{"id":105319,"date":"2024-11-03T17:16:03","date_gmt":"2024-11-03T17:16:03","guid":{"rendered":"https:\/\/www.smartthink.rs\/uncategorized\/google-analytics-ga4-beginners-guide\/"},"modified":"2024-11-21T09:17:31","modified_gmt":"2024-11-21T09:17:31","slug":"google-analytics-ga4-beginners-guide","status":"publish","type":"post","link":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/","title":{"rendered":"Google Analytics GA4 Beginner&#8217;s Guide"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||16px||false|false&#8221; custom_padding_tablet=&#8221;0px||16px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; bottom_divider_color=&#8221;#fe5000&#8243; bottom_divider_height=&#8221;67px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; width_tablet=&#8221;97%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;1300px&#8221; max_width_phone=&#8221;1300px&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_color=&#8221;#fe5000&#8243; header_font_size=&#8221;36px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||-9px||false|false&#8221; custom_margin_tablet=&#8221;||-9px||false|false&#8221; custom_margin_phone=&#8221;||-9px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;36px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>Google Analytics GA4 Beginner&#8217;s Guide,<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_color=&#8221;#fe5000&#8243; header_font_size=&#8221;36px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;1.5em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_font_size_tablet=&#8221;36px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>discover the secret recipe for website success<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; width=&#8221;98%&#8221; width_tablet=&#8221;98%&#8221; width_phone=&#8221;98%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;on|desktop&#8221; width__hover=&#8221;98%&#8221;]<\/p>\n<h3><strong>Google Analytics GA4 is a free website analytics tool<\/strong> that helps marketers better understand the performance of their sites. Unlike Google Search Console, which provides detailed data on how users discover websites through organic (unpaid) searches on Google, <strong>Google Analytics GA4 covers all traffic sources.<\/strong> <\/h3>\n<h3>This includes organic search, paid search, social media and other sources.<\/h3>\n<h3>In addition to telling you how users arrive at your site, Google Analytics provides data on what they do after they arrive. This includes what pages they visit and what actions they take. <\/h3>\n<h3>Google Analytics can seem complicated and confusing at first. However, it doesn&#8217;t have to be that way. <\/h3>\n<h3><strong>In this guide, we&#8217;ll teach you the basics of Google Analytics and help you install it on your website.<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f3f5f9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; top_divider_style=&#8221;wave&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_repeat=&#8221;1x&#8221; top_divider_height_tablet=&#8221;65px&#8221; top_divider_height_phone=&#8221;65px&#8221; top_divider_height_last_edited=&#8221;on|desktop&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_height=&#8221;63px&#8221; bottom_divider_height_tablet=&#8221;49px&#8221; bottom_divider_height_phone=&#8221;53px&#8221; bottom_divider_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Analiycs-3.webp&#8221; alt=&#8221;Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data &#8221; title_text=&#8221;Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;78%&#8221; width_phone=&#8221;96%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;70px||||false|false&#8221; custom_padding_tablet=&#8221;20px||||false|false&#8221; custom_padding_phone=&#8221;10px||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipl_text_animator prefix_text=&#8221;Short&#8221; animated_text=&#8221;history&#8221; postfix_text=&#8221; ?&#8221; animation_layout=&#8221;wave&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_text_settings_font=&#8221;Montserrat|700|||||||&#8221; global_text_settings_text_align=&#8221;center&#8221; global_text_settings_text_color=&#8221;#fe5000&#8243; global_text_settings_font_size=&#8221;35px&#8221; global_text_settings_letter_spacing=&#8221;1px&#8221; pre_and_post_text_font=&#8221;Montserrat||||||||&#8221; pre_and_post_text_letter_spacing=&#8221;1px&#8221; main_text_font=&#8221;Montserrat||||||||&#8221; main_text_text_color=&#8221;#0C71C3&#8243; main_text_letter_spacing=&#8221;1px&#8221; hover_enabled=&#8221;0&#8243; global_text_settings_font_size_tablet=&#8221;35px&#8221; global_text_settings_font_size_phone=&#8221;28px&#8221; global_text_settings_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dipl_text_animator][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #68d800;\"><strong>Universal Analytics<\/strong><\/span><\/h3>\n<h3><strong>Universal Analytics (UA) is no longer the current version of Google Analytics<\/strong>, but it is the version that made Google Analytics famous.<\/h3>\n<h3>It became widespread in the digital marketing world after the beta version was released in 2012. <\/h3>\n<h3>How widespread was it? The various versions of Google Analytics account for more than 70% of the web analytics software market, according to our data. <\/h3>\n<h3>But you won&#8217;t see this Google Analytics today.<\/h3>\n<h3>That&#8217;s because it is <strong>Universal Analytics stopped processing new data in standard accounts on July 1, 2023  <\/strong>.<\/h3>\n<h3>So marketers have started to adapt to the new Google Analytics 4.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;99%&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #68d800;\"><strong>Google Analytics 4 or GA4<\/strong><\/span><\/h4>\n<h4><strong>Google Analytics 4 (GA4) is the new standard for the Google Analytics platform.<\/strong><\/h4>\n<h4>The platform was originally released as a beta version in 2019 and called an \u201cApp + Web\u201d property. <\/h4>\n<h4>At first glance, it might not look much different, right?<\/h4>\n<h4>But there are some basic differences between GA4 and UA, especially for those who are used to the previous version.<\/h4>\n<p>[\/et_pb_text][dipl_text_animator prefix_text=&#8221;Basic differences between&#8221; animated_text=&#8221;Google Analytics GA4 &#8221; postfix_text=&#8221;&#038; UA&#8221; animation_layout=&#8221;bounce&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_text_settings_font=&#8221;Montserrat|700|||||||&#8221; global_text_settings_text_align=&#8221;center&#8221; global_text_settings_text_color=&#8221;#fe5000&#8243; global_text_settings_font_size=&#8221;35px&#8221; global_text_settings_letter_spacing=&#8221;1px&#8221; pre_and_post_text_font=&#8221;Montserrat||||||||&#8221; pre_and_post_text_letter_spacing=&#8221;1px&#8221; main_text_font=&#8221;Montserrat||||||||&#8221; main_text_text_color=&#8221;#0C71C3&#8243; main_text_letter_spacing=&#8221;1px&#8221; hover_enabled=&#8221;0&#8243; global_text_settings_font_size_tablet=&#8221;35px&#8221; global_text_settings_font_size_phone=&#8221;28px&#8221; global_text_settings_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dipl_text_animator][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Understanding the differences between GA4 and UA will help you better understand modern Google Analytics.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Difference 1: Data is now event-based<\/strong><\/span><\/h3>\n<h3>Google Analytics measures user interactions on the site. Each of those interactions is called a &#8220;hit&#8221; and becomes part of the data visible in your Google Analytics reports. <\/h3>\n<h3><strong>GA4 collects all interactions as &#8220;events&#8221;<\/strong>, meaning all hits in GA4 are collected as events.<\/h3>\n<h3>Universal Analytics collected data through multiple hit types, such as pageview, event and transaction. GA4 uses an event-based data model, resulting in different metrics and reports. <\/h3>\n<h3>Differences like these can be confusing to some marketers, but Google Analytics is still an extremely useful tool for those who learn to use it.