{"id":105342,"date":"2024-11-14T15:38:32","date_gmt":"2024-11-14T15:38:32","guid":{"rendered":"https:\/\/www.smartthink.rs\/uncategorized\/google-ads-or-facebook-ads-advertising\/"},"modified":"2026-05-25T16:34:15","modified_gmt":"2026-05-25T16:34:15","slug":"google-ads-or-facebook-ads-advertising","status":"publish","type":"post","link":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-ads-or-facebook-ads-advertising\/","title":{"rendered":"Google Ads or Facebook Ads advertising"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"text-align: center;\"><strong>Google Ads or <\/strong><strong>Facebook Ads<\/strong><strong> advertising,<\/strong> <\/h1>\n<\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Where does internet advertising bring better results?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>You must be wondering which platform is better for your online business? <strong>We will reveal everything to you in this text.<\/strong><\/h3>\n<h3>Facebook ads are usually cheaper than Google ads but have a smaller reach, while Google ads often cost more but can target a larger number of potential customers.<\/h3>\n<h3>Organic growth and word of mouth referrals can turn an idea into a small business, but paid online advertising is often the key to growing your business over time.<\/h3>\n<h3><strong>The good news is that companies in Serbia for e-commerce have the same conditions for advertising on the Facebook and Google platforms as their colleagues outside the borders of our country.<\/strong><\/h3>\n<h3>However, the decision to choose an advertising platform will probably come down to choosing between two industry leaders: Google Ads and Facebook Ads advertising - which platform is best for your business goals?<\/h3>\n<h3>This article will answer that question by giving you an overview of the pros and cons of both advertising platforms.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-ads-ili-facebook-ads.webp\" width=\"540\" height=\"350\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-ads-ili-facebook-ads.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-ads-ili-facebook-ads-480x311.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105273\" title=\"Google Ads or Facebook Ads advertising? What brings better results for your online advertising campaigns? Read the analysis in our article!\" alt=\"Google Ads or Facebook Ads advertising? What brings better results for your online advertising campaigns? Read the analysis in our article!\" \/><\/span><\/div><\/div><div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_0 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-wave\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Google Ads ili<\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Facebook Ads ogla\u0161avanje,\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Facebook Ads ogla\u0161avanje,<\/span><span class=\"post_text_wrapper dipl_pre_post\">osnovne sli\u010dnosti i razlike<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Which online advertising platform is better for your business needs?<\/h3>\n<h3>While they offer some similar benefits, you need to consider the differences when deciding how to spend your ad budget.<\/h3>\n<h3>Here's how we compare Google Ads or Facebook Ads advertising:<\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>Range<\/strong><\/span><\/h3>\n<ul>\n<li>\n<h3><strong>Similarities: <\/strong>strong Google and Facebook dominate in their fields (search engines for Google and social networks for Facebook).<\/h3>\n<\/li>\n<li>\n<h3><strong>Differences: <\/strong>Google's reach is unmatched, it is the most visited site in the world. While Facebook has three billion monthly active users, Google is on the second level with over three billion searches per day. <\/h3>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #fe5000;\"><strong>Ad formats<\/strong><\/span><\/h4>\n<ul>\n<li>\n<h4><strong>Similarities: <\/strong>Both platforms offer multiple ad formats.<\/h4>\n<\/li>\n<li>\n<h4><strong>Differences: <\/strong>The most popular Google ad, the Google search ad, is text only. Although in some markets it also throws images, if you have uploaded them. Google display ads include an image, but offer fewer options for creativity. Facebook Ads, however, offer more flexibility. They are usually visually oriented and include images, videos and carousels.    <\/h4>\n<\/li>\n<\/ul>\n<h4>Choosing the right platform for online advertising depends on the specific needs of your business. Google Ads and Facebook Ads offer similar benefits, but key differences between them can significantly influence your decision. <\/h4>\n<h4><strong>Understanding these similarities and differences helps you make better use of your advertising budget and target your audience more effectively.<\/strong><\/h4>\n<h4>If your focus is on broad reach and search targeting, Google Ads may be a better choice.<\/h4>\n<h4>On the other hand, if you want visually appealing ads with detailed targeting based on user data, Facebook Ads may be more effective for your business.<\/h4>\n<h4>By using both platforms, you can make the most of the benefits they offer and lay a solid foundation for the growth of your business. To choose the right platform you need to do some research on the competition. <\/h4>\n<\/div><\/div><div class=\"dipl_text_animator_1 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">\u0160ta su <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google Ads kampanje\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google Ads kampanje<\/span><span class=\"post_text_wrapper dipl_pre_post\"> ?<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Google Ads <\/strong>(formerly known as Google AdWords) is targeted PPC (pay per click) advertising, which means you only pay when someone clicks on your ad.<\/h3>\n<h3>These ads appear on Google Search, the Google Display Network - a group of more than two million sites - and Google platforms such as Gmail and YouTube.