{"id":105444,"date":"2024-10-28T17:39:34","date_gmt":"2024-10-28T17:39:34","guid":{"rendered":"https:\/\/www.smartthink.rs\/uncategorized\/google-ads-questions-answers\/"},"modified":"2026-06-24T16:43:36","modified_gmt":"2026-06-24T16:43:36","slug":"google-ads-questions-answers","status":"publish","type":"post","link":"https:\/\/www.smartthink.rs\/en\/blog-en\/google-ads-questions-answers\/","title":{"rendered":"Google ads questions answers"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"google-oglasi-google-ads-pitanja-i-odgovoriqa\"><strong>Google oglasi (Google Ads) pitanja i odgovori(Q&amp;A)<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"krecemo-sa-malim-uvodom-kako-bismo-objasnili-ljudima-koji-to-ne-znaju-sta-su-zapravo-google-oglasi\">Kre\u0107emo sa malim uvodom kako bismo objasnili ljudima koji to ne znaju \u0161ta su zapravo Google oglasi?<\/h3>\n<h3 id=\"kasnije-cemo-vam-dati-najcesca-pitanja-koja-smo-dobili-od-nasih-klijenata-odnosno-samo-ona-za-koje-smatramo-da-bi-vam-mogla-biti-vazna-i-pitanja-kojih-smo-se-setili\">Kasnije \u0107emo vam dati naj\u010de\u0161\u0107a pitanja koja smo dobili od na\u0161ih klijenata (odnosno, samo ona za koje smatramo da bi vam mogla biti va\u017ena i pitanja kojih smo se setili).<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 id=\"zasto-su-google-oglasi-tako-vazni\"><strong>Za\u0161to su Google oglasi tako va\u017eni?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-ads-ranije-poznat-kao-google-adwords-je-jedna-od-najmocnijih-platformi-za-online-oglasavanje-ova-platforma-omogucava-kompanijama-da-prikazuju-oglase-korisnicima-koji-pretrazuju-odredene-kljuc\">Google Ads, ranije poznat kao Google AdWords je <strong>jedna od najmo\u0107nijih platformi za online ogla\u0161avanje<\/strong>. Ova platforma omogu\u0107ava kompanijama da prikazuju oglase korisnicima koji pretra\u017euju odre\u0111ene klju\u010dne re\u010di na Google pretra\u017eiva\u010du i partnerskim sajtovima. Kroz ovu platformu, mo\u017eete dose\u0107i svoju ciljnu publiku efikasno i brzo.<\/h3>\n<h3 id=\"iako-je-seo-kljucan-za-dugorocno-pozicioniranje-na-pretrazivacima-google-oglasi-nude-niz-prednosti-koje-ga-cine-neophodnim-za-mnoge-online-biznise-brzina-rezultata-je-jedna-od-najvecih-prednosti\">Iako je <strong>SEO klju\u010dan za dugoro\u010dno pozicioniranje<\/strong> na pretra\u017eiva\u010dima, Google oglasi nude niz prednosti koje ga \u010dine neophodnim za mnoge online biznise. <strong>Brzina rezultata<\/strong> je jedna od najve\u0107ih prednosti.<\/h3>\n<h3 id=\"dok-seo-zahteva-vreme-za-postizanje-rezultata-google-oglasi-mogu-generisati-promet-i-konverzije-gotovo-odmah-nakon-pokretanja-kampanje\">Dok SEO zahteva vreme za postizanje rezultata, Google oglasi mogu generisati promet i konverzije gotovo odmah nakon pokretanja kampanje.<\/h3>\n<h3 id=\"kroz-google-oglase-mozete-znacajno-povecati-prepoznatljivost-vaseg-brenda-google-oglasi-se-prikazuju-na-vrhu-stranica-sa-rezultatima-pretrage-sto-osigurava-visoku-vidljivost\">Kroz Google oglase, mo\u017eete zna\u010dajno pove\u0107ati prepoznatljivost va\u0161eg brenda. <strong>Google oglasi se prikazuju na vrhu stranica sa rezultatima pretrage<\/strong>, \u0161to osigurava visoku vidljivost.<\/h3>\n<h3 id=\"takode-ovaj-alat-vam-omogucava-da-ciljate-korisnike-u-razlicitim-fazama-prodajnog-levka-od-samog-pocetka-do-odluke-o-kupovini\">Tako\u0111e, ovaj alat vam omogu\u0107ava da ciljate korisnike u razli\u010ditim fazama prodajnog levka, od samog po\u010detka do odluke o kupovini.<\/h3>\n<h3 id=\"e-mail-marketing-je-jos-uvek-jedan-od-najefikasnijih-nacina-za-dosezanje-potencijalnih-klijenata\"><strong>E-mail marketing je jo\u0161 uvek jedan od najefikasnijih na\u010dina za dosezanje potencijalnih klijenata<\/strong>.<\/h3>\n<h3 id=\"google-oglasi-omogucavaju-oglasivacima-da-koriste-gmail-oglase-cime-mozete-direktno-komunicirati-sa-korisnicima-putem-njihovog-gmail-inboxa-ovo-je-idealan-nacin-da-personalizujete-svoju-komunikaciju\">Google oglasi omogu\u0107avaju ogla\u0161iva\u010dima da koriste Gmail oglase, \u010dime mo\u017eete direktno komunicirati sa korisnicima putem njihovog Gmail inboxa. Ovo je idealan na\u010din da personalizujete svoju komunikaciju i pove\u0107ate \u0161anse za konverzije.<\/h3>\n<h3 id=\"jedna-od-naprednih-funkcija-koji-google-oglasi-nude-je-mogucnost-ponovnog-targetiranja-posetilaca-vaseg-sajta-remarketing\">Jedna od naprednih funkcija koji Google oglasi nude je mogu\u0107nost ponovnog targetiranja posetilaca va\u0161eg sajta (Remarketing).<\/h3>\n<h3 id=\"kroz-kampanje-display-remarketing-i-rsla-remarketing-lists-for-search-ads-mozete-ciljati-korisnike-koji-su-vec-posetili-vas-sajt-ali-nisu-izvrsili-zeljenu-radnju-ovaj-pristup-povecava-sanse-za-po\"><strong>Kroz kampanje Display Remarketing i RSLA (Remarketing Lists for Search Ads)<\/strong>, mo\u017eete ciljati korisnike koji su ve\u0107 posetili va\u0161 sajt, ali nisu izvr\u0161ili \u017eeljenu radnju. Ovaj pristup pove\u0107ava \u0161anse za povratak posetilaca i konverzije.<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>Google oglasi vam omogu\u0107avaju <strong>detaljno pra\u0107enje performansi va\u0161ih kampanja<\/strong>. Mo\u017eete pratiti broj klikova, generisanih potencijalnih klijenata, poseta sajtu i klju\u010dne re\u010di koje su generisale najvi\u0161e prometa. Ova transparentnost omogu\u0107ava brzo prilago\u0111avanje strategije za postizanje optimalnih, odnosno \u0161to boljih rezultata.<\/h4>\n<h4>Kori\u0161\u0107enjem Google oglasa, mo\u017eete analizirati marketin\u0161ke strategije va\u0161ih konkurenata i prilagoditi svoje kampanje kako biste se izdvojili. Ovo vam daje strate\u0161ku prednost u razumevanju tr\u017ei\u0161ta i pona\u0161anja potro\u0161a\u010da, \u0161to je klju\u010dno za uspeh u dana\u0161njem digitalnom svetu.<\/h4>\n<h4>Po na\u0161em mi\u0161ljenju, <strong>Google oglasi, odnosno <a href=\"https:\/\/www.smartthink.rs\/google-ads-oglasavanje\/\">Google Ads<\/a>, su nezaobilazan alat<\/strong> za svaki online biznis koji \u017eeli da pobolj\u0161a svoju prisutnost i pove\u0107a prodaju na web-u.<\/h4>\n<h4>Njegove brojne prednosti, od brzine rezultata do detaljnog pra\u0107enja performansi, <strong>\u010dine ga mo\u0107nim saveznikom u va\u0161oj marketin\u0161koj strategiji<\/strong>.<\/h4>\n<h4>Kroz efikasno kori\u0161\u0107enje, Google oglasi mogu zna\u010dajno unaprediti va\u0161e poslovanje i omogu\u0107iti vam da postanete lider u va\u0161oj industriji.<\/h4>\n<h4>Zato je sada vreme da po\u010dnemo sa pitanjima:<\/h4><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"\u0160ta su Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"1-sta-je-ppc-marketing\"><strong>1. \u0160ta je PPC marketing?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ppc-ili-pay-per-click-marketing-je-marketinska-strategija-dizajnirana-da-privuce-saobracaj-sa-pretrazivaca-ili-drugih-web-sajtova-na-web-sajt-kompanije\">PPC ili <strong>pay-per-click marketing<\/strong> je marketin\u0161ka strategija dizajnirana da privu\u010de saobra\u0107aj sa pretra\u017eiva\u010da ili drugih web sajtova na web sajt kompanije.<\/h3>\n<h3 id=\"oglasivac-placa-kada-neko-klikne-na-oglas-cime-se-placanje-vrsi-po-kliku-ppc-oglasavanje-omogucava-firmama-da-brzo-dobiju-vidljivost-i-povecaju-saobracaj-na-svojim-web-sajtovima\">Ogla\u0161iva\u010d pla\u0107a kada neko klikne na oglas, \u010dime se pla\u0107anje vr\u0161i po kliku. PPC ogla\u0161avanje omogu\u0107ava firmama da brzo dobiju vidljivost i pove\u0107aju saobra\u0107aj na svojim web sajtovima.<\/h3>\n<h3 id=\"za-razlikuod-organskih-metoda-kao-sto-je-seo-ppc-omogucava-instant-rezultate-jer-oglasi-odmah-postaju-vidljivi-ciljanom-auditorijumu\">Za razlikuod organskih metoda kao \u0161to je SEO, <strong>PPC omogu\u0107ava instant rezultate<\/strong> jer oglasi odmah postaju vidljivi ciljanom auditorijumu.<\/h3>\n<h3 id=\"kljucna-prednost-ppc-marketinga-je-mogucnost-preciznog-targetiranja-korisnika-na-osnovu-kljucnih-reci-lokacije-demografskih-podataka-i-drugih-faktora-sto-znacajno-povecava-efikasnost-kampanje\">Klju\u010dna prednost PPC marketinga je mogu\u0107nost preciznog targetiranja korisnika na osnovu klju\u010dnih re\u010di, lokacije, demografskih podataka i drugih faktora, \u0161to zna\u010dajno pove\u0107ava efikasnost kampanje.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" width=\"1608\" height=\"1180\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/11\/Google-ads-PPC.jpg\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" title=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/11\/Google-ads-PPC.jpg 1608w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/11\/Google-ads-PPC-1280x939.jpg 1280w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/11\/Google-ads-PPC-980x719.jpg 980w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2022\/11\/Google-ads-PPC-480x352.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1608px, 100vw\" class=\"wp-image-653\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Kako funkcioni\u0161u Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"2-sta-znaci-upravljanje-kampanjom-campaign-management\"><strong>2. \u0160ta zna\u010di upravljanje kampanjom (Campaign Management)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"upravljanje-kampanjom-se-odnosi-na-proces-planiranja-kreiranja-i-optimizacije-reklamnih-kampanja-na-google-ads-platformi\">Upravljanje kampanjom se odnosi na proces <strong>planiranja, kreiranja i optimizacije reklamnih kampanja<\/strong> na Google Ads platformi.<\/h3>\n<h3 id=\"to-ukljucuje-izbor-kljucnih-reci-kreiranje-oglasa-odredivanje-budzeta-pracenje-performansi-i-prilagodavanje-strategija-kako-bi-se-postigli-najbolji-rezultati\">To uklju\u010duje izbor klju\u010dnih re\u010di, kreiranje oglasa, odre\u0111ivanje bud\u017eeta, pra\u0107enje performansi i prilago\u0111avanje strategija kako bi se postigli najbolji rezultati.<\/h3>\n<h3 id=\"menadzer-kampanje-ima-kljucnu-ulogu-u-ostvarivanju-kampanje-koja-donosi-maksimalni-povrat-na-investiciju-roi\">Menad\u017eer kampanje ima klju\u010dnu ulogu u ostvarivanju kampanje koja donosi <strong>maksimalni povrat na investiciju (ROI)<\/strong>.<\/h3>\n<h3 id=\"a-sve-to-optimizujuci-svaki-aspekt-kampanje-kako-bi-se-postigao-cilj-oni-koriste-razlicite-alate-i-analiticke-pristupe-za-kontinuirano-poboljsanje-performansi-kampanja\">A sve to optimizuju\u0107i svaki aspekt kampanje kako bi se postigao cilj. Oni koriste razli\u010dite alate i analiti\u010dke pristupe za kontinuirano pobolj\u0161anje performansi kampanja.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Kako funkcioni\u0161u Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"3-sta-je-google-ads\"><strong>3. \u0160ta je Google Ads?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_10  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-ads-je-platforma-za-online-oglasavanje-koju-pruza-google-omogucavajuci-preduzecima-da-prikazuju-svoje-oglase-korisnicima-koji-pretrazuju-odredene-kljucne-reci-na-google-pretrazivacu-i-partners\"><strong>Google Ads je platforma za online ogla\u0161avanje<\/strong> koju pru\u017ea Google, omogu\u0107avaju\u0107i preduze\u0107ima da prikazuju svoje oglase korisnicima koji pretra\u017euju odre\u0111ene klju\u010dne re\u010di na Google pretra\u017eiva\u010du i partnerskim sajtovima.<\/h3>\n<h3 id=\"google-oglasi-funkcionisu-na-principu-placanja-po-kliku-ppc-sto-znaci-da-oglasivaci-placaju-samo-kada-korisnik-klikne-na-njihov-oglas\">Google oglasi funkcioni\u0161u na principu pla\u0107anja po kliku (PPC), \u0161to zna\u010di da ogla\u0161iva\u010di pla\u0107aju samo kada korisnik klikne na njihov oglas.<\/h3>\n<h3 id=\"postoje-i-drugi-nacini-reklamiranja-koje-cemo-kasnije-objasniti\">Postoje i drugi na\u010dini reklamiranja koje \u0107emo kasnije objasniti.<\/h3>\n<h3 id=\"platforma-omogucava-preduzecima-da-postignu-visoku-vidljivost-dosegnu-ciljanu-publiku-i-povecaju-konverzije\">Platforma omogu\u0107ava preduze\u0107ima da postignu visoku vidljivost, dosegnu ciljanu publiku i pove\u0107aju konverzije.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_2  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Da li Google obra\u0107a pa\u017enju na Quality Score?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_11  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"4-kako-funkcionisu-google-oglasi\"><strong>4. Kako funkcioni\u0161u Google oglasi?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_double_color_heading dipl_double_color_heading_0 \">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_text_wrapper\"><h2 id=\"\"><\/h2><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_12  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-oglasi-funkcionisu-na-osnovu-licitacionog-sistema-gde-oglasivaci-postavljaju-ponude-za-kljucne-reci-relevantne-za-njihove-oglase-visa-ponuda-znaci-bolji-rang-oglasa-ali-google-koristi-i-kval\"><strong>Google oglasi funkcioni\u0161u na osnovu licitacionog sistema<\/strong>, gde ogla\u0161iva\u010di postavljaju ponude za klju\u010dne re\u010di relevantne za njihove oglase. Vi\u0161a ponuda zna\u010di bolji rang oglasa, ali Google koristi i kvalitetnu ocenu (Quality Score) koja se bazira na relevantnosti i kvalitetu oglasa.<\/h3>\n<h3 id=\"oglasivaci-placaju-samo-kada-korisnici-kliknu-na-njihove-oglase\">Ogla\u0161iva\u010di pla\u0107aju samo kada korisnici kliknu na njihove oglase.<\/h3>\n<h3 id=\"cilj-google-ads-sistema-je-da-prikaze-najrelevantnije-oglase-korisnicima-istovremeno-omogucavajuci-oglasivacima-da-efikasno-dosegnu-svoju-ciljnu-publiku\"><strong>Cilj Google Ads<\/strong><strong> sistema<\/strong> je da prika\u017ee najrelevantnije oglase korisnicima, istovremeno omogu\u0107avaju\u0107i ogla\u0161iva\u010dima da efikasno dosegnu svoju ciljnu publiku.<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1 et_animated et-waypoint\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2023\/10\/Google-ads-manager.jpg\" alt=\"\" title=\"\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2023\/10\/Google-ads-manager.jpg 1000w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2023\/10\/Google-ads-manager-980x735.jpg 980w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2023\/10\/Google-ads-manager-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" class=\"wp-image-1355\" \/><\/span>\n\t\t\t<\/div><div id=\"Da li Google obra\u0107a pa\u017enju na Quality Score?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_13  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"5-zasto-je-ppc-sustinski-deo-online-oglasavanja\"><strong>5. Za\u0161to je PPC su\u0161tinski deo online ogla\u0161avanja?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_14  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ppc-je-kljucan-jer-omogucava-brze-rezultate-u-poredenju-sa-organskim-metodama-kao-sto-je-seo-ppc-kampanje-omogucavaju-preduzecima-da-targetiraju-prave-korisnike-u-pravo-vreme-koristeci-precizne-klju\">PPC je klju\u010dan jer omogu\u0107ava <strong>brze rezultate<\/strong> u pore\u0111enju sa organskim metodama kao \u0161to je SEO. PPC kampanje omogu\u0107avaju preduze\u0107ima da targetiraju prave korisnike u pravo vreme, koriste\u0107i precizne klju\u010dne re\u010di i demografske podatke.<\/h3>\n<h3 id=\"ppc-je-takode-efikasan-zapromociju-proizvoda-i-usluga-koje-bi-inace-bile-teze-za-pronalazenje-putem-organskih-pretraga\"><strong>PPC je tako\u0111e efikasan zapromociju proizvoda i usluga<\/strong> koje bi ina\u010de bile te\u017ee za pronala\u017eenje putem organskih pretraga.<\/h3>\n<h3 id=\"pored-toga-ppc-kampanje-pruzaju-merljive-rezultate-omogucavajuci-detaljno-pracenje-i-optimizaciju-performansi\">Pored toga, PPC kampanje pru\u017eaju merljive rezultate, omogu\u0107avaju\u0107i detaljno pra\u0107enje i optimizaciju performansi.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Da li Google obra\u0107a pa\u017enju na Quality Score?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_15  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"6-zasto-bi-web-sajtovi-trebalo-da-koriste-google-oglase\"><strong>6. Za\u0161to bi web sajtovi trebalo da koriste Google oglase?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_16  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"saobracaj-generisan-putem-google-oglasa-je-visokokvalitetan-i-ciljan-sto-znaci-da-su-korisnici-koji-kliknu-na-oglase-vec-zainteresovani-za-proizvode-ili-usluge-koje-se-nude\">Saobra\u0107aj generisan putem <strong>Google oglasa je visokokvalitetan i ciljan<\/strong>, \u0161to zna\u010di da su korisnici koji kliknu na oglase ve\u0107 zainteresovani za proizvode ili usluge koje se nude.<\/h3>\n<h3 id=\"ovaj-saobracaj-je-vredniji-jer-dolazi-od-ljudi-koji-su-aktivno-u-potrazi-za-informacijama-ili-proizvodima-povecavajuci-sanse-za-konverziju\">Ovaj saobra\u0107aj je vredniji jer dolazi od ljudi koji su aktivno u potrazi za informacijama ili proizvodima, pove\u0107avaju\u0107i \u0161anse za konverziju.<\/h3>\n<h3 id=\"google-oglasi-omogucavaju-preduzecima-da-precizno-targetiraju-svoju-publiku-i-dobiju-brze-rezultate\">Google oglasi omogu\u0107avaju preduze\u0107ima da <strong>precizno targetiraju<\/strong> svoju publiku i dobiju brze rezultate.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_3 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Vrste Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_17  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"7-koja-je-stvarna-cena-po-kliku-cpc\"><strong>7. Koja je stvarna cena po kliku (CPC)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_18  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"stvarna-cena-po-kliku-cpc-za-oglasivace-se-odreduje-na-aukciji-i-moze-biti-niza-od-maksimalne-ponude-za-cpc-formula-za-odredivanje-cpc-a-je-cpc-ad-rank-konkurenta-ispod-vas-vasa-kvalitetna-oc\">Stvarna cena po kliku (CPC) za ogla\u0161iva\u010de se odre\u0111uje na aukciji i mo\u017ee biti ni\u017ea od maksimalne ponude za CPC. Formula za odre\u0111ivanje CPC-a je: CPC = (Ad Rank konkurenta ispod vas \/ Va\u0161a kvalitetna ocena) + $0.01.