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Difference 2: New account structure and new data flows<\/strong><\/span><\/h3>\n<h3><strong>Google Analytics 4 has a different account structure<\/strong> compared to UA and introduces the concept of &#8220;data streams&#8221;.<\/h3>\n<h3>Universal Analytics had an account level, properties and views. The account level was associated with an organization, the property level with a specific digital asset (like a website or app), while the view level was where the data was actually viewed. <\/h3>\n<h3>GA4 has an account level and a property level, but no review level. The account level works the same as in UA, but the property level is different. <\/h3>\n<h3>GA4 combines data from the website and the application into a single entity. Both a website and an application can have their own unique data streams that feed into the overall picture of user behavior within a GA4 property. <\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Analytics-Google-2.webp&#8221; alt=&#8221;Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data &#8221; title_text=&#8221;Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data &#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;72%&#8221; width_tablet=&#8221;72%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>How does Google Analytics 4 work?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Google Analytics 4 works by collecting data from your website or app and then creating reports to analyze that data.<\/strong><\/h3>\n<h3>To enable data collection, it is necessary to install a small tracking code on your website.<\/h3>\n<h3>For this very reason, we will explain the basic steps in the data collection process:<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">1. Installation of the code<\/span><\/strong>: When the user arrives at the site with the tracking code installed,<strong> Google Analytics places a cookie in the user&#8217;s web browser.<\/strong><\/h3>\n<h3><strong><span style=\"color: #fe5000;\">2. Tracking interactions:<\/span><\/strong> While the user interacts with the site, Google Analytics tracks their actions.<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">3. Data processing:<\/span><\/strong> User interactions are then processed on Google Analytics servers.<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">4. Access to reports:<\/span><\/strong> After processing, the data is available for review and analysis in Google Analytics.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1300px&#8221; max_width_phone=&#8221;1300px&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>How to open a Google Analytics GA4 account?<\/strong><\/h2>\n<p>[\/et_pb_text][dipl_double_color_heading _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dipl_double_color_heading][dipl_double_color_heading _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/dipl_double_color_heading][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; link_text_color=&#8221;#2a3443&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Don&#8217;t worry, this will be very simple.<\/h3>\n<h3>Just follow us:<\/h3>\n<h3><strong>1. Sign in to Google Analytics with your Google account.<\/strong><\/h3>\n<h3><strong>2. Click on &#8220;Start measuring&#8221;<\/strong> or, if you have already used Google Analytics, go to the admin area and click on &#8220;Create Account&#8221;.<\/h3>\n<h3><strong>3. Give your account a name<\/strong> and select the information you want to share with Google. Click &#8220;Next&#8221;. <\/h3>\n<h3><strong>4. Create GA4 by giving it a name<\/strong>, select time zone and currency. Click &#8220;Next&#8221;. <\/h3>\n<h3><strong>5. Provide information about your business <\/strong>and select the size of the business. Click &#8220;Next&#8221;.5. Provide information about your business and select the size of the business. Click &#8220;Next&#8221;. <\/h3>\n<h3><strong>6. Select your business goals<\/strong> and accept the terms of use. Click &#8220;I Accept&#8221;. <\/h3>\n<h3>Setting up a data stream<\/h3>\n<h3><strong>1. Choose the platform you work on<\/strong> (web, iOS, Android).<\/h3>\n<h3><strong>2. Enter your site&#8217;s URL<\/strong>, name the data stream, and turn on \u201cEnhanced measurement\u201d to track specific interactions.<\/h3>\n<h3><strong>3. Install the tracking code on your website<\/strong> so that data starts flowing into GA4.<\/h3>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>How to install Google Analytics 4 on a website?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; link_text_color=&#8221;#2a3443&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Installing Google Analytics is a two-step process and is very simple:<\/h3>\n<h3><strong><span style=\"color: #68d800;\">1. Creation of GA4 tracking code<\/span><\/strong>: Your unique tracking code is generated here.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. Installation of the tracking code on your website.<\/strong><\/span><\/h3>\n<h3>You must be wondering how to install Google Analytics?<\/h3>\n<h3>Now get ready to install Google Analytics on your website.<\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>Steps to Manually Install GA4<\/strong><\/span><\/h3>\n<h3>1. After configuring your data stream in GA4, you will see a screen with a \u201cMEASUREMENT ID\u201d field that is unique to you and a \u201cView tag instructions\u201d button.<\/h3>\n<h3>2. Click the &#8220;View tag instructions&#8221; button and select the &#8220;Install manually&#8221; option.<\/h3>\n<h3>3. Copy the tracking code to your clipboard.<\/h3>\n<h3>4. Paste the code high in the head section of your website.<\/h3>\n<h3><strong>Note<\/strong>: If you are not sure about changing the code on your site, ask for help from the developer or use WordPress plugins that allow you to change the header without directly changing the template files.<\/h3>\n<h3>In any case, you can call us to do it for you!<\/h3>\n<h3><strong>Congratulations,<span style=\"color: #fe5000;\"> Google Analytics 4 <\/span>is now running on your site!<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>What are the basic categories of data in <span style=\"color: #006ac1;\">Google Analytics<\/span>?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; link_text_color=&#8221;#2a3443&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||8px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>With GA4 installed, data now flows into your Google Analytics account. In order not to be verbose, here is an overview of the main categories of data: <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Users<\/strong><\/span><\/h3>\n<h3>A user is an individual who visits your site.<\/h3>\n<h3><strong>Google Analytics uses cookies to track the number of unique users<\/strong> who visit your site.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Views<\/strong><\/span><\/h3>\n<h3>Google Analytics records a view each time a user views a page on your site.<\/h3>\n<h3><strong>If a user views a page, leaves it, then returns, that counts as two views.<\/strong><\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Sessions<\/strong><\/span><\/h3>\n<h3>A session is a user&#8217;s visit to your site. During the session, the user can perform numerous actions such as viewing pages, downloading files, playing video content, clicking on links or filling out forms. <\/h3>\n<h3><strong>Google Analytics ends the session after the visitor leaves the site or after 30 minutes of inactivity.<\/strong><\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Events<\/strong><\/span><\/h3>\n<h3>During a session, a user can connect to your site in different ways. These interactions are known as events. <\/h3>\n<h3><strong>Google Analytics may record events such as scrolling, session initiation, clicks, and other events.<\/strong><\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Conversions<\/strong><\/span><\/h3>\n<h3>Conversions are the most important actions users take on your website.<\/h3>\n<h3>For example, on an e-commerce site it could be a purchase, while on a lead generation site it could be filling out a contact form.<\/h3>\n<h3><strong>In GA4, the easiest way to create conversions is from events that already exist.<\/strong><\/h3>\n<h3>This means that you first need to identify which specific events you want to track as conversions.