SEO optimizationand why is it crucial if your goal is the first page on Google?
SEO optimization is a set of activities with which we help your site appear in the highest possible position on Google when someone searches for the services or products you offer.
It is not enough to have a nice website. If you're not ranking for key phrases that are important to your customers, it's almost as if you don't exist.
SEO optimization connects what you do with what people type into search.
From phrases like "commercial law attorney Belgrade" to "online children's clothing store Serbia" or specific B2B terms. On our site, we will use the term SEO optimization (Search Engine Optimization), although it is irregular, but it is often used in Serbia.
That's why our first task is to explain SEO in human language so you know exactly what you're getting for your money.
With us, SEO optimization is not a fog, but a clear process. Let's research keywords for your industry, arrange the onpage part (structure, titles, meta data, content, etc.), solve technical obstacles (speed, mobile version, indexing), make a plan for link building and local SEO, and then gradually build visibility through content and quality backlinks.
SEO optimization is not instant advertising. It works to get you as close to the top as possible for the most important phrases over a period of 6 to 12 months, with stable, organically generated positions.
That's why we work in clearly defined time frames and packages: from a basic SEO package for smaller local businesses, through a stronger package for companies that want to "occupy" their niche in Serbia, to an advanced SEO package for e-commerce and B2B businesses, to which Google brings most of the revenue. Either way, you get better positions on Google for keywords that are important to your business!
SEO site optimization or our question "how did you manage without her until now"?
Most business owners only "discover" SEO optimization when they realize that the competition keeps popping up above them on Google, even though they offer similar or even worse services. Until then, they rely on referrals, social networks and occasional campaigns, while every search for their key services ends up on someone else's site.
Only when they take a more serious look at the search results does it become clear.
SEO site optimization works quietly for those who have invested in it, and ignores those who have put it off for years. Then the question is rightly raised, how many calls and inquiries were left on the table just because they were not on the first page of Google.
That's why SEO optimization is not "another item in the marketing budget", but the foundation of everything you do in the digital world.
If you're already paying for the website, working on the image, publishing the content and thinking about the ads, it makes sense that you want it all to be seen right when someone types in phrases or keywords important to your business.
Without optimization, your site remains hidden behind the competition, even when it is prettier, faster or more professionally done. With SEO site optimization, every text, title and page gets a clear role. To get you closer to the top of the search results for keywords that bring you money.
The good news is that it's never too late to get started, it's just a question of whether you want the next 6 to 12 months to go by in "we have a website, but we're not on Google" mode.
What is the priceSEO optimization? How much does it really cost to be at the top of Google?
One of the first questions that everyone asks when SEO optimization is mentioned is very simple. "How much does it cost and is it worth it?".
It is true that the price of SEO optimization cannot be the same for a local service from a smaller town and for e‑commerce with hundreds of products targeting the whole of Serbia or the region.
The difference is in the competition, the scope of work on the site and your goals.
Do you "just" want to be visible for a brand name or do you want to fight for strong keywords like these in our business, "site optimization", "site seo optimization" or "site development and seo optimization".
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Instead of offering one price for everything, we make clear SEO packages with approximate amounts "from", which are adjusted to your real situation and goals.
The first package makes sense for smaller, local businesses that want people to find them when they type in their service name and city.
The middle package is good for companies that want to take a stronger position in their niche in Serbia and to present themselves more seriously in their city.
The strongest package is for those to whom Google brings the most revenue, namely e-commerce and B2B businesses.
Here, SEO price optimization is viewed through the potential that each new top search position brings.
The point is that at the start you know the framework of the investment, but also what you can get in return, instead of seeing SEO as an expense without a clear end. You have to understand that without SEO it is difficult, almost impossible, to be on the first page of Google.
What does SEO site optimization mean and what exactly is done "behind the scenes"?
Most people think of the term "SEO optimization" as a few changes in the text and inserting keywords, but serious SEO optimization of the site is much more than that. The first step is keyword research.
We find out how your potential customers really search. We will give you an example from our industry, whether they type "seo optimization", "seo optimization of the site", "site optimization", "seo optimization of prices", combinations with the city or the specific name of the service.
Based on that, we make a plan.
Which pages should exist, what should each of them explain and which phrases make sense to fight for. This avoids the chaos where everyone wants "the first page for everything" and the site is not prepared for it at all (this is actually impossible in every sense). Then comes the onpage part or editing what is seen on the site and what Google reads directly.