<strong> <\/strong><\/h3>\n<h3 id=\"quality-score-igra-kljucnu-ulogu-u-odredivanju-stvarne-cene-po-kliku-jer-bolja-ocena-moze-smanjiti-troskove-oglasavanja\"><strong>Quality Score<\/strong> igra klju\u010dnu ulogu u odre\u0111ivanju stvarne cene po kliku, jer bolja ocena mo\u017ee smanjiti tro\u0161kove ogla\u0161avanja.<\/h3>\n<h3 id=\"oglasivaci-placaju-samo-iznos-potreban-da-nadmase-rang-oglasa-najblizeg-konkurenta-ispod-njih\">Ogla\u0161iva\u010di pla\u0107aju samo iznos potreban da nadma\u0161e rang oglasa najbli\u017eeg konkurenta ispod njih.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Vrste Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_19  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"8-sta-je-ad-rank\"><strong>8. \u0160ta je Ad Rank?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_20  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ad-rank-je-pozicija-oglasana-stranici-rezultata-pretrage-na-google-u-odredena-ponudom-za-kljucnu-rec-i-kvalitetnom-ocenom-oglasa\">Ad Rank je <strong>pozicija oglasa<\/strong><strong>na stranici rezultata pretrage na Google-u<\/strong>, odre\u0111ena ponudom za klju\u010dnu re\u010d i kvalitetnom ocenom oglasa.<\/h3>\n<h3 id=\"visa-ponuda-i-bolja-kvalitetna-ocena-rezultiraju-visim-ad-rank-om-sto-znaci-bolju-vidljivost-i-vecu-sansu-za-klikove\">Vi\u0161a ponuda i bolja kvalitetna ocena rezultiraju vi\u0161im Ad Rank-om, \u0161to zna\u010di bolju vidljivost i ve\u0107u \u0161ansu za klikove.<\/h3>\n<h3 id=\"ad-rank-odreduje-mesto-vaseg-oglasa-u-odnosu-na-konkurentske-oglase-sto-direktno-utice-na-njegovu-vidljivost\">Ad Rank odre\u0111uje mesto va\u0161eg oglasa u odnosu na konkurentske oglase, \u0161to direktno uti\u010de na njegovu vidljivost.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Vrste Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_21  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"9-sta-je-ocena-kvaliteta-quality-score\"><strong>9. \u0160ta je ocena kvaliteta (Quality Score)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_22  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ocena-kvaliteta-je-procena-google-a-o-kvalitetu-i-relevantnosti-vasih-kljucnih-reci-oglasa-i-odredisne-stranice-ova-ocena-utice-na-rang-vaseg-oglasa-i-cenu-po-kliku-cpc\"><strong>Ocena kvaliteta <\/strong>je <strong>procena Google-a<\/strong> o kvalitetu i relevantnosti va\u0161ih klju\u010dnih re\u010di, oglasa i odredi\u0161ne stranice. Ova ocena uti\u010de na rang va\u0161eg oglasa i cenu po kliku (CPC).<\/h3>\n<h3 id=\"faktori-koji-uticu-na-ocenu-kvaliteta-ukljucuju-relevantnost-kljucnih-reci-relevantnost-oglasa-kvalitet-odredisne-stranice-i-istorijske-performanse\"><strong>Faktori koji uti\u010du na ocenu kvaliteta <\/strong>uklju\u010duju relevantnost klju\u010dnih re\u010di, relevantnost oglasa, kvalitet odredi\u0161ne stranice i istorijske performanse.<\/h3>\n<h3 id=\"visoka-ocena-kvalitetaquality-score-moze-smanjiti-troskove-oglasavanja-i-poboljsati-poziciju-oglasa\">Visoka ocena kvaliteta<strong>(Quality Score) <\/strong>mo\u017ee smanjiti tro\u0161kove ogla\u0161avanja i pobolj\u0161ati poziciju oglasa.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_4 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_5  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Quality-score-WP-804-590px.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Quality-score-WP-804-590px.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Quality-score-WP-804-590px-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_23  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"10-kako-ocena-kvaliteta-quality-score-utice-na-poziciju-oglasa-i-cpc\"><strong>10. Kako ocena kvaliteta (Quality Score) uti\u010de na poziciju oglasa i CPC?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_24  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ocena-kvaliteta-quality-score-je-direktno-proporcionalna-poziciji-oglasa-i-indirektno-proporcionalna-cpc-u\">Ocena kvaliteta (Quality Score) je direktno proporcionalna poziciji oglasa i indirektno proporcionalna CPC-u.<\/h3>\n<h3 id=\"visi-quality-score-znaci-bolju-poziciju-oglasa-i-nize-troskove-po-kliku-google-nagraduje-oglase-koji-su-relevantni-i-korisni-za-korisnike-pa-se-oglasivaci-sa-visom-ocenom-kvaliteta-quality-score-s\"><strong>Vi\u0161i Quality Score zna\u010di bolju poziciju oglasa i ni\u017ee tro\u0161kove po kliku<\/strong>. Google nagra\u0111uje oglase koji su relevantni i korisni za korisnike, pa se ogla\u0161iva\u010di sa vi\u0161om ocenom kvaliteta (Quality Score) suo\u010davaju sa ni\u017eim tro\u0161kovima i boljim rangom oglasa.<\/h3>\n<h3 id=\"to-znaci-da-se-ulaganje-u-poboljsanje-kvaliteta-oglasa-i-relevantnosti-kljucnih-reci-moze-isplatiti-kroz-bolje-performanse-kampanje\">To zna\u010di da se ulaganje u pobolj\u0161anje kvaliteta oglasa i relevantnosti klju\u010dnih re\u010di mo\u017ee isplatiti kroz bolje performanse kampanje.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_6  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_8  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_25  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"11-da-li-google-page-rank-odredisne-stranice-utice-na-quality-score\"><strong>11. Da li Google Page Rank odredi\u0161ne stranice uti\u010de na Quality Score?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_26  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ne-quality-score-nije-povezan-sa-google-page-rank-om-odredisne-stranice\">Ne, Quality Score nije povezan sa Google Page Rank-om odredi\u0161ne stranice.<\/h3>\n<h3 id=\"google-page-rank-se-odnosi-na-vaznost-ili-autoritet-stranice-u-mrezi-dok-se-ocena-kvaliteta-u-google-ads-u-bazira-na-relevantnosti-i-kvalitetu-kljucnih-reci-oglasa-i-odredisne-stranice\">Google Page Rank se odnosi na va\u017enost ili autoritet stranice u mre\u017ei, dok se ocena kvaliteta u Google Ads-u bazira na relevantnosti i kvalitetu klju\u010dnih re\u010di, oglasa i odredi\u0161ne stranice.<\/h3>\n<h3 id=\"quality-scoreje-kljucni-faktor-koji-utice-na-rangiranje-oglasa-i-troskove-po-kliku-cpc-ali-se-ne-oslanja-na-page-rank\"><strong>Quality Score<\/strong><strong>je klju\u010dni faktor koji uti\u010de na rangiranje oglasa i tro\u0161kove po kliku (CPC)<\/strong>, ali se ne oslanja na Page Rank.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_9  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Page-ranking.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Page-ranking.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Page-ranking-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_5  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_7  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_10  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_27  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"12-da-li-je-ppc-prikladan-samo-za-velike-brendove\"><strong>12. Da li je PPC prikladan samo za velike brendove?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_28  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ne-ppc-kampanje-su-prikladne-za-preduzeca-svih-velicina-najvazniji-aspekt-ppc-kampanje-je-pronalazenje-pravih-kljucnih-reci-koje-su-relevantne-i-ciljane\">Ne, <strong>PPC kampanje su prikladne za preduze\u0107a svih veli\u010dina<\/strong>. Najva\u017eniji aspekt PPC kampanje je pronala\u017eenje pravih klju\u010dnih re\u010di koje su relevantne i ciljane.<\/h3>\n<h3 id=\"male-i-srednje-kompanije-mogu-postici-znacajne-rezultate-kroz-pazljivo-planirane-ppc-kampanje\">Male i srednje kompanije mogu posti\u0107i zna\u010dajne rezultate kroz pa\u017eljivo planirane PPC kampanje.<\/h3>\n<h3 id=\"cesto-cak-i-sa-ogranicenim-budzetom-kljuc-uspeha-lezi-u-preciznom-targetiranju-i-optimizaciji-kampanja-za-maksimalni-povrat-na-investiciju\">\u010cesto \u010dak i sa ograni\u010denim bud\u017eetom. Klju\u010d uspeha le\u017ei u <strong>preciznom targetiranju<\/strong> i optimizaciji kampanja za maksimalni povrat na investiciju.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_29  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"13-koje-postavke-se-ne-mogu-promeniti-nakon-kreiranja-naloga\"><strong>13. <\/strong><strong>Koje postavke se ne mogu promeniti nakon kreiranja naloga?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_30  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"nakon-kreiranja-google-ads-naloga-valuta-i-vremenska-zona-se-ne-mogu-menjati\">Nakon kreiranja Google Ads naloga, <strong>valuta i vremenska zona <\/strong><strong>se ne mogu menjati<\/strong>.<\/h3>\n<h3 id=\"zbog-toga-je-veoma-vazno-da-se-ove-informacije-pazljivo-popune-prilikom-kreiranja-naloga\">Zbog toga je veoma va\u017eno da se ove informacije pa\u017eljivo popune prilikom kreiranja naloga.<\/h3>\n<h3 id=\"pogresno-postavljene-valute-ili-vremenske-zone-mogu-dovesti-do-komplikacija-u-pracenju-troskova-i-zakazivanju-oglasa\">Pogre\u0161no postavljene valute ili vremenske zone mogu dovesti do komplikacija u pra\u0107enju tro\u0161kova i zakazivanju oglasa.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_31  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"14-sta-je-politika-dvostrukog-posluzivanja-oglasa-double-serving-policy-na-google-ads-u\"><strong>14. \u0160ta je politika dvostrukog poslu\u017eivanja oglasa (double serving policy) na Google Ads-u?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_32  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-ads-politika-dvostrukog-posluzivanja-zabranjuje-oglasivacima-da-koriste-razlicite-naloge-za-oglasavanje-istih-kljucnih-reci-ili-web-sajtova\">Google Ads politika dvostrukog poslu\u017eivanja <strong>zabranjuje ogla\u0161iva\u010dima da koriste razli\u010dite naloge za ogla\u0161avanje istih klju\u010dnih re\u010di ili web sajtova<\/strong>.<\/h3>\n<h3 id=\"ova-politika-postoji-kako-bi-se-izbeglo-prikazivanje-vise-oglasa-iste-kompanije-korisnicima-omogucavajuci-im-da-vide-oglase-razlicitih-pruzalaca-usluga-i-naprave-informisan-izbor\">Ova politika postoji kako bi se izbeglo prikazivanje vi\u0161e oglasa iste kompanije korisnicima, omogu\u0107avaju\u0107i im da vide oglase razli\u010ditih pru\u017ealaca usluga i naprave informisan izbor.<\/h3>\n<h3 id=\"google-striktno-sprovodi-ovu-politiku-kako-bi-osigurao-fer-igru-medu-oglasivacima\">Google striktno sprovodi ovu politiku kako bi osigurao fer igru me\u0111u ogla\u0161iva\u010dima.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_6 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_8  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_11  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_33  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"15-kako-se-mogu-poboljsati-stope-konverzije\"><strong>15. Kako se mogu pobolj\u0161ati stope konverzije?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_alternate\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_0\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-kreiranje-relevantnih-oglasa\">1. Kreiranje relevantnih oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Oglasi treba da se savr\u0161eno poklapaju sa klju\u010dnim re\u010dima koje ciljate.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_1\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-dizajn-tematskih-grupa-oglasa\">2. Dizajn tematskih grupa oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Kreirajte grupe oglasa koje su tematski povezane kako bi ciljana publika bila direktno usmerena na najbolju odredi\u0161nu stranicu<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_2\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"3-poboljsanje-kvaliteta-odredisne-stranice\">3. Pobolj\u0161anje kvaliteta odredi\u0161ne stranice<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Kvalitet odredi\u0161ne stranice igra klju\u010dnu ulogu u konverzijama. Trebalo bi da bude relevantna, brza i jednostavna za navigaciju.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_3\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"4-testiranje-i-optimizacija\">4. Testiranje i optimizacija<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Redovno testirajte razli\u010dite verzije oglasa i odredi\u0161nih stranica kako biste identifikovali najbolje performanse<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_34  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"16-koje-je-ogranicenje-karaktera-u-ppc-oglasu\"><strong>16. Koje je ograni\u010denje karaktera u PPC oglasu?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_35  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"standardni-ppc-oglas-moze-imati-maksimalno-25-karaktera-u-naslovu-i-70-karaktera-ukupno-u-opisima-prosireni-tekstualni-oglas-expanded-text-ad-moze-imati-30-karaktera-u-prvom-i-drugom-naslovu-dok-o\">Standardni PPC oglas mo\u017ee imati <strong>maksimalno 25 karaktera u naslovu<\/strong> i 70 karaktera ukupno u opisima. Pro\u0161ireni tekstualni oglas (Expanded Text Ad) mo\u017ee imati 30 karaktera u prvom i drugom naslovu, dok opis mo\u017ee imati 80 karaktera.<\/h3>\n<h3 id=\"ova-ogranicenja-su-dizajnirana-da-osiguraju-jasnost-i-sazetost-oglasa\">Ova ograni\u010denja su dizajnirana da osiguraju jasnost i sa\u017eetost oglasa.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_36  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"17-sta-su-nevazeci-klikovi-i-kako-ih-google-oglasi-odreduje\"><strong>17. \u0160ta su neva\u017ee\u0107i klikovi i kako ih Google oglasi odre\u0111uje?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_37  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"nevazeci-klikovi-su-klikovi-koji-su-lazni-nenamerni-ili-izazvani-malverom-google-oglasi-koriste-sofisticirane-mehanizme-i-algoritme-za-identifikaciju-ovakvih-klikova\">Neva\u017ee\u0107i klikovi su klikovi koji su <strong>la\u017eni, nenamerni ili izazvani malverom<\/strong>. Google oglasi koriste sofisticirane mehanizme i algoritme za identifikaciju ovakvih klikova.<\/h3>\n<h3 id=\"oni-ukljucuju-analizu-obrazaca-ponasanja-korisnika-izvore-klikova-i-druge-faktore-kako-bi-se-identifikovali-i-odbacili-nevazeci-klikovi\">Oni uklju\u010duju analizu obrazaca pona\u0161anja korisnika, izvore klikova i druge faktore kako bi se identifikovali i odbacili neva\u017ee\u0107i klikovi.<\/h3>\n<h3 id=\"ovo-osigurava-da-oglasivaci-ne-trose-svoj-budzet-na-lazne-ili-nenamerno-generisane-klikove\">Ovo osigurava da ogla\u0161iva\u010di ne tro\u0161e svoj bud\u017eet na la\u017ene ili nenamerno generisane klikove.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_7 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_9  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_12  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Conversion.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Conversion.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Conversion-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_13  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_38  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"18-sta-je-konvertovani-klik-converted-click\"><strong>18. \u0160ta je konvertovani klik (Converted Click)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_39  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"konvertovani-klikovi-su-klikovi-koji-su-rezultirali-konverzijama-google-oglasi-vise-ne-pratekonvertovane-klikove-kao-posebnu-metriku\">Konvertovani klikovi su <strong>klikovi koji su rezultirali konverzijama<\/strong>. Google oglasi vi\u0161e ne pratekonvertovane klikove kao posebnu metriku.<\/h3>\n<h3 id=\"umesto-toga-sada-se-fokusira-na-pracenje-konverzija-koje-pruzaju-dublji-uvid-u-performanse-kampanja-ukljucujuci-broj-konverzija-vrednost-konverzija-i-put-korisnika-do-konverzije\">Umesto toga, sada se fokusira na <strong>pra\u0107enje konverzija<\/strong> koje pru\u017eaju dublji uvid u performanse kampanja, uklju\u010duju\u0107i broj konverzija, vrednost konverzija i put korisnika do konverzije.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_10  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_14  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_40  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"19-sta-je-remarketing-publika-remarketing-audience\"><strong>19. \u0160ta je remarketing publika (Remarketing Audience)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_41  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"remarketing-publika-se-sastoji-od-korisnika-koji-su-posetili-vas-web-sajt\"><strong>Remarketing publika<\/strong> se sastoji od korisnika koji su posetili va\u0161 web sajt.<\/h3>\n<h3 id=\"ako-se-na-sajtu-koristi-remarketing-tag-ovi-korisnici-se-mogu-dodati-na-listu-publike\">Ako se na sajtu koristi remarketing tag, ovi korisnici se mogu dodati na listu publike.<\/h3>\n<h3 id=\"remarketing-omogucava-oglasivacima-da-prate-posetioce-koji-nisu-odmah-izvrsili-zeljenu-radnju-i-da-ih-ciljaju-relevantnim-oglasima-kada-ponovo-pretrazuju-internet\">Remarketing omogu\u0107ava ogla\u0161iva\u010dima da prate posetioce koji nisu odmah izvr\u0161ili \u017eeljenu radnju i da ih ciljaju relevantnim oglasima kada ponovo pretra\u017euju internet.<\/h3>\n<h3 id=\"ovo-povecava-sanse-za-povratak-korisnika-i-konverziju\">Ovo pove\u0107ava \u0161anse za povratak korisnika i konverziju.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_15  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Remarketing-audience.