><\/h3>\n<h3><strong>3. Click on \"OPEN REPORT\".<\/strong><\/h3>\n<h3>This report shows the history of Google's indexing of your site.<\/h3>\n<h3>Number of indexing requests, average server response time, server responses, and the like. It is intended for advanced users with large sites who need to think about their indexing budget. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Indexing optimization<\/strong><\/span><\/h3>\n<h3>If your site has less than a thousand pages, you probably won't need this report. But owners of large sites can use this report to optimize their indexing budget and troubleshoot problems such as server errors or slow responses. <\/h3>\n<\/div><\/div><div class=\"et_pb_text_36 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Connecting GSC to Google Analytics 4<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_37 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>By connecting GSC to GA4 you can unlock new reports in GA4 and see GSC metrics along with GA4 metrics.<\/h3>\n<h3>In order to link the GSC account with GA4, the following should be done:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. Follow the steps in Analytics Help.<\/strong><\/span><\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. Publish reports in GA4:<\/strong><\/span><\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h3><strong><span style=\"color: #fe5000;\">Click on \"Reports\".<\/span><\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #fe5000;\">Click on \"Library\".<\/span><\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #fe5000;\">Find the \"Search Console\" collection.<\/span><\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #fe5000;\">Click on the menu icon (three dots) for this collection.<\/span><\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #fe5000;\">Select \"Publish\".<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>After publication, you will see new reports in the GA4 menu, namely Queries and Google Organic Search Traffic.<\/h3>\n<ul>\n<li>\n<h3><strong><span style=\"color: #fe5000;\">Queries:<\/span><\/strong> Shows organic searches, clicks, views, CTR and average search position.<\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #fe5000;\">Google Organic Search Traffic<\/span><\/strong>: Displays landing pages with key GSC and GA4 metrics.<\/h3>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #68d800;\"><strong>Alternative analytics tools<\/strong><\/span><\/h3>\n<h3>If you use another analytics tool besides GA4, check if it can be integrated with GSC.<\/h3>\n<h3>For example, Piwik Pro and Plausible Analytics offer this capability. However, you will not get better and more precise results than on Google Search Console. <\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_11 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_19 et_pb_row et_block_row\"><div class=\"et_pb_column_22 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_38 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Conclusion: Google Search Console is your guide to better SEO<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_20 et_pb_row et_pb_row_1-4_3-4 et_block_row et_block_row_1-4_3-4\"><div class=\"et_pb_column_23 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_interactive_image_card_1 dipl_interactive_image_card et_pb_module\"><div class=\"dipl_interactive_image_card_wrapper\"><figure class=\"effect-sadie\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Zakljucak-540x750-1.webp\" alt=\"SmartThink web agencija\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Zakljucak-540x750-1.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Zakljucak-540x750-1-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105118\" \/><figcaption><div class=\"dipl_interactive_image_card_wrapper_inner\"><h2 class=\"dipl_interactive_image_card_title\">SmartThink web agency<\/h2><\/div><\/figcaption><\/figure><\/div><\/div><\/div><div class=\"et_pb_column_24 et_pb_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_39 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Google Search Console (GSC) is a tool that can significantly improve your SEO efforts.<\/h3>\n<h3>Although it is not necessary for your content to rank in search and for your site to receive organic traffic from Google, using GSC allows you to work with a clear direction and goal.<\/h3>\n<h3>There is no better way to get an overview of how Google sees your website and what problems you might have.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Why is GSC important?<\/strong><\/span><\/h3>\n<h3><strong>1. Performance overview<\/strong>: GSC provides you with a detailed overview of your site's performance in searches. You can find out for which keywords your content ranks, how many clicks and views you get and what is the average position of your pages. <\/h3>\n<h3><strong>2. Problem identification:<\/strong> The tool allows you to identify technical problems that can slow down your SEO efforts, such as 404 errors, indexing problems, or incorrect redirects. GSC allows you to react quickly and solve these problems. <\/h3>\n<h3><strong>3. Communication with Google:<\/strong> In addition to reports, Google Search Console is a valuable tool for communication with Google. You can submit a sitemap to make it easier for Google to find and index your content. You can also request re-indexing of the page after making significant changes.  <\/h3>\n<h3><strong>4. Increasing efficiency:<\/strong> Whether you are a beginner in the SEO world or a professional with years of experience, Google Search Console can help you increase your efficiency. Its working environment and capabilities allow you to quickly get relevant information and make the right decisions. <\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_21 et_pb_row et_block_row\"><div class=\"et_pb_column_25 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_40 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>Advantages of using GSC<\/strong><\/span><\/h4>\n<ul>\n<li>\n<h4><strong>Free and accessible<\/strong>: Google Search Console is a completely free tool available to anyone who owns or manages a website. Regardless of the size of your site or the level of technical knowledge, you can take advantage of the advantages that this tool offers. <\/h4>\n<\/li>\n<li>\n<h4><strong>Easy start<\/strong>: If you're new to SEO, Google Search Console is a great place to start. It provides you with all the basic information you need to understand how your website and pages are listed in searches. <\/h4>\n<\/li>\n<li>\n<h4><strong>Advanced functionalities<\/strong>: For experienced SEO professionals, Google Search Console offers advanced functionalities and detailed reports that can help fine-tune strategies and site optimization.<\/h4>\n<\/li>\n<\/ul>\n<h4><span style=\"color: #68d800;\"><strong>How to get started with GSC?<\/strong><\/span><\/h4>\n<h4><strong>1. Verify your website:<\/strong> The first step is to verify your website in GSC. This will give you access to all tools and reports. <\/h4>\n<h4><strong>2. Explore reports:<\/strong> View reports on performance, indexing, user experience and improvements. Find out the areas that require attention and optimization. <\/h4>\n<h4><strong>3. Submit a sitemap: <\/strong>Make it easier for Google to find your content by submitting a sitemap.<\/h4>\n<h4><strong>4. Monitor changes<\/strong>: Check Google Search Console regularly for new alerts and reports so you can quickly react to any issues.<\/h4>\n<h4>Google Search Console is an indispensable tool for anyone who wants to improve their SEO efforts and increase organic traffic.<\/h4>\n<h4>It's free, easily accessible, and provides invaluable insights into your website's performance.<\/h4>\n<h4><strong>Regardless of your level of experience, Google Search Console can help you better understand how Google sees your site and identify and solve problems that may be slowing you down. <\/strong><\/h4>\n<\/div><\/div><div class=\"et_pb_text_41 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Install Google Search Console with SmartThink<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_42 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Do you want your site to become more visible on Google?<\/h3>\n<h3>With Google Search Console, you can monitor your website's performance, identify problems, and optimize your content for better rankings.<\/h3>\n<h3>But setting up and using this tool can be complicated without professional help.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Why <a href=\"https:\/\/www.smartthink.rs\/en\/\">SmartThink<\/a>?<\/strong><\/span><\/h3>\n<h3>Our digital marketing agency SmartThink specializes, among other things, in installing and optimizing Google Search Console for all types of websites.<\/h3>\n<h3>Here's why you should hire us:<\/h3>\n<ul>\n<li>\n<h3><strong>Expertise:<\/strong> Our team has many years of experience in SEO optimization and digital marketing.<\/h3>\n<\/li>\n<li>\n<h3><strong>Full support:<\/strong> From initial installation to regular monitoring and reporting, we provide you with full support.<\/h3>\n<\/li>\n<li>\n<h3><strong>Results<\/strong>: Our expertise guarantees that you will see improvements in rankings and organic traffic.<\/h3>\n<\/li>\n<\/ul>\n<h3><span style=\"color: #68d800;\"><strong>Contact us!<\/strong><\/span><\/h3>\n<h3>Don't wait for your website to go unnoticed. Contact us today and let us help you take full advantage of Google Search Console. <\/h3>\n<h3>You can contact us in the following way:<\/h3>\n<ul>\n<li>\n<h3><strong>Phone: <\/strong><strong>+381 63 221 770<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>Email: <\/strong><a href=\"mailto:info@smartthink.rs\"><strong>info@smartthink.rs<\/strong><\/a><\/h3>\n<\/li>\n<\/ul>\n<h3>With <a href=\"https:\/\/www.smartthink.rs\/en\/\">SmartThink<\/a>, your digital strategy will be on the way to success!<\/h3>\n<h3><\/h3>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":105124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[81,82],"class_list":["post-105315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-google-search-console-en","tag-gsc-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Console: The Complete Guide to SEO Optimization<\/title>\n<meta name=\"description\" content=\"Google Search Console is a key tool for SEO. Learn how to achieve better rankings, keyword identification and technical optimization\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartthink.rs\/en\/blog-en\/google-search-console-gsc-the-ultimate-guide-with-lots-of-useful-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Console: The Complete Guide to SEO Optimization\" \/>\n<meta property=\"og:description\" content=\"Google Search Console is a key tool for SEO. 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