How to use ChatGPT?

by Zoran Vulovic | Nov 15, 2025 | Blog

How to use ChatGPT?

The complete guide to 2025.

ChatGPT has become synonymous with artificial intelligence in everyday life and business. From the moment the company OpenAI launched it, it changed the way people write, research, learn and communicate.

Today, it is used by more than 700 million users per month, and in Serbia it is one of the most popular tools for digital marketing, content creation and automation of business processes.

If you've been wondering how to use ChatGPT and how it can improve your business, then this guide was created just for you.

Below you will find out how ChatGPT works, how to use it on the web and on the phone, what are the most practical applications in business, as well as concrete examples from SmartThink practice that will help you understand its full power and potential.

Learn how to use ChatGPT in your marketing, business and everyday work. Discover the practical advice of the SmartThink team on the application of AI in Serbia.

What is itChatGPTand how does it work?

ChatGPT is an advanced AI chatbot developed by OpenAI, which currently uses the GPT-5 language model to understand and generate natural language. In other words, it is a digital assistant that can write texts, translate, create images, analyze data, search the Internet and much more for you.

And in fact, all with the help of simple text queries, known as prompts.

What are the key features of ChatGPT?

Answers questions and writes texts (essays, blogs, emails, ads).
Analyzes data from tables and reports.
Generates images and explains their elements.
Searches the Internet for the latest information.
Assists in programming and writing code.
It can use voice and recognize images.

ChatGPT currently exists in several versions, but the most famous are:

Free version (GPT-4o mini) – limited but sufficient for daily use.
ChatGPT Plus (GPT-5) – faster, more accurate and able to use images, voice and files.
ChatGPT Enterprise - version for companies, with additional security options.

How to useChatGPT?Step by step

It only takes a few minutes to get started using ChatGPT.

That process begins as follows:

1. Create an account

Go to chat.openai.com and click Sign up. You can register with a Google or Microsoft account or by using your email address.

After verifying the phone number, the system will immediately let you into the application.

2. Select version

If you use the free version, you can get started right away. If you decide on ChatGPT Plus, the monthly subscription is 20 USD (about 2,100 dinars), and you can pay it via Revolut or Payoneer card from Serbia.

3. Start with the first prompt

In the message field, write your question, for example, "Write a plan for a blog post about the benefits of digital marketing."

“ChatGPT will generate a complete text proposal, complete with structure and ideas, within seconds.

4. Try additional features

In addition to classic typing, you can:

Add images and files (Excel, PDF, Word) for analysis.
Use voice commands if you have a microphone.
Search the Internet with the Web browsing option.
Create your own custom GPTs (eg “Your Copywriter GPT”).

Tips for writing effective prompts

The quality of the answer directly depends on the quality of the query you ask.

That's why it's important to learn how to write a good prompt.

Here are two practical examples:

Bad prompt

"Write a text about marketing."

Better prompt

"Explain what SEO is and how a small business in Belgrade can use site optimization to attract local clients."

Bad prompt

"Explain SEO."

Better prompt

"Write a professional text of 500 words about digital marketing for small businesses in Serbia, in pro tone, with examples from practice."

SmartThink advice:

The more context you provide (target audience, tone, length, goal of the text), the more relevant and useful results ChatGPT will provide.

How to use ChatGPT on phone and computer?

You can use ChatGPT on any device, desktop, laptop, tablet or mobile phone.

On your PC:

Open chat.openai.com

Log in and start a conversation like you would in any chatbot.

You can use the shortcut Alt + Space (Windows) or Option + Space (Mac) to quickly open the ChatGPT window.

On mobile phone:

Download the ChatGPT app from Google Play or the App Store.

Log in and synchronize data with the web version.

Turn on Voice Mode if you want to speak instead of typing.

How to use ChatGPT at work? Practical examples

Artificial intelligence has become an indispensable part of modern business, and ChatGPT is a tool that saves time, increases productivity and brings new ideas.

In the SmartThink team, we use it every day and here are some practical examples to help you understand its real value.

Content writing and blogging with ChatGPT

For marketing teams, ChatGPT is the fastest way to get an idea off the ground. Instead of spending hours devising a title, introduction, and structure, all you have to do is ask a clear question.

Here's an example from SmartThink's practice:

When we blog about Google Ads strategies, we use ChatGPT to create a basic outline of the text, then elaborate each part through several prompts, while the final tone and SEO refinement is done by our team.

