{"id":105342,"date":"2024-11-14T15:38:32","date_gmt":"2024-11-14T15:38:32","guid":{"rendered":"https:\/\/www.smartthink.rs\/uncategorized\/google-ads-or-facebook-ads-advertising\/"},"modified":"2026-06-30T17:11:08","modified_gmt":"2026-06-30T17:11:08","slug":"google-ads-or-facebook-ads-advertising","status":"publish","type":"post","link":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-ads-or-facebook-ads-advertising\/","title":{"rendered":"Google Ads or Facebook Ads advertising"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><strong>Google Ads ili\u00a0<\/strong><strong>Facebook Ads <\/strong><strong>ogla\u0161avanje, <\/strong><\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>gde internet reklama donosi bolje rezultate?<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Sigurno se pitate koja je platforma bolja za va\u0161e poslovanje na internetu? <strong>Sve \u0107emo vam otkriti u ovom tekstu<\/strong>.<\/h3>\n<h3>Facebook oglasi su obi\u010dno jeftiniji od Google oglasa, ali imaju manji domet, dok Google oglasi \u010desto ko\u0161taju vi\u0161e, ali mogu ciljati ve\u0107i broj potencijalnih kupaca.<\/h3>\n<h3>Organski rast i preporuke od usta do usta mogu pretvoriti ideju u mali biznis, ali pla\u0107eno onlineogla\u0161avanje je \u010desto klju\u010d za pove\u0107anje va\u0161eg poslovanja tokom vremena.<\/h3>\n<h3><strong>Dobra vest je da firme u Srbiji za e-trgovinu imaju iste uslove za ogla\u0161avanje na Facebook i Google platformi kao i njihove kolege van granica na\u0161e zemlje<\/strong>.<\/h3>\n<h3>Ipak, odluka o izboru platforme za ogla\u0161avanje verovatno \u0107e se svesti na biranje izme\u0111u dva industrijska lidera: Google Ads i Facebook Ads ogla\u0161avanje \u2013 koja platforma je najbolja za va\u0161e poslovne ciljeve?<\/h3>\n<h3>Ovaj \u010dlanak \u0107e vam dati odgovor na to pitanje, daju\u0107i vam pregled prednosti i mana obe platforme za ogla\u0161avanje.<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-ads-ili-facebook-ads.webp\" width=\"540\" height=\"350\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-ads-ili-facebook-ads.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-ads-ili-facebook-ads-480x311.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105273\" alt=\"Google Ads ili Facebook Ads ogla\u0161avanje? \u0160ta donosi bolje rezultate za va\u0161e online reklamne kampanje? Pro\u010ditajte analiza u na\u0161em \u010dlanku!\" title=\"Google Ads ili Facebook Ads ogla\u0161avanje? \u0160ta donosi bolje rezultate za va\u0161e online reklamne kampanje? Pro\u010ditajte analiza u na\u0161em \u010dlanku!\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"dipl_text_animator_0 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-wave\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Google Ads ili<\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Facebook Ads ogla\u0161avanje,\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Facebook Ads ogla\u0161avanje,<\/span><span class=\"post_text_wrapper dipl_pre_post\">osnovne sli\u010dnosti i razlike<\/span><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Koja platforma za online ogla\u0161avanje je bolja za potrebe va\u0161eg poslovanja?<\/h3>\n<h3>Iako nude neke sli\u010dne prednosti, morate razmotriti razlike prilikom odlu\u010divanja kako da potro\u0161ite svoj bud\u017eet za oglase.<\/h3>\n<h3>Evo kako mi poredimo Google Ads ili Facebook Ads ogla\u0161avanje:<\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>Domet<\/strong><\/span><\/h3>\n<ul>\n<li>\n<h3><strong>Sli\u010dnosti:<\/strong> Google i Facebook dominiraju u svojim oblastima (pretra\u017eiva\u010di za Google i dru\u0161tvene mre\u017ee za Facebook).<\/h3>\n<\/li>\n<li>\n<h3><strong>Razlike:<\/strong> Domet Google-a je neprevazi\u0111en, to je najpose\u0107eniji je sajt na svetu. Dok Facebook ima tri milijarde mese\u010dno aktivnih korisnika, Google je na drugom nivou sa preko tri milijarde pretraga dnevno.<\/h3>\n<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #fe5000;\"><strong>Formati oglasa<\/strong><\/span><\/h4>\n<ul>\n<li>\n<h4><strong>Sli\u010dnosti:<\/strong> Obe platforme nude vi\u0161e formata oglasa.<\/h4>\n<\/li>\n<li>\n<h4><strong>Razlike:<\/strong> Najpopularniji Google oglas, Google pretra\u017eiva\u010dki oglas, je samo tekstualan. Mada na nekim tr\u017ei\u0161tima izbacuje i slike, ako ste ih postavili. Google display oglasi uklju\u010duju sliku, ali nude manje opcija za kreativnost. Facebook Ads, me\u0111utim, nude ve\u0107u fleksibilnost. Oni su obi\u010dno vizuelno orijentisani i uklju\u010duju slike, video snimke i karusele.<\/h4>\n<\/li>\n<\/ul>\n<h4>Odabir prave platforme za online ogla\u0161avanje zavisi od specifi\u010dnih potreba va\u0161eg poslovanja. Google Ads i Facebook Ads nude sli\u010dne prednosti, ali klju\u010dne razlike izme\u0111u njih mogu zna\u010dajno uticati na va\u0161u odluku.<\/h4>\n<h4><strong>Razumevanje ovih sli\u010dnosti i razlika poma\u017ee vam da bolje iskoristite bud\u017eet za ogla\u0161avanje i efikasnije ciljate svoju publiku<\/strong>.<\/h4>\n<h4>Ukoliko va\u0161 fokus le\u017ei na \u0161irokom dometu i ciljanju na osnovu pretraga, Google Ads mo\u017ee biti bolji izbor.<\/h4>\n<h4>S druge strane, ako \u017eelite vizuelno privla\u010dne oglase sa detaljnim ciljanjem na osnovu korisni\u010dkih podataka, Facebook Ads mo\u017ee biti efikasniji za va\u0161e poslovanje.<\/h4>\n<h4>Kori\u0161\u0107enjem obe platforme, mo\u017eete maksimalno iskoristiti prednosti koje nude i postaviti \u010dvrste temelje za rast va\u0161eg biznisa. Da biste odabrali pravu platformu morate malo istra\u017eiti konkurenciju.<\/h4>\n<\/div><\/div>\n\n<div class=\"dipl_text_animator_1 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">\u0160ta su <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google Ads kampanje\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google Ads kampanje<\/span><span class=\"post_text_wrapper dipl_pre_post\"> ?<\/span><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Google Ads<\/strong> (ranije poznat kao Google AdWords) su ciljane PPC (pay per click) reklame, \u0161to zna\u010di da pla\u0107ate samo kada neko klikne na va\u0161 oglas.<\/h3>\n<h3>Ovi oglasi se pojavljuju na Google pretragama, Google Display mre\u017ei - grupi od vi\u0161e od dva miliona sajtova - i Google platformama kao \u0161to su Gmail i YouTube.<\/h3>\n<h3>Postoje i druge opcija Google Ads oglasa, <strong>a ako \u017eelite vi\u0161e da saznate o njima pro\u010ditajte na\u0161 \u010dlanak <a href=\"https:\/\/www.smartthink.rs\/blog\/google-oglasi-pitanja-odgovori\/\">Najva\u017enija Google oglasi (Google Ads) pitanja i odgovori (Q&amp;A)<\/a><\/strong><\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_block_row\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_2_5 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_1 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-540x750-1.webp\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-540x750-1.