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2a3443&#8243; custom_margin=&#8221;-2px||-2px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_height=&#8221;53px&#8221; top_divider_repeat=&#8221;1x&#8221; top_divider_arrangement=&#8221;above_content&#8221; top_divider_height_tablet=&#8221;57px&#8221; top_divider_height_phone=&#8221;35px&#8221; top_divider_height_last_edited=&#8221;on|tablet&#8221; bottom_divider_height=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1300px&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>How to use Google Analytics (GA4)?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; ul_text_color=&#8221;#fe5000&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Now that you understand the basics, you&#8217;re ready to start using Google Analytics.<\/h3>\n<h3>Here&#8217;s how you can use the platform to analyze key metrics and improve your marketing strategy based on the results.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Analysis of important pages using Google Analytics<\/strong><\/span><\/h3>\n<h3>Google Analytics 4 (GA4) allows you to easily see information about your most successful and least successful content.<\/h3>\n<h3>We use the &#8220;Pages and screens&#8221; report for this.<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">1. Click on \u201cReports\u201d<\/span><\/strong> in the left navigation menu.<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">2. Expand the &#8220;Engagement&#8221;<\/span><\/strong> area and click on &#8220;Pages and screens&#8221;.<\/h3>\n<h3>You will see a list of the most viewed data pages sorted by total views in the &#8220;Views&#8221; column.<\/h3>\n<h3>You can analyze these metrics to understand the following performance:<\/h3>\n<ul>\n<li>\n<h3><strong>Views per user<\/strong>: The average number of page views per user<\/h3>\n<\/li>\n<li>\n<h3><strong>Average Engagement Time:<\/strong> The average time the page was in focus in the web browser<\/h3>\n<\/li>\n<li>\n<h3><strong>Conversions<\/strong>: The number of conversions from each page<\/h3>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Improve your marketing strategy based on performance<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>You&#8217;ll see a breakdown of how your site drives traffic by channel, such as organic search, direct traffic, referrals, etc.<\/h3>\n<h3>Analyze these metrics to improve your strategy:<\/h3>\n<p>[\/et_pb_text][dipl_timeline select_timeline_layout_option=&#8221;dipl_timeline_right&#8221; global_timeline_icon_color=&#8221;#2a3443&#8243; global_icon_fill_color=&#8221;#fe5000&#8243; timeline_bar_color=&#8221;#FFFFFF&#8221; timeline_bar_fill_color=&#8221;#FFFFFF&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||38px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][dipl_timeline_item timeline_title=&#8221;Organic search:&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_timeline_header_level=&#8221;h3&#8243; global_timeline_header_font=&#8221;Montserrat|700|||||||&#8221; global_timeline_header_text_align=&#8221;center&#8221; global_timeline_header_text_color=&#8221;#fe5000&#8243; global_timeline_header_font_size=&#8221;18px&#8221; global_timeline_header_letter_spacing=&#8221;1px&#8221; global_timeline_text_font=&#8221;Montserrat||||||||&#8221; global_timeline_text_text_color=&#8221;#000000&#8243; global_timeline_text_font_size=&#8221;16px&#8221; global_timeline_text_letter_spacing=&#8221;0px&#8221; global_timeline_date_text_color=&#8221;RGBA(255,255,255,0)&#8221; background_color=&#8221;#f3f5f9&#8243; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; global_timeline_header_font_size_tablet=&#8221;16px&#8221; global_timeline_header_font_size_phone=&#8221;16px&#8221; global_timeline_header_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#2a3443&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Identify which pages bring the most traffic and conversions.<\/p>\n<p>[\/dipl_timeline_item][dipl_timeline_item timeline_title=&#8221;Paid search:&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_timeline_header_level=&#8221;h3&#8243; global_timeline_header_font=&#8221;Montserrat|700|||||||&#8221; global_timeline_header_text_align=&#8221;center&#8221; global_timeline_header_text_color=&#8221;#fe5000&#8243; global_timeline_header_font_size=&#8221;18px&#8221; global_timeline_header_letter_spacing=&#8221;1px&#8221; global_timeline_text_font=&#8221;Montserrat||||||||&#8221; global_timeline_text_text_color=&#8221;#000000&#8243; global_timeline_text_font_size=&#8221;16px&#8221; global_timeline_text_letter_spacing=&#8221;0px&#8221; global_timeline_date_text_color=&#8221;RGBA(255,255,255,0)&#8221; background_color=&#8221;#f3f5f9&#8243; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; global_timeline_header_font_size_tablet=&#8221;16px&#8221; global_timeline_header_font_size_phone=&#8221;16px&#8221; global_timeline_header_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#2a3443&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Analyze engagement and conversion rates to optimize your campaigns.<\/p>\n<p>[\/dipl_timeline_item][\/dipl_timeline][et_pb_text module_id=&#8221;Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Analyzing competitor performance with SEMrush Traffic Analytics<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; ul_text_color=&#8221;#7CDA24&#8243; ol_text_color=&#8221;#7CDA24&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||12px|||&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>As you begin to understand your site&#8217;s performance, you&#8217;ll probably want to find out how your main competitors are doing.<\/h3>\n<h3><strong>SEMrush Traffic Analytics solves this challenge by comparing competitor data based <\/strong>on the actual behavior of over 400 million anonymous internet users.<\/h3>\n<h3>This allows you to get a clear picture of your competitors&#8217; web traffic and compare your site&#8217;s performance to theirs.<\/h3>\n<h3>The only downside to SEMrush is that it&#8217;s not free, but it&#8217;s worth every penny!<\/h3>\n<h3>With its help, you can solve many other problems related to the website.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>How to use SEMrush Traffic Analytics?<\/strong><\/span><\/h3>\n<h3><strong>1. Go to SEMrush<\/strong> and enter your competitors domain name. The tool will suggest additional relevant competitors after you enter the first domain. <\/h3>\n<h3><strong>2. Click on \u201cAnalyze\u201d.<\/strong><\/h3>\n<h3>You will see data on visits (equivalent to sessions in Google Analytics), unique visitors (users), and pages per visit.<\/h3>\n<h3>You can also see who is growing and who is declining.<\/h3>\n<h3>SEMrush Traffic Analytics provides information on competitor visits, unique visitors (users) and pages per visit. This is just part of the report overview. <\/h3>\n<h3>However, mistakes are possible so take everything with a grain of salt.<\/h3>\n<h3>You can dig deeper into audience statistics and top performing pages to see what&#8217;s working for your competitors.<\/h3>\n<h3>So you can learn from their best results and adjust your strategy.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#2a3443&#8243; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f3f5f9&#8243; top_divider_style=&#8221;curve&#8221; top_divider_height=&#8221;32px&#8221; top_divider_height_tablet=&#8221;32px&#8221; top_divider_height_phone=&#8221;32px&#8221; top_divider_height_last_edited=&#8221;on|desktop&#8221; bottom_divider_style=&#8221;curve&#8221; bottom_divider_height=&#8221;30px&#8221; bottom_divider_flip=&#8221;vertical&#8221; bottom_divider_arrangement=&#8221;above_content&#8221; bottom_divider_height_tablet=&#8221;30px&#8221; bottom_divider_height_phone=&#8221;30px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipl_text_animator prefix_text=&#8221;How to use&#8221; animated_text=&#8221;SEMrush Traffic Analytics &#8221; postfix_text=&#8221;for competitor performance analysis?