Result?

A 2,500-word blog that's keyword-optimized, written in a consistent tone, and ready to post in half a day.

Without him, it would have taken at least one business day to complete.

Advantages:

Faster generation of ideas and drafts
Unique headlines and CTA suggestions
Automatic formatting (H1-H6, lists, bold)
Easy to adapt to style and audience

SEO optimization with ChatGPT

ChatGPT does not replace an SEO expert, but it helps and complements it perfectly. It can help with keyword analysis, writing meta tags and creating descriptions that meet SEO rules.

An example from SmartThink practice:

When analyzing client sites, we use ChatGPT to create a WDF-IDF keyword list, suggest phrase variations, and generate optimized meta descriptions for each page.

In this way, we save hours of work on analysis, and we shift the focus to strategy and implementation.

This tool is especially useful for local SEO (eg "catering Belgrade", "wallpaper Novi Sad"), because it can generate relevant combinations of terms that would otherwise be missed.

ChatGPT vs Gemini or the fight for the throne of artificial intelligence!

In the world of AI assistants, there is a silent but fierce battle going on. ChatGPT and Google Gemini are fighting for the title of the most powerful artificial intelligence tool.

ChatGPT excels in natural language, creative writing, SEO content and data analysis, while Gemini excels in visual tasks, image generation and direct integration with the Google ecosystem.

However, all that we are talking about is subject to strong changes.

If you want a stable and intuitive tool for business, marketing and writing, ChatGPT is still a step ahead for now. But if multimedia processing and connection to Google services are important to you, Gemini takes precedence.

In practice, the best result is a combination of both worlds: ChatGPT for strategy and text, Gemini for visuals and automation.

The AI revolution has begun, and the choice between these two giants depends only on your needs and goals.

ChatGPT in Google Ads and Meta Ads ads

Writing ads that convert becomes much easier with ChatGPT. Just define the goal, audience and text length and it can generate dozens of title and description versions.

Example from SmartThink:

For a client selling luxury plaques, we used ChatGPT to suggest 30 titles of up to 30 characters and 20 descriptions of up to 90 characters.

We then selected the best ones and tested them in a Google Ads campaign.

CTR increased by 22% in the first 15 days.

Advantages:

Generates ads that comply with Google/META rules.

Saves time in the A/B testing phase.

It enables quick adaptation of campaigns to the market.

Data analysis and reports using ChatGPT

At SmartThink, we increasingly use ChatGPT as an analytical tool. It can read Excel spreadsheets, CSV files and text reports and then extract key data.

An example from SmartThink practice:

When analyzing the results of Google Ads campaigns, we feed the report into ChatGPT and request that it display "key metrics with explanation of trends and recommendations".

The result is an automatically generated summary that gives our worker insight into performance without manual processing. It significantly speeds up the decision-making process and eliminates the possibility of human error.

But you should be careful, because even ChatGPT knows how to make mistakes.

ChatGPT for students, entrepreneurs and freelancers

ChatGPT isn't just reserved for developers and marketing agencies. It can be an extremely useful tool for any student, entrepreneur and freelancer who wants to increase efficiency and save time.

ChatGPT helps students understand the material more easily, summarize extensive texts, write term papers and graduate papers or prepare presentations without wasting hours of research.

For entrepreneurs, it is like a personal assistant who writes offers, creates product descriptions, plans social media posts and helps communicate with clients.

Freelancers use it for idea generation, content creation, translations, and even writing code or designing prompts for AI images.

In all cases, ChatGPT becomes a tool that saves time, improves the quality of work and allows you to focus on what brings the most value, which is career and business development.

ChatGPT Plus in Serbia: What are the prices, payment options and advantages?

The ChatGPT Plus plan is also available to users in Serbia.

The price is 20 USD per month (about 2100 dinars) and allows access to the latest GPT-5 model, which offers:

Faster responses (up to 2x compared to the free version).
Ability to send images and files.
Voice chat (ChatGPT Voice).
Greater accuracy and fewer errors.
Option to create your own GPTs (eg “Your SEO GPT”).

How to pay for ChatGPT Plus from Serbia?

Although OpenAI does not have a direct payment in dinars, you can use:

Revolut card,
Payoneer account,
or a Visa/Mastercard card from a foreign currency account.