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\u017eeleli da znate o Google Ads oglasima. Google ogla\u0161avanje je brzo i isplativo...\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Remarketing-audience.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Remarketing-audience-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_8  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_11  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_16  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_42  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"20-sta-su-pretrazivacki-termini-search-terms\"><strong>20. \u0160ta su pretra\u017eiva\u010dki termini (Search Terms)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_43  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"pretrazivacki-termini-su-tacne-reci-ili-fraze-koje-pokrecu-prikazivanje-vasih-oglasa-razumevanje-pretrazivackih-termina-je-kljucno-za-optimizaciju-kampanja-jer-vam-pomaze-da-identifikujete-koje-kljuc\">Pretra\u017eiva\u010dki termini su <strong>ta\u010dne re\u010di ili fraze<\/strong> koje pokre\u0107u prikazivanje va\u0161ih oglasa. Razumevanje pretra\u017eiva\u010dkih termina je klju\u010dno za optimizaciju kampanja jer vam poma\u017ee da identifikujete koje klju\u010dne re\u010di korisnici zapravo koriste.<\/h3>\n<h3 id=\"ovo-moze-pomoci-u-prilagodavanju-strategije-kljucnih-reci-i-poboljsanju-relevantnosti-vasih-oglasa-sto-vodi-ka-boljoj-performansi-i-vecem-broju-konverzija\">Ovo mo\u017ee pomo\u0107i u prilago\u0111avanju strategije klju\u010dnih re\u010di i pobolj\u0161anju relevantnosti va\u0161ih oglasa, \u0161to vodi ka boljoj performansi i ve\u0107em broju konverzija.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_44  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"21-kako-funkcionise-google-ads-aukcija\"><strong>21. Kako funkcioni\u0161e Google Ads aukcija?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_45  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-ads-aukcije-se-odvijaju-vise-milijardi-puta-mesecno-oglasivaci-biraju-kljucne-reci-koje-zele-da-licitiraju-i-koliko-su-spremni-da-potrose\">Google Ads aukcije se odvijaju vi\u0161e milijardi puta mese\u010dno. Ogla\u0161iva\u010di biraju klju\u010dne re\u010di koje \u017eele da licitiraju i koliko su spremni da potro\u0161e.<\/h3>\n<h3 id=\"zatim-povezuju-ove-kljucne-reci-ad-groups-sa-svojim-oglasima\">Zatim povezuju ove klju\u010dne re\u010di (ad groups) sa svojim oglasima.<\/h3>\n<h3 id=\"google-objedinjuje-ove-ponude-i-odreduje-pobednicku-ponudu-koja-uspostavlja-njenu-vrednost\">Google objedinjuje ove ponude i odre\u0111uje \"pobedni\u010dku\" ponudu, koja uspostavlja njenu vrednost.<\/h3>\n<h3 id=\"aukcija-funkcionise-na-sledeci-nacin\">Aukcija funkcioni\u0161e na slede\u0107i na\u010din:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_alternate\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_4\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-oglasivaci-biraju-kljucne-reci\">1. Ogla\u0161iva\u010di biraju klju\u010dne re\u010di<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Ogla\u0161iva\u010di biraju klju\u010dne re\u010di koje su relevantne za njihove proizvode ili usluge.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_5\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-povezivanje-kljucnih-reci-sa-oglasima\">2.\tPovezivanje klju\u010dnih re\u010di sa oglasima<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Oglasi su grupisani prema temama (ad groups) kako bi se postigla bolja relevantnost.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_6\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"3-licitiranje\">3.\tLicitiranje<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Ogla\u0161iva\u010di postavljaju maksimalne iznose koje su spremni da plate po kliku.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_7\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"4-odredivanje-pobednika\">4.\tOdre\u0111ivanje pobednika<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Google koristi Quality Scorei maksimalnu ponudu kako bi odredio rang oglasa.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_8\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"5-prikazivanje-oglasa\">5.\tPrikazivanje oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Pobedni\u010dki oglasi se prikazuju korisnicima koji pretra\u017euju odgovaraju\u0107e klju\u010dne re\u010di.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_46  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"22-sta-je-ad-grupa\"><strong>22. \u0160ta je ad grupa?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_47  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ad-grupa-sadrzi-sve-vase-kljucne-reci-odredisne-stranice-i-oglase-ako-su-google-oglasi-pravilno-strukturirani-google-nagraduje-oglasivaca-boljom-pozicijom-oglasa-i-nizim-troskovima-po-kliku\">Ad grupa sadr\u017ei sve va\u0161e klju\u010dne re\u010di, odredi\u0161ne stranice i oglase. Ako su Google oglasi pravilno strukturirani, Google nagra\u0111uje ogla\u0161iva\u010da boljom pozicijom oglasa i ni\u017eim tro\u0161kovima po kliku.<\/h3>\n<h3 id=\"za-bolju-strukturu-kljucne-reci-treba-organizovati-u-tematske-grupe\">Za bolju strukturu, klju\u010dne re\u010di treba organizovati u tematske grupe.<\/h3>\n<h3 id=\"ovo-omogucava-vecu-relevantnost-oglasa-sto-vodi-ka-boljoj-performansi-kampanje-i-vecem-broju-konverzija\">Ovo omogu\u0107ava ve\u0107u relevantnost oglasa, \u0161to vodi ka boljoj performansi kampanje i ve\u0107em broju konverzija.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_9 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_12  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_17  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_48  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"23-sta-je-conversion-optimizer\"><strong>23. \u0160ta je Conversion Optimizer?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_49  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"conversion-optimizer-je-alat-koji-pomaze-u-manipulaciji-ponudama-on-odlucuje-koji-klikovi-ce-dodati-vrednost-i-mogu-rezultirati-boljim-povratom-na-investiciju\">Conversion Optimizer je alat koji poma\u017ee u manipulaciji ponudama. <strong>On odlu\u010duje koji klikovi \u0107e dodati vrednost<\/strong> i mogu rezultirati boljim povratom na investiciju.<\/h3>\n<h3 id=\"alat-koristi-istorijske-podatke-o-konverzijama-da-automatski-prilagodi-ponude-fokusirajuci-se-na-klikove-koji-su-najverovatnije-da-ce-se-pretvoriti-u-konverzije\">Alat koristi istorijske podatke o konverzijama da automatski prilagodi ponude, fokusiraju\u0107i se na klikove koji su najverovatnije da \u0107e se pretvoriti u konverzije.<\/h3>\n<h3 id=\"to-pomaze-oglasivacima-da-maksimalno-iskoriste-svoj-budzet-i-postignu-bolje-rezultate\">To poma\u017ee ogla\u0161iva\u010dima da maksimalno iskoriste svoj bud\u017eet i postignu bolje rezultate.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_50  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"24-koje-su-najbolje-google-ad-ekstenzije\"><strong>24. Koje su najbolje Google Ad ekstenzije?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_51  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-ad-ekstenzijegoogle-ad-extensions-ukljucuju\">Google Ad ekstenzije(Google Ad extensions) uklju\u010duju:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_2\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_alternate\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_9\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-call-extensions\">1.\tCall extensions<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Omogu\u0107avaju korisnicima da vas direktno pozovu na va\u0161broj telefona iz oglasa.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_10\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-sitelinks\">2.\tSitelinks<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Dodaju dodatne linkove ispod va\u0161eg oglasa koji vode do specifi\u010dnih stranica na va\u0161em sajtu.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_11\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"3-review-extensions\">3.\tReview extensions<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Prikazuju pozitivne recenzije o va\u0161em poslovanju.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_12\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"4-seller-ratings\">4.\tSeller ratings<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Prikazuju ocene prodavaca iz recenzija korisnika.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_13\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"5-social-annotations\">5.\tSocial annotations<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Prikazuju informacije o va\u0161oj dru\u0161tvenoj mre\u017ei.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_14\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"6-offer-ads\">6.\tOffer ads<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Prikazuju specijalne ponude i popuste.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_52  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"25-koji-su-dva-najvaznija-faktora-koja-odreduju-poziciju-oglasa\"><strong>25. Koji su dva najva\u017enija faktora koja odre\u0111uju poziciju oglasa?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_53  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"najvazniji-faktori-koji-odreduju-poziciju-oglasa-su\">Najva\u017eniji faktori koji odre\u0111uju poziciju oglasa su:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_alternate\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_15\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-cena-po-kliku-cpc\">1.\tCena po kliku (CPC)<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Maksimalna ponuda koju je ogla\u0161iva\u010d spreman da plati po kliku.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_16\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-click-through-rate-ctr\">2.\tClick-through rate (CTR)<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Procenat korisnika koji kliknu na oglas u odnosu na broj prikazivanja oglasa.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_54  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"26-kako-se-izracunava-povrat-na-potrosnju-za-oglas-roas\"><strong>26. Kako se izra\u010dunava povrat na potro\u0161nju za oglas (ROAS)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_55  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"roas-se-izracunava-kao-odnos-prodaje-prema-potrosnji-na-oglas\">ROAS se izra\u010dunava kao <strong>odnos prodaje prema potro\u0161nji na oglas<\/strong>.<\/h3>\n<h3 id=\"formula-je-roas-ukupna-prodaja-ukupna-potrosnja\">Formula je: ROAS = (Ukupna prodaja \/ Ukupna potro\u0161nja).<\/h3>\n<h3 id=\"ova-metrika-pomaze-oglasivacima-da-razumeju-koliko-su-efikasni-njihovi-oglasi-u-generisanju-prihoda-u-odnosu-na-potroseni-budzet\">Ova metrika poma\u017ee ogla\u0161iva\u010dima da razumeju koliko su efikasni njihovi oglasi u generisanju prihoda u odnosu na potro\u0161eni bud\u017eet.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_10 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_13  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_18  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_4\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Impression-share.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Impression-share.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Impression-share-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_19  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_56  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"27-sta-je-metrika-udela-impresija-impression-share\"><strong>27. \u0160ta je metrika udela impresija (Impression Share)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_57  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"udeo-impresija-se-izracunava-kao-broj-impresija-podeljen-sa-ukupnim-brojem-potencijalnih-impresija-impresija-se-racuna-svaki-put-kada-se-vas-oglas-prikaze\">Udeo impresija se izra\u010dunava kao <strong>broj impresija podeljen sa ukupnim brojem potencijalnih impresija<\/strong> (impresija se ra\u010duna svaki put kada se va\u0161 oglas prika\u017ee).<\/h3>\n<h3 id=\"ova-metrika-pomaze-oglasivacima-da-procene-koliko-puta-se-njihov-oglas-prikazuje-u-odnosu-na-ukupan-broj-mogucih-prikazivanja\">Ova metrika poma\u017ee ogla\u0161iva\u010dima da procene koliko puta se njihov oglas prikazuje u odnosu na ukupan broj mogu\u0107ih prikazivanja.<\/h3>\n<h3 id=\"razliciti-faktori-kao-sto-su-kvalitet-odobrenje-i-status-oglasa-uticu-na-broj-potencijalnih-impresija\">Razli\u010diti faktori kao \u0161to su kvalitet, odobrenje i status oglasa uti\u010du na broj potencijalnih impresija.<\/h3>\n<h3 id=\"podaci-o-udelu-impresija-dostupni-su-za-grupe-oglasa-kampanje-i-produktne-grupe\">Podaci o udelu impresija dostupni su za grupe oglasa, kampanje i produktne grupe.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_14  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_20  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_58  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"28-koje-je-ogranicenje-karaktera-za-url-odredisne-stranice\"><strong>28. Koje je ograni\u010denje karaktera za URL odredi\u0161ne stranice?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_59  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"url-odredisne-stranice-moze-imati-maksimalno-1-024-karaktera\">URL odredi\u0161ne stranice mo\u017ee imati <strong>maksimalno 1.024 karaktera<\/strong>.<\/h3>\n<h3 id=\"ali-vodite-racuna-vas-url-mora-biti-znatno-kraci-zbog-posetilaca\">Ali vodite ra\u010duna, va\u0161 URL mora biti znatno kra\u0107i zbog posetilaca.<\/h3>\n<h3 id=\"ipak-ovo-ogranicenje-omogucava-dovoljno-prostora-za-kreiranje-slozenih-i-specificnih-url-ova-koji-vode-korisnike-do-tacno-odredene-odredisne-stranice-na-vasem-sajtu\">Ipak, ovo ograni\u010denje omogu\u0107ava dovoljno prostora za kreiranje slo\u017eenih i specifi\u010dnih URL-ova koji vode korisnike do ta\u010dno odre\u0111ene odredi\u0161ne stranice na va\u0161em sajtu.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_21  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_5\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/URL.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/URL.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/URL-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_11  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_15  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_22  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_60  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"29-koja-je-razlika-izmedu-rucno-upravljanih-i-automatskih-postavki-oglasa\"><strong>29. Koja je razlika izme\u0111u ru\u010dno upravljanih i automatskih postavki oglasa?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_61  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"kod-rucno-upravljanih-postavki-oglasivaci-sami-biraju-gde-ce-se-oglas-prikazivati\">Kod ru\u010dno upravljanih postavki, <strong>ogla\u0161iva\u010di sami biraju gde \u0107e se oglas prikazivati<\/strong>.<\/h3>\n<h3 id=\"rucno-upravljani-oglasi-mogu-biti-postavljeni-na-specificne-lokacije-mreze\">Ru\u010dno upravljani oglasi mogu biti postavljeni na specifi\u010dne lokacije mre\u017ee.<\/h3>\n<h3 id=\"ova-opcija-nije-dostupna-kod-automatskih-postavki-gde-google-automatski-odreduje-gde-ce-se-oglas-prikazivati-na-osnovu-algoritama-i-podataka-o-performansama\">Ova opcija nije dostupna kod automatskih postavki, gde Google automatski odre\u0111uje gde \u0107e se oglas prikazivati na osnovu algoritama i podataka o performansama.<\/h3>\n<h3 id=\"mi-uvek-savetujemo-zbog-troskova-rucnu-postavku-i-upravljanje-oglasima\">Mi uvek savetujemo, zbog tro\u0161kova, ru\u010dnu postavku i upravljanje oglasima.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_62  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"30-sta-mozete-uraditi-ako-vas-oglas-bude-odbijen\"><strong>30. \u0160ta mo\u017eete uraditi ako va\u0161 oglas bude odbijen?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_63  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"kada-vas-oglas-bude-odbijen-dobicete-obavestenje-od-google-a-u-tom-slucaju-mozete-izmeniti-oglas-i-ispraviti-sve-probleme-koji-su-doveli-do-odbijanja\">Kada va\u0161 oglas bude odbijen, dobi\u0107ete obave\u0161tenje od Google-a. U tom slu\u010daju, mo\u017eete <strong>izmeniti oglas i ispraviti sve probleme<\/strong> koji su doveli do odbijanja.<\/h3>\n<h3 id=\"vazno-je-da-pazljivo-procitate-pravila-i-smernice-kako-biste-razumeli-sta-je-poslo-po-zlu-i-kako-to-mozete-ispraviti\">Va\u017eno je da pa\u017eljivo pro\u010ditate pravila i smernice kako biste razumeli \u0161ta je po\u0161lo po zlu i kako to mo\u017eete ispraviti.<\/h3>\n<h3 id=\"nakon-ispravki-mozete-ponovo-podneti-oglas-na-odobrenje\">Nakon ispravki, mo\u017eete ponovo podneti oglas na odobrenje.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_64  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"31-sta-je-fraza-podudaranje-phrase-match\"><strong>31. \u0160ta je fraza podudaranje (Phrase Match)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_65  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"fraza-podudaranje-omogucava-da-se-vas-oglas-prikazuje-korisnicima-koji-pretrazuju-tacne-kljucne-reci-koje-ste-odabrali\">Fraza podudaranje omogu\u0107ava da se va\u0161 oglas prikazuje korisnicima <strong>koji pretra\u017euju ta\u010dne klju\u010dne re\u010di<\/strong> koje ste odabrali.