&#8221; animation_layout=&#8221;flip&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_text_settings_font=&#8221;Montserrat|700|||||||&#8221; global_text_settings_text_align=&#8221;center&#8221; global_text_settings_text_color=&#8221;#fe5000&#8243; global_text_settings_font_size=&#8221;35px&#8221; global_text_settings_letter_spacing=&#8221;1px&#8221; pre_and_post_text_font=&#8221;Montserrat||||||||&#8221; pre_and_post_text_font_size=&#8221;35px&#8221; pre_and_post_text_letter_spacing=&#8221;1px&#8221; main_text_font=&#8221;Montserrat||||||||&#8221; main_text_text_color=&#8221;#0C71C3&#8243; main_text_font_size=&#8221;35px&#8221; main_text_letter_spacing=&#8221;1px&#8221; hover_enabled=&#8221;0&#8243; global_text_settings_font_size_tablet=&#8221;35px&#8221; global_text_settings_font_size_phone=&#8221;30px&#8221; global_text_settings_font_size_last_edited=&#8221;on|phone&#8221; pre_and_post_text_font_size_tablet=&#8221;35px&#8221; pre_and_post_text_font_size_phone=&#8221;30px&#8221; pre_and_post_text_font_size_last_edited=&#8221;on|desktop&#8221; main_text_font_size_tablet=&#8221;35px&#8221; main_text_font_size_phone=&#8221;30px&#8221; main_text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dipl_text_animator][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; link_text_color=&#8221;#2a3443&#8243; ul_text_color=&#8221;#68d800&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>With SEMrush Traffic Analytics, you can explore audience statistics and top performing competitor pages in detail. <span style=\"font-size: 16px;\">This allows you to see what works for them and how you can improve your strategy. <\/span><\/h3>\n<h3><span style=\"font-size: 16px;\">We always take care of the following, if we don&#8217;t want to go too deep:<\/span><\/h3>\n<h3><strong><span style=\"color: #fe5000;\">1. Audience overview<\/span><\/strong>: Research the demographics and interests of your competitors&#8217; visitors.<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">2. The most successful pages:<\/span><\/strong> Identify the pages that attract the most traffic from competitors and analyze their content and structure.<\/h3>\n<h3>You will see data on visits (sessions), unique visitors (users) and pages per visit. You can also see who is growing and who is declining. <\/h3>\n<h3><strong>Examples of use<\/strong><\/h3>\n<ul>\n<li>\n<h3><strong><span style=\"color: #68d800;\">Learning from competitors:<\/span><\/strong> Use insights from Traffic Analytics to improve your content and strategy.<\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #68d800;\">Identify opportunities<\/span><\/strong>: Find areas where you can improve your performance based on competitor data.<\/h3>\n<\/li>\n<\/ul>\n<h3>Traffic Analytics provides information on competitor visits, unique visitors and pages per visit.<\/h3>\n<h3>This is just part of the report overview.<\/h3>\n<p>[\/et_pb_text][dipl_tilt_image image=&#8221;https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Analiycs-2.webp&#8221; alt=&#8221;Nau\u010dite brzo osnove Google Analytics GA4, kako instalirati GA4, kako pratiti performanse sajta i analizirati podatke &#8221; tilt_max=&#8221;77&#8243; tilt_scale=&#8221;1.2&#8243; tilt_speed=&#8221;146&#8243; use_3d_effect=&#8221;on&#8221; use_overlay=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;44%&#8221; width_tablet=&#8221;59%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; scroll_scaling_enable=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/dipl_tilt_image][dipl_text_animator prefix_text=&#8221;Is it&#8221; animated_text=&#8221;Google Analytics GA4&#8243; postfix_text=&#8221;free?&#8221; animation_layout=&#8221;bounce&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_text_settings_font=&#8221;Montserrat|700|||||||&#8221; global_text_settings_text_align=&#8221;center&#8221; global_text_settings_text_color=&#8221;#fe5000&#8243; global_text_settings_font_size=&#8221;35px&#8221; global_text_settings_letter_spacing=&#8221;1px&#8221; pre_and_post_text_font=&#8221;Montserrat||||||||&#8221; pre_and_post_text_font_size=&#8221;35px&#8221; pre_and_post_text_letter_spacing=&#8221;1px&#8221; main_text_font=&#8221;Montserrat||||||||&#8221; main_text_text_color=&#8221;#0C71C3&#8243; main_text_font_size=&#8221;35px&#8221; main_text_letter_spacing=&#8221;1px&#8221; hover_enabled=&#8221;0&#8243; global_text_settings_font_size_tablet=&#8221;35px&#8221; global_text_settings_font_size_phone=&#8221;30px&#8221; global_text_settings_font_size_last_edited=&#8221;on|phone&#8221; pre_and_post_text_font_size_tablet=&#8221;35px&#8221; pre_and_post_text_font_size_phone=&#8221;30px&#8221; pre_and_post_text_font_size_last_edited=&#8221;on|desktop&#8221; main_text_font_size_tablet=&#8221;35px&#8221; main_text_font_size_phone=&#8221;30px&#8221; main_text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/dipl_text_animator][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; link_text_color=&#8221;#2a3443&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Google Analytics 4 comes in two versions: <strong>GA 4 is the free version and there is another paid version called Analytics 360.<\/strong><\/h3>\n<h3>For small and medium-sized businesses, the free version provides all the necessary functionality.<\/h3>\n<h3><strong><span style=\"color: #fe5000;\">Analytics 360 starts at $150,000 per year <\/span><\/strong>(billed monthly) and the price goes up if your site gets more than a billion visits per month.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Free version of Google Analytics<\/strong><\/span><\/h3>\n<h3>The free version of Google Analytics provides a rich set of tools for monitoring and analyzing web traffic. For these needs, there is no better or more accurate tool than GA4. <\/h3>\n<h3>This version includes core functionalities such as:<\/h3>\n<p>[\/et_pb_text][dipl_timeline global_timeline_icon_color=&#8221;#2a3443&#8243; global_icon_fill_color=&#8221;#fe5000&#8243; timeline_bar_color=&#8221;#001942&#8243; timeline_bar_fill_color=&#8221;#fe5000&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||38px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][dipl_timeline_item timeline_title=&#8221;Visitor Tracking:&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_timeline_header_level=&#8221;h3&#8243; global_timeline_header_font=&#8221;Montserrat|700|||||||&#8221; global_timeline_header_text_align=&#8221;center&#8221; global_timeline_header_text_color=&#8221;#fe5000&#8243; global_timeline_header_font_size=&#8221;18px&#8221; global_timeline_header_letter_spacing=&#8221;1px&#8221; global_timeline_text_font=&#8221;Montserrat||||||||&#8221; global_timeline_text_text_color=&#8221;#000000&#8243; global_timeline_text_font_size=&#8221;16px&#8221; global_timeline_text_letter_spacing=&#8221;0px&#8221; global_timeline_date_text_color=&#8221;RGBA(255,255,255,0)&#8221; background_color=&#8221;#f3f5f9&#8243; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; global_timeline_header_font_size_tablet=&#8221;16px&#8221; global_timeline_header_font_size_phone=&#8221;16px&#8221; global_timeline_header_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#2a3443&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Detailed insights into the number of visitors, their geographic location, the devices they use and other demographic data.<\/p>\n<p>[\/dipl_timeline_item][dipl_timeline_item timeline_title=&#8221;Event tracking:&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_timeline_header_level=&#8221;h3&#8243; global_timeline_header_font=&#8221;Montserrat|700|||||||&#8221; global_timeline_header_text_align=&#8221;center&#8221; global_timeline_header_text_color=&#8221;#fe5000&#8243; global_timeline_header_font_size=&#8221;18px&#8221; global_timeline_header_letter_spacing=&#8221;1px&#8221; global_timeline_text_font=&#8221;Montserrat||||||||&#8221; global_timeline_text_text_color=&#8221;#000000&#8243; global_timeline_text_font_size=&#8221;16px&#8221; global_timeline_text_letter_spacing=&#8221;0px&#8221; global_timeline_date_text_color=&#8221;RGBA(255,255,255,0)&#8221; background_color=&#8221;#f3f5f9&#8243; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; global_timeline_header_font_size_tablet=&#8221;16px&#8221; global_timeline_header_font_size_phone=&#8221;16px&#8221; global_timeline_header_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#2a3443&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Tracking specific user interactions with your site, such as link clicks, file downloads, and video playback.