<\/h3>\n<h3>There are other Google Ads ad options, <strong>and if you'd like to learn more about them, read our <a href=\"https:\/\/www.smartthink.rs\/en\/blog-en\/google-ads-questions-answers\/\">Top Google Ads (Google Ads) Questions and Answers (Q&amp;A) article<\/a><\/strong><\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_2_5 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_1 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-540x750-1.webp\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-540x750-1.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-540x750-1-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105279\" title=\"Google Ads or Facebook Ads advertising? What brings better results for your online advertising campaigns? Read the analysis in our article!\" alt=\"Google Ads or Facebook Ads advertising? What brings better results for your online advertising campaigns? Read the analysis in our article!\" \/><\/span><\/div><\/div><div class=\"et_pb_column_5 et_pb_column et_pb_column_3_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>How does Google Ads advertising work?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Google Ads<\/strong> offers different types of ads, the most famous of which are paid search ads.<\/h3>\n<h3>They are text-based and appear on the search engine results page (SERP) based on the relevance of the search terms and the amount paid by the advertiser for those keywords.<\/h3>\n<h3>Other popular ad formats include Google display ads, which are image banner ads that appear on the Google Display network, and Google shopping ads that display a specific product in the Google search results (Serbia, unfortunately, at the moment, is not yet in the Google shopping system).<\/h3>\n<h3><strong>Google ads are targeted<\/strong>, which means advertisers can focus their target audience based on searches using specific keywords and phrases, as well as demographic information such as age, gender, location, marital status, and household income.<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>What are the advantages of using Google Ads campaigns?<\/strong><\/h2>\n<\/div><\/div><div class=\"dipl_double_color_heading_0 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><\/h2><\/div><\/div><div class=\"dipl_double_color_heading_1 dipl_double_color_heading et_pb_module\"><div class=\"dipl_text_wrapper\"><h2><\/h2><\/div><\/div><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Google Ads <\/strong>offers a variety of targeting options and ad formats, each with its own unique advantages, but the following two advantages are its greatest strengths:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Wide range<\/strong><\/span><\/h3>\n<h3>Regardless of your target audience, you're likely to reach them through Google Ads. <strong>Google processes more than 40,000 search queries every second<\/strong>, accounting for 88% of all search activity and displaying search ads at the top of results.<\/h3>\n<h3>And Google display ads are shown on the Google Display Network, which reaches more than 90% of Internet users in the world, increasing the chances of the average searcher becoming a potential customer.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Attracting audiences with high purchase intent<\/strong><\/span><\/h3>\n<h3><strong>Google Ads<\/strong> connects advertisers with people searching for keywords relevant to your business. So those who click on Google search ads often do so with the intention of learning more or even buying a product. (This is called high purchase intent).  <\/h3>\n<h3>For example, imagine that winter is approaching and you discover that your child has outgrown last year's winter jacket.<\/h3>\n<h3>You might search for \"kids winter jackets,\" click on a Google ad, and make an immediate purchase.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>What are Facebook Ads?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Facebook Ads<\/strong><strong> are targeted social ads<\/strong> that appear on Meta platforms, including Facebook and Instagram.<\/h3>\n<h3>These ads may include images, carousels (scrollable series of images) and videos that appear in main feeds, stories or Reels on Facebook and Instagram.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Uloga Generativne ve\u0161ta\u010dke inteligencije u SEO\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>How do <span style=\"color: #006ac1;\">Facebook Ads<\/span> campaigns work?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Facebook ads <\/strong>appear in social media users' feeds as they browse Meta apps, including Facebook and Instagram.<\/h3>\n<h3>Ads look like regular posts, but have the word \u201cSponsored\u201d under the profile name when advertisers pay to appear in your feed.<\/h3>\n<h3><strong>Facebook advertising offers advanced targeting options <\/strong>so that advertisers can find their target audience based on demographics such as age, gender, location, marital status, and household income, as well as user interests and behaviors, including friends, pages they interact with, and other clicks ads.<\/h3>\n<h3><strong>Facebook Ads<\/strong> offers both PPC (pay per click) campaigns and PPM (pay per impression) campaigns similar to Google, where advertisers pay a certain price for 1,000 impressions.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>What are the advantages of using the <span style=\"color: #ffffff;\">Facebook Ads<\/span> platform?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>With almost three billion monthly active users, <strong>Facebook is the most visited social platform.<\/strong><\/h3>\n<h3>This gives Facebook Ads a wide audience and a competitive advantage over Google Ads in two areas:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Advanced targeting options<\/strong><\/span><\/h3>\n<h3>Facebook allows advertisers to reach their target audience with a precision not available on other advertising platforms.<\/h3>\n<h3><strong>Their advanced targeting options go beyond standard demographic information such as gender, age, location, marital status, political affiliation and income.<\/strong><\/h3>\n<h3><strong>You can target potential customers based on life events<\/strong> such as a new job or pet, as well as interests, who they follow, and customer profiles.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Brand building with impactful ads<\/strong><\/span><\/h3>\n<h3><strong>The ability to create unique and visually appealing ads <\/strong>is one area where Facebook Ads outperforms Google.