<\/h3>\n<h3 id=\"fraza-podudaranje-funkcionise-tako-sto-kljucne-reci-moraju-biti-prisutne-u-pretrazivackom-upitu-tacnim-redosledom-ali-mogu-biti-okruzene-dodatnim-recima\">Fraza podudaranje funkcioni\u0161e tako \u0161to klju\u010dne re\u010di moraju biti prisutne u pretra\u017eiva\u010dkom upitu ta\u010dnim redosledom, ali mogu biti okru\u017eene dodatnim re\u010dima.<\/h3>\n<h3 id=\"ovo-podudaranje-pruza-dobru-ravnotezu-izmedu-preciznosti-i-obima-omogucavajuci-vam-da-ciljate-relevantne-korisnike-bez-preteranog-ogranicavanja-potencijalnog-saobracaja\">Ovo podudaranje pru\u017ea dobru ravnote\u017eu izme\u0111u <strong>preciznosti i obima<\/strong>, omogu\u0107avaju\u0107i vam da ciljate relevantne korisnike bez preteranog ograni\u010davanja potencijalnog saobra\u0107aja.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_12 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_16  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_23  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_66  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"32-da-li-se-vasi-google-oglasi-mogu-direktno-povezati-na-pdf-format-proizvoda-brosure\"><strong>32. Da li se va\u0161i Google oglasi mogu direktno povezati na PDF format proizvoda bro\u0161ure?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_67  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ne-google-oglasi-se-ne-mogu-direktno-povezivati-na-pdf-dokumenta\">Ne, Google oglasi se ne mogu direktno povezivati na PDF dokumenta.<\/h3>\n<h3 id=\"google-preferira-da-odredisne-stranice-budu-web-stranice-koje-nude-bolje-korisnicko-iskustvo-i-omogucavaju-lako-pretrazivanje-i-interakciju-sa-sadrzajem\">Google preferira da odredi\u0161ne stranice budu web stranice koje nude bolje korisni\u010dko iskustvo i omogu\u0107avaju <strong>lako pretra\u017eivanje i interakciju<\/strong> sa sadr\u017eajem.<\/h3>\n<h3 id=\"direktno-povezivanje-na-pdf-moze-narusiti-korisnicko-iskustvo-jer-pdf-dokumenti-nisu-optimizovani-za-mobilne-uredaje-i-ne-pruzaju-isto-iskustvo-kao-standardne-web-stranice\">Direktno povezivanje na PDF mo\u017ee naru\u0161iti korisni\u010dko iskustvo jer PDF dokumenti nisu optimizovani za mobilne ure\u0111aje i ne pru\u017eaju isto iskustvo kao standardne web stranice.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_68  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"33-koje-su-bolje-siroke-podudarnosti-sa-negativnim-kljucnim-recima-ili-tacne-kljucne-reci\"><strong>33. Koje su bolje, \u0161iroke podudarnosti sa negativnim klju\u010dnim re\u010dima ili ta\u010dne klju\u010dne re\u010di?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_69  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"siroka-podudarnost-zajedno-sa-negativnim-kljucnim-recima-cesto-moze-biti-korisnija-od-tacnih-kljucnih-reci\">\u0160iroka podudarnost zajedno sa negativnim klju\u010dnim re\u010dima \u010desto mo\u017ee biti <strong>korisnija od ta\u010dnih klju\u010dnih re\u010di<\/strong>.<\/h3>\n<h3 id=\"ova-kombinacija-omogucava-privlacenje-veceg-saobracaja-na-vas-sajt-jer-pokriva-siri-spektar-pretrazivackih-upita-dok-negativne-kljucne-reci-pomazu-u-filtriranju-neodgovarajuceg-saobracaja\">Ova kombinacija omogu\u0107ava privla\u010denje ve\u0107eg saobra\u0107aja na va\u0161 sajt jer pokriva \u0161iri spektar pretra\u017eiva\u010dkih upita, dok negativne klju\u010dne re\u010di poma\u017eu u filtriranju neodgovaraju\u0107eg saobra\u0107aja.<\/h3>\n<h3 id=\"siroka-podudarnost-moze-vam-pomoci-da-brzo-kreirate-liste-kljucnih-reci-i-povecate-vidljivost-dok-negativne-kljucne-reci-osiguravaju-da-se-oglasi-prikazuju-samo-relevantnoj-publici\">\u0160iroka podudarnost mo\u017ee vam pomo\u0107i da brzo kreirate liste klju\u010dnih re\u010di i pove\u0107ate vidljivost, dok negativne klju\u010dne re\u010di osiguravaju da se oglasi prikazuju samo relevantnoj publici.<\/h3>\n<h3 id=\"ovo-savetujemo-za-podrucje-srbije\">Ovo savetujemo za podru\u010dje Srbije.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_70  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"34-sta-znaci-stopa-klikanja-ctr-i-kako-se-odreduje\"><strong>34. \u0160ta zna\u010di stopa klikanja (CTR) i kako se odre\u0111uje?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_71  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ctr-click-through-rate-ili-stopa-klikanja-je-procenat-ljudi-koji-kliknu-na-vas-oglas-nakon-sto-ga-vide\">CTR (Click-Through Rate) ili stopa klikanja je procenat ljudi koji kliknu na va\u0161 oglas nakon \u0161to ga vide.<\/h3>\n<h3 id=\"izracunava-se-deljenjem-broja-klikova-sa-brojem-impresija-formula-za-izracunavanje-ctr-a-je-ctr-broj-klikova-broj-impresija-100\">Izra\u010dunava se deljenjem broja klikova sa brojem impresija. Formula za izra\u010dunavanje CTR-a je: <strong>CTR = (Broj klikova \/ Broj impresija) * 100<\/strong>.<\/h3>\n<h3 id=\"visok-ctr-ukazuje-na-to-da-je-vas-oglas-relevantan-i-privlacan-korisnicima-dok-nizak-ctr-moze-sugerisati-da-je-potrebno-optimizovati-tekst-oglasa-ili-ciljane-kljucne-reci\">Visok CTR ukazuje na to da je va\u0161 oglas relevantan i privla\u010dan korisnicima, dok nizak CTR mo\u017ee sugerisati da je potrebno optimizovati tekst oglasa ili ciljane klju\u010dne re\u010di.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_72  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"35-kako-upravljati-google-quality-score-om\"><strong>35. Kako upravljati Google Quality Score-om?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_73  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"upravljanje-google-quality-score-om-zahteva-pazljivo-balansiranje-izmedu-kljucnih-reci-teksta-oglasa-i-relevantnosti-landing-stranice\">Upravljanje Google Quality Score-om <strong>zahteva pa\u017eljivo balansiranje izme\u0111u klju\u010dnih re\u010di, teksta oglasa i relevantnosti landing stranice<\/strong>.<\/h3>\n<h3 id=\"evo-nekoliko-strategija\">Evo nekoliko strategija:<\/h3>\n<h3 id=\"formula-je-roas-ukupna-prodaja-ukupna-potrosnja\">Formula je: ROAS = (Ukupna prodaja \/ Ukupna potro\u0161nja).<\/h3>\n<h3 id=\"ova-metrika-pomaze-oglasivacima-da-razumeju-koliko-su-efikasni-njihovi-oglasi-u-generisanju-prihoda-u-odnosu-na-potroseni-budzet\">Ova metrika poma\u017ee ogla\u0161iva\u010dima da razumeju koliko su efikasni njihovi oglasi u generisanju prihoda u odnosu na potro\u0161eni bud\u017eet.<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_4\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_alternate\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_17\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-kreiranje-specificnih-grupa-oglasa\">1.\tKreiranje specifi\u010dnih grupa oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Manje, tematski specifi\u010dne grupe oglasa omogu\u0107avaju kreiranje relevantnijeg teksta oglasa.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_18\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-optimizacija-kljucnih-reci\">2.\tOptimizacija klju\u010dnih re\u010di<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odaberite klju\u010dne re\u010di koje su visoko relevantne za va\u0161 proizvod ili uslugu.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_19\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"3-poboljsanje-kvaliteta-landing-stranice\">3.\tPobolj\u0161anje kvaliteta landing stranice<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Uverite se da su landing stranice relevantne, brze i korisnicima pru\u017eaju dobar do\u017eivljaj<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_74  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>Quality Score se pobolj\u0161ava kada su klju\u010dne re\u010di, oglasi i landing stranice uskla\u0111ene i pru\u017eaju pozitivno korisni\u010dko iskustvo (UX).<\/h4><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_13 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_17  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_24  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_6\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Ad-Ranking.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Ad-Ranking.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Ad-Ranking-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_25  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_75  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"36-kako-ad-rank-utice-na-cenu-po-kliku-cpc\"><strong>36. Kako Ad Rank uti\u010de na cenu po kliku (CPC)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_76  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ad-rank-direktno-utice-nacenu-po-kliku-cpc\"><strong>Ad Rank direktno uti\u010de nacenu po kliku (CPC)<\/strong>.<\/h3>\n<h3 id=\"najvisa-cena-koju-cete-platiti-za-klik-je-minimalni-iznos-potreban-da-vas-oglas-zadrzi-trenutnu-poziciju\">Najvi\u0161a cena koju \u0107ete platiti za klik je minimalni iznos potreban da va\u0161 oglas zadr\u017ei trenutnu poziciju.<\/h3>\n<h3 id=\"oglasi-koji-se-prikazuju-iznad-rezultata-pretrage-obicno-imaju-veci-cpc-nego-oni-koji-se-prikazuju-ispod-rezultata-pretrage\">Oglasi koji se prikazuju iznad rezultata pretrage obi\u010dno imaju ve\u0107i CPC nego oni koji se prikazuju ispod rezultata pretrage.<\/h3>\n<h3 id=\"visi-ad-rank-koji-je-rezultat-boljeg-kvaliteta-oglasa-i-visih-ponuda-moze-smanjiti-stvarnu-cenu-po-kliku-jer-google-nagraduje-relevantne-oglase-sa-visim-kvalitetom\">Vi\u0161i Ad Rank, koji je rezultat boljeg kvaliteta oglasa i vi\u0161ih ponuda, mo\u017ee smanjiti stvarnu cenu po kliku jer Google nagra\u0111uje relevantne oglase sa vi\u0161im kvalitetom.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_18  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_26  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_77  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"37-sta-znaci-indikator-po-rasporedu-on-schedule-indicator-osi\"><strong>37. <\/strong><strong>\u0160ta zna\u010di indikator po rasporedu (On-Schedule Indicator - OSI)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_78  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"indikator-po-rasporedu-osi-predstavlja-procenat-impresija-koje-kampanja-ocekuje-da-isporuci-prema-planu\">Indikator po rasporedu (OSI) predstavlja procenat impresija koje kampanja o\u010dekuje da isporu\u010di prema planu.<\/h3>\n<h3 id=\"osi-je-preciznija-mera-statusa-isporuke-za-mreze-koje-se-tempiraju-na-osnovu-predvidenog-saobracaja\">OSI je preciznija mera statusa isporuke za mre\u017ee koje se tempiraju na osnovu predvi\u0111enog saobra\u0107aja.<\/h3>\n<h3 id=\"pre-nego-sto-napravite-bilo-kakve-izmene-u-rasporedu-isporuke-linijskog-artikla-vazno-je-konsultovati-se-sa-prognozom-rasporeda-kako-bi-se-osiguralo-da-ce-kampanja-ispuniti-svoje-ciljeve\">Pre nego \u0161to napravite bilo kakve izmene u rasporedu isporuke linijskog artikla, va\u017eno je konsultovati se sa prognozom rasporeda kako bi se osiguralo da \u0107e kampanja ispuniti svoje ciljeve.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_27  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_7\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/OSI.webp\" alt=\"\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/OSI.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/OSI-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_14  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_19  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_28  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_79  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"38-koje-alate-trecih-strana-koristite-za-pronalazenje-kljucnih-reci\"><strong>38. Koje alate tre\u0107ih strana koristite za pronala\u017eenje klju\u010dnih re\u010di?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_80  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"postoji-mnostvo-alata-koji-mogu-pomoci-u-identifikaciji-novih-i-relevantnih-kljucnih-reci-izvan-google-ovog-sopstvenog-alata-za-planiranje-kljucnih-reci\">Postoji mno\u0161tvo alata koji mogu pomo\u0107i u identifikaciji novih i relevantnih klju\u010dnih re\u010di izvan Google-ovog sopstvenog alata za planiranje klju\u010dnih re\u010di.<\/h3>\n<h3 id=\"neki-od-najpopularnijih-alata-su\">Neki od najpopularnijih alata su:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_5\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_alternate\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_20\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"semrush\">SEMrush<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Nudi detaljne analize klju\u010dnih re\u010di, uklju\u010duju\u0107i konkurentske podatke i predloge za klju\u010dne re\u010di.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_21\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"spyfu\">SpyFu<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Omogu\u0107ava uvid u klju\u010dne re\u010di koje koriste va\u0161i konkurenti i predla\u017ee relevantne klju\u010dne re\u010di.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_22\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"google-keyword-planner-tool\">Google Keyword Planner Tool<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Iako je ovo Google-ov alat, vrlo je koristan za identifikaciju novih klju\u010dnih re\u010di i analizu volumena pretrage.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_23\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"ahrefs\">Ahrefs<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Pru\u017ea dubinsku analizu klju\u010dnih re\u010di i backlinkova.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_24\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"moz-keyword-explorer\">Moz Keyword Explorer<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Nudi predloge za klju\u010dne re\u010di i metrike koje poma\u017eu u proceni potencijala klju\u010dnih re\u010di.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_81  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"39-zasto-se-preporucuje-da-se-kampanje-za-display-network-i-search-network-vode-odvojeno\"><strong>39. Za\u0161to se preporu\u010duje da se kampanje za Display Network i Search Network vode odvojeno?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_82  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-preporucuje-da-se-kampanje-za-display-network-i-search-network-vode-odvojeno-jer-razlicite-mreze-imaju-razlicite-karakteristike-i-zahteve\">Google preporu\u010duje da se kampanje za <strong>Display Network<\/strong> i <strong>Search Network<\/strong> vode odvojeno jer razli\u010dite mre\u017ee imaju razli\u010dite karakteristike i zahteve.<\/h3>\n<h3 id=\"kampanje-na-display-mrezi-ciljaju-korisnike-dok-pregledaju-web-stranice-aplikacije-i-video-sadrzaj-dok-kampanje-na-search-mrezi-ciljaju-korisnike-koji-aktivno-pretrazuju-specificne-informacije\">Kampanje na Display mre\u017ei ciljaju korisnike dok pregledaju web stranice, aplikacije i video sadr\u017eaj, dok kampanje na Search mre\u017ei ciljaju korisnike koji aktivno pretra\u017euju specifi\u010dne informacije.<\/h3>\n<h3 id=\"odvojene-kampanje-omogucavaju-bolje-podesavanje-budzeta-strategija-licitiranja-i-ciljanih-oglasa-sto-moze-rezultirati-boljom-performansom-i-efikasnijim-koriscenjem-resursa\">Odvojene kampanje omogu\u0107avaju bolje pode\u0161avanje bud\u017eeta, strategija licitiranja i ciljanih oglasa, \u0161to mo\u017ee rezultirati boljom performansom i efikasnijim kori\u0161\u0107enjem resursa.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_83  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"40-koje-su-prednosti-rucno-upravljanih-postavki-za-oglasivace\"><strong>40. Koje su prednosti ru\u010dno upravljanih postavki za ogla\u0161iva\u010de?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_84  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"koriscenje-rucno-upravljanih-postavki-na-google-display-mrezi-omogucava-oglasivacima-da-precizno-odrede-gde-ce-se-njihovi-oglasi-prikazivati\">Kori\u0161\u0107enje ru\u010dno upravljanih postavki na Google Display mre\u017ei omogu\u0107ava ogla\u0161iva\u010dima da precizno odrede gde \u0107e se njihovi oglasi prikazivati.<\/h3>\n<h3 id=\"prednosti-rucno-upravljanih-postavki-ukljucuju\"><strong>Prednosti ru\u010dno upravljanih postavki<\/strong> uklju\u010duju:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_6\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_right\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_25\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-precizno-targetiranje\">1.\tPrecizno targetiranje<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Ogla\u0161iva\u010di mogu odabrati specifi\u010dne web sajtove, aplikacije ili video sadr\u017eaje gde \u017eele da se njihovi oglasi prikazuju.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_26\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-kontrola-nad-budzetom\">2.\tKontrola nad bud\u017eetom<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Omogu\u0107ava bolje upravljanje bud\u017eetom jer mo\u017eete prilagoditi ponude za razli\u010dite lokacije u mre\u017ei.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_27\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"3-povecana-relevantnost\">3.\tPove\u0107ana relevantnost<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Ru\u010dno upravljane postavke omogu\u0107avaju prikazivanje oglasa na lokacijama koje su najrelevantnije za va\u0161u ciljnu publiku, \u010dime se pove\u0107ava verovatno\u0107a za konverzije.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_28\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"4-bolje-pracenje-performansi\">4.