SEO optimisation
What exactly is SEO site optimisation?
SEO stands for Search Engine Optimisation and the literal translation would be site optimization for search engines. SEO optimization improves the quality of the website and increases the amount of organic traffic from search engines to your website.
In this case, it is assumed that the search results are natural, i.e. that someone came to your website through a search on Google, and not through paid advertisements.
When we mention search engines, we primarily think of Google. And that’s why it’s important to be placed as well as possible on the first page. Because the closer you are to the number one spot, the more visits you will get. And therefore higher earnings and profits.
That is why SEO optimisation of the site is important!
Because without quality content and optimization of every page of your site, you will not be successful on the Internet. Many people think that by creating a website, they have completed the entire work of the website, but this is not the case.
In order for your site to be successful and to be on the first page of Google, you have to do optimization. Those who know it and who have done it are already on the first page. The rest will load without knowing that there is a way for the Google algorithm to reward you for optimization and significantly improve your position on organic searches.
Does every site need SEO optimisation?
Of course, SEO optimization is necessary for every site. Site optimization primarily involves changing or supplementing content that will lead to an improvement in the ranking of the website for certain keywords.
No less important is the removal of errors or obstacles to the indexing of your site’s content. There are many things to be done. So that you know that advanced SEO optimisation is never included in the price of creating a website.
It goes without saying that it should be done to someone only if he demands it. The main reason is that it can be a very large and complicated job.
Developers and web designers don’t know how to do that at a medium or senior level, or even at a junior level. And that’s why we say that creating a website is essentially less than half the job.
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In fact, real big work awaits you only then. SEO optimization of a website requires at least 6 to 12 months of work.
It may seem like a lot to you, but it really takes a lot of work to make everything work as it should. A lot of things have to be tried and changed to get the best results.
Because Google needs several weeks to accept a new page or change on the site.
That is why a large part of the work in Seo optimisation falls on analysis.
On-Page and Off-Page SEO optimisation of the website?
On-Page and Off-Page SEO optimisation are two basic categories for website optimisation. If we would like to explain it to you as simply as possible, then On-Page are all changes that happen on your website, while Off-Page are all activities outside of your website.
The most general Off-Page would be to build an image and reputation on the Internet through backlinks.
Very often, SEO experts decide on only one category, because it is very difficult to be successful and good in both categories.
But the foundation for a successful website is first on-page optimisation. Off-Page is a superstructure that is sometimes more and sometimes less needed. Essentially, the amount of work on your website depends on your competition.
Some niches do not require much work, while some are terribly difficult and require a lot of time and effort to achieve results. But don’t worry, with hard work, the results are never absent.
We have already done a lot of SEO audits and SEO optimisations for various niches.
So we know what to do and how to do it!
What needs to be done in On-Page SEO optimisation?
A lot, but we will mention only some basic things that are necessary for every website.
First, you should do a good analysis of the site and write down everything that is not good or lacking. Then determine the future structure and changes on the entire site. Change keywords and do competition analysis based on detailed reports. Then write the title tags and meta description.
This is followed by the writing or arrangement of the entire content, i.e. texts.
Then you need to organize and optimize the titles and sub-titles (from H1 to H6) and make alt texts for all photos. Of course, all images must be optimized to reduce loading speed as much as possible.
If it does not already exist, be sure to open an account on Google Search Console and Google Analytics 4 (GA4). Creation of Sitemap and Robots.txt is default. If the website is more serious, Google Tag Manager activation is mandatory.
Thanks to good tools like Screaming Frog, we will get a detailed “blood picture” of your website. This will make it easier for us to fix the structure of internal links and fix duplicate content on your website.
And much more…
Is there anything else to be done in On-Page SEO optimisation of the website?
Yes, there’s much more. We will remove all 404 pages and do 301 redirects of web pages wherever needed.
We will review all outbound links and check if they are dofollow or nofollow. If necessary, we will add in cooperation with you some video, infographic or text that you think is important for your business. We will improve the loading time of the website below three seconds.
We will arrange for Core Web Vitals to be in the green.
We will give you advice on how to have your developers do a responsive site design and how to make your website Mobile Friendly (very important because Google has definitely moved to the Mobile First Index).
If you don’t have one, we will insert links from your site to social networks such as Facebook, Twitter, YouTube or Instagram.
Call to Action is certainly one of the most important steps in order to increase the profit on your website. And finally, let’s mention the content of your site.
It must be unique and written for SEO purposes.
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Without a well-written text, with the right keywords, no one can expect a good result.
We write texts with great care. All of them are finally subjected to a detailed analysis with the help of the WDF IDF formula. Believe me, this process is rarely done, and it is very important to be on the first page of Google.
And that’s why don’t forget the sentence “content is king“!
What is off-page SEO site optimisation?
Off-Page SEO optimisation is, in the simplest terms, all that is done to improve the position on search engines, but not on your website.
The essence of off-page SEO optimisation is building a link profile, exclusively from web pages that have good content and high Domain Authority (DA). This means that it is necessary to create links from some site to your site.