After activation, the subscription is automatically renewed every month. User experiences in Serbia are positive, and the most common payment method is via Visa/Mastercard card, and increasingly via Revolut account due to the simple conversion of currencies and costs.

Advantages and limitations of ChatGPT

Like any tool, ChatGPT has its advantages, but also certain limits that should be understood.

We will list, in our opinion, the most important advantages and limitations.

Advantages:

Speed and time saving: create quality content in a few minutes.
Versatility: can write, analyze, program, design and learn.
Affordability: The free version offers enough functionality.
Continuity: remembers the context of the conversation and adjusts the tone.
Creativity: helps generate ideas, titles and concepts.

Limitations:

Does not have access to private data (eg your Google Docs, unless you manually submit them).
It can be wrong, so-called. AI hallucinations are still present.
He does not always understand the local context (prices, legal regulations, and sometimes even the Serbian language).
It is not a substitute for an expert, but an assistant who gives you suggestions.

SmartThink advice:

ChatGPT is most effective when used in conjunction with human supervision. The best results are achieved when AI generates the foundation and a human adds context, style and emotion.

For now, it is, but that is also changing.

Saznajte kako koristiti ChatGPT u marketingu, poslu i svakodnevnom radu. Otkrijte praktične savete SmartThink tima o primeni AI u Srbiji.

How to use ChatGPT safely and ethically?

Like any technology, AI brings enormous opportunities, but also responsibility. When using ChatGPT in business or education, it is important to adhere to a few basic principles:

Do not enter confidential information, passwords or important documents.
Always check the facts before posting content.
If you use ChatGPT texts publicly, indicate that AI assistance is used.
Do not rely on his answers for legal, medical and financial decisions.

ChatGPT in the future, what awaits us?

The current development of OpenAI's ecosystem shows that in the coming years we will have AI assistants working directly with your files, CRM, ads and website.

This means that ChatGPT will soon be able to:

Automatically writes and publishes articles on your site.
It connects to Google Ads and Meta accounts.
Creates real-time sales reports.
And even communicates with customers for you.

For companies in Serbia, this means the following: it's time to prepare for the AI revolution in marketing and business.

The SmartThink team is already implementing ChatGPT in working with clients and helping them implement AI-assistants and many other capabilities into their processes.

ChatGPT FAQ (QA)

1. What is ChatGPT and what is it used for?

ChatGPT is an advanced artificial intelligence (AI) based chatbot that understands and generates natural language. It is used for writing texts, analyzing data, translating, creating ads, ideating and communicating, and much more. Digital marketing and automation tools are increasingly popular in business in Serbia.

2. Is ChatGPT free?

Yes, but to some extent. There is a free version of ChatGPT (GPT-4o mini), but it has limitations in speed and functionality. For advanced features such as file analysis, image generation, and voice chat, a ChatGPT Plus plan is available for $20 per month.

3. How to use ChatGPT in business?

ChatGPT is used in business to:

writing texts and blogs,
designing Google Ads and Meta Ads ads,
SEO content optimization,
data analysis and report creation.

4. How to write a good prompt for ChatGPT?

Best results are obtained when you give ChatGPT a clear context and goal. For example: "Write a 700-word SEO copy about luxury shoes for men, in Vi tone, with a focus on quality and craftsmanship." The more specific the query, the more useful and relevant the answer will be.

5. How to pay for ChatGPT Plus in Serbia?

ChatGPT Plus can be paid from Serbia using Revolut, Payoneer or Visa/Mastercard from a foreign currency account. After payment, the subscription is automatically renewed every month. Until you break it off.

6. Can ChatGPT write SEO texts?

Yes. ChatGPT can write SEO texts, meta descriptions and blogs using properly structured keywords.
Combined with human monitoring and analysis (as done by the SmartThink team), it can significantly increase organic traffic and Google rankings.

7. Does ChatGPT speak Serbian?

Yes, ChatGPT perfectly understands and writes in the Serbian language, including Latin and Cyrillic. It gives the best results when the query is formulated in a natural way, as if you were talking to a real person.

8. Can ChatGPT generate images?

Yes, newer versions of ChatGPT (GPT-5 and GPT-4o) can generate and analyze images. You only need to turn on the option Add photos & files or enter a visual description, eg "Make a photo of a business woman using a laptop in a modern office".

Conclusion: Stay one step ahead, use the power of ChatGPT and turn your ideas into results!