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-540x750-1-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105279\" alt=\"Google Ads ili Facebook Ads ogla\u0161avanje? \u0160ta donosi bolje rezultate za va\u0161e online reklamne kampanje? Pro\u010ditajte analiza u na\u0161em \u010dlanku!\" title=\"Google Ads ili Facebook Ads ogla\u0161avanje? \u0160ta donosi bolje rezultate za va\u0161e online reklamne kampanje? Pro\u010ditajte analiza u na\u0161em \u010dlanku!\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_3_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Kako funkcioni\u0161e Google Ads ogla\u0161avanje?<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Google Ads<\/strong> nudi razli\u010dite tipove oglasa, a najpoznatiji su pla\u0107eni pretra\u017eiva\u010dki (search) oglasi.<\/h3>\n<h3>Oni su tekstualni i prikazuju se na stranici sa rezultatima pretrage (SERP) na osnovu relevantnosti pretra\u017eivanih re\u010di i iznosa koji je ogla\u0161iva\u010d platio za te klju\u010dne re\u010di.<\/h3>\n<h3>Drugi popularni formati oglasa uklju\u010duju Google display oglase, koji su slikovni baner oglasi koji se pojavljuju na Google Display mre\u017ei i Google shopping oglase koji prikazuju odre\u0111eni proizvod u rezultatima Google pretrage (Srbija na\u017ealost, u ovom trenutku, jo\u0161 nije u sistemu Google shopping).<\/h3>\n<h3><strong>Google oglasi su ciljani<\/strong>, \u0161to zna\u010di da ogla\u0161iva\u010di mogu fokusirati svoju ciljnu publiku na osnovu pretraga pomo\u0107u odre\u0111enih klju\u010dnih re\u010di i fraza, kao i demografskih informacija kao \u0161to su starost, pol, lokacija, porodi\u010dni status i prihod doma\u0107instva.<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_4 et_pb_row et_block_row\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Koje su prednosti kori\u0161\u0107enja Google Ads kampanja?<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"dipl_double_color_heading_0 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><\/h2><\/div><\/div>\n\n<div class=\"dipl_double_color_heading_1 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Google Ads<\/strong> nudi razli\u010dite opcije ciljanja i formate oglasa, od kojih svaki ima svoje jedinstvene prednosti, ali slede\u0107e dve prednosti su njegove najve\u0107e snage:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>\u0160irok domet<\/strong><\/span><\/h3>\n<h3>Bez obzira na va\u0161u ciljnu publiku, verovatno \u0107ete je dose\u0107i putem Google Ads. <strong>Google obra\u0111uje vi\u0161e od 40,000 upita za pretragu svake sekunde<\/strong>, \u010dine\u0107i 88% svih aktivnosti na pretra\u017eiva\u010dkim mre\u017eama i prikazuju\u0107i pretra\u017eiva\u010dke oglase na vrhu rezultata.<\/h3>\n<h3>I Google display oglasi se prikazuju na Google Display mre\u017ei, koja dose\u017ee vi\u0161e od 90% internet korisnika u svetu, pove\u0107avaju\u0107i \u0161anse da obi\u010dan pretra\u017eiva\u010d postane potencijalni kupac.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Privla\u010denje publike sa visokim namerama za kupovinu<\/strong><\/span><\/h3>\n<h3><strong>Google Ads<\/strong> povezuje ogla\u0161iva\u010de sa ljudima koji pretra\u017euju klju\u010dne re\u010di relevantne za va\u0161 biznis. Dakle, oni koji kliknu na Google pretra\u017eiva\u010dke oglase \u010desto to \u010dine sa namerom da saznaju vi\u0161e ili \u010dak kupe proizvod. (Ovo se naziva visoka namera za kupovinu).<\/h3>\n<h3>Na primer, zamislite da se bli\u017ei zima i otkrivate da je va\u0161e dete preraslo pro\u0161logodi\u0161nju zimsku jaknu.<\/h3>\n<h3>Mo\u017eda \u0107ete pretra\u017eiti \"zimske jakne za decu,\" kliknuti na Google oglas i odmah obaviti kupovinu.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>\u0160ta su Facebook Ads oglasi?<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Facebook Ads <\/strong><strong>su ciljani dru\u0161tveni oglasi<\/strong> koji se pojavljuju na Meta platformama, uklju\u010duju\u0107i Facebook i Instagram.<\/h3>\n<h3>Ovi oglasi mogu uklju\u010divati slike, karusele (serije slika koje se mogu listati) i video zapise koji se pojavljuju u glavnim feedovima, pri\u010dama ili Reels-ima na Facebook-u i Instagram-u.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Kako funkcioni\u0161u <span style=\"color: #006ac1;\">Facebook Ads<\/span> kampanje?<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Facebook oglasi<\/strong> se prikazuju u feedovima korisnika dru\u0161tvenih mre\u017ea dok pretra\u017euju Meta aplikacije, uklju\u010duju\u0107i Facebook i Instagram.<\/h3>\n<h3>Oglasi izgledaju kao obi\u010dne objave, ali imaju re\u010d \u201cSponzorisano\u201d ispod imena profila kada ogla\u0161iva\u010di plate da se pojave u va\u0161em feedu.<\/h3>\n<h3><strong>Facebook ogla\u0161avanje nudi napredne opcije ciljanja<\/strong> tako da ogla\u0161iva\u010di mogu prona\u0107i svoju ciljnu publiku na osnovu demografskih podataka kao \u0161to su starost, pol, lokacija, porodi\u010dni status i prihod doma\u0107instva, kao i interesovanja i pona\u0161anja korisnika, uklju\u010duju\u0107i prijatelje, stranice sa kojima komuniciraju i druge kliknute oglase.<\/h3>\n<h3><strong>Facebook Ads<\/strong> nudi i PPC (pay per click) kampanje i PPM (pay per impression) kampanje po ugledu na Google, gde ogla\u0161iva\u010di pla\u0107aju po odre\u0111enoj ceni za 1.000 prikaza.<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n<div class=\"et_pb_row_5 et_pb_row et_block_row\">\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Koje su prednosti kori\u0161\u0107enja <span style=\"color: #ffffff;\">Facebook Ads<\/span> platforme?<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Sa gotovo tri milijarde mese\u010dno aktivnih korisnika, <strong>Facebook je najpose\u0107enija dru\u0161tvena platforma<\/strong>.<\/h3>\n<h3>To daje Facebook oglasima \u0161iroku publiku i konkurentsku prednost nad Google oglasima u dve oblasti:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Napredne opcije ciljanja<\/strong><\/span><\/h3>\n<h3>Facebook omogu\u0107ava ogla\u0161iva\u010dima da dosegnu svoju ciljnu publiku sa precizno\u0161\u0107u koja nije dostupna na drugim platformama za ogla\u0161avanje.<\/h3>\n<h3><strong>Njihove napredne opcije ciljanja idu dalje od standardnih demografskih informacija kao \u0161to su pol, starost, lokacija, porodi\u010dni status, politi\u010dka opredeljenja i prihod<\/strong>.