<\/p>\n<p>[\/dipl_timeline_item][dipl_timeline_item timeline_title=&#8221;Behavior reports:&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_timeline_header_level=&#8221;h3&#8243; global_timeline_header_font=&#8221;Montserrat|700|||||||&#8221; global_timeline_header_text_align=&#8221;center&#8221; global_timeline_header_text_color=&#8221;#fe5000&#8243; global_timeline_header_font_size=&#8221;18px&#8221; global_timeline_header_letter_spacing=&#8221;1px&#8221; global_timeline_text_font=&#8221;Montserrat||||||||&#8221; global_timeline_text_text_color=&#8221;#000000&#8243; global_timeline_text_font_size=&#8221;16px&#8221; global_timeline_text_letter_spacing=&#8221;0px&#8221; global_timeline_date_text_color=&#8221;RGBA(255,255,255,0)&#8221; background_color=&#8221;#f3f5f9&#8243; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; global_timeline_header_font_size_tablet=&#8221;16px&#8221; global_timeline_header_font_size_phone=&#8221;16px&#8221; global_timeline_header_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#2a3443&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Analysis of the pages visitors visit the most, the time spent on the site and the path they take through your site.<\/p>\n<p>[\/dipl_timeline_item][dipl_timeline_item timeline_title=&#8221;Conversions:&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_timeline_header_level=&#8221;h3&#8243; global_timeline_header_font=&#8221;Montserrat|700|||||||&#8221; global_timeline_header_text_align=&#8221;center&#8221; global_timeline_header_text_color=&#8221;#fe5000&#8243; global_timeline_header_font_size=&#8221;18px&#8221; global_timeline_header_letter_spacing=&#8221;1px&#8221; global_timeline_text_font=&#8221;Montserrat||||||||&#8221; global_timeline_text_text_color=&#8221;#000000&#8243; global_timeline_text_font_size=&#8221;16px&#8221; global_timeline_text_letter_spacing=&#8221;0px&#8221; global_timeline_date_text_color=&#8221;RGBA(255,255,255,0)&#8221; background_color=&#8221;#f3f5f9&#8243; background_enable_color=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; global_timeline_header_font_size_tablet=&#8221;16px&#8221; global_timeline_header_font_size_phone=&#8221;16px&#8221; global_timeline_header_font_size_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#2a3443&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Monitoring important actions that visitors take, such as purchases, filling out contact forms or signing up for the newsletter.<\/p>\n<p>[\/dipl_timeline_item][\/dipl_timeline][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; link_text_color=&#8221;#2a3443&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The free version is ideal for most small and medium-sized businesses as it provides all the basic tools needed to monitor and optimize web traffic.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Analytics 360<\/strong><\/span><\/h3>\n<h3>Analytics 360 is an advanced version of Google Analytics aimed at ultra-large businesses with high levels of monthly web traffic.<\/h3>\n<h3>This version offers:<\/h3>\n<h3><strong>1. Advanced functionalities<\/strong>: Additional metrics and report customization capabilities.<\/h3>\n<h3><strong>2. More data space:<\/strong> A higher limit for the number of hits you can track per month.<\/h3>\n<h3><strong>3. Integrations<\/strong>: Better integrations with other Google tools and platforms such as Google Ads and BigQuery.<\/h3>\n<h3><strong>4. Support:<\/strong> Priority support from Google.<\/h3>\n<h3>Pricing for Analytics 360 starts at $150,000 per year and increases with higher traffic levels.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;Napredne tehnike i Alati&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>What versions of <span style=\"color: #006ac1;\">Google Analytics<\/span> are available?<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||7px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>There are currently two versions of Google Analytics: <strong>Universal Analytics (UA)<\/strong> and <strong>Google Analytics 4 (GA4)<\/strong>. Universal Analytics is an older version, while GA4 is a newer version with more advanced functionalities and tracking capabilities. <\/h3>\n<h3>At the time of writing, both analytics exist, but not for much longer.<\/h3>\n<h3>The UA version is retiring soon!<\/h3>\n<h3>Should you be using Google Analytics 4?<\/h3>\n<h3>Of course, if you want to do some serious online business GA4 and Google Search Console are first on the list. They are completely free and very accurate. <\/h3>\n<h3>We will reveal to you, in our opinion, <strong>the advantages of using <span style=\"color: #fe5000;\">Google Analytics 4<\/span><\/strong>:<\/h3>\n<h3><strong><span style=\"color: #68d800;\">1. Detailed Insights<\/span><\/strong>: Google Analytics GA4 provides comprehensive information about visitor behavior, including traffic sources, popular pages, and conversion rates.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. Free tool<\/strong>:<\/span> Most small and medium businesses can use the free version that includes basic functionalities.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>3. Integrations<\/strong>:<\/span> Provides the ability to integrate with other Google tools, such as Google Ads and Google Search Console, which helps optimize marketing campaigns.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>4. Flexibility<\/strong>:<\/span> Allows tracking of custom events and metrics, useful for specific analytics needs.<\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>Challenges of using Google Analytics:<\/strong><\/span><\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. Complexity<\/strong>:<\/span> Requires time to set up, learn and maintain, which can be challenging for non-technical users.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. Data interpretation<\/strong>:<\/span> Experience and knowledge are required to correctly interpret data and make decisions based on analysis.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>3. Maintenance<\/strong>:<\/span> Regular updating and maintenance of the code on the site is necessary to ensure the accuracy of the data.<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.6)&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||7px||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #fe5000;\"><strong>Alternative options<\/strong><\/span><\/p>\n<p>Adobe Analytics is an example of a great marketing analytics tool that can provide all the data you need with less effort and technical knowledge.<\/p>\n<p><strong>Adobe Analytics<\/strong> is designed to be user-friendly, making it ideal for users looking for simpler solutions with lots of good results and metrics.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#f3f5f9&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2a3443&#8243; custom_margin=&#8221;-3px||-3px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; top_divider_style=&#8221;waves&#8221; top_divider_height=&#8221;50px&#8221; top_divider_height_tablet=&#8221;50px&#8221; top_divider_height_phone=&#8221;50px&#8221; top_divider_height_last_edited=&#8221;on|desktop&#8221; bottom_divider_style=&#8221;waves&#8221; bottom_divider_height=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;97%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1300px&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipl_double_color_heading heading_pre_part=&#8221;What they provide&#8221; heading_main_part=&#8221;Google Analytics GA4&#8243; heading_post_part=&#8221;reports?