ChatGPT is much more than a "smart chatbot". It is a tool that can become your personal assistant, marketer and researcher.

Of course, if you know how to use it properly.

Whether you're a student, entrepreneur, marketing manager or SEO expert, ChatGPT can help you:

You create content much faster.
You analyze data more precisely.
You communicate more effectively.
You develop ideas that lead to real results.

Therefore, follow us on SmartThink.rs for more practical tutorials on artificial intelligence, ChatGPT and digital marketing.

Our goal is to help small and medium-sized enterprises in Serbia to use the full potential of AI technologies and improve their business.

Don't let the competition overtake you!

Your place at the top of Google search doesn't have to be a wish, it can become a reality faster than you think.

Contact the SmartThink team today and discover why our clients recognize us as leaders in the field of SEO optimization and digital marketing.

Together we can:

Increase your online visibility.
Bring new customers directly to your site.
Achieve excellent results very quickly.

Don't forget, the first page of Google is not only reserved for the greatest, but for those who know how to conquer it!

And we know that path.

Together we will turn your digital potential into concrete success. SmartThink can be your partner on the way to the top of Google!

📞Call us now at +381 63 221 770
📧 Write to us at info@smartthink.rs

10 mistakes that make Google Ads not work

by Zoran Vulovic | Nov 14, 2025 | Blog

10 mistakes that make Google Ads not work

and how to turn them into profit immediately?

When you think “Google Ads isn’t working,” the problem is usually with the strategy, not the platform. Many business owners and marketing managers reach a point where they honestly conclude, “Google Ads isn’t working for us.”

“The budget is invested, the ads are active, the clicks are coming in… but the sales are lacking.

The good news is that this can be fixed. Google Ads is a powerful tool that can bring many times more sales for the same or less cost.

But only if the campaign is set up correctly, the measurement is precise, and the optimization is disciplined.

At SmartThink, we most often see the same patterns with new clients: keywords that are too broad without negatives, wrong bidding strategies, generic ads, poor "match" between the ad and the landing page, or worst of all, no tracking of results, so the campaign practically flies blind.

What many interpret as "Google Ads not working" is actually a series of small but costly mistakes.

Below you'll find the 10 most common mistakes we encounter, with specific steps on how to fix each one and turn your Google Ads into a profit machine.

Well, let's go in order:

Find out why your Google Ads isn't working and how to make your campaign profitable. Practical tips and solutions from SmartThink experts

Wrong choicekeywords:"Clicks without intent"

Symptom: Lots of visits, few inquiries/purchases.

To make it easier to understand, we will give you three different examples. In the report, you see general queries like "shoes", "curtains", "moving" that attract curious people, but not buyers.

Why it happens: Generic words capture a whole spectrum of intent: informational, navigational, and commercial.

You want purchase intentions (eg "made-to-measure curtains Belgrade", "men's leather shoes price", "moving apartments New Belgrade").

How to check: Open the Search Terms Report and mark terms that are too broad or informative (how, what, free, DIY, forum, pdf).

How to fix:

1. Switch from Broad to a combination of Phrase and Exact match for keyword phrases with clear purchase intent.

2. Exclude informational queries by adding negative keywords.

3. Create themed ad groups with 5–10 closely related phrases (e.g. “custom curtains”, “Roman curtains”, “curtain holders”, all separately).

4. Use the same phrase the user is searching for in your titles and descriptions (relevance = higher CTR and lower CPC).

Mini example from practice: E-commerce footwear has shifted focus from "shoes" and "men's shoes" to "men's leather loafers price", "Italian men's loafers Belgrade" and similar long-tail phrases.

Result: +61% conversion and -32% CPC in 30 days.

Checklist:

Long-tail commercial phrases (location + product/service type + intent)
Phrase/Exact > Broad (at least initially)
Weekly search cleaning (Search Terms)

Wrong bidding strategy:"Clicks are cheap,but there are no buyers"

Symptom: Clicks are coming in, but the CPA (cost per conversion) is too high or conversions are almost non-existent.

Why it happens: Strategies like Maximize Clicks push quantity, not quality.

If you don't have enough conversion data, automated strategies take the guesswork out of it.

How to check: Compare CPC, CTR, Conversion Rate, and CPA per campaign.

If CTR is growing but conversions are stagnant, look for the cause in the quality of traffic and choice of strategy.

How to fix:

1. If you have stable tracking and at least 30 to 50 conversions in 30 days, test Maximize Conversions or Target CPA/ROAS.