\tBolje pra\u0107enje performansi<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Precizno targetiranje omogu\u0107ava detaljniju analizu performansi oglasa na razli\u010ditim lokacijama i optimizaciju strategije na osnovu rezultata.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_15 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_20  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_29  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_85  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"41-koliko-dugo-oglasivaci-treba-da-cekaju-da-procene-efikasnost-nakon-pokretanja-nove-kampanje-na-mrezi-prikazivaca\"><strong>41. Koliko dugo ogla\u0161iva\u010di treba da \u010dekaju da procene efikasnost nakon pokretanja nove kampanje na mre\u017ei prikaziva\u010da?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_86  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-preporucuje-dve-do-cetiri-nedelje-cekanja-pre-nego-sto-se-meri-performanse-nove-kampanje-na-mrezi-prikazivaca\"><strong>Google preporu\u010duje dve do \u010detiri nedelje<\/strong> \u010dekanja pre nego \u0161to se meri performanse nove kampanje na mre\u017ei prikaziva\u010da.<\/h3>\n<h3 id=\"ovo-vreme-omogucava-algoritmima-da-optimizuju-prikazivanje-oglasa-prikupe-dovoljno-podataka-i-pruze-relevantne-metrike-za-analizu\">Ovo vreme omogu\u0107ava algoritmima da optimizuju prikazivanje oglasa, prikupe dovoljno podataka i pru\u017ee <strong>relevantne metrike za analizu<\/strong>.<\/h3>\n<h3 id=\"pocetne-performanse-mozda-nece-biti-indikativne-zbog-prilagodavanja-koje-sistem-vrsi-kako-bi-optimizovao-kampanju\">Po\u010detne performanse mo\u017eda ne\u0107e biti indikativne zbog prilago\u0111avanja koje sistem vr\u0161i kako bi optimizovao kampanju.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_87  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"42-kako-mogu-rangirati-svoj-oglas-na-vrhu-bing-u\"><strong>42. Kako mogu rangirati svoj oglas na vrhu Bing-u?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_88  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"da-biste-rangirali-svoj-oglas-medu-prvih-osam-rezultata-na-bing-u-potrebno-je-da-se-fokusirate-na-nekoliko-kljucnih-faktora\">Da biste rangirali svoj oglas me\u0111u prvih osam rezultata na Bing-u, potrebno je da se fokusirate na nekoliko klju\u010dnih faktora:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_7\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_right\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_29\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"poboljsajte-relevantnost-oglasa\">Pobolj\u0161ajte relevantnost oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Oglas treba da bude usko povezan sa klju\u010dnim re\u010dima koje ciljate.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_30\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"optimizujte-sadrzaj-odredisne-stranice\">Optimizujte sadr\u017eaj odredi\u0161ne stranice<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odredi\u0161na stranica treba da bude relevantna, informativna i lako navigabilna.<\/p>\n<p>.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_31\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"efektivnost-teksta-oglasa\">Efektivnost teksta oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Tekst oglasa treba da bude privla\u010dan, jasan i da sadr\u017ei poziv na akciju koji motivi\u0161e korisnike da kliknu na oglas.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_89  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"43-koja-je-razlika-izmedu-pretrazivackih-oglasa-i-sadrzajnih-oglasa-na-bing-u\"><strong>43. Koja je razlika izme\u0111u pretra\u017eiva\u010dkih oglasa i sadr\u017eajnih oglasa na Bing-u?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_90  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"bing-razdvaja-svoje-oglasavanje-izmedu-pretrazivackih-oglasa-i-sadrzajnih-oglasa\">Bing razdvaja svoje ogla\u0161avanje izme\u0111u <strong>pretra\u017eiva\u010dkih oglasa<\/strong> i <strong>sadr\u017eajnih oglasa<\/strong>.<\/h3>\n<h3 id=\"pretrazivacki-oglasi-se-prikazuju-kada-korisnici-pretrazuju-odredene-kljucne-reci-na-bing-pretrazivacu-dok-se-sadrzajni-oglasi-prikazuju-unutar-aplikacija-windows-a-i-na-mrezi-pretrazivaca\">Pretra\u017eiva\u010dki oglasi se prikazuju kada korisnici pretra\u017euju odre\u0111ene klju\u010dne re\u010di na Bing pretra\u017eiva\u010du, dok se sadr\u017eajni oglasi prikazuju unutar aplikacija Windows-a i na mre\u017ei pretra\u017eiva\u010da.<\/h3>\n<h3 id=\"ovi-oglasi-imaju-razlicite-ciljne-publike-i-strategije-optimizacije-pa-je-vazno-da-se-pravilno-postave-u-zavisnosti-od-ciljeva-kampanje\">Ovi oglasi imaju razli\u010dite ciljne publike i strategije optimizacije, pa je va\u017eno da se pravilno postave u zavisnosti od ciljeva kampanje.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_91  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"44-postoji-li-formula-za-izracunavanje-bing-ovog-quality-score-a\"><strong>44. Postoji li formula za izra\u010dunavanje Bing-ovog Quality Score-a?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_92  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"bing-ovquality-scorese-zasniva-na-sledecim-faktorima-slicnim-kao-kod-google-a\">Bing-ovQuality Scorese zasniva na slede\u0107im faktorima, sli\u010dnim kao kod Google-a:<\/h3>\n<p>&nbsp;<\/p>\n<h3 id=\"1-predvidena-stopa-klikanja-ctr-ocekivani-procenat-ljudi-koji-ce-kliknuti-na-oglas\"><strong>1. Predvi\u0111ena stopa klikanja (CTR)<\/strong>: O\u010dekivani procenat ljudi koji \u0107e kliknuti na oglas.<\/h3>\n<h3 id=\"2-relevantnost-oglasa-koliko-je-oglas-povezan-sa-kljucnim-recima-i-pretrazivackim-upitima\"><strong>2. Relevantnost oglasa<\/strong>: Koliko je oglas povezan sa klju\u010dnim re\u010dima i pretra\u017eiva\u010dkim upitima.<\/h3>\n<h3 id=\"3-korisnicko-iskustvo-ux-na-landing-stranici-kvalitet-i-relevantnost-sadrzaja-na-landing-stranici\"><strong>3. Korisni\u010dko iskustvo (UX) na landing stranici<\/strong>: Kvalitet i relevantnost sadr\u017eaja na landing stranici.<\/h3>\n<h3 id=\"\">\u00a0<\/h3>\n<h3 id=\"ovi-faktori-zajedno-doprinose-ukupnoj-oceni-kvaliteta-oglasa-koja-utice-na-njegov-rang-i-troskove\">Ovi faktori zajedno doprinose ukupnoj oceni kvaliteta oglasa, koja uti\u010de na njegov rang i tro\u0161kove.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_16 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_21  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_30  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_8\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Audience-target.webp\" alt=\"\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Audience-target.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Audience-target-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_31  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_93  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"45-koju-publiku-treba-ciljati\"><strong>45. Koju publiku treba ciljati?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_94  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"izbor-ciljne-publike-je-kljucan-korak-nakon-odlucivanja-o-upotrebi-remarketinga\">Izbor ciljne publike je klju\u010dan korak nakon odlu\u010divanja o upotrebi remarketinga.<\/h3>\n<h3 id=\"postoji-nekoliko-vrsta-posetilaca-koje-mozete-ciljati-ukljucujuci\">Postoji nekoliko vrsta posetilaca koje mo\u017eete ciljati, uklju\u010duju\u0107i:<\/h3>\n<h3 id=\"1-posetioci-koji-nisu-zavrsili-kupovinu-ljudi-koji-su-posetili-vas-sajt-dodali-proizvode-u-korpu-ali-nisu-zavrsili-kupovinu\"><strong>1. Posetioci koji nisu zavr\u0161ili kupovinu<\/strong>: Ljudi koji su posetili va\u0161 sajt, dodali proizvode u korpu, ali nisu zavr\u0161ili kupovinu.<\/h3>\n<h3 id=\"2-posetioci-koji-su-pregledali-specificne-stranice-korisnici-koji-su-pokazali-interesovanje-za-odredene-proizvode-ili-usluge\"><strong>2. Posetioci koji su pregledali specifi\u010dne stranice<\/strong>: Korisnici koji su pokazali interesovanje za odre\u0111ene proizvode ili usluge.<\/h3>\n<h3 id=\"3-kupci-koji-su-ranije-kupovali-lojalni-kupci-koji-su-vec-obavili-kupovinu-i-koji-bi-mogli-biti-zainteresovani-za-ponovnu-kupovinu-ili-nadogradnju\"><strong>3. Kupci koji su ranije kupovali<\/strong>: Lojalni kupci koji su ve\u0107 obavili kupovinu i koji bi mogli biti zainteresovani za ponovnu kupovinu ili nadogradnju.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_22  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_32  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_95  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"46-da-li-je-moj-web-sajt-predviden-da-podrzi-pracenje-neophodno-za-uspesnu-remarketing-kampanju\"><strong>46. Da li je moj web sajt predvi\u0111en da podr\u017ei pra\u0107enje neophodno za uspe\u0161nu remarketing kampanju?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_96  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"za-uspesan-remarketing-vas-sajt-mora-imati-pixele-ili-kodove-u-header-u-neophodne-za-pracenje-posetilaca\">Za uspe\u0161an remarketing, va\u0161 sajt mora imati <strong>pixele ili kodove <\/strong>u Header-u neophodne za pra\u0107enje posetilaca.<\/h3>\n<h3 id=\"ovo-ukljucuje-implementaciju-remarketing-tagova-koji-omogucavaju-pracenje-korisnika-koji-su-posetili-vas-sajt\">Ovo uklju\u010duje implementaciju remarketing tagova koji omogu\u0107avaju pra\u0107enje korisnika koji su posetili va\u0161 sajt.<\/h3>\n<h3 id=\"pre-pocetka-kampanje-proverite-da-li-je-vas-sajt-tehnicki-opremljen-za-pracenje-ovih-podataka-kako-biste-osigurali-uspeh-kampanje\">Pre po\u010detka kampanje, proverite da li je va\u0161 sajt tehni\u010dki opremljen za pra\u0107enje ovih podataka kako biste osigurali uspeh kampanje.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_33  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_9\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Pixels-remarketing.webp\" alt=\"\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Pixels-remarketing.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Pixels-remarketing-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_17 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_23  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_34  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_97  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"47-koje-prednosti-nudi-remarketing\"><strong>47. Koje prednosti nudi remarketing?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_98  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"remarketing-pruza-brojne-prednosti-ukljucujuci\">Remarketing pru\u017ea brojne prednosti, uklju\u010duju\u0107i:\u00a0<\/h3>\n<p>&nbsp;<\/p>\n<h3 id=\"1-veliki-uticaj-ciljanje-velikog-broja-korisnika-koji-su-vec-pokazali-interesovanje-za-vase-proizvode-ili-usluge\"><strong>1. Veliki uticaj<\/strong>: Ciljanje velikog broja korisnika koji su ve\u0107 pokazali interesovanje za va\u0161e proizvode ili usluge.<\/h3>\n<h3 id=\"2-specijalizovane-liste-ciljne-publike-kreiranje-specijalizovanih-lista-korisnika-na-osnovu-njihovog-ponasanja-na-vasem-sajtu\"><strong>2. Specijalizovane liste ciljne publike<\/strong>: Kreiranje specijalizovanih lista korisnika na osnovu njihovog pona\u0161anja na va\u0161em sajtu.<\/h3>\n<h3 id=\"3-povecanje-verovatnoce-kupovine-ponovno-ciljanje-korisnika-koji-su-najverovatnije-zainteresovani-za-kupovinu-povecavajuci-sanse-za-konverziju\"><strong>3. Pove\u0107anje verovatno\u0107e kupovine<\/strong>: Ponovno ciljanje korisnika koji su najverovatnije zainteresovani za kupovinu, pove\u0107avaju\u0107i \u0161anse za konverziju.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_24  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_35  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_99  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"48-da-li-je-dobra-ideja-koristiti-listu-koju-je-google-ads-generisao-za-mene\"><strong>48. Da li je dobra ideja koristiti listu koju je Google Ads generisao za mene?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_100  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"dagoogle-ads-generise-unapred-podesene-liste-za-koriscenje-prilikom-pokretanja-remarketing-kampanje-ove-liste-su-kreirane-na-osnovu-najcescih-scenarija-ponasanja-korisnika-i-mogu-vam-pomoci-da-brzo\">Da,Google Ads generi\u0161e unapred pode\u0161ene liste za kori\u0161\u0107enje prilikom pokretanja remarketing kampanje. Ove liste su kreirane na osnovu naj\u010de\u0161\u0107ih scenarija pona\u0161anja korisnika i mogu vam pomo\u0107i da brzo zapo\u010dnete kampanju.<\/h3>\n<h3 id=\"takode-imate-opciju-da-kreirate-sopstvene-remarketing-liste-koje-su-prilagodene-specificnim-potrebama-vaseg-poslovanja\">Tako\u0111e imate opciju da kreirate <strong>sopstvene remarketing liste<\/strong> koje su prilago\u0111ene specifi\u010dnim potrebama va\u0161eg poslovanja.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_18  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_25  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_36  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_101  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"49-koji-su-najvazniji-kpi-key-performance-indicator-za-merenje-uspeha\"><strong>49. Koji su najva\u017eniji KPI (key performance indicator) za merenje uspeha?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_102  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"remarketing-kao-i-svaka-druga-marketinska-kampanja-ima-svoje-kljucne-pokazatelje-performansi-kpi-koje-treba-pratiti\">Remarketing, kao i svaka druga marketin\u0161ka kampanja, ima svoje klju\u010dne pokazatelje performansi (KPI) koje treba pratiti.<\/h3>\n<h3 id=\"neki-od-najvaznijih-kpi-ukljucuju\">Neki od najva\u017enijih KPI uklju\u010duju:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_8\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_right\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_32\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"cpm-cost-per-mile-efektivni-trosak-na-hiljadu-impresija\">CPM- cost per mile (efektivni tro\u0161ak na hiljadu impresija)<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Meri prihod generisan na hiljadu impresija.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_33\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"stopa-klikanja-ctr\">Stopa klikanja (CTR)<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Procenat korisnika koji kliknu na oglas nakon \u0161to ga vide.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_34\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"trosak-po-kliku-cpc\">Tro\u0161ak po kliku (CPC)<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Cena koju pla\u0107ate za svaki klik na va\u0161 oglas.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_35\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"povrat-na-investiciju-roi\">Povrat na investiciju (ROI)<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odnos izme\u0111u prihoda generisanog kampanjom i tro\u0161kova kampanje.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_103  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"50-koje-budzetske-opcije-postoje-na-facebook-u\"><strong>50. Koje bud\u017eetske opcije postoje na Facebook-u?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_104  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"na-facebook-u-postoje-dve-glavne-vrste-budzeta\">Na Facebook-u postoje dve glavne vrste bud\u017eeta:<\/h3>\n<h3 id=\"1-dnevni-budzet-ukupan-iznos-koji-ste-spremni-da-potrosite-na-kampanju-svaki-dan-facebook-ce-automatski-rasporediti-potrosnju-tokom-dana-kako-bi-maksimalno-iskoristio-budzet\"><strong>1. Dnevni bud\u017eet<\/strong>: Ukupan iznos koji ste spremni da potro\u0161ite na kampanju svaki dan. Facebook \u0107e automatski rasporediti potro\u0161nju tokom dana kako bi maksimalno iskoristio bud\u017eet.<\/h3>\n<h3 id=\"2-lifetime-budzet-ukupan-iznos-koji-ste-spremni-da-potrosite-tokom-trajanja-kampanje-facebook-ce-automatski-rasporediti-potrosnju-tokom-perioda-kampanje-kako-bi-postigao-najbolje-moguce-rezultate\"><strong>2. Lifetime bud\u017eet<\/strong>: Ukupan iznos koji ste spremni da potro\u0161ite tokom trajanja kampanje. Facebook \u0107e automatski rasporediti potro\u0161nju tokom perioda kampanje kako bi postigao najbolje mogu\u0107e rezultate.<\/h3>\n<h3 id=\"obe-opcije-omogucavaju-fleksibilno-upravljanje-budzetom-i-optimizaciju-potrosnje-za-maksimalne-performanse\">Obe opcije omogu\u0107avaju fleksibilno upravljanje bud\u017eetom i optimizaciju potro\u0161nje za maksimalne performanse.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_105  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"51-kako-mogu-povecati-broj-impresija-mog-oglasa\"><strong>51. Kako mogu pove\u0107ati broj impresija mog oglasa?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_106  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"povecanje-broja-impresija-oglasa-moze-biti-izazov-ali-postoji-nekoliko-koraka-koje-mozete-preduzeti-kako-biste-resili-ovaj-problem\">Pove\u0107anje broja impresija oglasa mo\u017ee biti izazov, ali postoji nekoliko koraka koje mo\u017eete preduzeti kako biste re\u0161ili ovaj problem:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_9\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_right\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_36\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-povecajte-budzet-oglasa\">1.\tPove\u0107ajte bud\u017eet oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Ako je va\u0161 bud\u017eet prenizak, Google ili druga platforma mo\u017eda ne\u0107e prikazivati va\u0161 oglas dovoljno \u010desto.<\/p>\n<p>.