<\/h3>\n<h3>As a platform aimed at sharing attractive multimedia posts and optimized for mobile devices. Facebook offers its users an opportunity for great creativity. <\/h3>\n<h3>Businesses can use a variety of images and videos to create compelling ads that build their brand and reach customers where they are: on social media.<\/h3>\n<\/div><\/div><div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>When to use Google Ads and when to use Facebook Ads?<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Choosing whether to advertise with Google Ads or Facebook Ads depends on your company's audience, industry and business goals. Typically, Google Ads are better for generating sales, while Facebook Ads are better for building brand awareness and connecting with customers. <\/h3>\n<h3>For example, if your company sells items such as heaters, it may be more important to sell to new customers who need your product, rather than working to build a loyal audience. In that case, you'd probably choose <strong><span style=\"color: #68d800;\">Google Ads.<\/span><\/strong> <\/h3>\n<h3>On the other hand, if you run a fashion company that values its \"cool\" factor, you may invest more in strengthening your brand and connecting with your audience to convince them that your products are worth owning. In this case, <strong><span style=\"color: #68d800;\">Facebook Ads <\/span><\/strong>might be a better choice. <\/h3>\n<h3>While these types of ads may not result in immediate conversions, you could build a loyal customer base over time.<\/h3>\n<h3>There is no definitive answer to the question of which ad platform is better between <strong>Facebook Ads<\/strong> and Google Ads. It depends on the goals of your business. Facebook Ads usually work well for brand building, while <strong>Google Ads<\/strong> are better for generating sales. <\/h3>\n<h3>We often work on both platforms for our clients, and over time it turns out which is better. However, it all depends on the niche and the product. <\/h3>\n<h3>According to reports from March 2024, <strong>Facebook Ads<\/strong> has a lower average cost per click (0.71 eur) compared to <strong>Google Ads<\/strong> (3.62 eur). But don't let the price difference confuse you.  <\/h3>\n<h3>There's a good reason why Google Ads is more expensive.<\/h3>\n<h3>Quite simply, in many areas, so far, Google Ads is doing better!<\/h3>\n<\/div><\/div><div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"Integracija Generativne ve\u0161ta\u010dke inteligencije u SEO strategije\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>5 key differences between <span style=\"color: #ffffff;\">Google Ads <\/span>and <span style=\"color: #ffffff;\">Facebook Ads <\/span>adv<\/strong><strong>ertising<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Now that we've covered the basics, let's tackle the main differences between google ads and facebook ads advertising.<\/h3>\n<h3>So let's get started:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. Audience size<\/strong><\/span><\/h3>\n<h3>Both Google and Facebook have a huge reach \u2014 Google processes more than 5.8 billion searches every day, while Facebook has about 1.73 billion daily active users.<\/h3>\n<h3><strong>On Facebook, mobile advertising revenue accounts for more than 90% of revenue<\/strong>. And that means mobile advertising is not an opportunity to be missed! <\/h3>\n<h3>It's likely that your client's target audience is present on both of these platforms, so you can't determine the right choice for their business based on audience size alone.<\/h3>\n<h3>Instead, ask yourself the following two questions:<\/h3>\n<ul>\n<li>\n<h3><strong>Is my target audience active on these networks?<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>Is my product more search or social oriented?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<h3>Even if Google has 5.8 billion searches per day, it won't help if no one is searching for you or your client's specific product.<\/h3>\n<h3>Have you launched a new, innovative product? Have people heard about what you have to offer? <\/h3>\n<h3>If the answer is \"no\", a Facebook ad is often a better option for spreading the word.<\/h3>\n<h3><strong>Advice for marketing agencies:<\/strong> No matter what type of advertising you choose, monitor any significant changes in audience growth. This can give you better insight into how your ads are performing over time. <\/h3>\n<\/div><\/div><div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>2. Cost and ROI<\/strong><\/span><\/h4>\n<h4>Cost is another important factor. The average cost per click (CPC) on Google Ads is 3.62 eur, but this varies significantly by industry and by the country where the ad is displayed. <\/h4>\n<h4>In Serbia, the price of a click is significantly lower.<\/h4>\n<h4><span style=\"color: #0c71c3;\"><strong>How does Google advertising work?<\/strong><\/span><\/h4>\n<h4>In paid search, e-commerce businesses can expect to pay different amounts depending on the keyword. There is always a minimum and maximum cost per click. <\/h4>\n<h4>The price for a specific keyword depends on several factors.<\/h4>\n<h4><strong>Google display and Google search ads reach almost 90% of Internet users<\/strong> and offer extensive targeting options, allowing your business to connect with potential customers at the right time and establish remarketing at a low cost.<\/h4>\n<h4><span style=\"color: #0c71c3;\"><strong>How does Facebook advertising work?<\/strong><\/span><\/h4>\n<h4>Facebook ads are usually slightly cheaper per click than Google ads. The average cost per click varies not only by industry, but also by where the ad is displayed. Our experience has shown that Instagram ads are often more expensive than Facebook ads! But that again depends on several factors.   <\/h4>\n<h4><span style=\"color: #006ac1;\"><strong>Which is the better choice in terms of ad costs?