<\/h3>\n<h3><strong>Mo\u017eete ciljati potencijalne kupce na osnovu \u017eivotnih doga\u0111aja<\/strong> kao \u0161to su novi posao ili ku\u0107ni ljubimac, kao i interesovanja, koga prate i profila kupaca.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Izgradnja brenda sa upe\u010datljivim oglasima<\/strong><\/span><\/h3>\n<h3><strong>Mogu\u0107nost kreiranja jedinstvenih i vizuelno privla\u010dnih oglasa<\/strong> je oblast u kojoj Facebook Ads nadma\u0161uje Google.<\/h3>\n<h3>Kao platforma usmerena na deljenje atraktivnih multimedijalnih objava i optimizovana za mobilne ure\u0111aje. Facebook nudi svojim korisnicima priliku za veliku kreativnost.<\/h3>\n<h3>Poslovanja mogu koristiti razli\u010dite slike i video zapise za kreiranje upe\u010datljivih oglasa koji grade njihov brend i dose\u017eu kupce tamo gde se nalaze: na dru\u0161tvenim mre\u017eama.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Kada koristiti Google Ads, a kada Facebook Ads?<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Odabir da li google ads ili facebook ads ogla\u0161avanje\u00a0zavisi od publike va\u0161e kompanije, industrije i poslovnih ciljeva. Obi\u010dno su Google Ads bolji za ostvarivanje prodaja, dok su Facebook Ads bolji za izgradnju svesti o brendu i povezivanje sa kupcima.<\/h3>\n<h3>Na primer, ako va\u0161a kompanija prodaje artikle kao \u0161to su grejalice, mo\u017eda je najva\u017enija prodaja novim kupcima kojima je potreban va\u0161 proizvod, umesto da radite na izgradnji lojalne publike. U tom slu\u010daju, verovatno biste izabrali <span style=\"color: #68d800;\"><strong>Google Ads<\/strong><\/span>.<\/h3>\n<h3>S druge strane, ako vodite modnu kompaniju koja ceni svoj \u201ecool\u201c faktor, mo\u017eda \u0107ete vi\u0161e ulagati u ja\u010danje brenda i povezivanje sa svojom publikom kako biste ih ubedili da su va\u0161i proizvodi vredni posedovanja. U ovom slu\u010daju, <span style=\"color: #68d800;\"><strong>Facebook Ads<\/strong><\/span> bi mogao biti bolji izbor.<\/h3>\n<h3>Iako ovi tipovi oglasa mo\u017eda ne\u0107e rezultirati trenutnim konverzijama, mogli biste vremenom izgraditi lojalnu bazu kupaca.<\/h3>\n<h3>Ne postoji definitivan odgovor na pitanje koja je platforma za oglase bolja izme\u0111u Facebook Ads i Google Ads. Zavisi od ciljeva va\u0161eg poslovanja. <strong>Facebook Ads<\/strong> obi\u010dno dobro funkcioni\u0161u za izgradnju brenda, dok su <strong>Google Ads<\/strong> bolji za ostvarivanje prodaja.<\/h3>\n<h3>Mi \u010desto za na\u0161e klijente radimo obe platforme, a tokom vremena se poka\u017ee koja je bolja. Ipak, sve zavisi od ni\u0161e i proizvoda.<\/h3>\n<h3>Po izve\u0161tajima od marta 2024. godine, <strong>Facebook Ads<\/strong> ima ni\u017eu prose\u010dnu cenu po kliku (0.71 eur) u odnosu na <strong>Google Ads <\/strong>(3.62 eur). Ali nemojte da vas razlika u ceni zbuni.<\/h3>\n<h3>Postoji valjan razlog zbog \u010dega je Google Ads skuplji.<\/h3>\n<h3>Jednostavno, u mnogim oblastima, do sada, Google Ads bolje radi!<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>5 klju\u010dnih razlika za <span style=\"color: #ffffff;\">Google Ads<\/span> i <span style=\"color: #ffffff;\">Facebook Ads<\/span> ogla<\/strong><strong>\u0161avanje<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Sada kada smo pokrili osnove, hajde da se pozabavimo glavnim razlikama za google ads ili facebook ads ogla\u0161avanje.<\/h3>\n<h3>Pa po\u010dnimo:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. Veli\u010dina publike<\/strong><\/span><\/h3>\n<h3>I Google i Facebook imaju ogroman domet \u2014 Google obra\u0111uje vi\u0161e od 5,8 milijardi pretraga svakog dana, dok Facebook ima oko 1,73 milijardi dnevno aktivnih korisnika.<\/h3>\n<h3><strong>Na Facebook-u, prihod od mobilnog ogla\u0161avanja \u010dini vi\u0161e od 90% prihoda<\/strong>. A to zna\u010di da ogla\u0161avanje na mobilnim ure\u0111ajima nije prilika koju treba propustiti!<\/h3>\n<h3>Verovatno je da je ciljana publika va\u0161eg klijenta prisutna na obe ove platforme, tako da ne mo\u017eete odrediti pravi izbor za njihovo poslovanje samo na osnovu veli\u010dine publike.<\/h3>\n<h3>Umesto toga, postavite sebi slede\u0107a dva pitanja:<\/h3>\n<ul>\n<li>\n<h3><strong>Da li je moja ciljana publika aktivna na ovim mre\u017eama?<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>Da li je moj proizvod vi\u0161e orijentisan na pretragu ili dru\u0161tvene mre\u017ee?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<h3>\u010cak i ako Google ima 5,8 milijardi pretraga dnevno, to ne\u0107e pomo\u0107i ako niko ne tra\u017ei va\u0161 ili specifi\u010dan proizvod va\u0161eg klijenta.<\/h3>\n<h3>Da li ste lansirali novi, inovativni proizvod? Da li su ljudi \u010duli za ono \u0161to im nudite?<\/h3>\n<h3>Ako je odgovor \"ne\", Facebook oglas je \u010desto bolja opcija za \u0161irenje vesti.<\/h3>\n<h3><strong>Savet za marketing agencije:<\/strong> Bez obzira na koji tip ogla\u0161avanja se odlu\u010dite, pratite sve zna\u010dajne promene u rastu publike. Ovo vam mo\u017ee dati bolji uvid u to kako va\u0161i oglasi napreduju tokom vremena.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>2. Tro\u0161ak i ROI<\/strong><\/span><\/h4>\n<h4>Tro\u0161ak je jo\u0161 jedan va\u017ean faktor. Prose\u010dna cena po kliku (CPC) na Google Ads je 3,62 eur, ali ovo se zna\u010dajno razlikuje po industriji, ali i po zemlji prikazivanja reklame.<\/h4>\n<h4>U Srbiji je cena klika znatno ni\u017ea.<\/h4>\n<h4><span style=\"color: #0c71c3;\"><strong>Kako funkcioni\u0161e Google ogla\u0161avanje?<\/strong><\/span><\/h4>\n<h4>U pla\u0107enoj pretrazi, e-commerce biznisi mogu o\u010dekivati da plate razli\u010dite iznose u zavisnosti od klju\u010dne re\u010di. Uvek postoji minimalna i maksimalna cena po kliku.<\/h4>\n<h4>Od nekoliko faktora zavisi koja \u0107e biti cena za odre\u0111enu klju\u010dnu re\u010d.<\/h4>\n<h4><strong>Google display i Google search oglasi dose\u017eu gotovo 90% internet korisnika<\/strong> i nude \u0161iroke mogu\u0107nosti ciljanja, omogu\u0107avaju\u0107i va\u0161em poslu da se pove\u017ee sa potencijalnim kupcima u pravom trenutku i uspostave remarketing po niskoj ceni.<\/h4>\n<h4><span style=\"color: #0c71c3;\"><strong>Kako funkcioni\u0161e Facebook ogla\u0161avanje?<\/strong><\/span><\/h4>\n<h4>Facebook oglasi su obi\u010dno ne\u0161to jeftiniji po kliku od Google oglasa. Prose\u010dna cena po kliku varira ne samo po industriji, ve\u0107 i po mestu prikazivanja oglasa. Na\u0161e iskustvo je pokazalo da su Instagram oglasi vrlo \u010desto skuplji od Facebook oglasa! Ali to zavisi opet od nekoliko faktora.<\/h4>\n<h4><span style=\"color: #006ac1;\"><strong>Koji je bolji izbor u smislu tro\u0161kova oglasa?