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_37\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-prosirite-ciljanu-publiku\">2.\tPro\u0161irite ciljanu publiku<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Ako se isti ljudi stalno susre\u0107u sa va\u0161im oglasom, mo\u017eda je vreme da pro\u0161irite ciljanu demografsku grupu.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_38\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"3-izbegnite-preklapanje-publike\">3.\tIzbegnite preklapanje publike<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Ciljanje publike koja se preklapa mo\u017ee smanjiti efikasnost kampanje. Razmotrite diversifikaciju klju\u010dnih re\u010di i demografskih podataka.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_39\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"4-optimizujte-vreme-prikazivanja-oglasa\">4.\tOptimizujte vreme prikazivanja oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Prilagodite vreme prikazivanja oglasa kako bi se prikazivali u trenucima kada je va\u0161a ciljana publika najaktivnija.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_107  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ppc-strucnjak-moze-pomoci-u-identifikaciji-specificnih-problema-i-predloziti-konkretne-korake-za-poboljsanje-performansi-kampanje\">PPC stru\u010dnjak mo\u017ee pomo\u0107i u identifikaciji specifi\u010dnih problema i predlo\u017eiti konkretne korake za pobolj\u0161anje performansi kampanje.<\/h3>\n<h3 id=\"javite-nam-se-ako-vam-treba-pomoc\">Javite nam se ako vam treba pomo\u0107!<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_19 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_26  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_37  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_108  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"52-kakav-je-odnos-izmedu-nivoa-potrosnje-kampanje-i-naloga-i-raspodele-budzeta\"><strong>52. Kakav je odnos izme\u0111u nivoa potro\u0161nje kampanje i naloga i raspodele bud\u017eeta?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_109  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"otvorena-komunikacija-o-budzetima-i-planovima-potrosnje-izmedu-vas-i-vaseg-ppc-konsultanta-je-kljucna-za-uspeh-kampanje\">Otvorena komunikacija o bud\u017eetima i planovima potro\u0161nje izme\u0111u vas i va\u0161eg PPC konsultanta je klju\u010dna za uspeh kampanje.<\/h3>\n<h3 id=\"oba-ucesnika-treba-da-budu-upoznata-sa\">Oba u\u010desnika treba da budu upoznata sa:<\/h3>\n<h3 id=\"1-ukupnim-budzetom-naloga-ukupni-iznos-koji-je-dostupan-za-sve-kampanje-u-okviru-jednog-naloga\"><strong>1. <span style=\"color: #fe5000;\">Ukupnim bud\u017eetom naloga<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Ukupni iznos koji je dostupan za sve kampanje u okviru jednog naloga.<\/h3>\n<h3 id=\"2-raspodelom-budzeta-po-kampanjama-kako-je-budzet-podeljen-izmedu-razlicitih-kampanja\"><strong>2. <span style=\"color: #fe5000;\">Raspodelom bud\u017eeta po kampanjama<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Kako je bud\u017eet podeljen izme\u0111u razli\u010ditih kampanja.<\/h3>\n<h3 id=\"3-dnevnim-budzetom-iznos-koji-je-planiran-za-trosenje-na-dnevnom-nivou\"><strong>3. <span style=\"color: #fe5000;\">Dnevnim bud\u017eetom<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Iznos koji je planiran za tro\u0161enje na dnevnom nivou.<\/h3>\n<h3 id=\"4-srategijama-potrosnje-planovi-za-prilagodavanje-budzeta-u-zavisnosti-od-performansi-kampanja\"><strong>4. <span style=\"color: #fe5000;\">Srategijama potro\u0161nje<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Planovi za prilago\u0111avanje bud\u017eeta u zavisnosti od performansi kampanja.<\/h3>\n<h3 id=\"razumevanje-ovih-aspekata-omogucava-efikasnije-upravljanje-kampanjama-i-optimizaciju-troskova\">Razumevanje ovih aspekata omogu\u0107ava efikasnije upravljanje kampanjama i optimizaciju tro\u0161kova.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_110  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"53-zasto-je-ppc-pay-per-click-vazan-u-digitalnom-marketingu\"><strong>53. Za\u0161to je PPC (Pay-per-click) va\u017ean u digitalnom marketingu?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_111  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"ppc-pay-per-click-oglasavanje-je-bitan-deo-digitalnog-marketinga-iz-nekoliko-razloga\">PPC (Pay-per-click) ogla\u0161avanje je bitan deo digitalnog marketinga iz nekoliko razloga:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_10\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_right\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_40\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-ciljano-oglasavanje\">1.\tCiljano ogla\u0161avanje<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>PPC omogu\u0107ava precizno targetiranje korisnika na osnovu klju\u010dnih re\u010di, lokacije, demografskih podataka i drugih faktora.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_41\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-isplativost\">2.\tIsplativost<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Pla\u0107ate samo kada korisnik klikne na va\u0161 oglas, \u0161to zna\u010di da tro\u0161kovi idu direktno ka potencijalnim kupcima.<\/p>\n<p>.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_42\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"3-merljivi-rezultati\">3.\tMerljivi rezultati<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>PPC kampanje pru\u017eaju detaljne metrike koje omogu\u0107avaju pra\u0107enje i analizu performansi.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_43\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"4-brzi-rezultati\">4.\tBrzi rezultati<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Za razliku od SEO-a, PPC mo\u017ee odmah dovesti saobra\u0107aj na va\u0161 sajt.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_44\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"5-fleksibilnost\">5.\tFleksibilnost<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Kampanje se lako mogu prilagoditi i optimizovati u realnom vremenu.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_right_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_112  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"54-da-li-je-dobro-iskljucivanje-ip-adrese-u-google-ads-u\"><strong>54. Da li je dobro isklju\u010divanje IP adrese u Google Ads-u?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_113  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"iskljucivanje-ip-adrese-u-google-ads-u-je-funkcija-koja-omogucava-oglasivacima-da-sprece-prikazivanje-svojih-oglasa-odredenim-ip-adresama-ovo-moze-biti-korisno-za\">Isklju\u010divanje IP adrese u Google Ads-u je funkcija koja omogu\u0107ava ogla\u0161iva\u010dima da spre\u010de prikazivanje svojih oglasa odre\u0111enim IP adresama. Ovo mo\u017ee biti korisno za:<\/h3>\n<h3 id=\"1-izbegavanje-unutrasnjeg-saobracaja-sprecavanje-prikazivanja-oglasa-zaposlenima-i-internim-sistemima-kako-bi-se-izbeglo-lazno-povecanje-klikova\"><strong>1. Izbegavanje unutra\u0161njeg saobra\u0107aja<\/strong>: Spre\u010davanje prikazivanja oglasa zaposlenima i internim sistemima kako bi se izbeglo la\u017eno pove\u0107anje klikova.<\/h3>\n<h3 id=\"2-iskljucivanje-konkurencije-sprecavanje-prikazivanja-oglasa-konkurentima-koji-bi-mogli-klikati-na-vase-oglase-iz-zlonamernih-razloga\"><strong>2. Isklju\u010divanje konkurencije<\/strong>: Spre\u010davanje prikazivanja oglasa konkurentima koji bi mogli klikati na va\u0161e oglase iz zlonamernih razloga.<\/h3>\n<h3 id=\"3-prevencija-prevara-sprecavanje-laznih-ili-nevazecih-klikova-koji-dolaze-sa-poznatih-ip-adresa\"><strong>3. Prevencija prevara<\/strong>: Spre\u010davanje la\u017enih ili neva\u017ee\u0107ih klikova koji dolaze sa poznatih IP adresa.\u00a0<\/h3>\n<p>&nbsp;<\/p>\n<h3 id=\"google-ads-omogucava-iskljucivanje-do-500-ip-adresa-po-kampanji-ali-treba-imati-na-umu-da-ovo-nije-potpuno-pouzdana-metoda-jer-ip-adrese-mogu-biti-dinamicne\">Google Ads omogu\u0107ava isklju\u010divanje do 500 IP adresa po kampanji, ali treba imati na umu da ovo nije potpuno pouzdana metoda jer IP adrese mogu biti dinami\u010dne.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_114  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"55-sta-je-izvestaj-o-pretrazivackim-terminima-search-term-report-u-google-ads-u\"><strong>55. \u0160ta je izve\u0161taj o pretra\u017eiva\u010dkim terminima (search term report) u Google Ads-u?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_115  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"izvestaj-o-pretrazivackim-terminima-je-kljucni-alat-za-optimizaciju-i-poboljsanje-google-ads-kampanja\">Izve\u0161taj o pretra\u017eiva\u010dkim terminima je klju\u010dni alat za optimizaciju i pobolj\u0161anje Google Ads kampanja.<\/h3>\n<h3 id=\"on-prikazuje-oglasivacima-stvarne-pretrazivacke-termine-koji-su-pokrenuli-prikazivanje-njihovih-oglasa\"><strong>On prikazuje ogla\u0161iva\u010dima stvarne pretra\u017eiva\u010dke termine<\/strong> koji su pokrenuli prikazivanje njihovih oglasa.<\/h3>\n<h3 id=\"ovaj-izvestaj-pruza-vazne-uvide-u-performanse-kljucnih-reci-tekst-oglasa-i-ciljanja-omogucavajuci\">Ovaj izve\u0161taj pru\u017ea va\u017ene uvide u performanse klju\u010dnih re\u010di, tekst oglasa i ciljanja, omogu\u0107avaju\u0107i:<\/h3>\n<h3 id=\"1-identifikaciju-novih-kljucnih-reci-pronalazenje-novih-relevantnih-kljucnih-reci-za-dodavanje-u-kampanju\"><strong>1. <span style=\"color: #0c71c3;\">Identifikaciju novih klju\u010dnih re\u010di<\/span><\/strong><span style=\"color: #0c71c3;\">:<\/span> Pronala\u017eenje novih relevantnih klju\u010dnih re\u010di za dodavanje u kampanju.<\/h3>\n<h3 id=\"2-poboljsanje-negativnih-kljucnih-reci-identifikacija-irelevantnih-pretrazivackih-termina-za-iskljucivanje-iz-kampanje\"><strong>2. <span style=\"color: #0c71c3;\">Pobolj\u0161anje negativnih klju\u010dnih re\u010di<\/span><\/strong><span style=\"color: #0c71c3;\">:<\/span> Identifikacija irelevantnih pretra\u017eiva\u010dkih termina za isklju\u010divanje iz kampanje.<\/h3>\n<h3 id=\"3-optimizaciju-teksta-oglasa-prilagodavanje-teksta-oglasa-kako-bi-bio-relevantniji-za-stvarne-pretrazivacke-termine-korisnika\"><strong>3. <span style=\"color: #006ac1;\">Optimizaciju teksta oglasa<\/span><\/strong><span style=\"color: #006ac1;\">:<\/span> Prilago\u0111avanje teksta oglasa kako bi bio relevantniji za stvarne pretra\u017eiva\u010dke termine korisnika.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_20 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_27  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_38  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_116  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"56-koje-su-razlicite-velicine-display-oglasa\"><strong>56. Koje su razli\u010dite veli\u010dine Display oglasa?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_117  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"display-oglasi-dolaze-u-razlicitim-velicinama-a-to-su-sledece\">Display oglasi dolaze u razli\u010ditim veli\u010dinama, a to su slede\u0107e:<\/h3>\n<h3 id=\"1-medium-rectangle-300-x-250\"><span style=\"color: #006ac1;\"><strong>1. Medium Rectangle (300 x 250)<\/strong><\/span><\/h3>\n<h3 id=\"2-leaderboard-728-x-90\"><span style=\"color: #006ac1;\"><strong>2. Leaderboard (728 x 90)<\/strong><\/span><\/h3>\n<h3 id=\"3-wide-skyscraper-160-x-600\"><span style=\"color: #006ac1;\"><strong>3. Wide Skyscraper (160 x 600)<\/strong><\/span><\/h3>\n<h3 id=\"4-large-rectangle-336-x-280\"><span style=\"color: #006ac1;\"><strong>4. Large Rectangle (336 x 280)<\/strong><\/span><\/h3>\n<h3 id=\"5-half-page-300-x-600\"><span style=\"color: #006ac1;\"><strong>5. Half-Page (300 x 600)<\/strong><\/span><\/h3>\n<h3 id=\"6-billboard-970-x-250\"><span style=\"color: #006ac1;\"><strong>6. Billboard (970 x 250)<\/strong><\/span><\/h3>\n<h3 id=\"7-mobile-banner-320-x-50\"><span style=\"color: #006ac1;\"><strong>7. Mobile Banner (320 x 50)<\/strong><\/span><\/h3>\n<h3 id=\"8-square-250-x-250\"><span style=\"color: #006ac1;\"><strong>8. Square (250 x 250)<\/strong><\/span><\/h3>\n<h3 id=\"svaka-od-ovih-velicina-ima-svoje-prednosti-i-koristi-se-u-razlicitim-kontekstima-kako-bi-se-maksimalno-iskoristio-prostor-za-oglasavanje\">Svaka od ovih veli\u010dina ima svoje prednosti i koristi se u razli\u010ditim kontekstima kako bi se maksimalno iskoristio prostor za ogla\u0161avanje.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_28  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_39  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_118  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"57-koje-vrste-strategija-naplate-kod-google-oglasa-postoje\"><strong>57. Koje vrste strategija naplate kod Google oglasa postoje?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_119  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"oglasivaci-mogu-birati-razlicite-strategije-naplate-koje-najbolje-odgovaraju-njihovim-ciljevima-i-budzetu-neke-od-najcescih-strategija-su\">Ogla\u0161iva\u010di mogu birati razli\u010dite strategije naplate koje najbolje odgovaraju njihovim ciljevima i bud\u017eetu. Neke od naj\u010de\u0161\u0107ih strategija su:<\/h3>\n<h3 id=\"1-pay-per-click-ppc-oglasivaci-placaju-svaki-put-kada-neko-klikne-na-njihov-oglas-ovo-je-korisno-jer-placate-samo-kada-korisnik-pokaze-interesovanje-za-vas-proizvod-ili-uslugu\"><strong>1. <span style=\"color: #fe5000;\">Pay-per-click (PPC)<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Ogla\u0161iva\u010di pla\u0107aju svaki put kada neko klikne na njihov oglas. Ovo je korisno jer pla\u0107ate samo kada korisnik poka\u017ee interesovanje za va\u0161 proizvod ili uslugu.<\/h3>\n<h3 id=\"2-cost-per-thousand-impressions-cpm-placate-odredenu-cenu-za-svakih-1-000-prikazivanja-oglasa-ova-strategija-se-cesto-koristi-za-povecanje-vidljivosti-i-prepoznatljivosti-brenda-popularna-je-u-s\"><strong>2. <span style=\"color: #fe5000;\">Cost-per-thousand impressions (CPM)<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Pla\u0107ate odre\u0111enu cenu za svakih 1.000 prikazivanja oglasa. Ova strategija se \u010desto koristi za pove\u0107anje vidljivosti i prepoznatljivosti brenda. Popularna je u Severnoj Americi.<\/h3>\n<h3 id=\"3-cost-per-action-cpa-placate-samo-kada-korisnik-izvrsi-odredenu-radnju-kao-sto-je-kupovina-ili-popunjavanje-formulara-ovo-je-cesto-korisceno-u-affiliate-marketingu\"><strong>3. <span style=\"color: #fe5000;\">Cost-per-action (CPA)<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Pla\u0107ate samo kada korisnik izvr\u0161i odre\u0111enu radnju, kao \u0161to je kupovina ili popunjavanje formulara. Ovo je \u010desto kori\u0161\u0107eno u affiliate marketingu.<\/h3>\n<h3 id=\"4-cost-per-view-cpv-placate-svaki-put-kada-neko-pogleda-vas-video-oglas-ova-strategija-se-koristi-za-video-oglasavanje-na-platformama-poput-youtube-a\"><strong>4. <span style=\"color: #fe5000;\">Cost-per-view (CPV)<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Pla\u0107ate svaki put kada neko pogleda va\u0161 video oglas. Ova strategija se koristi za video ogla\u0161avanje na platformama poput YouTube-a.<\/h3>\n<h3 id=\"5-flat-rate-placate-fiksni-iznos-za-odredeno-mesto-oglasavanja-ili-vremenski-period-ovo-je-cesto-korisceno-u-sponzorstvima\"><strong>5. <span style=\"color: #fe5000;\">Flat rate<\/span><\/strong><span style=\"color: #fe5000;\">:<\/span> Pla\u0107ate fiksni iznos za odre\u0111eno mesto ogla\u0161avanja ili vremenski period. Ovo je \u010desto kori\u0161\u0107eno u sponzorstvima.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_21 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_29  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_40  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_10\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Keyword.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Keyword.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Keyword-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_41  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_120  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"58-zasto-umetanje-kljucnih-reci-nekada-ne-funkcionise\"><strong>58. Za\u0161to umetanje klju\u010dnih re\u010di nekada ne funkcioni\u0161e? <\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_121  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"postoji-nekoliko-razloga-zasto-ubacivanje-kljucnih-reci-mozda-ne-funkcionise\">Postoji nekoliko razloga za\u0161to ubacivanje klju\u010dnih re\u010di mo\u017eda ne funkcioni\u0161e:<\/h3>\n<h3 id=\"1-kljucna-rec-je-predugacka-ako-kljucna-rec-prelazi-ogranicenje-karaktera-nece-biti-vidljiva\"><strong>1. Klju\u010dna re\u010d je preduga\u010dka<\/strong>: Ako klju\u010dna re\u010d prelazi ograni\u010denje karaktera, ne\u0107e biti vidljiva.<\/h3>\n<h3 id=\"2-kljucna-rec-nije-podobna-za-pokretanje-oglasa-neke-kljucne-reci-mozda-ne-ispunjavaju-uslove-za-pokretanje-oglasa\"><strong>2. Klju\u010dna re\u010d nije podobna za pokretanje oglasa<\/strong>: Neke klju\u010dne re\u010di mo\u017eda ne ispunjavaju uslove za pokretanje oglasa.<\/h3>\n<h3 id=\"3-pogresno-napisan-kod-greske-u-kodu-za-umetanje-kljucnih-reci-mogu-onemoguciti-pravilno-funkcionisanje\"><strong>3. Pogre\u0161no napisan kod<\/strong>: Gre\u0161ke u kodu za umetanje klju\u010dnih re\u010di mogu onemogu\u0107iti pravilno funkcionisanje.<\/h3>\n<h3 id=\"4-oglas-je-odbijen-ako-je-oglas-odbijen-zbog-neuskladenosti-sa-smernicama-kljucne-reci-nece-funkcionisati\"><strong>4. Oglas je odbijen<\/strong>: Ako je oglas odbijen zbog neuskla\u0111enosti sa smernicama, klju\u010dne re\u010di ne\u0107e funkcionisati.