<\/strong><\/span><\/h4>\n<h4>Although the average cost per click is usually more expensive on Google Ads, keep in mind that people who click on your client's ads may be later in the buying process. A Facebook ad is great for building awareness, while Google Ads can often be better at reaching customers at the moment they make a purchase decision. <\/h4>\n<\/div><\/div><div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h5>The real purchases happen on the website. In fact, a <strong>Facebook ad is often just the path a user will take to buy your product or service on your website.<\/strong> <\/h5>\n<h5>And this is a fact that many people do not realize at the very beginning. Quite simply, many products are very difficult to sell directly on social networks. <\/h5>\n<h5>CPC (Cost Per Click) is only half the equation. Another important indicator is CPA (Cost Per Action) to determine whether you or your client will have a strong ROI on your campaigns. <\/h5>\n<h5>Like CPC, CPA will vary per campaign. It depends on how well targeted your ads are and whether you can convert at a high rate. <\/h5>\n<h5>Don't let a high average CPA put you off PPC.<\/h5>\n<\/div><\/div><div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h6><span style=\"color: #68d800;\"><strong>3. Buyer's intention<\/strong><\/span><\/h6>\n<h6>When it comes to buyer intent, <strong>Google Ads<\/strong> almost always beats <strong>Facebook Ads.<\/strong> Think about what kind of business you or your clients have? Do people typically search for your or their products or services when they are ready to make a purchase?  <\/h6>\n<h6>For example, if someone's air conditioner breaks down, they will immediately start looking for an air conditioner repair company.<\/h6>\n<h6><strong>Search ads <\/strong>would put that business in front of potential customers at the moment they need their service. In our opinion, Google ads have a big advantage in this case. <\/h6>\n<h6>On the other hand, that person won't remember the air conditioning repair company they saw on Facebook three months ago. In this scenario, <strong>Google Ads <\/strong>would be the clear winner. <\/h6>\n<h6><strong>Facebook Ads<\/strong> are also generally less effective at converting leads quickly. People usually go to Facebook to relax and socialize, not to shop. <\/h6>\n<h6>Google is the place to shop, always remember that!<\/h6>\n<h6>However, the Facebook platform is still extremely useful for building your client's audience. By creating a sense of community on social media, people will be much more inclined to buy when they need a service or product. <\/h6>\n<h6>If the goal of the campaign is to build brand awareness rather than immediate conversions, then <strong>Facebook<\/strong> may be the best choice for them.<\/h6>\n<\/div><\/div><div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><span style=\"color: #68d800;\"><strong>4. Targeting options<\/strong><\/span><\/p>\n<p>Both <strong>Google Ads<\/strong> and <strong>Facebook Ads <\/strong>give you the ability to target specific audiences. Both platforms allow you to target by age, gender, location and income level. <\/p>\n<p>however, <strong>Facebook <\/strong>is unbeatable when it comes to advanced targeting options.<\/p>\n<p>In addition to the targeting options mentioned above, <strong>Facebook allows you to create audiences based on a large list of interests and behaviors<\/strong>, thanks to the wealth of information they collect from their 2.6 billion monthly active users.<\/p>\n<p>Want to target parents? <span style=\"font-size: 16px;\">Okay. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">Want to target parents with children aged 5-7? Yes.  <\/span><\/p>\n<p><span style=\"font-size: 16px;\">Do you want to target older parents with children aged 5-7 and a household with a monthly income of over 200,000 dinars? Yes. <\/span><\/p>\n<p>Facebook allows you to be very specific with your audience. If your client's target audience is a very narrow niche, then <strong>Facebook Ads <\/strong>are a great option for their business. <\/p>\n<p>Facebook also offers a useful tool called <strong>lookalike audiences <\/strong>that allows you to advertise to people who are similar to your client's existing audience.<\/p>\n<p>Facebook uses its existing data to match targeted customers with similar users, which can be a very powerful option for advertisers.<\/p>\n<\/div><\/div><div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><span style=\"color: #68d800;\"><strong>5. Ad formats<\/strong><\/span><\/h3>\n<h3>What about ad formats? Back to the question, what is the goal of your campaign? <\/h3>\n<h3>You have a lot more creative freedom on<strong> Facebook<\/strong>, which makes it a better platform for building brand awareness and customer loyalty.<\/h3>\n<h3>If you use <strong>Google Ads<\/strong>, you have a small block of text (title and meta description) to attract the attention of potential customers on the Google page. You can use ad extensions for additional text and information, but overall, your format will be limited to text search ads. <\/h3>\n<h3>However, on <strong>Facebook<\/strong>, using image-based ads adds visual impact to your message.<\/h3>\n<h3>Facebook is also constantly introducing different ad formats to avoid \"ad fatigue\". You can use videos, images, carousel ads and more to grab your audience's attention. <\/h3>\n<h3>If you or your client have an e-commerce business, the visual component of Facebook should be a big factor when choosing an advertising platform.<\/h3>\n<h3><strong>Google Ads<\/strong> also offers <strong>shopping ads <\/strong>(not currently available in Serbia) that display specific products in Google search results and can be used to target competitors for product promotion.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_2 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-flip\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Pa koju <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"platformu\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">platformu<\/span><span class=\"post_text_wrapper dipl_pre_post\"> onda odabrati?<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>So, which is the better platform for online business, Google Ads or Facebook Ads advertising? If you're still not sure, and you're working for a client, we'll give you a few more tips (of course, this also applies if you're doing campaigns for yourself). <\/h3>\n<h3>Ask yourself the following three questions:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. What are the goals of the advertising campaign?