<\/strong><\/span><\/h4>\n<h4>Iako je prose\u010dna cena po kliku obi\u010dno skuplja na Google Ads, imajte na umu da ljudi koji kliknu na oglase va\u0161eg klijenta mogu biti kasnije u procesu kupovine. Facebook oglas je odli\u010dan za izgradnju svesti, dok Google Ads \u010desto mo\u017ee biti bolji u dosezanju korisnika u trenutku kada donose odluku o kupovini.<\/h4>\n<\/div><\/div>\n\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h5>Prave kupovine se de\u0161avaju na web sajtu. Zapravo, <strong>Facebook reklama je \u010desto samo put kojim \u0107e korisnik i\u0107i kako bi kupio va\u0161 proizvod ili uslugu na va\u0161em web sajtu<\/strong>.<\/h5>\n<h5>I to je \u010dinjenica koju mnogi ljudi ne shvataju na samom po\u010detku. Jednostavno, mnoge proizvode je jako te\u0161ko direktno prodati na dru\u0161tvenim mre\u017eema.<\/h5>\n<h5>CPC (Cost Per Click) je samo pola jedna\u010dine. Jo\u0161 jedan va\u017ean pokazatelj je CPA (Cost Per Action) kako bi se utvrdilo da li \u0107ete vi ili va\u0161 klijent imati sna\u017ean ROI na svojim kampanjama.<\/h5>\n<h5>Kao i CPC, CPA \u0107e varirati po kampanji. To zavisi od toga koliko su dobro ciljani va\u0161i oglasi i da li mo\u017eete konvertovati po visokoj stopi.<\/h5>\n<h5>Nemojte dozvoliti da vas visoka prose\u010dan CPA odvrati od PPC-a.<\/h5>\n<\/div><\/div>\n\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h6><span style=\"color: #68d800;\"><strong>3. Namera kupca<\/strong><\/span><\/h6>\n<h6>Kada je re\u010d o nameri kupca, <strong>Google Ads<\/strong> gotovo uvek nadma\u0161uje <strong>Facebook Ads<\/strong>. Razmislite o tome kakav posao imate vi ili va\u0161i klijenti? Da li ljudi obi\u010dno tra\u017ee va\u0161e ili njihove proizvode ili usluge kada su spremni da obave kupovinu?<\/h6>\n<h6>Na primer, ako se nekome pokvari klima ure\u0111aj, odmah \u0107e po\u010deti da tra\u017ei firmu za popravku klima ure\u0111aja.<\/h6>\n<h6><strong>Pretra\u017eiva\u010dki (search) oglasi<\/strong> bi postavili tu firmu ispred potencijalnih kupaca u trenutku kada im je potrebna njihova usluga. Po nama, u velikoj prednosti su u ovom slu\u010daju Google oglasi.<\/h6>\n<h6>S druge strane, ta osoba se ne\u0107e se\u0107ati firme za popravku klima ure\u0111aja koju je videla na Facebooku pre tri meseca. U ovom scenariju, <strong>Google Ads<\/strong> bi bili jasni pobednici.<\/h6>\n<h6><strong>Facebook Ads<\/strong> su tako\u0111e generalno manje efikasni u brzoj konverziji potencijalnih klijenata. Ljudi obi\u010dno idu na Facebook da se opuste i dru\u017ee, a ne da kupuju.<\/h6>\n<h6>Google je mesto za kupovinu, to uvek imajte na umu!<\/h6>\n<h6>Me\u0111utim, Facebook platforma je i dalje izuzetno korisna za izgradnju publike va\u0161eg klijenta. Kreiranjem ose\u0107aja zajednice na dru\u0161tvenim mre\u017eama, ljudi \u0107e biti mnogo skloniji kupovini kada im bude potrebna neka usluga ili proizvod.<\/h6>\n<h6>Ukoliko je cilj kampanje izgradnja svesti o brendu, a ne trenutne konverzije, tada je <strong>Facebook<\/strong> mo\u017eda najbolji izbor za njih.<\/h6>\n<\/div><\/div>\n\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><span style=\"color: #68d800;\"><strong>4. Opcije ciljanja<\/strong><\/span><\/p>\n<p>I <strong>Google Ads<\/strong> i <strong>Facebook Ads<\/strong> daju vam mogu\u0107nosti za ciljanje specifi\u010dnih publika. Obe platforme vam omogu\u0107avaju da ciljate prema starosti, polu, lokaciji i nivou prihoda.<\/p>\n<p>Me\u0111utim, <strong>Facebook<\/strong> je nepobediv kada su u pitanju napredne opcije ciljanja.<\/p>\n<p>Pored gore pomenutih opcija ciljanja,<strong> Facebook vam omogu\u0107ava da kreirate publiku na osnovu velike liste interesovanja i pona\u0161anja<\/strong>, zahvaljuju\u0107i bogatstvu informacija koje prikupljaju od svojih 2,6 milijardi mese\u010dno aktivnih korisnika.<\/p>\n<p>\u017delite da ciljate roditelje? <span style=\"font-size: 16px;\">Mo\u017ee. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u017delite da ciljate roditelje sa decom starosti 5-7 godina? Mo\u017ee. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u017delite da ciljate starije roditelje sa decom starosti 5-7 godina i doma\u0107instvom koje ima mese\u010dne prihode preko 200 000 dinara? Mo\u017ee.<\/span><\/p>\n<p>Facebook vam omogu\u0107ava da budete veoma specifi\u010dni sa va\u0161om publikom. Ako je ciljana publika va\u0161eg klijenta vrlo uska ni\u0161a, tada su <strong>Facebook Ads<\/strong> odli\u010dna opcija za njihovo poslovanje.<\/p>\n<p>Facebook tako\u0111e nudi korisni alat nazvan <strong>lookalike publike<\/strong> koji vam omogu\u0107ava da ogla\u0161avate ljudima koji su sli\u010dni postoje\u0107oj publici va\u0161eg klijenta.<\/p>\n<p>Facebook koristi svoje postoje\u0107e podatke da uskladi ciljane kupce sa sli\u010dnim korisnicima, \u0161to mo\u017ee biti vrlo mo\u0107na opcija za ogla\u0161iva\u010de.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><span style=\"color: #68d800;\"><strong>5. Formati oglasa<\/strong><\/span><\/h3>\n<h3>\u0160ta je sa formatima oglasa? Vra\u0107amo se na pitanje, koji je cilj va\u0161e kampanje?<\/h3>\n<h3>Na <strong>Facebook-u<\/strong> imate mnogo vi\u0161e kreativne slobode, \u0161to ga \u010dini boljom platformom za izgradnju svesti o brendu i lojalnosti kupaca.<\/h3>\n<h3>Ako koristite <strong>Google Ads<\/strong>, imate mali blok teksta (title i meta description) da privu\u010dete pa\u017enju potencijalnih kupaca na Google stranici. Mo\u017eete koristiti pro\u0161irenja oglasa za dodatni tekst i informacije, ali ukupno gledano, va\u0161 format \u0107e biti ograni\u010den na tekstualne pretra\u017eiva\u010dke oglase.<\/h3>\n<h3>Me\u0111utim na <strong>Facebook-u<\/strong>, kori\u0161\u0107enjem oglasa zasnovanih na slikama, va\u0161oj poruci se dodaje vizuelni utisak.<\/h3>\n<h3>Facebook tako\u0111e stalno uvodi razli\u010dite formate oglasa kako bi izbegao \"umor od oglasa\". Mo\u017eete koristiti video snimke, slike, karusel oglase i jo\u0161 mnogo toga da privu\u010dete pa\u017enju publike.<\/h3>\n<h3>Ako vi ili va\u0161 klijent imate e-commerce biznis, vizuelna komponenta Facebook-a treba da bude veliki faktor pri odabiru platforme za ogla\u0161avanje.<\/h3>\n<h3><strong>Google Ads<\/strong> tako\u0111e nudi <strong>shopping oglase<\/strong> (za sada nisu dostupni u Srbiji) koji prikazuju specifi\u010dne proizvode u rezultatima Google pretrage i mogu se koristiti za ciljanje konkurenata radi promocije proizvoda.<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n<div class=\"et_pb_row_6 et_pb_row et_block_row\">\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"dipl_text_animator_2 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-flip\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Pa koju <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"platformu\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">platformu<\/span><span class=\"post_text_wrapper dipl_pre_post\"> onda odabrati?