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_30  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_42  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_122  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"59-sta-je-umetanje-kljucnih-reci-keyword-insertion\"><strong>59. \u0160ta je umetanje klju\u010dnih re\u010di (Keyword Insertion)?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_123  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"umetanje-kljucnih-reci-omogucava-oglasivacima-da-dinamicki-ubace-kljucnu-rec-koja-je-pokrenula-njihov-oglas-u-tekst-oglasa\">Umetanje klju\u010dnih re\u010di omogu\u0107ava ogla\u0161iva\u010dima da dinami\u010dki ubace klju\u010dnu re\u010d koja je pokrenula njihov oglas u tekst oglasa.<\/h3>\n<h3 id=\"ova-funkcija-obezbeduje-kreiranje-relevantnijih-i-personalizovanih-oglasa-koji-su-prilagodeni-specificnim-pretrazivackim-upitima-korisnika\">Ova funkcija obezbe\u0111uje kreiranje relevantnijih i personalizovanih oglasa koji su prilago\u0111eni specifi\u010dnim pretra\u017eiva\u010dkim upitima korisnika.<\/h3>\n<h3 id=\"ubacivanje-kljucnih-reci-se-koristi-pomocu-posebnog-koda-u-tekstu-oglasa-koji-se-zamenjuje-odgovarajucom-kljucnom-reci-kada-se-oglas-prikazuje\">Ubacivanje klju\u010dnih re\u010di se koristi pomo\u0107u posebnog koda u tekstu oglasa koji se zamenjuje odgovaraju\u0107om klju\u010dnom re\u010di kada se oglas prikazuje.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_43  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_11\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Keyword-insert.webp\" alt=\"Google oglasi, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. SmartThink web agencija vam sve otkriva!\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Keyword-insert.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/Keyword-insert-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_22 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_31  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_44  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_124  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"60-kako-mozete-poboljsati-poziciju-svog-google-oglasa\"><strong>60. Kako mo\u017eete pobolj\u0161ati poziciju svog Google oglasa?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_125  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"postoji-nekoliko-nacina-za-poboljsanje-pozicije-u-google-oglasima\">Postoji nekoliko na\u010dina za pobolj\u0161anje pozicije u Google oglasima:<\/h3>\n<h3 id=\"1-povecajte-ponudu-povecanje-maksimalne-ponude-moze-poboljsati-rangiranje-vaseg-oglasa\"><span style=\"color: #006ac1;\"><strong>1. Pove\u0107ajte ponudu<\/strong>:<\/span> Pove\u0107anje maksimalne ponude mo\u017ee pobolj\u0161ati rangiranje va\u0161eg oglasa.<\/h3>\n<h3 id=\"2-poboljsajte-relevantnost-oglasa-kreirajte-oglase-koji-su-visoko-relevantni-za-kljucne-reci-koje-ciljate\"><span style=\"color: #006ac1;\"><strong>2. Pobolj\u0161ajte relevantnost oglasa<\/strong>:<\/span> Kreirajte oglase koji su visoko relevantni za klju\u010dne re\u010di koje ciljate.<\/h3>\n<h3 id=\"3-povecajte-ocenu-kvaliteta-quality-score-optimizujte-kljucne-reci-tekst-oglasa-i-odredisnu-stranicu-kako-biste-poboljsaliquality-score\"><span style=\"color: #006ac1;\"><strong>3. Pove\u0107ajte ocenu kvaliteta (Quality Score)<\/strong>: <\/span>Optimizujte klju\u010dne re\u010di, tekst oglasa i odredi\u0161nu stranicu kako biste pobolj\u0161aliQuality Score.<\/h3>\n<h3 id=\"4-poboljsajte-ekstenzije-oglasa-dodavanje-ekstenzija-oglasa-poput-sitelinks-callout-ekstenzija-itd-moze-povecati-relevantnost-i-privlacnost-vaseg-oglasa\"><span style=\"color: #006ac1;\"><strong>4. Pobolj\u0161ajte ekstenzije oglasa<\/strong>:<\/span> Dodavanje ekstenzija oglasa (poput sitelinks, callout ekstenzija, itd.) mo\u017ee pove\u0107ati relevantnost i privla\u010dnost va\u0161eg oglasa.<\/h3>\n<h3 id=\"5-precizno-ciljanje-precizno-ciljanje-kljucnih-reci-lokacija-i-demografskih-podataka-moze-poboljsati-performanse-oglasa-i-poziciju\"><span style=\"color: #006ac1;\"><strong>5. Precizno ciljanje<\/strong>:<\/span> Precizno ciljanje klju\u010dnih re\u010di, lokacija i demografskih podataka mo\u017ee pobolj\u0161ati performanse oglasa i poziciju.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_32  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_45  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_126  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"61-koja-je-maksimalna-duzina-url-odredisne-stranice\"><strong>61. Koja je maksimalna du\u017eina URL odredi\u0161ne stranice?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_127  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"maksimalna-duzina-url-odredisne-stranice-je-2-048-karaktera\">Maksimalna du\u017eina URL odredi\u0161ne stranice je <strong>2.048 karaktera<\/strong>.<\/h3>\n<h3 id=\"ovo-ukljucuje-naziv-domena-poddirektorijume-i-sve-parametre-za-pracenje-ili-druge-informacije-koje-su-potrebne-u-url-u\">Ovo uklju\u010duje naziv domena, poddirektorijume i sve parametre za pra\u0107enje ili druge informacije koje su potrebne u URL-u.<\/h3>\n<h3 id=\"dugacki-url-ovi-mogu-uticati-na-korisnicko-iskustvo-pa-je-preporucljivo-da-budu-sto-kraci-i-jednostavniji-kada-je-to-moguce\">Duga\u010dki URL-ovi mogu uticati na korisni\u010dko iskustvo, pa je preporu\u010dljivo da budu \u0161to kra\u0107i i jednostavniji kada je to mogu\u0107e.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_23 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_33  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_46  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_128  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"62-kako-mozete-poboljsati-kvalitet-landing-stranice-za-google-oglase\"><strong>62. Kako mo\u017eete pobolj\u0161ati kvalitet landing stranice za Google oglase?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_129  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"poboljsanje-kvaliteta-odredisne-landing-stranice-moze-znacajno-doprineti-uspehu-vasih-google-oglasa-u-okviru-kampanja\">Pobolj\u0161anje kvaliteta odredi\u0161ne (landing) stranice mo\u017ee zna\u010dajno doprineti uspehu va\u0161ih Google oglasa u okviru kampanja.<\/h3>\n<h3 id=\"evo-nekoliko-koraka-koje-mozete-preduzeti\">Evo nekoliko koraka koje mo\u017eete preduzeti:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_11\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_alternate\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_45\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"1-osigurajte-relevantnost-stranice\">1.\tOsigurajte relevantnost stranice<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odredi\u0161na stranica treba da bude usko povezana sa klju\u010dnim re\u010dima i oglasima koje koristite.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_46\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"2-pruzite-dobro-korisnicko-iskustvo\">2.\tPru\u017eite dobro korisni\u010dko iskustvo<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Stranica treba da bude laka za navigaciju, brzo se u\u010ditava i da pru\u017ea jasne i korisne informacije.<\/p>\n<p>.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_47\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"3-pruzite-visokokvalitetan-sadrzaj\">3.\tPru\u017eite visokokvalitetan sadr\u017eaj<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Sadr\u017eaj na stranici treba da bude informativan, koristan i relevantan za korisnike.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_48\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"4-ukljucite-jasne-pozive-na-akciju-cta\">4.\tUklju\u010dite jasne pozive na akciju (CTA)<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Korisnicima treba jasno re\u0107i \u0161ta \u017eelite da urade nakon \u0161to stignu na va\u0161u stranicu (npr. kupovina, registracija, preuzimanje).<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_49\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"5-optimizujte-za-kljucne-reci\">5.\tOptimizujte za klju\u010dne re\u010di<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Koristite relevantne klju\u010dne re\u010di na stranici kako bi bila bolje rangirana i relevantnija za korisnike.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_130  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"63-frekventno-ogranicenje-frequency-capping-u-google-oglasima-gde-se-moze-koristiti\"><strong>63. Frekventno ograni\u010denje (frequency capping) u Google oglasima. Gde se mo\u017ee koristiti?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_131  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"frekventno-ogranicenje-je-funkcija-u-google-oglasima-koja-vam-omogucava-da-ogranicite-broj-puta-kada-se-vasi-google-oglasi-prikazuju-jednom-korisniku-u-odredenom-vremenskom-periodu\">Frekventno ograni\u010denje je funkcija u Google oglasima koja vam omogu\u0107ava da ograni\u010dite broj puta kada se va\u0161i Google oglasi prikazuju jednom korisniku u odre\u0111enom vremenskom periodu.<\/h3>\n<h3 id=\"frekventno-ogranicenje-se-moze-koristiti-u-razlicitim-tipovima-google-oglasa-ukljucujuci-search-display-i-video-kampanje\">Frekventno ograni\u010denje se mo\u017ee koristiti u razli\u010ditim tipovima Google oglasa, uklju\u010duju\u0107i Search, Display i Video kampanje.<\/h3>\n<h3 id=\"ova-funkcija-je-posebno-korisna-u-remarketing-kampanjama-gde-zelite-da-ciljate-korisnike-koji-su-vec-imali-interakciju-sa-vasim-web-sajtom-ili-prethodnim-oglasima-bez-preteranog-prikazivanja-istih-og\">Ova funkcija je posebno korisna u remarketing kampanjama gde \u017eelite da ciljate korisnike koji su ve\u0107 imali interakciju sa va\u0161im web sajtom ili prethodnim oglasima, bez preteranog prikazivanja istih oglasa.<\/h3><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_132  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"64-koja-je-razlika-izmedu-klikova-i-impresija\"><strong>64. Koja je razlika izme\u0111u klikova i impresija?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_133  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><ul>\n<li>\n<h3 id=\"impresije-svaki-put-kada-se-vas-oglas-prikaze-korisniku-na-web-sajtu-ili-aplikaciji-racuna-se-jedna-impresija-impresije-mere-koliko-puta-je-vas-oglas-viden-bez-obzira-na-to-da-li-je-korisnik-klikn\"><strong>Impresije<\/strong>: Svaki put kada se va\u0161 oglas prika\u017ee korisniku na web sajtu ili aplikaciji, ra\u010duna se jedna impresija. Impresije mere koliko puta je va\u0161 oglas vi\u0111en, bez obzira na to da li je korisnik kliknuo na njega. Na primer, ako se va\u0161 oglas prika\u017ee na web stranici i 100 korisnika vidi stranicu, to se ra\u010duna kao 100 impresija.<\/h3>\n<\/li>\n<li>\n<h3 id=\"klikovi-svaki-put-kada-korisnik-klikne-na-vas-oglas-kako-bi-posetio-vas-sajt-ili-izvrsio-zeljenu-radnju-racuna-se-jedan-klik-klikovi-mere-broj-puta-kada-korisnik-interaguje-sa-vasim-oglasom-na-pri\"><strong>Klikovi<\/strong>: Svaki put kada korisnik klikne na va\u0161 oglas kako bi posetio va\u0161 sajt ili izvr\u0161io \u017eeljenu radnju, ra\u010duna se jedan klik. Klikovi mere broj puta kada korisnik interaguje sa va\u0161im oglasom. Na primer, ako se va\u0161 oglas prika\u017ee na web stranici i 100 korisnika vidi stranicu, ali samo 10 korisnika klikne na oglas, to se ra\u010duna kao 10 klikova.<\/h3>\n<\/li>\n<\/ul><\/div>\n\t\t\t<\/div><div id=\"4. saveta za kreiranje pobedni\u010dkih Google oglasa\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_134  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"65-koje-su-razlicite-vrste-automatskih-strategija-licitiranja\"><strong>65. Koje su razli\u010dite vrste automatskih strategija licitiranja?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_135  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"postoji-nekoliko-automatskih-strategija-licitiranja-koje-oglasivaci-mogu-koristiti-kada-su-u-pitanju-google-oglasi\">Postoji nekoliko automatskih strategija licitiranja koje ogla\u0161iva\u010di mogu koristiti kada su u pitanju Google oglasi:<\/h3>\n<h3 id=\"1-target-cpa-cost-per-acquisition-cilj-je-postizanje-sto-nize-cene-po-akviziciji-optimizujuci-ponude-kako-bi-se-postigla-zeljena-cena\"><strong>1. Target CPA (Cost per Acquisition)<\/strong>: Cilj je postizanje \u0161to ni\u017ee cene po akviziciji, optimizuju\u0107i ponude kako bi se postigla \u017eeljena cena.<\/h3>\n<h3 id=\"2-target-roas-return-on-ad-spend-cilj-je-postizanje-odredenog-povrata-na-ulaganje-u-oglasavanje-optimizujuci-ponude-kako-bi-se-maksimizovao-prihod-u-odnosu-na-troskove\"><strong>2. Target ROAS (Return on Ad Spend)<\/strong>: Cilj je postizanje odre\u0111enog povrata na ulaganje u ogla\u0161avanje, optimizuju\u0107i ponude kako bi se maksimizovao prihod u odnosu na tro\u0161kove.<\/h3>\n<h3 id=\"3-maximize-conversions-cilj-je-maksimizovanje-broja-konverzija-unutar-postavljenog-budzeta\"><strong>3. Maximize Conversions<\/strong>: Cilj je maksimizovanje broja konverzija unutar postavljenog bud\u017eeta.<\/h3>\n<h3 id=\"4-enhanced-cpc-cost-per-click-automatski-podesava-rucne-ponude-kako-bi-se-maksimizovale-sanse-za-konverzije\"><strong>4. Enhanced CPC (Cost per Click)<\/strong>: Automatski pode\u0161ava ru\u010dne ponude kako bi se maksimizovale \u0161anse za konverzije.<\/h3>\n<h3 id=\"5-target-impression-share-cilj-je-prikazivanje-oglasa-na-odredenom-procentu-ukupnih-mogucih-impresija-cesto-koristeci-za-kampanje-za-brendiranje\"><strong>5. Target Impression Share<\/strong>: Cilj je prikazivanje oglasa na odre\u0111enom procentu ukupnih mogu\u0107ih impresija, \u010desto koriste\u0107i za kampanje za brendiranje.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_24 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_34  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_47  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_136  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"66-koje-su-opcije-ciljanja-u-pretrazivackoj-search-mrezi-oglasa\"><strong>66. <\/strong><strong>Koje su opcije ciljanja u pretra\u017eiva\u010dkoj (Search) mre\u017ei oglasa?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_137  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"u-pretrazivackoj-mrezi-oglasa-opcije-ciljanja-ukljucuju\">U pretra\u017eiva\u010dkoj mre\u017ei oglasa, opcije ciljanja uklju\u010duju:<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element dipl_timeline dipl_timeline_12\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_timeline_alternate\">\n\t\t\t\t<div class=\"dipl_timeline_wrapper\"><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_50\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"ciljanje-kljucnih-reci\">Ciljanje klju\u010dnih re\u010di<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odabir klju\u010dnih re\u010di koje \u0107e pokrenuti prikazivanje oglasa.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_51\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"ciljanje-lokacije\">Ciljanje lokacije<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odabir geografskih lokacija gde \u017eelite da se va\u0161i oglasi prikazuju<\/p>\n<p>.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_52\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"ciljanje-jezika\">Ciljanje jezika<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odabir jezika korisnika koji pretra\u017euju.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_53\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"ciljanje-uredaja\">Ciljanje ure\u0111aja<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odabir specifi\u010dnih ure\u0111aja (npr. desktop, mobilni, tablet) na kojima \u0107e se oglasi prikazivati.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_with_border et_pb_module et_d4_element dipl_timeline_item dipl_timeline_item_54\"><div class=\"dipl_icon_tree dipl_timeline_item_wrapper\">        \n\t\t\t\t\t<div class=\"dipl_stem_center\"><div class=\"dipl_icon_wrapper\"><span class=\"dipl_item_icon dipl_item_circle\"><\/span><\/div><\/div>\n\t\t\t\t\t<div class=\"dipl_item_content\">\n\t\t\t\t\t\t<div class=\"dipl_item_content_inner\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"dipl_item_title\" id=\"raspored-prikazivanja-oglasa\">Raspored prikazivanja oglasa<\/h3>\n\t\t\t\t\t\t\t<div class=\"dipl_item_desc\"><\/p>\n<p>Odabir vremena i dana kada \u017eelite da se va\u0161i oglasi prikazuju.<\/p>\n<p><\/div>\n\t\t\t\t\t\t\t<span class=\"dipl_triangle\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dipl_date_container\"><\/div>\n\t\t\t\t<\/div><\/div><\/div>\n\t\t\t\t<div class=\"dipl_timeline_alternate_stem dipl_icon_tree_stem\"><div class=\"dipl_stem_wrapper\">\n\t\t\t\t\t<div class=\"dipl_stem\"><\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_35  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_48  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_138  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"67-koje-su-opcije-ciljanja-u-display-oglasima\"><strong>67. Koje su opcije ciljanja u Display oglasima?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_139  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"u-display-mrezi-oglasa-opcije-ciljanja-ukljucuju\">U Display mre\u017ei oglasa, opcije ciljanja uklju\u010duju:\u00a0<\/h3>\n<p>&nbsp;<\/p>\n<h3 id=\"1-ciljanje-publike-ciljanje-specificnih-grupa-korisnika-na-osnovu-njihovih-interesa-i-ponasanja\"><strong>1. Ciljanje publike<\/strong>: Ciljanje specifi\u010dnih grupa korisnika na osnovu njihovih interesa i pona\u0161anja.<\/h3>\n<h3 id=\"2-kontekstualno-ciljanje-ciljanje-na-osnovu-sadrzaja-stranice-na-kojoj-ce-se-oglas-prikazivati\"><strong>2. Kontekstualno ciljanje<\/strong>: Ciljanje na osnovu sadr\u017eaja stranice na kojoj \u0107e se oglas prikazivati.