<\/strong><\/span><\/h3>\n<h3>First, consider your or your client's specific campaign goals. Are they focused on making a quick sale? <\/h3>\n<h3>If so, <strong>Google Ads <\/strong>may be a better choice.<\/h3>\n<h3>If you want to expand brand recognition or reach a wider audience, on the other hand, <strong>Facebook Ads<\/strong> may be a better choice.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. In which industry am I, that is, my client?<\/strong><\/span><\/h3>\n<h3>Next, consider the industry in which you operate. Both B2B and B2C companies are successfully using <strong>Google Ads<\/strong>. <\/h3>\n<h3><strong>Facebook Ads <\/strong>often work better for B2C companies, especially those selling lower-priced products, because people are more prone to impulse buy these products after seeing them a few times.<\/h3>\n<h3>However, even for B2B, there are opportunities in <strong>Facebook Ads<\/strong>\u2014especially for remarketing and lookalike audiences.<\/h3>\n<h3><strong>The audience also influences the choice of platform<\/strong>. Are people looking for a business or service with the intention of buying? <\/h3>\n<h3>If so, Google probably brings the best results. But if your client is trying to build an audience for a new product, Facebook will usually work better. <\/h3>\n<h3>Consider what stage of the buyer's journey you are trying to target with PPC ads. Google Ads (formerly Google AdWords) is great for bottom-of-funnel leads, while Facebook is usually best for attracting new top-of-funnel leads. <\/h3>\n<\/div><\/div><div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>3. What is my or my client's budget?<\/strong><\/span><\/h4>\n<h4>Finally, consider your advertising budget and your technical skill level. Do you have the money to invest in <strong>Google Ads <\/strong>even if you are in a competitive industry? <\/h4>\n<h4>Some niches have incredible click prices.<\/h4>\n<h4>In that case, always look for words that are smaller in terms of search volume, because they will almost certainly give you a lower cost per click: That way, you will get more clicks and potential sales for the same daily budget.<\/h4>\n<\/div><\/div><div class=\"dipl_tilt_image_0 dipl_tilt_image et_pb_module\"><div class = \"dipl_tilt_image_wrapper off dipl_tilt_align_center\" data-tilt data-tilt-max=\"77\" data-tilt-perspective = \"1000\" data-tilt-scale = \"1.2\" data-tilt-speed = \"146\" data-tilt-mobile-disable = \"off\" off off>\n\t\t\t\t\n\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img class = \"dipl_tilt_image\" src = \"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Facebook-Google-1080x700px.webp\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper \">\n\t\t\t\t\t   \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><\/div><div class=\"dipl_text_animator_3 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Kada koristiti <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Facebook Ads kampanje\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Facebook Ads kampanje<\/span><span class=\"post_text_wrapper dipl_pre_post\">?<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_27 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Facebook Ads <\/strong>campaigns can be used to target a specific audience that has already shown interest in your or your client's products or services.<\/h3>\n<h3>These ads help increase the visibility of your content on Facebook and improve traffic to your websites<strong>.<\/strong> <\/h3>\n<h3><strong>Facebook Ads campaigns can be set up to increase site traffic, impressions and average click-through rate (CTR).<\/strong><\/h3>\n<h3>Facebook ad campaigns also give agencies a lot of flexibility. For example, how much you want to spend from your budget, including: <\/h3>\n<\/div><\/div><div class=\"dipl_timeline_0 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_alternate\"><div class=\"dipl_timeline_wrapper\"><div class=\"dipl_timeline_item_0 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Ukupan mese\u010dni iznos potro\u0161nje<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_1 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Dnevni bud\u017eet<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_2 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Tro\u0161ak po rezultatu<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"et_pb_text_28 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Additionally, you can choose when you want Facebook to charge you. By the number of views or clicks. Finally, you should know that Facebook is the second largest seller of digital ads in the world, right behind Google. <\/h3>\n<h3>So, if you can use Facebook Ads to your advantage, we definitely recommend it!<\/h3>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_29 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>When to use <span style=\"color: #006ac1;\">Google Ads campaigns<\/span>?<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_8 et_pb_row et_pb_row_1-4_3-4 et_block_row et_block_row_1-4_3-4\"><div class=\"et_pb_column_10 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_interactive_image_card_0 dipl_interactive_image_card et_pb_module\"><div class=\"dipl_interactive_image_card_wrapper\"><figure class=\"effect-roxy\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-1-540x750-1.webp\" alt=\"  \u0160ta donosi bolje rezultate za va\u0161e online reklamne kampanje? Pro\u010ditajte analiza u na\u0161em \u010dlanku!\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-1-540x750-1.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Ads-1-540x750-1-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105284\" \/><figcaption><div class=\"dipl_interactive_image_card_wrapper_inner\"><h2 class=\"dipl_interactive_image_card_title\">Google Ads campaigns<\/h2><\/div><\/figcaption><\/figure><\/div><\/div><\/div><div class=\"et_pb_column_11 et_pb_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_30 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3><strong>Google Search Ads <\/strong>appear in front of people who are actively looking for a solution to a current need.