<\/span><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Dakle, koja je bolja platforma za online poslovanje, Google Ads ili Facebook Ads ogla\u0161avanje? Ako i dalje niste sigurni, a radite za klijenta, da\u0107emo vam jo\u0161 par saveta (naravno, ovo va\u017ei i ako radite kampanje za sebe).<\/h3>\n<h3>Postavite sebi slede\u0107a tri pitanja:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. Koji su ciljevi reklamne kampanje?<\/strong><\/span><\/h3>\n<h3>Prvo, razmotrite specifi\u010dne ciljeve kampanje vas ili va\u0161eg klijenta. Da li su fokusirani na brzu prodaju?<\/h3>\n<h3>Ako je tako, <strong>Google Ads<\/strong> mo\u017ee biti bolji izbor.<\/h3>\n<h3>Ako \u017eelite da pro\u0161ire prepoznatljivost brenda ili dosegnu \u0161iru publiku, s druge strane, <strong>Facebook Ads<\/strong> mo\u017ee biti bolji izbor.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. U kojoj industriji sam ja, odnosno moj klijent?<\/strong><\/span><\/h3>\n<h3>Zatim, uzmite u obzir industriju u kojoj poslujete. I B2B i B2C kompanije uspe\u0161no koriste <strong>Google Ads<\/strong>.<\/h3>\n<h3><strong>Facebook Ads<\/strong> \u010desto bolje funkcioni\u0161u za B2C kompanije, posebno one koje prodaju jeftinije proizvode, jer su ljudi skloniji impulzivnoj kupovini ovih proizvoda nakon \u0161to su ih videli nekoliko puta.<\/h3>\n<h3>Me\u0111utim, \u010dak i za B2B, postoje prilike na <strong>Facebook Ads<\/strong>\u2014posebno za remarketing i lookalike publiku.<\/h3>\n<h3><strong>Publika tako\u0111e uti\u010de na izbor platforme<\/strong>. Da li ljudi tra\u017ee biznis ili uslugu sa namerom da kupe?<\/h3>\n<h3>Ako je tako, Google verovatno donosi najbolje rezultate. Ali ako va\u0161 klijent poku\u0161ava da izgradi publiku za novi proizvod, Facebook \u0107e obi\u010dno bolje funkcionisati.<\/h3>\n<h3>Razmotrite koju fazu putovanja kupca poku\u0161avate da ciljate sa PPC oglasima. Google Ads (biv\u0161i Google AdWords) je odli\u010dan za potencijalne kupce na dnu levka, dok je Facebook obi\u010dno najbolji za privla\u010denje novih potencijalnih kupaca na vrhu levka.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>3. Koji je moj, odnosno koji je bud\u017eet mog klijenta?<\/strong><\/span><\/h4>\n<h4>Na kraju, uzmite u obzir bud\u017eet za ogla\u0161avanje i nivo va\u0161e tehni\u010dke ve\u0161tine. Da li imate novca da ula\u017eete u <strong>Google Ads<\/strong> \u010dak i ako ste u konkurentnoj industriji?<\/h4>\n<h4>U nekim ni\u0161ama su neverovatne cene klikova.<\/h4>\n<h4>U tom slu\u010daju uvek tra\u017eite re\u010di koje su manje po obimu pretrage, jer one \u0107e vam dati gotovo sigurno ni\u017eu cenu po kliku: Samim tim \u0107ete ostvariti vi\u0161e klikova i potencijalnih prodaja za isti dnevni bud\u017eet.<\/h4>\n<\/div><\/div>\n\n<div class=\"dipl_tilt_image_0 dipl_tilt_image et_pb_module\"><div class = \"dipl_tilt_image_wrapper off dipl_tilt_align_center\" data-tilt data-tilt-max=\"77\" data-tilt-perspective = \"1000\" data-tilt-scale = \"1.2\" data-tilt-speed = \"146\" data-tilt-mobile-disable = \"off\" off off>\n\t\t\t\t\n\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img class = \"dipl_tilt_image\" src = \"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Facebook-Google-1080x700px.webp\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper \">\n\t\t\t\t\t   \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\n<div class=\"dipl_text_animator_3 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Kada koristiti <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Facebook Ads kampanje\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Facebook Ads kampanje<\/span><span class=\"post_text_wrapper dipl_pre_post\">?<\/span><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Facebook Ads <\/strong>kampanje se mogu koristiti za ciljanje odre\u0111ene publike koja je ve\u0107 pokazala interesovanje za proizvode ili usluge vas ili va\u0161eg klijenta.<\/h3>\n<h3>Ovi oglasi poma\u017eu da pove\u0107aju vidljivost svog sadr\u017eaja na Facebooku i pobolj\u0161aju saobra\u0107aj na svojim web sajtovima<strong>. <\/strong><\/h3>\n<h3><strong>Facebook Ads kampanje se mogu postaviti da pove\u0107aju saobra\u0107aj na sajtu, broj prikaza i prose\u010dnu stopu kliktanja (CTR)<\/strong>.<\/h3>\n<h3>Facebook oglasne kampanje tako\u0111e pru\u017eaju agencijama veliku fleksibilnost. Na primer, koliko \u017eelite da potro\u0161ite iz bud\u017eeta, uklju\u010duju\u0107i:<\/h3>\n<\/div><\/div>\n\n<div class=\"dipl_timeline_0 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_alternate\"><div class=\"dipl_timeline_wrapper\">\n<div class=\"dipl_timeline_item_0 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Ukupan mese\u010dni iznos potro\u0161nje<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n\n<div class=\"dipl_timeline_item_1 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Dnevni bud\u017eet<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n\n<div class=\"dipl_timeline_item_2 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Tro\u0161ak po rezultatu<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\n<div class=\"et_pb_text_28 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Pored toga, mo\u017eete izabrati kada \u017eelite da vam Facebook naplati. Po broju pregleda ili klikova.Na kraju, da znate da je Facebook drugi po veli\u010dini prodavac digitalnih oglasa u svetu, odmah iza Google-a.<\/h3>\n<h3>Dakle, ako mo\u017eete iskoristiti Facebook Ads u svoju korist, svakako ga preporu\u010dujemo!<\/h3>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_7 et_pb_row et_block_row\">\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_29 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Kada koristiti <span style=\"color: #006ac1;\">Google Ads kampanje<\/span>?<\/strong><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_8 et_pb_row et_pb_row_1-4_3-4 et_block_row et_block_row_1-4_3-4\">\n<div class=\"et_pb_column_10 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"dipl_interactive_image_card_0 dipl_interactive_image_card et_pb_module\"><div class=\"dipl_interactive_image_card_wrapper\"><figure class=\"effect-roxy\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-1-540x750-1.webp\" alt=\" \u0160ta donosi bolje rezultate za va\u0161e online reklamne kampanje? Pro\u010ditajte analiza u na\u0161em \u010dlanku!\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-1-540x750-1.