This is where title structure comes in, texts that clearly explain who you are and what you do, H1, a good title tag, meta descriptions that attract clicks, as well as internal linking between important pages.
The goal is not to "stuff" the pages with phrases such as seo site optimization or site optimization, but to make the texts natural, understandable and useful. So Google gets clear signals about what the page is about.
In parallel, we look at the technical part. We think about loading speed, mobile version, indexing, possible errors, because even the best content falls into the background if the site works slowly or is difficult to access on the phone.
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Finally, there are offpage activities. Link building, local SEO and content added over time (blog, guides, case studies, etc.). Through quality backlinks and texts that answer questions like "what is SEO optimization" or "how does SEO optimization work in Serbia", you build authority in the eyes of Google.
All these things together make up only one part of SEO optimization. There is no one magic action, but many connected steps that gradually push your site to the top of the search for the phrases that are really important to your business.
But just so you know, this is just the foundation and for many there is a lot more to be applied. Especially on sites where the competition is strong (most often web stores) and which have already worked on optimizing their site for search engines.
From our experience, practically everyone! SEO optimization in Serbia makes the most sense for companies that know that their customers start their shopping journey on Google.
These can be local services (locksmiths, plumbers, auto services), law offices, surgeries, but also e‑commerce stores and B2B companies that offer specialized services.
Again we will give an example from our work. If someone types "site optimization", "seo optimization of prices", "seo optimization Novi Sad" or the name of the service with the city, the question is simple: will they see you or the competition.
In particular, it can bring a lot to companies that already have a solid website, but are not using it to its full potential.
If you have a nice presentation, maybe even a web shop, and the majority of sales still come "through the link" or social networks, this is often a sign that the optimization of the site was never done seriously.
This is where SEO optimization makes a difference. Already existing pages are adapted to specific keywords, targeted landing pages are added, the structure is arranged and systematic work on content and links begins.
The result is not just "more visits", but more real customers.
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Those who have already shown in the search that they need what you do. For online stores and B2B businesses, SEO site optimization is often one of the most profitable channels if we look at the long term.
Google advertising perfects the job for many, but not like SEO!
While Google ads require a steady budget, well-done SEO continues to bring traffic even after the campaign stops.
That's why we take it seriously here.
The price of SEO optimization for these clients is seen through the potential of additional orders and inquiries, and not through "how much your service costs per month".
Once you see how many queries are coming in for phrases you were previously invisible to, it becomes clear that SEO optimization is not a luxury, but a necessary part of any serious online presence.
SEO optimization of the WordPress site or when the moment comes for your site to finally work properly!
Many sites in Serbia are built in WordPress, which is really good, because WordPress provides an excellent basis for SEO optimization. The problem arises when it all boils down to installing a theme and basically filling out pages, without thinking about how Google will read that site.
SEO optimization of a WordPress site means that we take full advantage of the platform.
We edit title structure, URLs, meta descriptions, internal links, loading speed, optimize images and the way the site is displayed on mobile devices. This is where the difference between "we have a website" and "the website is doing the job" can be seen.
And the money is made on the side where SEO is perfect, but many people don't know that.
When site optimization is done properly, each key page (home page, services, product categories, blog posts, etc.) clearly targets specific phrases. From the basics like in our business seo optimization, seo site optimization or site optimization, to specific longtail queries that people are actually typing.
And that's where the best customers are hiding, it just takes a little time to discover it.
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In practice, this means that the same WordPress site you already had suddenly starts climbing the search results, without having to build it from scratch.
If we also create continuous SEO content (blog texts, guides, etc.), your WordPress site starts to function as a magnet for relevant visitors.
People find you not only when they type in your brand name, but also when they ask a question or problem that your service solves.
Then the SEO optimization of the WordPress site ceases to be "another plugin", and becomes the main reason that new organic inquiries appear in the inbox or CRM every month.
What SEO price is acceptable? How do you know that you are not wasting money?
When you hear the amount for SEO optimization, it's natural to wonder if it's an expense or an investment that will pay off.
Someone will offer you "SEO optimization from €50 per month", but without a clear plan, without content, without link building and without responsibility for the results.
On the other hand, serious site optimization involves keyword research, on‑page, technical SEO, links, local SEO and continuous work on content.
The point is not to get by as cheaply as possible, but to clearly see what is being done for every euro and to what goal we are going.