<\/h3>\n<h3>They are an effective way to drive traffic to you for people who are already searching for the products or services you offer, especially through keywords.<\/h3>\n<h3>When users enter a keyword in their search, results appear on the Google page, including paid ads targeting that keyword<strong>.<\/strong> <\/h3>\n<h3><strong>Setting up an ad campaign on Google Ads involves selecting keywords, creating ad text and defining targeting criteria in order to reach the desired audience.<\/strong><\/h3>\n<h3>Google does not share its data on search volume, but it is estimated that Google processes about 5.6 billion searches per day, with an average of at least three to four searches per day for each visitor.<\/h3>\n<h3>So, if you or your client have a list of relevant keywords that you know your audience can search for those terms, <strong>Google Ads <\/strong>is the right choice.<\/h3>\n<h3><strong>In addition to search queries, the Google Display Network<\/strong> extends its reach by displaying image and text ads on sites that use Google advertising.<\/h3>\n<h3>These positions can be useful both for raising awareness (based on target audiences and interests) as well as for remarketing to previous site visitors.<\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_9 et_pb_row et_block_row\"><div class=\"et_pb_column_12 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_4 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">\u0160ta uzeti u obzir prilikom kreiranja <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google oglasa\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google oglasa<\/span><span class=\"post_text_wrapper dipl_pre_post\">?<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_31 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Creating a Google ad requires consideration of many factors, so let's break them down:<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>1. AdRank and Quality Score<\/strong><\/span><\/h3>\n<h3>The most attention should be paid to your <strong>Quality Score <\/strong>when you first set up a Google campaign. The higher your Quality Score, the lower the advertising costs and the better the position for your ads. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>2. Location<\/strong><\/span><\/h3>\n<h3>Be sure to set the geographic location where your client's ad will appear. Google's main goal is to show the most relevant results to search users, even if it is a paid ad. <\/h3>\n<h3>It can be easier if you show yourself each client's audience data in graphs, so you can better understand their audience.<\/h3>\n<h3><span style=\"color: #68d800;\"><strong>3. Keywords<\/strong><\/span><\/h3>\n<h3>Keywords are just as important for paid advertising as they are for organic advertising. Google associates ads with searches based on the keywords you choose. Do not skip this step, it is very important and always pay close attention to it. Remember to regularly monitor keyword trends, competitor activity and potential opportunities.   <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>4. Match types<\/strong><\/span><\/h3>\n<h3>Match types tell Google whether you want your ad to show for the exact search term or for a search that is somewhat related to your customer's keyword. These are some things you can change during the campaign. It is difficult to hit them from the first.  <\/h3>\n<\/div><\/div><div class=\"et_pb_text_32 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4><span style=\"color: #68d800;\"><strong>5. Title and description<\/strong><\/span><\/h4>\n<h4>Writing a good ad makes a big difference. It's important that your ad text matches search engine intent and aligns with your target keywords. Always pay attention to the title and meta description of the ad. If they are good, you will easily increase your CTR (Click Through Rate).   <\/h4>\n<h4><span style=\"color: #68d800;\"><strong>6. Ad extensions<\/strong><\/span><\/h4>\n<h4>Ad extensions are free and a great way to provide users with additional information about your client's products or services. Don't overlook these free options. <\/h4>\n<h4><span style=\"color: #68d800;\"><strong>7. Retargeting on Google Ads<\/strong><\/span><\/h4>\n<h4>Retargeting on Google Ads is a way of advertising to people who have already interacted with your client's ad, but have not yet converted. This is an effective way of advertising because many people need to see your ad several times before they become customers. They say more than 20 times.  <\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section section_has_divider et_pb_top_divider et_pb_bottom_divider\"><div class=\"et_pb_top_inside_divider et-no-transition\"><\/div><div class=\"et_pb_row_10 et_pb_row et_block_row\"><div class=\"et_pb_column_13 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_text_animator_5 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-wipe\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Da li i kako mogu koristiti <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"Google Ads i Facebook Ads \" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">Google Ads i Facebook Ads <\/span><span class=\"post_text_wrapper dipl_pre_post\">zajedno?<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_33 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>There are many ways <strong>Google Ads <\/strong>and <strong>Facebook Ads<\/strong> can work together to increase awareness, engagement and conversion. After all, it usually takes multiple touch points between when a customer is first introduced to your brand and when they make a purchase. <\/h3>\n<h3><strong>We believe that the combination of these two platforms is necessary for any serious e-commerce.<\/strong><\/h3>\n<h3>Of course, if you have enough budget to make it happen.<\/h3>\n<h3>For example, people who see your <strong>Facebook Ads<\/strong> ad may show interest in an offer, but may want to learn more about your business and the products or services you offer. This is where your website and linking to it is key. <\/h3>\n<h3>There you will explain everything nicely and offer them.