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-1-540x750-1-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105284\" \/><figcaption><div class=\"dipl_interactive_image_card_wrapper_inner\"><h2 class=\"dipl_interactive_image_card_title\">Google Ads kampanje<\/h2><\/div><\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_30 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Google Search Ads<\/strong> se pojavljuju pred ljudima koji aktivno tra\u017ee re\u0161enje za trenutnu potrebu.<\/h3>\n<h3>Oni su efikasan na\u010din za privla\u010denje saobra\u0107aja ka vama za ljude koji ve\u0107 tra\u017ee proizvode ili usluge koje nudite, posebno putem klju\u010dnih re\u010di.<\/h3>\n<h3>Kada korisnici unesu klju\u010dnu re\u010d u svoju pretragu, rezultati se pojavljuju na Google stranici, uklju\u010duju\u0107i pla\u0107ene oglase koji ciljaju tu klju\u010dnu re\u010d<strong>. <\/strong><\/h3>\n<h3><strong>Postavljanje oglasne kampanje na Google Ads uklju\u010duje odabir klju\u010dnih re\u010di, kreiranje teksta oglasa i definisanje kriterijuma ciljanja<\/strong> kako bi se dosegla \u017eeljena publika.<\/h3>\n<h3>Google ne deli svoje podatke o obimu pretrage, ali se procenjuje da Google obra\u0111uje oko 5,6 milijardi pretraga dnevno, sa prosekom od bar tri do \u010detiri pretrage dnevno po svakom posetiocu.<\/h3>\n<h3>Dakle, ako vi ili va\u0161 klijent imate listu relevantnih klju\u010dnih re\u010di za koje znate da publika mo\u017ee pretra\u017eivati po tim pojmovima, <strong>Google Ads<\/strong> je pravi izbor.<\/h3>\n<h3><strong>Pored search pretraga, Google Display Network<\/strong> pro\u0161iruje domet prikazivanjem slikovnih i tekstualnih oglasa na sajtovima koji koriste Google ogla\u0161avanje.<\/h3>\n<h3>Ove pozicije mogu biti korisne i za podizanje svesti (na osnovu ciljanih publika i interesovanja) kao i za remarketing prethodnim posetiocima sajta.<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_9 et_pb_row et_block_row\">\n<div class=\"et_pb_column_12 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"dipl_text_animator_4 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">\u0160ta uzeti u obzir prilikom kreiranja <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google oglasa\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google oglasa<\/span><span class=\"post_text_wrapper dipl_pre_post\">?<\/span><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_31 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Kreiranje Google oglasa zahteva razmatranje mnogih faktora, pa hajde da ih razlo\u017eimo:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. AdRank i Quality Score<\/strong><\/span><\/h3>\n<h3>Najve\u0107u pa\u017enju treba posvetiti va\u0161em <strong>Quality Score<\/strong> kada prvi put postavljate Google kampanju. \u0160to je va\u0161Quality Scorevi\u0161i, to su ni\u017ei tro\u0161kovi reklame i bolja pozicija za va\u0161e oglase.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. Lokacija<\/strong><\/span><\/h3>\n<h3>Obavezno postavite geografsku lokaciju gde \u0107e se oglas va\u0161eg klijenta prikazivati. Glavni cilj Google-a je da prika\u017ee najrelevantnije rezultate korisnicima pretrage, \u010dak i ako je u pitanju pla\u0107eni oglas.<\/h3>\n<h3>Mo\u017ee vam biti lak\u0161e ako prika\u017eete sebi podatke o publici svakog klijenta u grafikonima, kako biste bolje razumeli njihovu publiku.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>3. Klju\u010dne re\u010di<\/strong><\/span><\/h3>\n<h3>Klju\u010dne re\u010di su podjednako va\u017ene za pla\u0107eno ogla\u0161avanje kao i za organsko. Google povezuje oglase sa pretragama na osnovu klju\u010dnih re\u010di koje vi odaberete. Nemojte presko\u010diti ovaj korak, vrlo je va\u017ean i posvetite mu uvek veliku pa\u017enju. Ne zaboravite da redovno pratite trendove klju\u010dnih re\u010di, aktivnosti konkurenata i potencijalne prilike.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>4. Tipovi podudaranja<\/strong><\/span><\/h3>\n<h3>Tipovi podudaranja govore Google-u da li \u017eelite da se oglas prika\u017ee za ta\u010dan izraz pretrage ili za pretragu koja je donekle povezana sa klju\u010dnom re\u010dju va\u0161eg klijenta. To su neke stvari koje mo\u017eete menjati u toku kampanje. Te\u0161ko ih je pogoditi iz prve.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_32 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>5. Naslov i opis<\/strong><\/span><\/h4>\n<h4>Pisanje dobrog oglasa \u010dini veliku razliku. Va\u017eno je da va\u0161 tekst oglasa odgovara nameri pretra\u017eiva\u010da i da je uskla\u0111en sa ciljanim klju\u010dnim re\u010dima. Uvek posvetite pa\u017enju naslovu I opisu reklame (title i meta description). Ako su dobri, lako \u0107ete pove\u0107ati CTR (Click Through Rate).<\/h4>\n<h4><span style=\"color: #68d800;\"><strong>6. Pro\u0161irenja oglasa<\/strong><\/span><\/h4>\n<h4>Pro\u0161irenja oglasa su besplatna i odli\u010dan su na\u010din da korisnicima pru\u017eite dodatne informacije o proizvodima ili uslugama va\u0161eg klijenta. Nemojte zanemariti ove besplatne opcije.<\/h4>\n<h4><span style=\"color: #68d800;\"><strong>7. Retargeting na Google Ads<\/strong><\/span><\/h4>\n<h4>Retargeting na Google Ads je na\u010din ogla\u0161avanja osobama koje su ve\u0107 imale interakciju sa oglasom va\u0161eg klijenta, ali jo\u0161 nisu konvertovale. Ovo je efikasan na\u010din ogla\u0161avanja jer mnogi ljudi trebaju vi\u0161e puta videti va\u0161 oglas pre nego \u0161to postanu kupci. Ka\u017eu i preko 20 puta.<\/h4>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n<div class=\"et_pb_row_10 et_pb_row et_block_row\">\n<div class=\"et_pb_column_13 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"dipl_text_animator_5 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-wipe\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Da li i kako mogu koristiti <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google Ads i Facebook Ads \" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google Ads i Facebook Ads <\/span><span class=\"post_text_wrapper dipl_pre_post\">zajedno?<\/span><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_33 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Postoji mnogo na\u010dina na koje <strong>Google Ads<\/strong> i <strong>Facebook Ads<\/strong> mogu raditi zajedno kako bi pove\u0107ali svest, anga\u017eman i konverziju. Uostalom, obi\u010dno je potrebno vi\u0161e dodirnih ta\u010daka izme\u0111u trenutka kada je kupac prvi put upoznat sa va\u0161im brendom i trenutka kada obavi kupovinu.<\/h3>\n<h3><strong>Smatramo da je kombinacija ove dve platforme neophodna za svaki ozbiljan e-commerce<\/strong>.<\/h3>\n<h3>Naravno, ako imate dovoljan bud\u017eet da to ostvarite.<\/h3>\n<h3>Na primer, ljudi koji vide va\u0161u <strong>Facebook Ads <\/strong>reklamu mogu pokazati interesovanje za ponudu, ali mo\u017eda \u017eele da saznaju vi\u0161e o va\u0161em poslovanju i proizvodima ili uslugama koje nudite. Tu je klju\u010dan va\u0161 web sajt i linkovanje ka njemu.