That's why with us SEO optimization price is not one number for everyone, we have three clearly defined packages with an initial amount of €400, €800 or €1.200 in total, while the creation lasts from 3 to 12 months.
In each package, do you know exactly how much work is done on keyword research, how deep we go into the onpage and the technical part, what is the extent of link building and how much SEO content comes in per month?
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For web shops, we create WordPress sites with clearly defined categories, product pages that explain the value of products and a structure that is ready for SEO and advertising.
In B2B and service industries, the focus is on clear service explanations, case studies and calls to contact that are not aggressive but lead the prospect to the next step.
In both cases, with us, creating websites means that we do not create generic templates, but adapt the design, content and structure to your real way of doing business.
The result is a website that serves not only to "exist online", but to reduce the number of missed inquiries.
In fact, so that people finally understand what you do, what makes you different and how to get to you the fastest.
Choose yoursPACKAGE
SEO BASE
for businesses that need a more advanced SEO foundation
from € 400
The package is for small and medium-sized companies that want their website to finally get the right SEO foundation, without excessive complications.
Keyword research
for your industry (focus on 5 to 10 most important phrases)
Onpage SEO
for key pages (titles, meta descriptions, URLs, content structure, etc.)
Technical SEO optimization
the basics (speed, mobile version, indexing of key pages, image optimization)
Backlinks
Smaller monthly package of quality (basic link building, healthy combination of Dofollow and Nofollow backlinks)
Basic local SEO
Google Business profile, NAP data, basic local phrases, images, etc.
Suggested blog topics
SEO content (2 SEO optimized texts per month, written by us, up to 1500 words)
SEO GROW
for companies that want to occupy their niche
from € 800
SEO GROW is a package for companies that know that Google can be their main source of new clients and want to occupy a visible place in their niche - in Serbia or beyond.
BASE package +
Detailed keyword research
main + long‑tail phrases, + 20 terms
Deeper onpage work
optimization of a large number of pages, improvement of existing content
Extended technical SEO optimization
more detailed analysis, deadlock resolution, SEO for images, etc.
Stronger monthly backlink package
link building from relevant sites, a healthy mix of Dofollow and Nofollow backlinks
Active local SEO
targeting multiple cities or locations if it makes sense
Regular SEO content / blog
2 SEO optimized texts per month, written by us, up to 1500 words
SEO PERFORMANCE
for e‑commerce and businesses to which Google brings most of the business
from € 1.200
SEO PERFORMANCE is the strongest package, intended for web stores, B2B companies and more serious systems for which Google directly brings the largest part of the income. This package is really only for those where there is strong competition. Here, SEO optimization is not a side activity, but a central channel for bringing quality traffic and new clients.
GROW package + plus:
Advanced keyword analysis
segmentation by intent, whether informational, commercial or transactional
Optimization of a large number of landing pages, categories and products
for web shops
Continuous improvement of the site structure
for better ranking and conversions
Stronger package of backlinks per month
quality backlinks, guest articles, PR posts where it makes sense, a healthy ratio of Dofollow and Nofollow backlinks
Regular SEO content / blog
2 SEO optimized texts per month, written by us, up to 1500 words
Continuous development of SEO content
guides, FAQ pages, "what is..." texts, case studies, etc.
Aligning SEO Strategy with Ads
if you use Google Ads) to complement the channels
SEO site optimization and site development, can one do without the other?
If you want an honest answer, no more! Serbia is not currently at the level of Western Europe, but that too will change in the next few years.
In our country, many business owners first invest in creating a website, only to realize after a few months or years that a "nice presentation" does not mean a better position on Google. This very example confirms that site development and site SEO must work together.
Without a technically correct, transparent and fast site, there is no serious ranking, but even the best SEO optimization cannot get the most out of a site that is not built according to the rules of the Google algorithm.
If you already have a website, it doesn't mean it's too late, on the contrary. In that case, we first do an SEO analysis of the current situation. We look at how you are currently ranking, what is technically holding you back, what key pages do you have and which ones are failing, as well as where are the holes in your content?
In practice, it often turns out that with relatively small interventions, the right titles, better texts, smarter linking and technical arrangement, your site can rank much better than it is now.
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But there is also a key point, the choice of partner. SEO optimization is not a job for a weekend freelancer who "knows something about SEO", but for a small, coordinated team that understands site architecture and how SEO optimization should be done.