<\/h3>\n<h3>This is a great opportunity to use your brand name as a keyword in your search campaigns and match your message with your current Facebook ads. This strategy leads cold Facebook audiences to find exactly what they were looking for on Google. <\/h3>\n<h3>It not only reinforces the overall marketing message, but also demonstrates trustworthiness.<\/h3>\n<\/div><\/div><div class=\"dipl_tilt_image_1 dipl_tilt_image et_pb_module\"><div class = \"dipl_tilt_image_wrapper off dipl_tilt_align_center\" data-tilt data-tilt-max=\"77\" data-tilt-perspective = \"1000\" data-tilt-scale = \"1.2\" data-tilt-speed = \"146\" data-tilt-mobile-disable = \"off\" off off>\n\t\t\t\t\n\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img class = \"dipl_tilt_image\" src = \"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Google-Facebook-1-1080x700px.webp\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper \">\n\t\t\t\t\t   \n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><\/div><div class=\"dipl_text_animator_6 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-bounce\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Koja je prednost kori\u0161\u0107enja <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"500\" data-text=\"obe platforme?\" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">obe platforme?<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_34 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Using the powerful combination of <strong>Google Ads and Facebook Ads <\/strong>is a great strategy to try for you and your customers. Facebook Ads build brand awareness, while Google Ads retarget for conversion. <\/h3>\n<h3><span style=\"color: #68d800;\"><strong>Consider this scenario:<\/strong><\/span><\/h3>\n<h3>A Facebook user sees an ad featuring amazing, super absorbent bath towels. Clicks on the ad, but isn't ready to buy yet. However, the next time he reached for an old, worn towel, he decided it was time to buy a new one.  <\/h3>\n<h3>He then goes to Google, enters 'bath towels' in the search box and is confronted with a retargeted Google ad that is shown again (requires that remarketing has been done).<\/h3>\n<h3>The reverse scenario also works: a user can click on a Google search ad, add something to their cart, and then a Facebook ad reminds them of what they were previously interested in.<\/h3>\n<h3><strong>The benefits of using both Facebook Ads and Google Ads cannot be ignored.<\/strong><\/h3>\n<h3>If you haven't already, try implementing this strategy for yourself and your clients and see the results!<\/h3>\n<\/div><\/div><div class=\"dipl_text_animator_7 dipl_text_animator et_pb_module\"><div class=\"animated_text_wrapper dipl-flip\"><h2><span class=\"pre_text_wrapper dipl_pre_post\">Pra\u0107enje va\u0161ih <\/span><span class=\"animated_text dipl_main_part\" data-wait-time=\"2000\" data-animation-time=\"800\" data-text=\"PPC (pay per click) \" data-stop-animation-on-hover=\"off\" data-animate-only-once=\"off\">PPC (pay per click) <\/span><span class=\"post_text_wrapper dipl_pre_post\">rezultata<\/span><\/h2><\/div><\/div><div class=\"et_pb_text_35 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>The challenge on the part of the agency running both campaigns is that you now have two large and complex reporting platforms.<\/h3>\n<h3>How to easily consolidate data to tell a comprehensive story about campaign performance?<\/h3>\n<h3>Regardless of which PPC (pay per click) reporting tool you choose, tracking your client's ROI is key.<\/h3>\n<h3>One way to automatically track results is to use the <strong>Agency Analytics PPC <\/strong>dashboard template, which includes the following sections:<\/h3>\n<\/div><\/div><div class=\"dipl_timeline_1 dipl_timeline et_pb_module\"><div class=\"dipl_timeline_right\"><div class=\"dipl_timeline_wrapper\"><div class=\"dipl_timeline_item_3 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Tro\u0161ak<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_4 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Konverzije<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_5 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Tro\u0161ak po konverziji<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_6 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Stopa konverzije<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_7 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">Prikazi<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_8 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">CTR (stopa kliktanja)<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><div class=\"dipl_timeline_item_9 dipl_timeline_item et_pb_module\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\"><div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t <h3 class=\"dipl_item_title\">View through conversion<\/h3> \n\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div class=\"dipl_date_container\"><\/div><\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\">\n\t\t\t\t\t<div class=\"dipl_stem_wrapper\"><div class=\"dipl_stem\"><\/div><\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"et_pb_text_36 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4>Create your custom dashboard as needed!<\/h4>\n<h4>Measuring the success of PPC campaigns can be difficult, especially when the data is spread across several advertising platforms. Consolidate and automatically pull every metric from Google Ads, Facebook Ads, and other PPC metrics into one view with an intuitive dashboard that your customers will easily understand. <\/h4>\n<h4>If you manage PPC ads for clients, give them 24\/7 access so they can monitor the effectiveness of their campaigns in real time.<\/h4>\n<h4>For more detailed insights, switch to <strong>Facebook Ads reporting tool,<\/strong> <strong>Google Ads reporting too<\/strong>l to see detailed data on specific platforms.<\/h4>\n<h4>With pre-built reporting templates, quickly and easily create monthly reports using a<strong> Facebook Ads reporting template,<\/strong> <strong>Google Ads reporting template<\/strong>, <strong>PPC reporting template <\/strong>or a comprehensive <strong>digital marketing reporting template.<\/strong><\/h4>\n<h4>Very simple, right?<\/h4>\n<h4><strong>Google Ads <\/strong>and <strong>Facebook Ads <\/strong>are two great options for PPC advertising, and in many cases these two platforms work best when used together.