The higher Domain Authority that site has, the more you will benefit. If you properly distribute the Link Juice on your page, your website’s Domain Authority will also increase.
If you pay attention, you will see how many websites have links to other websites. A lot of them base their online survival on building backlinks.
But you need to know that Google values only natural backlink building and has no tolerance for buying backlinks.
If Google realizes that you have done such a thing, a penalty is inevitable.
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This means that in the worst case, you will get a manual penalty and your website will completely disappear from Google searches.
That’s why it’s important to use only White Hat techniques to build backlinks from your niche.
Black Hat techniques can give you good results quickly, but if you are working in the long run, forget this technique.
The Google algorithm is so powerful that it won’t be difficult for it to detect something like that easily!
Is a Copywriter important for SEO optimisation of a site?
Yes, he is one of the most important links. He must be able to write a text that will be SEO optimised for your website.
It must be written clearly and comprehensibly so that everyone can better understand what you are actually offering. He has to build trust with the customers and convince them that you are the best solution for them. And all this ultimately leads to an increase in sales of your products or services.
That’s why the job of a good Copywriter is in high demand today!
Many think that they will solve the problem of writing texts by copying some text from another site. But don’t fall for this cheap trick. Google is very careful about that. Therefore, it will only take into account the text that was published first. A copy of that same text will be ignored and not positioned.
Even if you change the order of the words in the text, it won’t work either. Another piece of advice. Whenever you publish or change the content of the text on your website, be sure to index it immediately in Google Search Console.
The reason is that many follow the publication of new texts and simply steal it from you.
Because whoever indexes first, the text is his!
Why is SEO optimisation of a website important?
Because that way you make it easier for Google to find out what you actually do. Because if you don’t have or if you don’t have perfectly clear and optimised Title Tag, Meta Description and H1, Google will not know what you do and what you really offer.
It is very important that you understand that Google does not see and does not understand the images that we place on the website. That’s why Alt text is important, which will explain to Google what is in the photo.
Only when it has that information, Google will position you. Although Google is improving its ability to understand users better every day, we have to help it with SEO optimisation in order to reach as many people as possible.
Basically, by better optimizing the pages, we give Google a signal that our keywords for that page are what users are searching for on Google. We have a great help in that part from a great tool called Semrush.
He gives us a clear roadmap in which direction we should go. Sign up to Semrush for a free trial and discover a lot that is not visible at first glance. There you can easily discover the success strategy of any site.
We truly recommend it from the bottom of our hearts!
Advanced SEO tactics on the website
The competition is always following you, and that’s why many people need advanced SEO tactics for better placement. But only when the basic SEO optimisation of all pages is completely finished. We will recommend two to you:
Featured Snippets are featured snippets that appear at the very top of the page on Google. They practically rank above #1 in organic search, which makes them very valuable. Since they are in “position 0” they are the best for increasing CTR. There are different types of Featured Snippets such as lists, video clips, definitions, etc.
If you want to check if a page has Featured Snippets, it will be enough to check it on the Semrush Position Tracker.
Schema Markup is something like a road map for Google bots. It is very important for any advanced SEO optimisation of the website. In this way, Google bots help Google to index your web content.
And in order to understand your website and how the pages are connected as easily as possible, Schema Markup helps him in this.
SEO optimisation or Google Ads advertising?
We would say that both ways of presenting a website are important. SEO optimisation takes a lot of time and money to get results, but those results last a long time and bring big profits in the long run.
With Google Ads advertising, the results are immediate and last as long as the paid campaign lasts. When making a decision about how to allocate the budget for PPC (pay per click) ads and SEO optimisation, several important facts must be taken into account.
We can do an analysis of the competition and your niche for you. Thus, we will give you the best advice on how to properly start the process of transforming your website.
However, we advise everyone to use both methods, because in combination they give the best results. It’s a well-rounded online strategy!
What works better, SEO optimisation or Google Ads? It all depends on what you want to achieve. SEO optimisation is the most important tool that will boost your business for a long time.
That’s why we always prioritize on-page optimization, no matter how long it takes for results. But once you achieve them, they last and then occasional refresh and control is enough.
Google Ads allow you to reach your customers in a few days and adjust the campaign on the fly. PPC is very important if you don’t have a lot of time for SEO or want to start from the beginning very strong.
Započnite SEO optimizaciju Vašeg sajta sa nama!
It’s never too late to start this process. We can provide you with an SEO audit of your website.
There you will get detailed information about what your developer and designer should correct in order to make your site perfect. If you want full service, we can implement everything from the audit on your site.
What all needs to be done and how much time and money is needed depends on the case by case. In practice, every website is different.
In agreement with you and the analysis of your competition, we will determine how deep work should be done and how much it will cost.
But know that every euro invested in SEO optimisation always pays off many times over. Optimization is not a cheap and easy process, but it is a shame to have a good site with good potential that is “invisible” on Google.
Very often it doesn’t take a lot of work to get to the first page.
And we know how to achieve that, because we approach every site as if it were our own!
SEO optimisation?
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