Here at SmartThink, you speak directly with someone from our SEO team, you get an honest assessment of what makes sense for your business and a clear monthly work plan. It's up to you to say what your key services are and what phrases you want to be seen for, and it's up to us to make the site development and/or SEO optimization finally work for you.
( FAQ )
FrequentQuestionsSEO optimization
How long does SEO site optimization take and when can I expect results?
The first changes are often seen within 1 to 3 months, but the realistic period for more serious results is 6 to 12 months, depending on the competition, the state of the site and the selected package.
SEO optimization is a process, not a one-time action, that's why we work in clearly defined periods, not "from month to month without a plan".
How much does SEO optimization cost and why do prices vary so much?
The price of SEO optimization depends primarily on the volume of work. But also from the size of the site, the importance of keywords, the competition and the goals you want to achieve.
That's why we have three package levels (from €400, €800 and €1200 in total) instead of one "magic" price for everything.
The difference in price is actually the difference in the number of hours of work, volume of content, technical work and backlinks package that is done every month. However, it all depends on the strength of your competition.
Can you guarantee the first position on Google?
No, no honest person from our industry can guarantee the correct or first position, because the Google algorithm is not under our control or that of any of our colleagues.
Our advice, if someone offers you an SEO service like that, you must know that it is someone who wants to close the deal at any price or a person who does not have much experience in SEO.
What we can guarantee is that we will work according to the best Google SEO practices, on key things that affect ranking (onpage, technical SEO, content, backlinks, etc.) and that the goal is to be as close to the top as possible for your key phrases in a given period.
What exactly do you do every month in terms of SEO optimization?
It depends on the package, but in practice each month includes a combination of work on keywords, onpage and offpage optimization (titles, meta descriptions, content, internal links, backlinks), technical SEO (speed, indexing, image optimization, mobile version), link building, SEO content (blog, guides, FAQ blocks), etc...
That's why, at the end of the month, you get a report on what has been done and what progress we see.
Do I need to have a new website to do SEO optimization?
You don't have to, but it is important to assess the current state of the site.
Sometimes it is enough to fix the existing site technically and in terms of content, and sometimes it is more profitable to do a refresh or a completely new site (if your site is outdated or has some problem that is not worth solving) in parallel with SEO optimization.
We always do the analysis first. If the old site hinders SEO more than it helps, we will tell you openly.
Does SEO optimization include writing texts for the site?
Yes, in each SEO optimization package in SmartThink, a certain number of SEO texts is provided on a monthly basis (blog, guides, "what is..." content, landing pages).
We can write the texts based on the brief and conversation with you, or we can edit and optimize the content you provide.
In any case, we always use WDF IDF tools which are very important for SEO optimized texts.
Do you do SEO optimization only for Serbia or for foreign markets as well?
Our focus is clients from Serbia, but we can and have already done SEO for search engines like Google for foreign markets.
Especially if you have a WordPress site and a clear target group (we specialize in English and French speaking areas and regions).
Then we adapt the strategy to the language, market and competition on those searches.
What if I already have bad or "dubious" backlinks from previous SEO campaigns?
In this case, we first analyze your link profile in SemRush or Ahrefs and check the quality of existing backlinks.
If necessary, we clean (disavow) problematic links, and then build new, better quality backlinks from relevant sites. The goal is for Google to see a healthy link profile, not aggressive, artificial "spam".
In this case, everything is settled within a few months. It doesn't happen often here, but the competition in the world uses dirty tactics to remove you from good positions by using bad backlinks.
And you won't find that out easily, but only if you know how to check and do it. This can be a major nuisance, so if you suspect you have such a problem, please contact us.
How much do I have to be involved in the SEO process?
In the beginning, it is important to take the time to discuss your goals, key services and ideal clients.
After that, most of the work is on us. From time to time we ask for content confirmation, business information and approval of major changes.
We don't expect you to "learn SEO", but to be our partner who knows your business best, so that we can get the best possible results together.
How do I know that SEO optimization really works?
SEO is not a matter of feelings, but of data.
It is quite enough to have Google Search Console, which we heartily recommend to everyone who has a website (add GA4 for other things).
It is a free tool and the best paid tools are not up to its knees. In this way, we monitor the positions for the agreed keywords, the growth of organic traffic, the number of inquiries / conversions from the search and the behavior of users on the site.
We summarize all this in the monthly report and explain what these numbers mean for your business. To see exactly where you have been, where you are now and where we are going in the coming months.