<\/h4>\n<h4>If you're advertising on both platforms, make sure you're tracking campaign results closely so you know which channel is performing best.<\/h4>\n<h4>Follow the campaigns and update them regularly!<\/h4>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div><div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_11 et_pb_row et_block_row\"><div class=\"et_pb_column_14 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_37 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Conclusion on Google Ads <\/strong><strong>and <\/strong><strong>Facebook Ads advertising<\/strong><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_12 et_pb_row et_pb_row_1-4_3-4 et_block_row et_block_row_1-4_3-4\"><div class=\"et_pb_column_15 et_pb_column et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"dipl_interactive_image_card_1 dipl_interactive_image_card et_pb_module\"><div class=\"dipl_interactive_image_card_wrapper\"><figure class=\"effect-roxy\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Backlinks-540x750-1.webp\" alt=\"Google Ads ili Facebook Ads ogla\u0161avanje? \u0160ta donosi bolje rezultate za va\u0161e online reklamne kampanje? Pro\u010ditajte analiza u na\u0161em \u010dlanku!\" width=\"540\" height=\"750\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Backlinks-540x750-1.webp 540w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/11\/Backlinks-540x750-1-480x667.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" class=\"wp-image-105288\" \/><figcaption><div class=\"dipl_interactive_image_card_wrapper_inner\"><h2 class=\"dipl_interactive_image_card_title\">Google Ads and Facebook Ads<\/h2><\/div><\/figcaption><\/figure><\/div><\/div><\/div><div class=\"et_pb_column_16 et_pb_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_38 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Choosing between <strong>Google Ads or Facebook Ads advertising <\/strong>can significantly affect the success of your business on the Internet.<\/h3>\n<h3>Both platforms offer unique advantages that can help at different stages of the marketing process. From brand awareness to conversions. <\/h3>\n<h3>The key is to understand the specific needs of your business and use each platform properly.<\/h3>\n<h3><strong>Facebook Ads <\/strong><strong>campaigns<\/strong> are extremely useful for building brand awareness and connecting with customers on a deeper level through visually appealing ads and advanced targeting options.<\/h3>\n<h3>With nearly three billion monthly active users, Facebook offers enormous potential for reaching a wide audience.<\/h3>\n<h3>On the other hand, <strong>Google Ads campaigns<\/strong> are ideal for reaching users who are already at the stage of making a purchase decision.<\/h3>\n<h3>With over 5.8 billion searches per day, Google Ads allow targeting keywords that users are actively searching for, which leads to high conversion rates, i.e. purchases.<\/h3>\n<h3>By using a combination of these two platforms you can achieve great results. Facebook Ads can drive initial interest and build brand awareness, while Google Ads can effectively drive those same users toward conversions through targeted search and remarketing campaigns. <\/h3>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_13 et_pb_row et_block_row\"><div class=\"et_pb_column_17 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_39 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"\u010cesto Postavljana Pitanja\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\"><strong>Smart Think, your partner for google ads or facebook ads advertising<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_text_40 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Our marketing agency <strong><a href=\"https:\/\/www.smartthink.rs\/en\/\">SmartThink <\/a><\/strong>is recommended if you need to set up and manage campaigns on <strong>Facebook\/Instagram Ads<\/strong> and <strong><a href=\"https:\/\/www.smartthink.rs\/en\/google-ads-advertising\/\">Google Ads.<\/a><\/strong><\/h3>\n<h3>We have done hundreds of advertising campaigns and we know how to create a successful advertising campaign!<\/h3>\n<h3>With a wealth of experience and knowledge, we can help you achieve exceptional results and make the most of your google ads or facebook ads advertising budget.<\/h3>\n<h3>Whether you want to increase brand recognition, improve engagement with your audience, or achieve higher conversion rates, our team will develop a customized strategy that fits your business goals.<\/h3>\n<h3><strong>Contact us today at 063 221 770 <\/strong>or via email at <strong><a href=\"mailto:info@smartthink.rs\">info@smartthink.rs<\/a><\/strong> to start your path to success.<\/h3>\n<h3>We believe in the power of a combination of precisely targeted advertising and creative marketing solutions.<\/h3>\n<h3><span style=\"color: #fe5000;\"><strong>Why choose SmartThink?<\/strong><\/span><\/h3>\n<ul>\n<li>\n<h3><strong><span style=\"color: #68d800;\">Experience and Expertise<\/span><\/strong>: Our team consists of experts with years of experience in managing digital campaigns.<\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #68d800;\">Customized solutions<\/span><\/strong>: We develop strategies that are tailored to the specific needs and goals of your business.<\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #68d800;\">Tracking and reporting:<\/span><\/strong> We use the latest tools to monitor campaign performance and provide detailed reports to help you understand the impact of your ads.<\/h3>\n<\/li>\n<li>\n<h3><strong><span style=\"color: #68d800;\">Support:<\/span><\/strong> Our team is always here to provide support and answer all your questions.<\/h3>\n<\/li>\n<\/ul>\n<h3>Don't wait, start your successful online campaign with <strong>SmartThink <\/strong>today!<\/h3>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":105300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[88,89,49,50],"class_list":["post-105342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-facebook-ads-en","tag-facebook-ads-advertising","tag-google-ads-en","tag-google-ads-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads or Facebook Ads advertising? 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