<\/h3>\n<h3 id=\"3-ciljanje-lokacije-odabir-geografskih-lokacija-gde-zelite-da-se-vasi-oglasi-prikazuju\"><strong>3. Ciljanje lokacije<\/strong>: Odabir geografskih lokacija gde \u017eelite da se va\u0161i oglasi prikazuju.<\/h3>\n<h3 id=\"4-ciljanje-polozaja-odabir-specificnih-web-sajtova-ili-delova-sajta-gde-ce-se-oglasi-prikazivati\"><strong>4. Ciljanje polo\u017eaja<\/strong>: Odabir specifi\u010dnih web sajtova ili delova sajta gde \u0107e se oglasi prikazivati.<\/h3>\n<h3 id=\"5-demografsko-ciljanje-odabir-demografskih-grupa-koje-zelite-da-ciljate\"><strong>5. Demografsko ciljanje<\/strong>: Odabir demografskih grupa koje \u017eelite da ciljate.<\/h3>\n<h3 id=\"6-remarketing-ciljanje-ciljanje-korisnika-koji-su-vec-posetili-vas-sajt-ili-imali-interakciju-sa-vasim-oglasima\"><strong>6. Remarketing ciljanje<\/strong>: Ciljanje korisnika koji su ve\u0107 posetili va\u0161 sajt ili imali interakciju sa va\u0161im oglasima.<\/h3><\/div>\n\t\t\t<\/div><div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_140  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"68-koji-su-razliciti-nivoi-pristupa-u-google-ads-u\"><strong>68. Koji su razli\u010diti nivoi pristupa u Google Ads-u?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_141  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"u-google-ads-u-postoje-razliciti-nivoi-pristupa\">U Google Ads-u postoje razli\u010diti nivoi pristupa:\u00a0<\/h3>\n<p>&nbsp;<\/p>\n<h3 id=\"1-nivo-pristupa-nalogu-pristup-za-upravljanje-celim-google-ads-nalogom\"><strong>1. Nivo pristupa nalogu<\/strong>: Pristup za upravljanje celim Google Ads nalogom.<\/h3>\n<h3 id=\"2-administrativni-nivo-pristupa-pristup-za-upravljanje-postavkama-naloga-i-korisnickim-pravima\"><strong>2. Administrativni nivo pristupa<\/strong>: Pristup za upravljanje postavkama naloga i korisni\u010dkim pravima.<\/h3>\n<h3 id=\"3-standardni-nivo-pristupa-pristup-za-upravljanje-kampanjama-i-izvjestajima\"><strong>3. Standardni nivo pristupa<\/strong>: Pristup za upravljanje kampanjama i izvje\u0161tajima.<\/h3>\n<h3 id=\"4-nivo-pristupa-samo-za-citanje-pristup-za-pregled-kampanja-i-izvjestaja-bez-mogucnosti-izmene\"><strong>4. Nivo pristupa samo za \u010ditanje<\/strong>: Pristup za pregled kampanja i izvje\u0161taja bez mogu\u0107nosti izmene.<\/h3>\n<h3 id=\"5-nivo-pristupa-samo-za-email-pristup-za-primanje-izvestaja-i-obavestenja-putem-emaila\"><strong>5. Nivo pristupa samo za email<\/strong>: Pristup za primanje izve\u0161taja i obave\u0161tenja putem emaila.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_25 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_36  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_49  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_142  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"69-sta-je-rotacija-oglasa\"><strong>69. <\/strong><strong>\u0160ta je rotacija oglasa?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_143  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"rotacija-oglasa-je-funkcija-koja-omogucava-prikazivanjevise-oglasa-na-istoj-web-stranici-funkcija-rotacija-oglasa-omogucava-vam-da-odredite-koliko-cesto-se-oglasi-u-vasoj-grupi-oglasa-prikazuju-u-o\">Rotacija oglasa je funkcija koja <strong>omogu\u0107ava prikazivanjevi\u0161e oglasa na istoj web stranici<\/strong>. Funkcija \"rotacija oglasa\" omogu\u0107ava vam da odredite koliko \u010desto se oglasi u va\u0161oj grupi oglasa prikazuju u odnosu jedan prema drugom.<\/h3>\n<h3 id=\"ovo-moze-biti-korisno-za-testiranje-razlicitih-verzija-oglasa-kako-biste-utvrdili-koji-oglas-postize-najbolje-rezultate\">Ovo mo\u017ee biti korisno za testiranje razli\u010ditih verzija oglasa kako biste utvrdili koji oglas posti\u017ee najbolje rezultate.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_37  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_50  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_144  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"70-sta-je-google-ads-api\"><strong>70. \u0160ta je Google Ads API?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_145  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"google-ads-api-application-programming-interface-je-programabilni-interfejs-koji-omogucava-programerima-da-komuniciraju-sa-google-ads-nalozima\">Google Ads API (Application Programming Interface) je programabilni interfejs koji omogu\u0107ava programerima da komuniciraju sa Google Ads nalozima.<\/h3>\n<h3 id=\"sa-google-ads-api-jem-programeri-mogu-izgraditi-prilagodene-aplikacije-koje-mogu-obavljati-razlicite-zadatke-vezane-za-google-oglase-kao-sto-su-kreiranje-i-upravljanje-kampanjama-oglasima-kljucnim\">Sa Google Ads API-jem, programeri mogu izgraditi prilago\u0111ene aplikacije koje mogu obavljati razli\u010dite zadatke vezane za Google oglase, kao \u0161to su kreiranje i upravljanje kampanjama, oglasima, klju\u010dnim re\u010dima i kriterijumima ciljanja.<\/h3>\n<h3 id=\"google-ads-api-pruza-niz-funkcionalnosti-koje-omogucavaju-programerima-da-automatizuju-i-optimizuju-svoje-google-ads-naloge-efikasnije\">Google Ads API pru\u017ea niz funkcionalnosti koje omogu\u0107avaju programerima da automatizuju i optimizuju svoje Google Ads naloge efikasnije.<\/h3>\n<h3 id=\"neke-od-kljucnih-karakteristika-api-ja-ukljucuju-mogucnost-preuzimanja-i-analize-podataka-o-performansama-pravljenje-promena-u-realnom-vremenu-u-kampanjama-i-kreiranje-i-upravljanje-izvestajima\">Neke od klju\u010dnih karakteristika API-ja uklju\u010duju mogu\u0107nost preuzimanja i analize podataka o performansama, pravljenje promena u realnom vremenu u kampanjama i kreiranje i upravljanje izve\u0161tajima.<\/h3>\n<h3 id=\"ovo-ukljucuje-naziv-domena-poddirektorijume-i-sve-parametre-za-pracenje-ili-druge-informacije-koje-su-potrebne-u-url-u\">Ovo uklju\u010duje naziv domena, poddirektorijume i sve parametre za pra\u0107enje ili druge informacije koje su potrebne u URL-u.<\/h3>\n<h3 id=\"dugacki-url-ovi-mogu-uticati-na-korisnicko-iskustvo-pa-je-preporucljivo-da-budu-sto-kraci-i-jednostavniji-kada-je-to-moguce\">Duga\u010dki URL-ovi mogu uticati na korisni\u010dko iskustvo, pa je preporu\u010dljivo da budu \u0161to kra\u0107i i jednostavniji kada je to mogu\u0107e.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_26 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_38  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_51  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_12\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/02\/Google-Ads-1080x700px.webp\" alt=\"\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/02\/Google-Ads-1080x700px.webp 1080w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/02\/Google-Ads-1080x700px-980x635.webp 980w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/02\/Google-Ads-1080x700px-480x311.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_52  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_146  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"71-kako-mozete-pratiti-konverzije-u-google-ads-u\"><strong>71. <\/strong><strong>Kako mo\u017eete pratiti konverzije u Google Ads-u?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_147  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"pracenje-konverzija-omogucava-vam-da-merite-performanse-vasih-oglasa-tako-sto-pratite-radnje-koje-korisnici-preduzimaju-na-vasem-sajtu-nakon-sto-kliknu-na-oglas-kao-sto-su\">Pra\u0107enje konverzija omogu\u0107ava vam da merite performanse va\u0161ih oglasa tako \u0161to pratite radnje koje korisnici preduzimaju na va\u0161em sajtu nakon \u0161to kliknu na oglas, kao \u0161to su:<\/h3>\n<h3 id=\"1-kupovina-pracenje-prodaja-koje-se-desavaju-nakon-klika-na-oglas\"><strong>1. Kupovina<\/strong>: Pra\u0107enje prodaja koje se de\u0161avaju nakon klika na oglas.<\/h3>\n<h3 id=\"2-popunjavanje-formulara-pracenje-popunjavanja-kontakt-formulara-ili-registracionih-formulara\"><strong>2. Popunjavanje formulara<\/strong>: Pra\u0107enje popunjavanja kontakt formulara ili registracionih formulara.<\/h3>\n<h3 id=\"3-pretplate-na-newsletter-pracenje-korisnika-koji-se-prijavljuju-na-vas-newsletter\"><strong>3. Pretplate na newsletter<\/strong>: Pra\u0107enje korisnika koji se prijavljuju na va\u0161 newsletter.<\/h3>\n<h3 id=\"4-preuzimanja-pracenje-preuzimanja-datoteka-aplikacija-ili-drugih-sadrzaja\"><strong>4. Preuzimanja<\/strong>: Pra\u0107enje preuzimanja datoteka, aplikacija ili drugih sadr\u017eaja.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_39  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_53  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Koliko ko\u0161taju Google oglasi?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_148  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"72-koja-je-razlika-izmedu-cpm-cpc-i-cpv-licitiranja\"><strong>72. Koja je razlika izme\u0111u CPM, CPC i CPV licitiranja?<\/strong><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_149  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><ul>\n<li>\n<h3 id=\"cpm-cost-per-thousand-impressions-oglasivaci-placaju-za-svakih-1-000-prikazivanja-oglasa-bez-obzira-na-to-da-li-je-oglas-kliknut-cpm-se-cesto-koristi-u-kampanjama-za-povecanje-svesti-o-brendu-gde\"><strong style=\"color: #666666; font-size: 14px;\">CPM (Cost Per Thousand Impressions)<\/strong><span style=\"color: #666666; font-size: 14px;\">: Ogla\u0161iva\u010di pla\u0107aju za svakih 1.000 prikazivanja oglasa, bez obzira na to da li je oglas kliknut. CPM se \u010desto koristi u kampanjama za pove\u0107anje svesti o brendu gde je cilj maksimizovanje broja prikaza.<\/span><\/h3>\n<\/li>\n<li>\n<h3 id=\"cpc-cost-per-click-oglasivaci-placaju-svaki-put-kada-korisnik-klikne-na-njihov-oglas-oglasivac-postavlja-maksimalni-iznos-koji-je-spreman-da-plati-po-kliku-a-oglasna-platforma-koristi-aukciju-za\"><strong>CPC (Cost Per Click)<\/strong>: Ogla\u0161iva\u010di pla\u0107aju svaki put kada korisnik klikne na njihov oglas. Ogla\u0161iva\u010d postavlja maksimalni iznos koji je spreman da plati po kliku, a oglasna platforma koristi aukciju za odre\u0111ivanje koji oglasi \u0107e biti prikazani i kojim redosledom.<\/h3>\n<\/li>\n<li>\n<h3 id=\"cpv-cost-per-view-oglasivaci-placaju-svaki-put-kada-korisnik-pogleda-njihov-video-oglas-pogled-se-obicno-racuna-nakon-sto-korisnik-pogleda-oglas-odredeni-vremenski-period-na-primer-30-sekundi\"><strong>CPV (Cost Per View)<\/strong>: Ogla\u0161iva\u010di pla\u0107aju svaki put kada korisnik pogleda njihov video oglas. Pogled se obi\u010dno ra\u010duna nakon \u0161to korisnik pogleda oglas odre\u0111eni vremenski period, na primer, 30 sekundi.<\/h3>\n<\/li>\n<\/ul><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_54  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_tilt_image dipl_tilt_image_13\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_tilt_image_wrapper  dipl_tilt_align_center\" data-tilt data-tilt-max=\"62\" data-tilt-perspective=\"1000\" data-tilt-scale=\"1\" data-tilt-speed=\"300\" data-tilt-mobile-disable=\"off\" >\n\t\t\t\t<div class=\"dipl_tilt_image_inner_wrapper\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/CPC.webp\" alt=\"\" srcset=\"https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/CPC.webp 804w, https:\/\/www.smartthink.rs\/wp-content\/uploads\/2024\/10\/CPC-480x352.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 804px, 100vw\" \/>\n\t\t\t\t<div class=\"dipl_tilt_content_wrapper et_pb_animation_off\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_40  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_55  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element dipl_separator dipl_separator_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipl_shadow\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_27  et_pb_css_mix_blend_mode et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider et_block_section\" >\n\t\t\t\t<div class=\"et_pb_top_inside_divider et-no-transition\"><\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_41  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_56  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div id=\"Kako kreirati Google oglase u 5 koraka?\" class=\"et_pb_module et_d4_element et_pb_text et_pb_text_150  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\" id=\"zakljucak-kako-vam-web-agencija-smartthink-moze-pomoci\"><strong>Zaklju\u010dak: Kako vam web agencija SmartThink mo\u017ee pomo\u0107i?<\/strong><\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_42  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_57  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_151  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 id=\"kroz-ovaj-vodic-sa-72-najcesca-pitanja-i-odgovora-kojih-smo-se-setili-o-google-oglasima-pruzili-smo-vam-detaljan-uvid-u-mnoge-aspekte-ppc-marketinga-i-upravljanja-kampanjama\">Kroz ovaj vodi\u010d sa 72 naj\u010de\u0161\u0107a pitanja i odgovora kojih smo se setili o Google oglasima, pru\u017eili smo vam detaljan uvid u mnoge aspekte PPC marketinga i upravljanja kampanjama.<\/h3>\n<h3 id=\"razumevanje-ovih-koncepata-kljucno-je-za-uspesno-vodenje-digitalnih-oglasnih-kampanja-i-postizanje-optimalnih-rezultata-medutim-primena-ovih-znanja-moze-biti-izazovna-bez-adekvatne-strucnosti-i-isku\">Razumevanje ovih koncepata klju\u010dno je za uspe\u0161no vo\u0111enje digitalnih oglasnih kampanja i postizanje optimalnih rezultata. Me\u0111utim, primena ovih znanja mo\u017ee biti izazovna bez adekvatne stru\u010dnosti i iskustva.<\/h3>\n<h3 id=\"agencija-za-digitalni-marketing-smartthink-je-zato-ovde-da-vam-pomogne-kao-strucnjaci-u-oblasti-digitalnog-marketinga-posebno-za-google-oglasavanje-nudimo-sveobuhvatne-usluge-koje-ukljucuju\"><strong>Agencija za digitalni marketing SmartThink<\/strong> je zato ovde da vam pomogne. Kao stru\u010dnjaci u oblasti digitalnog marketinga, posebno za Google ogla\u0161avanje, nudimo sveobuhvatne usluge koje uklju\u010duju:<\/h3>\n<h3 id=\"1-stratesko-planiranje-kampanja-razvijamo-prilagodene-strategije-oglasavanja-koje-odgovaraju-specificnim-potrebama-i-ciljevima-vaseg-biznisa\"><strong>1. Strate\u0161ko planiranje kampanja<\/strong>: Razvijamo prilago\u0111ene strategije ogla\u0161avanja koje odgovaraju specifi\u010dnim potrebama i ciljevima va\u0161eg biznisa.<\/h3>\n<h3 id=\"2-optimizacija-kljucnih-reci-kroz-detaljnu-analizu-biramo-kljucne-reci-koje-ce-maksimizovati-relevantnost-i-performanse-vasih-oglasa\"><strong>2. Optimizacija klju\u010dnih re\u010di<\/strong>: Kroz detaljnu analizu, biramo klju\u010dne re\u010di koje \u0107e maksimizovati relevantnost i performanse va\u0161ih oglasa.<\/h3>\n<h3 id=\"3-kreiranje-privlacnih-oglasa-dizajniramo-oglase-koji-su-ne-samo-vizuelno-privlacni-vec-i-relevantni-i-optimizovani-za-visoku-konverziju\"><strong>3. Kreiranje privla\u010dnih oglasa<\/strong>: Dizajniramo oglase koji su ne samo vizuelno privla\u010dni, ve\u0107 i relevantni i optimizovani za visoku konverziju.<\/h3>\n<h3 id=\"4-pracenje-i-analiza-performansi-kontinuirano-pratimo-performanse-vasih-kampanja-koristeci-napredne-alate-i-metrike-kako-bismo-osigurali-da-postizete-najbolje-moguce-rezultate\"><strong>4. Pra\u0107enje i analiza performansi<\/strong>: Kontinuirano pratimo performanse va\u0161ih kampanja, koriste\u0107i napredne alate i metrike kako bismo osigurali da posti\u017eete najbolje mogu\u0107e rezultate.<\/h3>\n<h3 id=\"5-poboljsanje-kvaliteta-landing-stranica-savetujemo-vas-o-najboljoj-praksi-za-optimizaciju-landing-stranica-kako-biste-poboljsali-korisnicko-iskustvo-ux-i-stopu-konverzije\"><strong>5. Pobolj\u0161anje kvaliteta landing stranica<\/strong>: Savetujemo vas o najboljoj praksi za optimizaciju landing stranica, kako biste pobolj\u0161ali korisni\u010dko iskustvo (UX) i stopu konverzije.<\/h3>\n<h3 id=\"6-implementacija-remarketing-strategija-pomazemo-vam-da-ponovo-ciljate-korisnike-koji-su-vec-pokazali-interesovanje-za-vase-proizvode-ili-usluge-povecavajuci-tako-sanse-za-konverziju\"><strong>6. Implementacija remarketing strategija<\/strong>: Poma\u017eemo vam da ponovo ciljate korisnike koji su ve\u0107 pokazali interesovanje za va\u0161e proizvode ili usluge, pove\u0107avaju\u0107i tako \u0161anse za konverziju.<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_152  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h4>Na\u0161a agencija veruje u transparentnost i stalnu komunikaciju sa klijentima.<\/h4>\n<h4>Radimo zajedno sa vama kako bismo osigurali da su va\u0161i bud\u017eeti pravilno raspore\u0111eni i da kampanje daju o\u010dekivane rezultate. Kroz na\u0161u stru\u010dnost, SmartThink mo\u017ee pomo\u0107i va\u0161em biznisu da raste, pove\u0107ava online prisutnost i postigne uspeh u digitalnom svetu.<\/h4>\n<h4>Ako ste spremni da unapredite svoje ogla\u0161avanje i iskoristite pun potencijal koji nude Google oglasi, kontaktirajte nas ve\u0107 danas i saznajte kako mo\u017eemo zajedno raditi na postizanju va\u0161ih ciljeva.<\/h4>\n<h4>Mo\u017eete nas pozvati na telefon <strong><a href=\"tel: +381 63 221 770\">063 221 770<\/a> <\/strong>ili na pi\u0161ite na <a href=\"mailto:info@smartthink.rs\"><strong>info@smartthink.rs<\/strong><\/a><\/h4>\n<h4><strong>Kontaktirajte SmartThink i dozvolite nam da va\u0161 biznis podignemo na vi\u0161i nivo!<\/strong><\/h4><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":104928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-105444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google ads Ads questions and answers | SmartThink Google Ads<\/title>\n<meta name=\"description\" content=\"Google oglasi pitanja, saznajte odgovore na 72 najva\u017enija pitanja o Google Ads ogla\u0161avanju. 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