2. If you don't have data, start manually with CPC and collect signals for 2 to 3 weeks, then switch to Smart Bidding.

3. Segment campaigns by value (e.g. more expensive services in a separate campaign with a higher Target CPA).

4. Set device bid adjustments, often mobile devices convert better for services (calls), and desktop for complex forms.

Mini example: A transport company had 200 clicks/month and 5 calls with Maximize Clicks. After switching to Target CPA = €10, it reached 22 calls/month with a similar budget.

Checklist:

Stable conversion tracking before smart bidding
Target CPA/ROAS for campaigns with history
Device and location bid adjustments

Low ad relevance or "The ad doesn't tell the user what they're looking for"

Symptom: Poor CTR and modest Quality Score. There are no keywords from the ad group in the ads, the messages are generic.

Why it happens: One ad tries to "hit everyone" and the result is that it doesn't hit anyone right. Google values message relevance and post-click experience.

How to check: In the ad group, look at Ad Strength, CTR, Quality Score and Expected CTR. If they are in yellow/red, the ad is not "tuned" properly.

How to fix:

1. Include Dynamic Keyword Insertion (DKI) in the headline so that the ad "answers" the query.

2. Write 3 to 5 RSA variants (Responsive Search Ads) with different hooks. For example, warranty, delivery time, discount, local service.

3. Add extensions: Sitelinks (categories/services), Callouts (benefits), Structured snippets (assortment), Call/Location (if a local service).

4. Align the Unique Value Proposition with a realistic promise on the landing page (eg "Measurement and installation for free").

Mini example: The curtain seller replaced the generic title "Decorative curtains for the home" with "Custom-made curtains Belgrade, free measurement and installation".

CTR: 2,4% → 6,3% i –21% CPC.

Checklist:

DKI in the main title
3 to 5 RSA variants per ad group
Sitelinks/Callouts/Structured snippets active

Bad landing page: "Customer clicks and immediately leaves"

Symptom: High bounce rate, low time on page, few forms/calls despite solid CTR.

Why it happens: The ad leads to the homepage or to a page without a clear offer/CTA. The site is slow, poorly designed or doesn't work on mobile.

How to check: GA4 reports: engagement rate, average engagement time, view to conversion rate. PageSpeed Insights: Load Time and Core Web Vitals.

How to fix:

One ad = one intent = one landing. Have the headline on the page repeat the promise from the ad.

Place one main CTA (visible "above the fold"): "Call now", "Request a quote", "Schedule a measurement".

Add evidence of trust: reviews, brands, number of projects, guarantees, deadlines.

Remove distracting links; focus your attention on the action.

Check the mobile experience (that's where a lot of problems lie).

Mini example: A local venetian blind service reduced the bounce rate from 78% to 41% in 14 days by separating the pages for "blind repair" and "mechanism replacement" and adding a CTA "Call a repairman today".

Checklist:

Title = message from the ad
One primary CTA, visible immediately
Speed < 2s, mobile UX flawless

No Conversion Tracking So "Flying Blind"

Symptom: You have clicks and spend in your reports, but no or "zero" conversions because they are not defined correctly.

Why it's happening: GA4 not set up or not connected to Google Ads, events not configured, calls from mobile not measurable.

How to check: In Google Ads > Tools >Conversions. Check if conversions are imported from GA4 and/or gtag/Tag Manager?

Are values and last logging displayed?

How to fix:

1. Connect Google Ads + GA4 + Google Tag Manager.

2. Define primary conversions: form submission, click call, purchase, "add to cart", "book appointment".

3. For calls, use call tracking (Google call forwarding or another tool).

4. Import GA4 conversions into Ads and mark "Primary" for bidding to learn from them.

5. Validate: conversion test + real-time in GA4 + Debug in GTM.

Mini example: The moving agency realized only after the implementation of call tracking that mobile ads bring 72% of inquiries.

They increased mobile visibility by +30% and doubled the number of clients in a month.

Checklist:

GA4 + Ads related
Primary conversions set up and visible in Ads
Conversion test done and verified

Ignoring negative keywords : "You're paying for people who will never buy"

Symptom: The words: "free", "used", "pdf", "manual", "how to", "forum" appear in the Search Terms Report.

Why it happens: Without negative phrases, Google casts a wide net, and you fund traffic with little or no commercial intent.