<\/h3>\n<h3>Tu \u0107ete im sve lepo objasniti i ponuditi.<\/h3>\n<h3>Ovo je odli\u010dna prilika da koristite ime brenda kao klju\u010dnu re\u010d u pretra\u017eiva\u010dkim kampanjama i uskladite poruku sa trenutnim Facebook oglasima. Ova strategija vodi hladnu publiku sa Facebooka ka pronala\u017eenju ta\u010dno onoga \u0161to su tra\u017eili na Google-u.<\/h3>\n<h3>Ne samo da ja\u010da celokupnu marketin\u0161ku poruku, ve\u0107 i pokazuje pouzdanost.<\/h3>\n<\/div><\/div>\n\n<div class=\"dipl_tilt_image_1 dipl_tilt_image et_pb_module\"><div class = \"dipl_tilt_image_wrapper off dipl_tilt_align_center\" data-tilt data-tilt-max=\"77\" data-tilt-perspective = \"1000\" data-tilt-scale = \"1.2\" data-tilt-speed = \"146\" data-tilt-mobile-disable = \"off\" off off>\n\t\t\t\t\n\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img class = \"dipl_tilt_image\" src = \"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Facebook-1-1080x700px.webp\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper \">\n\t\t\t\t\t   \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\n<div class=\"dipl_text_animator_6 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Koja je prednost kori\u0161\u0107enja <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"obe platforme?\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">obe platforme?<\/span><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_34 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Kori\u0161\u0107enje mo\u0107ne kombinacije <strong>Google Ads iFacebook Ads <\/strong>je odli\u010dna strategija koju mo\u017eete isprobati za vas i va\u0161e klijente. Facebook Ads grade svest o brendu, dok Google Ads retargetuje za konverziju.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Razmotrite ovaj scenario<\/strong>:<\/span><\/h3>\n<h3>Korisnik Facebook-a vidi oglas koji prikazuje neverovatne, super upijaju\u0107e pe\u0161kire za kupatilo. Klikne na oglas, ali jo\u0161 uvek nije spreman za kupovinu. Me\u0111utim, slede\u0107i put kada je posegnuo za starim, pohabanim pe\u0161kirom, odlu\u010dio je da je vreme za kupovinu novog.<\/h3>\n<h3>Zatim ode na Google, unese u polje za pretragu 'pe\u0161kiri za kupatilo' i suo\u010di se sa retargetiranim Google oglasom koji se ponovo prikazuje (uslov za ovo je da je ura\u0111en remarketing).<\/h3>\n<h3>Obrnuti scenario tako\u0111e funkcioni\u0161e: korisnik mo\u017ee kliknuti na Google pretra\u017eiva\u010dki oglas, dodati ne\u0161to u korpu, a zatim ga Facebook oglas podseti na ono \u0161to ga je prethodno zanimalo.<\/h3>\n<h3><strong>Prednosti kori\u0161\u0107enja i Facebook Ads i Google Ads ne mogu se zanemariti<\/strong>.<\/h3>\n<h3>Ako ve\u0107 niste, poku\u0161ajte da implementirate ovu strategiju za sebe i svoje klijente i vidite rezultate!<\/h3>\n<\/div><\/div>\n\n<div class=\"dipl_text_animator_7 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-flip\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Pra\u0107enje va\u0161ih <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"800\" data-text=\"PPC (pay per click) \" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">PPC (pay per click) <\/span><span class=\"post_text_wrapper dipl_pre_post\">rezultata<\/span><\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_35 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Izazov sa strane agencije koja vodi obe kampanje je taj \u0161to sada imate dve velike i slo\u017eene platforme za izve\u0161tavanje.<\/h3>\n<h3>Kako lako konsolidovati podatke kako biste ispri\u010dali sveobuhvatnu pri\u010du o performansama kampanje?<\/h3>\n<h3>Bez obzira na to koji alat za izve\u0161tavanje o PPC-u (pay per click) odaberete, pra\u0107enje ROI va\u0161eg klijenta je klju\u010dno.<\/h3>\n<h3>Jedan na\u010din za automatsko pra\u0107enje rezultata je kori\u0161\u0107enje <strong>Agency Analytics PPC <\/strong>\u0161ablona za kontrolnu tablu, koji uklju\u010duje slede\u0107e sekcije:<\/h3>\n<\/div><\/div>\n\n<div class=\"dipl_timeline_1 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_right\"><div class=\"dipl_timeline_wrapper\">\n<div class=\"dipl_timeline_item_3 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Tro\u0161ak<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n\n<div class=\"dipl_timeline_item_4 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Konverzije<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n\n<div class=\"dipl_timeline_item_5 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Tro\u0161ak po konverziji<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n\n<div class=\"dipl_timeline_item_6 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Stopa konverzije<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n\n<div class=\"dipl_timeline_item_7 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Prikazi<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n\n<div class=\"dipl_timeline_item_8 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">CTR (stopa kliktanja)<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n\n<div class=\"dipl_timeline_item_9 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">View through conversion<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\n<div class=\"et_pb_text_36 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4>Napravite svoju prilago\u0111enu kontrolnu tablu po potrebi!<\/h4>\n<h4>Merenje uspeha PPC kampanja mo\u017ee biti te\u0161ko, posebno kada su podaci raspore\u0111eni po nekoliko platformi za ogla\u0161avanje. Konsolidujte i automatski povucite svaku metriku sa Google Ads, Facebook Ads i drugih PPC metrika u jedan pregled sa intuitivnom kontrolnom tablom koju \u0107e va\u0161i klijenti lako razumeti.<\/h4>\n<h4>Ako upravljate PPC oglasima za klijente, omogu\u0107ite im 24\/7 pristup kako bi mogli pratiti efikasnost svojih kampanja u realnom vremenu.<\/h4>\n<h4>Za detaljnije uvide, prebacite se na <strong>Facebook Ads alat za izve\u0161tavanje<\/strong>, <strong>Google Ads alat za izve\u0161tavanje<\/strong> kako biste videli detaljne podatke o specifi\u010dnim platformama.<\/h4>\n<h4>Sa unapred izra\u0111enim \u0161ablonima za izve\u0161tavanje, brzo i lako kreirajte mese\u010dne izve\u0161taje koriste\u0107i <strong>Facebook Ads \u0161ablon za izve\u0161tavanje<\/strong>, <strong>Google Ads \u0161ablon za izve\u0161tavanje<\/strong>, <strong>PPC \u0161ablon za izve\u0161tavanje<\/strong> ili sveobuhvatni <strong>\u0161ablon za digitalni marketing izve\u0161tavanje<\/strong>.<\/h4>\n<h4>Vrlo jednostavno, zar ne?<\/h4>\n<h4><strong>Google Ads<\/strong> i <strong>Facebook Ads<\/strong> su dve odli\u010dne opcije za PPC ogla\u0161avanje, a u mnogim slu\u010dajevima ove dve platforme najbolje funkcioni\u0161u kada se koriste zajedno.