&#8221; main_part_text_background=&#8221;on&#8221; main_background_color=&#8221;RGBA(255,255,255,0)&#8221; main_part_custom_padding=&#8221;||||false|false&#8221; main_background_image=&#8221;https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/06\/Blog-Smart-poyadina.webp&#8221; main_background_color_tablet=&#8221;RGBA(255,255,255,0)&#8221; main_background_color_phone=&#8221;RGBA(255,255,255,0)&#8221; main_background_color_last_edited=&#8221;off|desktop&#8221; main_background_color_gradient_stops_tablet=&#8221;#2b87da 0%%|#29c4a9 100%%&#8221; main_background_color_gradient_stops_phone=&#8221;#2b87da 0%%|#29c4a9 100%%&#8221; main_background_blend_phone=&#8221;normal&#8221; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_heading_settings_text_align=&#8221;center&#8221; pre_header_font=&#8221;Montserrat|700|||||||&#8221; pre_header_text_color=&#8221;#fe5000&#8243; pre_header_font_size=&#8221;35px&#8221; pre_header_letter_spacing=&#8221;1px&#8221; main_header_font=&#8221;Montserrat|700|||||||&#8221; main_header_text_color=&#8221;#FFFFFF&#8221; main_header_font_size=&#8221;35px&#8221; main_header_letter_spacing=&#8221;1px&#8221; post_header_font=&#8221;Montserrat|700|||||||&#8221; post_header_text_color=&#8221;#fe5000&#8243; post_header_font_size=&#8221;35px&#8221; post_header_letter_spacing=&#8221;1px&#8221; background_enable_image=&#8221;off&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;99%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;99%&#8221; max_width_phone=&#8221;98%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; pre_header_font_size_tablet=&#8221;35px&#8221; pre_header_font_size_phone=&#8221;25px&#8221; pre_header_font_size_last_edited=&#8221;on|phone&#8221; main_header_font_size_tablet=&#8221;35px&#8221; main_header_font_size_phone=&#8221;25px&#8221; main_header_font_size_last_edited=&#8221;on|phone&#8221; post_header_font_size_tablet=&#8221;35px&#8221; post_header_font_size_phone=&#8221;25px&#8221; post_header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; main_background_enable_color_phone=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243;][\/dipl_double_color_heading][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; ul_text_color=&#8221;#FFFFFF&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||5px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Google Analytics offers five main reports that can give you insight into your site&#8217;s performance.<\/h3>\n<h3>You can find these reports on the left side of the screen. Depending on the version of Google Analytics you are using (Universal Analytics or GA4), you will see different reports. <\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>Universal Analytics (UA) reports:<\/strong><\/span><\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. Real-Time Report<\/strong><\/span><\/h3>\n<h3>&#8211; Provides insight into current site activity, including visitor numbers, pages they visit and traffic sources.<\/h3>\n<h3>&#8211; Used to track traffic from new social or blog posts, current sales or events, and to validate URLs and custom events.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. Audience Report<\/strong><\/span><\/h3>\n<h3>&#8211; Provides an overview of the audience that visits your website. It includes demographics, interests, geographic data, behavior, technology, mobile devices, cross-device data, custom reports and benchmarking. <\/h3>\n<h3><strong>&#8211; Active users: <\/strong>Shows the number of users who visited you in the last 24 hours, week, two weeks and four weeks. If you have more one-day users than long-term users, then you have a problem with keeping users on your website. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>3.Acquisition Report<\/strong><\/span><\/h3>\n<h3>&#8211; Shows traffic sources, including organic search, direct traffic, referral, email, social media and paid search. It shows the landing pages, sources and keywords that brought users to your website. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>4. Behavior Report<\/strong><\/span><\/h3>\n<h3>&#8211; Analyzes user behavior on the site, including the most visited pages, time spent on the site and exit pages. It displays the content of the site and allows identification of the most visited pages and areas for improvement. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>5. Conversion Report<\/strong><\/span><\/h3>\n<h3>&#8211; Track goals and conversions you&#8217;ve defined, such as purchases, newsletter sign-ups or form completions.<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;#FFFFFF&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #fe5000;\"><strong>There are four main types of goals:<\/strong><\/span><\/h4>\n<h4><span style=\"color: #68d800;\"><strong>1. Destination<\/strong>: <\/span>When the user reaches a specific page.<\/h4>\n<h4><span style=\"color: #68d800;\"><strong>2. Event<\/strong>:<\/span> When a predefined event occurs.<\/h4>\n<h4><span style=\"color: #68d800;\"><strong>3. Duration<\/strong>: <\/span>When the user&#8217;s session lasts longer than the set time.<\/h4>\n<h4><span style=\"color: #68d800;\"><strong>4. Pages\/Screens Per Session<\/strong>: <\/span>When a user views a specific number of pages per session.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#2a3443&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f3f5f9&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; top_divider_style=&#8221;waves&#8221; top_divider_height=&#8221;26px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;\u010cesto Postavljana Pitanja&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Google Analytics GA4 reports:<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>1. Real-Time Report<\/strong><\/h3>\n<h3>&#8211; Provides insight into current site activity, including the number of visitors and their interactions with the site.<\/h3>\n<h3><strong>2. Lifecycle Reports<\/strong><\/h3>\n<h3>&#8211; Includes reports on user acquisition, engagement, retention and monetization. They show the entire cycle of user interactions on the site. <\/h3>\n<h3><strong>3. User Reports<\/strong><\/h3>\n<h3>&#8211; Show demographic data and interests of users, as well as their interactions with the site. They allow detailed analysis of the user base. <\/h3>\n<h3><strong>4. Events Report<\/strong><\/h3>\n<h3>&#8211; Focuses on tracking specific site events, such as clicks, downloads and video views. Allows tracking of user interactions with the site. <\/h3>\n<h3><strong>5. Conversions Report<\/strong><\/h3>\n<h3>&#8211; Track key actions that users take on your site, such as purchases or logins. Allows tracking and optimization of conversions. <\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#f3f5f9&#8243; next_background_color=&#8221;#000000&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_mask_style=&#8221;on&#8221; background_mask_color=&#8221;#f3f5f9&#8243; background_mask_transform=&#8221;flip_horizontal|flip_vertical&#8221; background_mask_size=&#8221;cover&#8221; background_mask_position=&#8221;top_right&#8221; background_mask_blend_mode=&#8221;multiply&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; top_divider_style=&#8221;waves&#8221; top_divider_height=&#8221;32px&#8221; bottom_divider_style=&#8221;wave&#8221; bottom_divider_height=&#8221;47px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;\u010cesto Postavljana Pitanja&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Google Analytics GA4 Tools<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>GA4 offers a variety of tools that provide detailed insight into your site&#8217;s performance.<\/h3>\n<h3>Here&#8217;s an overview of the key tools we place the most importance on:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. Home<\/strong><\/span><\/h3>\n<h3>&#8211; Customizable dashboard with reports and statistics. It allows you to customize the display of key metrics such as users, new users, engagement time and total revenue. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. Reports<\/strong><\/span><\/h3>\n<h3>&#8211; Displays an overview of site performance with reports such as Realtime, Life Cycle, and User. Contains &#8220;Reports Snapshot&#8221; with summary information. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>3. Explore<\/strong><\/span><\/h3>\n<h3>&#8211; Enables detailed research of visitors&#8217; navigation through the website. Provides predefined or customizable views to uncover new insights. <\/h3>\n<h3><span style=\"color: rgba(104, 216, 0, 0.99);\"><strong>4. Advertising<\/strong><\/span><\/h3>\n<h3>&#8211; Shows channels and touchpoints that generate the most conversions. In order for this tool to be as useful as possible, it is necessary to set up goals and conversions in Google Analytics. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>5. Configure<\/strong><\/span><\/h3>\n<h3>&#8211; Allows you to adjust key parts of the report, including events, conversions, audiences and other custom definitions. Customizing these settings provides detailed insight into data to help you troubleshoot, answer questions, and make decisions specific to your site. <\/h3>\n<h3>Google Analytics (GA4) is a valuable tool for any business because it provides concrete data that can be used to grow the business. This guide can be very useful for beginners as a tool to improve your data tracking. <\/h3>\n<h3>If you have any questions related to GA4, write to us at <strong><a href=\"mailto:info@smartthink.rs\">info@smartthink.rs<\/a><\/strong><\/h3>\n<h3>Good luck on your journey with Google Analytics!<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; top_divider_height=&#8221;26px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;\u010cesto Postavljana Pitanja&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_color=&#8221;#fe5000&#8243; header_2_font_size=&#8221;35px&#8221; header_2_letter_spacing=&#8221;1px&#8221; header_2_line_height=&#8221;1.5em&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Conclusion on Google Analytics GA4<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dipl_interactive_image_card title=&#8221;Google Analytics GA4&#8243; image=&#8221;https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Analytics-Google.webp&#8221; image_alt=&#8221;Nau\u010dite brzo osnove Google Analytics GA4, kako instalirati GA4, kako pratiti performanse sajta i analizirati podatke  &#8221; select_layout=&#8221;effect-roxy&#8221; border_color=&#8221;#FFFFFF&#8221; enable_gradient=&#8221;on&#8221; grandient_color_1=&#8221;RGBA(255,255,255,0)&#8221; grandient_color_2=&#8221;rgba(255,152,104,0.41)&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|600|||||||&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#fe5000&#8243; title_font_size=&#8221;26px&#8221; title_letter_spacing=&#8221;1px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;76%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;23px||||false|false&#8221; custom_padding_tablet=&#8221;23px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/dipl_interactive_image_card][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Google Analytics GA4 is a key tool for the success of any modern website. As we explain in detail in this guide, <strong>GA4 allows you to track and analyze all aspects of user interactions on your website.<\/strong> <\/h3>\n<h3>Where visitors come from, how they behave on the site and what actions they take. All this information is necessary to make good decisions that can significantly improve the performance of your site and increase its success. <\/h3>\n<h3>One of the most important features of GA4 is its event-based model, which enables deeper and more accurate tracking of user activities. This includes all interactions such as page views, clicks, scrolling and conversions. <\/h3>\n<h3>Understanding this data can help you optimize content, improve user experience, and increase conversion rates.<\/h3>\n<h3><strong>The introduction of GA4 also brings a better and clearer understanding of data<\/strong>, which enables easier monitoring and analysis of data from different platforms such as websites and mobile applications.<\/h3>\n<h3>This is especially useful for businesses that want a comprehensive view of their users&#8217; activities and interactions.<\/h3>\n<h3>Google Analytics GA4 provides a rich set of reports that allow you to monitor the performance of your website in real time, analyze audience behavior, traffic sources and conversion rate.<\/h3>\n<h3>All of this information helps you identify what&#8217;s working and what&#8217;s not and make it easier for you to take steps to improve.<\/h3>\n<h3>There are a lot of good tools out there, but trust us,<strong> no tool in this segment can match Google&#8217;s GA4 tool!<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;92%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;99%&#8221; max_width_tablet=&#8221;1080%&#8221; max_width_phone=&#8221;1080%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;15px||||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Our marketing agency SmartThink understands how important it is to have accurate and detailed data for successfully running digital campaigns.<\/h4>\n<h4><strong>If you can&#8217;t do it yourself, we can help you install and configure GA4 and Google Search Console on your website<\/strong>, giving you access to these invaluable tools. Our experts will ensure that your analytics are set up correctly, providing you with accurate and useful data for making important decisions. <\/h4>\n<h4>In addition to the installation and configuration of analytical tools, SmartThink offers a wide range of other services that can improve your online presence.<\/h4>\n<h4>Our offer includes <strong>creating and designing websites<\/strong>, <strong><a href=\"https:\/\/www.smartthink.rs\/en\/seo-optimisation\/\">SEO optimization<\/a><\/strong>, <strong>running advertising campaigns on Google<\/strong>, Facebook and Instagram, as well as many other services that are key to success in digital marketing.<\/h4>\n<h4>SEO optimization is another important aspect of our work. In a world where competition is constantly increasing, being visible on search engines like Google can make a big difference for your business. <\/h4>\n<h4>Our team of experts use the latest SEO optimization techniques and tools to ensure your site ranks high and attracts as many relevant visitors as possible.<\/h4>\n<h4>Advertising campaigns are another key part of digital marketing success. Our team at SmartThink is skilled in creating and running effective campaigns on Google, Facebook and Instagram. <\/h4>\n<h4>We understand how the algorithms of these platforms work and know how to create ads that will attract attention and convert visitors into customers.<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_3_font_size=&#8221;16px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.5em&#8221; header_4_font=&#8221;Montserrat||||||||&#8221; header_4_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_4_font_size=&#8221;16px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_4_line_height=&#8221;1.5em&#8221; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;rgba(0,0,0,0.6)&#8221; header_5_letter_spacing=&#8221;1px&#8221; header_5_line_height=&#8221;1.5em&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_3_font_size_tablet=&#8221;16px&#8221; header_3_font_size_phone=&#8221;15px&#8221; header_3_font_size_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;16px&#8221; header_4_font_size_phone=&#8221;15px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_font_size_tablet=&#8221;&#8221; header_5_font_size_phone=&#8221;15px&#8221; header_5_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>We invite you to <strong>visit our blog at<\/strong><strong><a href=\"https:\/\/www.smartthink.rs\/en\/\"> SmartThink<\/a><\/strong> where we regularly publish interesting and useful articles on various aspects of digital marketing.<\/h4>\n<h4>Our articles are designed to provide you with practical tips and strategies that you can apply to your website and business.<\/h4>\n<h4>Ultimately, the success of your site depends on many factors, but <strong>having the right tools and the right people behind them can make a huge difference in the online world.<\/strong><\/h4>\n<h4>At SmartThink, we are committed to providing you with the best possible support and tools for analytics, SEO, website development and advertising campaign management.<\/h4>\n<h4>Let us help you achieve your goals and take your business to the next level.<\/h4>\n<h4>With our experience and expertise, your website will be ready to realize its full potential and achieve enviable results.<\/h4>\n<h4><strong>Contact us on 063 221 770<\/strong> today and find out how we can help you achieve all your digital goals.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics GA4 Beginner&#8217;s Guide,discover the secret recipe for website successGoogle Analytics GA4 is a free website analytics tool that helps marketers better understand the performance of their sites. Unlike Google Search Console, which provides detailed data on how users discover websites through organic (unpaid) searches on Google, Google Analytics GA4 covers all traffic sources. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":105168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42],"tags":[84,83,85],"class_list":["post-105319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-ga4-en","tag-google-analytics-en","tag-google-analytics-ga4-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics GA4 for Beginners, a Guide to Site&#039;s Success<\/title>\n<meta name=\"description\" content=\"Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data | SmartThink Agency\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics GA4 for Beginners, a Guide to Site&#039;s Success\" \/>\n<meta property=\"og:description\" content=\"Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data | SmartThink Agency\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartThink agencija\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartThink.rs\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-03T17:16:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T09:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Analytics-GA4-naslovna-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Zoran Vulovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zoran Vulovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/\"},\"author\":{\"name\":\"Zoran Vulovic\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#\\\/schema\\\/person\\\/20f3662e874ea9d91d9c0fe130a8f03f\"},\"headline\":\"Google Analytics GA4 Beginner&#8217;s Guide\",\"datePublished\":\"2024-11-03T17:16:03+00:00\",\"dateModified\":\"2024-11-21T09:17:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/\"},\"wordCount\":10525,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Analytics-GA4-naslovna-2.webp\",\"keywords\":[\"GA4\",\"Google analytics\",\"Google analytics GA4\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/\",\"name\":\"Google Analytics GA4 for Beginners, a Guide to Site's Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Analytics-GA4-naslovna-2.webp\",\"datePublished\":\"2024-11-03T17:16:03+00:00\",\"dateModified\":\"2024-11-21T09:17:31+00:00\",\"description\":\"Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data | SmartThink Agency\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Analytics-GA4-naslovna-2.webp\",\"contentUrl\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Analytics-GA4-naslovna-2.webp\",\"width\":1000,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/blog-en\\\/google-analytics-ga4-beginners-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics GA4 Beginner&#8217;s Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/\",\"name\":\"SmartThink agencija\",\"description\":\"Izrada sajtova, SEO optimizacija i Google ads ogla&scaron;avanje\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#organization\",\"name\":\"SmartThink web agencija\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-Logo-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.smartthink.rs\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-Logo-3.jpg\",\"width\":512,\"height\":512,\"caption\":\"SmartThink web agencija\"},\"image\":{\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmartThink.rs\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/#\\\/schema\\\/person\\\/20f3662e874ea9d91d9c0fe130a8f03f\",\"name\":\"Zoran Vulovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g\",\"caption\":\"Zoran Vulovic\"},\"url\":\"https:\\\/\\\/www.smartthink.rs\\\/en\\\/author\\\/zoran\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics GA4 for Beginners, a Guide to Site's Success","description":"Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data | SmartThink Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics GA4 for Beginners, a Guide to Site's Success","og_description":"Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data | SmartThink Agency","og_url":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/","og_site_name":"SmartThink agencija","article_publisher":"https:\/\/www.facebook.com\/SmartThink.rs","article_published_time":"2024-11-03T17:16:03+00:00","article_modified_time":"2024-11-21T09:17:31+00:00","og_image":[{"width":1000,"height":700,"url":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Analytics-GA4-naslovna-2.webp","type":"image\/webp"}],"author":"Zoran Vulovic","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Zoran Vulovic","Est. reading time":"22 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/#article","isPartOf":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/"},"author":{"name":"Zoran Vulovic","@id":"https:\/\/www.smartthink.rs\/en\/#\/schema\/person\/20f3662e874ea9d91d9c0fe130a8f03f"},"headline":"Google Analytics GA4 Beginner&#8217;s Guide","datePublished":"2024-11-03T17:16:03+00:00","dateModified":"2024-11-21T09:17:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/"},"wordCount":10525,"commentCount":0,"publisher":{"@id":"https:\/\/www.smartthink.rs\/en\/#organization"},"image":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Analytics-GA4-naslovna-2.webp","keywords":["GA4","Google analytics","Google analytics GA4"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/","url":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/","name":"Google Analytics GA4 for Beginners, a Guide to Site's Success","isPartOf":{"@id":"https:\/\/www.smartthink.rs\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Analytics-GA4-naslovna-2.webp","datePublished":"2024-11-03T17:16:03+00:00","dateModified":"2024-11-21T09:17:31+00:00","description":"Quickly learn the basics of Google Analytics GA4, how to install GA4, how to monitor site performance and analyze data | SmartThink Agency","breadcrumb":{"@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/#primaryimage","url":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Analytics-GA4-naslovna-2.webp","contentUrl":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Analytics-GA4-naslovna-2.webp","width":1000,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-analytics-ga4-beginners-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartthink.rs\/en\/"},{"@type":"ListItem","position":2,"name":"Google Analytics GA4 Beginner&#8217;s Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.smartthink.rs\/en\/#website","url":"https:\/\/www.smartthink.rs\/en\/","name":"SmartThink agencija","description":"Izrada sajtova, SEO optimizacija i Google ads ogla&scaron;avanje","publisher":{"@id":"https:\/\/www.smartthink.rs\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartthink.rs\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.smartthink.rs\/en\/#organization","name":"SmartThink web agencija","url":"https:\/\/www.smartthink.rs\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartthink.rs\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/10\/cropped-Logo-3.jpg","contentUrl":"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/10\/cropped-Logo-3.jpg","width":512,"height":512,"caption":"SmartThink web agencija"},"image":{"@id":"https:\/\/www.smartthink.rs\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmartThink.rs"]},{"@type":"Person","@id":"https:\/\/www.smartthink.rs\/en\/#\/schema\/person\/20f3662e874ea9d91d9c0fe130a8f03f","name":"Zoran Vulovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eed8e1224e7f94d4451757b16f38b526acc6fe5a33cddd75c5e37ca88b99b3ae?s=96&d=mm&r=g","caption":"Zoran Vulovic"},"url":"https:\/\/www.smartthink.rs\/en\/author\/zoran\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/posts\/105319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/comments?post=105319"}],"version-history":[{"count":6,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/posts\/105319\/revisions"}],"predecessor-version":[{"id":105330,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/posts\/105319\/revisions\/105330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/media\/105168"}],"wp:attachment":[{"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/media?parent=105319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/categories?post=105319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartthink.rs\/en\/wp-json\/wp\/v2\/tags?post=105319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}