Pay attention, this is very important in every Google campaign!

How to check: Review the Search Terms Report weekly and flag irrelevant terms.

How to fix:

1. Create a shared negative list (eg "free", "used", "used", "pdf", "how-to", "forum", "diy").

2. Add a brand of negative keywords if you are coming up on competitor queries that aren't converting.

3. For specific campaigns, add thematic negatives (eg "repair" if you are selling new).

Mini example: An electronics store was spending close to 16% of its budget on "free manual", "manual pdf" and similar terms.

After negative keywords, CPA dropped 23% and budget was redirected to profitable queries.

Checklist:

Shared negative list active in all campaigns
Weekly review of new negative keywords from search terms
Special negatives for themes/product lines

Bad account structure: "Can't do everything in one campaign"

Symptom: One campaign, many ad groups and dozens of unrelated keywords.

Ads don't know "what is what", the algorithm gets confused and therefore the results vary.

Why it happens: "Jump Start" without a plan. Structure is the key to both relevance and algorithm learning.

How to check: Browse the hierarchy: Campaign → Ad groups → Keywords/ads.

Does each ad group have one theme and coordinated ads and landing?

How to fix:

1. Separate campaigns by services/products, locations, values (eg each product line or service separately).

2. Build ad groups by intention/topic (eg "leather moccasins", "winter moccasins", "sale moccasins").

3. In each ad group, place 5 to 10 closely related phrases and 3 to 5 RSA ads.

4. Each ad group should have a separate landing page, if possible (or at least a different block/section).

Mini example: A logistics company divided the generic "moving" campaign into: "apartment moving", "company moving", "furniture transport by van".

Conversions: +43% in 40 days, CPA: -16%.

Checklist:

Campaigns by value/service/location
1 topic = 1 ad group (5 to 10 KW)
Related landing and messages in ads

Insufficient analysis: "We have clicks, but sales are not growing"

Symptom: You rely on "feel", watch CPC and CTR, but you don't know which terms, ads, devices and hours of the day bring you money.

Why it happens: GA4 is rarely opened, and Ads reports are not analyzed deeply enough.

How to check: In Reports (Ads) and Explorations (GA4), see conversions by: device, location, hour/day, demographics, landing page, query. Look for the 80/20 rule.

How to fix (steps):

1. Introduce a weekly routine: 30–60 min analyze (Search Terms, Auction Insights, Devices, Locations).

2. Turn off "black holes" (non-converting devices/locations/hours) and redirect budget to segments that deliver results.

3. Set up custom columns (eg Conv. Value/Cost, ROAS) and alert rules/scripts.

Mini example: We discovered that 74% of bookings for beauty salons come between 6-10pm.

By limiting impressions to those hours, CPA dropped 27% and bookings increased 22%.

Checklist:

Weekly analysis from 30 to 60 min
Device/Location/Hour bid adjustments
Custom columns + rules for alarms

Ignoring Mobile Users: “Everything is great on desktop…but actually more than 70% of traffic is mobile”

Symptom: Forms are easy to fill out on desktop, but non-existent or difficult to fill out on mobile.

Call-to-action is a small, slow site, too many fields.

Why it's happening: Mobile first is not a priority here, even though the majority of clicks are from phones.

How to check: GA4: in the Device category, check the conversion rate and engagement of mobile users.

PageSpeed Insights for mobile.

How to fix (steps):

Mobile CTA big and sticky ("Call", "Send Inquiry"), visible immediately.

Shorten the forms (name, phone, e-mail and one choice).

Test click to call and call only ads for services.

Optimize images and scripts (lazy load), aim for no more than 2 seconds to load the page.

Mini example: Restaurant just added "Book a place by calling" on mobile (sticky button).

Seat reservations via mobile phones increased by 40% in the first month.

Checklist:

Sticky CTA on mobile
Short forms, autofill enabled
Call only for urgent/service activities

"Set and forget": without constant optimization, a Google Ads campaign will not work for long

Saznajte zašto Vaš Google Ads ne radi i kako da kampanja počne da donosi profit. Praktični saveti i rešenja od SmartThink stručnjaka — Title

Symptom: The campaign went well for a month or two, then the performance drops. Competitors change their messages, you don't.

The market changes, you don't.

Why it's happening: The algorithm and auction are dynamic.

If you don't test headlines, CTAs, offers and landing pages, you'll lose auctions and pay more over time.