<\/h4>\n<h4>Ako se ogla\u0161avate na obe platforme, pobrinite se da ta\u010dno pratite rezultate kampanja kako biste znali koji kanal najbolje radi.<\/h4>\n<h4>Pratite kampanje i redovno ih a\u017eurirajte!<\/h4>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div>\n\n<div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_11 et_pb_row et_block_row\">\n<div class=\"et_pb_column_14 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_37 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Zaklju\u010dak o Google Ads <\/strong><strong>i <\/strong><strong>Facebook Ads ogla\u0161avanje<\/strong><\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_12 et_pb_row et_pb_row_1-4_3-4 et_block_row et_block_row_1-4_3-4\">\n<div class=\"et_pb_column_15 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"dipl_interactive_image_card_1 dipl_interactive_image_card et_pb_module\"><div class=\"dipl_interactive_image_card_wrapper\"><figure class=\"effect-roxy\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Backlinks-540x750-1.webp\" alt=\"Google Ads ili Facebook Ads ogla\u0161avanje? \u0160ta donosi bolje rezultate za va\u0161e online reklamne kampanje? Pro\u010ditajte analiza u na\u0161em \u010dlanku!\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Backlinks-540x750-1.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Backlinks-540x750-1-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105288\" \/><figcaption><div class=\"dipl_interactive_image_card_wrapper_inner\"><h2 class=\"dipl_interactive_image_card_title\">Google Ads i Facebook Ads<\/h2><\/div><\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_16 et_pb_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_38 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Odabir izme\u0111u <strong>Google Ads ili Facebook Ads ogla\u0161avanje <\/strong>mo\u017ee zna\u010dajno uticati na uspeh va\u0161eg poslovanja na internetu.<\/h3>\n<h3>Obe platforme nude jedinstvene prednosti koje mogu pomo\u0107i u razli\u010ditim fazama marketin\u0161kog procesa. Od podizanja svesti o brendu do konverzija.<\/h3>\n<h3>Klju\u010d je u razumevanju specifi\u010dnih potreba va\u0161eg poslovanja i pravilnom kori\u0161\u0107enju svake platforme.<\/h3>\n<h3><strong>Facebook Ads <\/strong><strong>kampanje<\/strong> su izuzetno korisne za izgradnju svesti o brendu i povezivanje sa kupcima na dubljem nivou kroz vizuelno privla\u010dne oglase i napredne opcije ciljanja.<\/h3>\n<h3>Sa gotovo tri milijarde mese\u010dno aktivnih korisnika, Facebook pru\u017ea ogroman potencijal za dosezanje \u0161iroke publike.<\/h3>\n<h3>S druge strane, <strong>Google Ads kampanje<\/strong> su idealne za dosezanje korisnika koji su ve\u0107 u fazi dono\u0161enja odluke o kupovini.<\/h3>\n<h3>Sa preko 5,8 milijardi pretraga dnevno, Google Ads omogu\u0107avaju ciljanje klju\u010dnih re\u010di koje korisnici aktivno pretra\u017euju, \u0161to vodi do visokih stopa konverzije, odnosno kupovine.<\/h3>\n<h3>Kori\u0161\u0107enjem kombinacije ovih dveju platformi mo\u017eete posti\u0107i sjajne rezultate. Facebook Ads mogu privu\u0107i po\u010detni interes i izgraditi svest o brendu, dok Google Ads mogu efikasno preusmeriti te iste korisnike prema konverzijama kroz ciljane pretra\u017eiva\u010dke i remarketing kampanje.<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_13 et_pb_row et_block_row\">\n<div class=\"et_pb_column_17 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_39 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Smart Think, va\u0161 partner za google ads ili facebook ads ogla\u0161avanje<\/strong><\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_40 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Na\u0161a marketing agencija <a href=\"https:\/\/www.smartthink.rs\/\"><strong>SmartThink<\/strong><\/a> je za preporuku ako vam treba postavljanje i upravljanje kampanjama na <strong>Facebook\/Instagram Ads<\/strong> i <a href=\"https:\/\/www.smartthink.rs\/google-ads-oglasavanje\/\"><strong>Google Ads<\/strong><\/a>.<\/h3>\n<h3>Uradili smo vi\u0161e stotina reklamnih kampanja i znamo kako treba napraviti uspe\u0161nu reklamnu kampanju!<\/h3>\n<h3>Sa bogatim iskustvom i znanjem, mo\u017eemo vam pomo\u0107i da postignete izuzetne rezultate i maksimalno iskoristite svoj bud\u017eet za google ads ili facebook ads ogla\u0161avanje.<\/h3>\n<h3>Bez obzira na to da li \u017eelite da pove\u0107ate prepoznatljivost brenda, pobolj\u0161ate anga\u017eman sa va\u0161om publikom ili ostvarite ve\u0107e stope konverzije, na\u0161 tim \u0107e razviti prilago\u0111enu strategiju koja odgovara va\u0161im poslovnim ciljevima.<\/h3>\n<h3><strong>Kontaktirajte nas ve\u0107 danas na telefon 063 221 770 <\/strong>ili putem email-a na <a href=\"mailto:info@smartthink.rs\"><strong>info@smartthink.rs <\/strong><\/a>kako bismo zapo\u010deli va\u0161u putanju ka uspehu.<\/h3>\n<h3>Verujemo u mo\u0107 kombinacije preciznog ciljanog ogla\u0161avanja i kreativnih marketin\u0161kih re\u0161enja.<\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>Za\u0161to izabrati SmartThink?<\/strong><\/span><\/h3>\n<ul>\n<li>\n<h3><span style=\"color: #68d800;\"><strong>Iskustvo i stru\u010dnost:<\/strong><\/span> Na\u0161 tim se sastoji od stru\u010dnjaka sa dugogodi\u0161njim iskustvom u upravljanju digitalnim kampanjama.<\/h3>\n<\/li>\n<li>\n<h3><span style=\"color: #68d800;\"><strong>Prilago\u0111ena re\u0161enja:<\/strong><\/span> Razvijamo strategije koje su skrojene prema specifi\u010dnim potrebama i ciljevima va\u0161eg poslovanja.<\/h3>\n<\/li>\n<li>\n<h3><span style=\"color: #68d800;\"><strong>Pra\u0107enje i izve\u0161tavanje:<\/strong> <\/span>Koristimo najnovije alate za pra\u0107enje performansi kampanja i pru\u017eamo detaljne izve\u0161taje koji vam poma\u017eu da razumete uticaj va\u0161ih oglasa.<\/h3>\n<\/li>\n<li>\n<h3><span style=\"color: #68d800;\"><strong>Podr\u0161ka:<\/strong><\/span> Na\u0161 tim je uvek tu da pru\u017ei podr\u0161ku i odgovori na sva va\u0161a pitanja.<\/h3>\n<\/li>\n<\/ul>\n<h3>Ne \u010dekajte, zapo\u010dnite svoju uspe\u0161nu online kampanju sa <strong>SmartThink<\/strong>-om ve\u0107 danas!<\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":105300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[79,88,89,80,15,49,50,16],"class_list":["post-105342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-facebook-ads","tag-facebook-ads-en","tag-facebook-ads-advertising","tag-facebook-ads-oglasavanje","tag-google-ads","tag-google-ads-en","tag-google-ads-advertising","tag-google-ads-oglasavanje"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads or Facebook Ads advertising? 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