How to check: CTR, CPA/ROAS trends, Auction Insights (new competitors, higher overlap), QS decline.

How to fix:

1. Two-week rhythm: review of results and micro-optimization (negative words, bid adjustments, ad variants).

2. Monthly A/B test: titles, descriptions, CTA, hero section on landing.

3. Quarterly review: account structure, bidding strategies, budget locations, new topics/offers.

Mini example: An online furniture brand introduced monthly A/B tests (headline + CTA).

In 3 months ROI +24% without increasing the budget.

Checklist:

Biweekly optimizations
Monthly A/B test of ads and landing pages
Quarterly review of strategy and structure

Bonus: 7 more quick "diagnoses" when you think Google Ads isn't working well

1. CTR < 3%?

Probably an irrelevant ad or a bad ad group.

2. Quality Score 5/10 or lower?

Fix relevance and landing.

3. Many impressions, few clicks?

Bad title, no keyword or weak hook.

4. Lots of clicks, zero inquiries?

Landing and measurement under the microscope, test the form and CTA.

5. Conversions only at night or on weekends?

Limit your bid to when they're actually buying.

6. Cost per conversion jump?

Maybe a new competitor, check out Auction Insights and refresh your bid/ads.

7. Empty Conversion Report?

Tracking is not set or not imported into Ads.

Quick FAQ: the most common questions we've received when Google Ads isn't working

1. How long does it take for Google Ads to work "properly"?

If the tracking is set and the campaign is well structured, the first stable signals are seen in 7 to 14 days, and learning smart bidding strategies in 2 to 4 weeks (depends on the volume of conversions).

2. Is Google Ads better than SEO?

It's not "better", it's a very different approach, but it complements it. Ads bring quick results and offer tests, SEO builds a long-term organic channel. They always work best together.

3. What is the minimum budget?

It depends on the industry and CPC. It is essential that the budget allows for enough clicks to learn (often 10 to 20 times the expected CPA per month).

4. How do I know I hit the right audience?

See conversions per query/device/hour, not just clicks. If calls/forms are coming from your core segment, then you are on the right track.

5. Why did my clicks cost more?

The auction is dynamic. New competitors, seasonality, QS changes. The solution is to refresh advertisements/offers, fix the landing page, optimize bidding and negative words.

Conclusion: How in 14 days from Google Ads not working to Ads bringing profit?

Day 1–2:

Audit: structure, match types, negative words, ads, extensions, landing and speed.
Set up or validate GA4 + GTM + conversions (forms, calls, purchases).

Day 3–5:

Restructure campaigns and ad groups (topics, locations, intents).
Write 3 to 5 RSA variants per ad group + extensions.
Create/optimize a landing page with a clear CTA.

Day 6–10:

Carefully add negative words and follow Search Terms.
Device / Location / Hour settings based on the first signals.
If there are enough conversions, do the Maximize Conversions/Target CPA test.

Day 11–14:

A/B test of the title/CTA, then the final "tightening" of the landing page.
Report: what's working, what's not and plan for the next 4 weeks.

When Google Ads doesn't work, SmartThink turns it into a profitable channel!

If you recognize yourself in any of these mistakes, that's good news, the potential is huge. With precise measurement, clear structure and disciplined optimization, Google Ads can become the most profitable channel in your marketing mix.

That's exactly what SmartThink does!

We do not "launch" campaigns, we run them. From strategy and structure, through creative campaigns, to advanced analytics and A/B testing of landing pages.

Our team systematically turns budget into measurable sales growth.

If you think we can help you, contact us today:

Phone: +381 63 221 770
Email: info@smartthink.rs
Web: www.smartthink.rs

Schedule a free Google Ads campaign analysis and proposal today, the SmartThink team is at your disposal!

Local SEO for All Businesses: A Guide to 2025

by Zoran Vulovic | Jun 1, 2025 | Blog

Local SEO for all businesses:

A game-changing guide to 2025

In the digital age, an online presence is no longer a luxury, but a basic necessity. This is especially important for small businesses competing for the attention of local audiences.

If you want your potential clients to find you at the moment when they need your product or service the most, then local SEO is your strongest card.

This 2025 guide will explain in a simple yet expert way how to use local SEO to attract more local customers, increase visibility and achieve steady growth.

SEO is no longer reserved for large corporations. On the contrary, local SEO is designed precisely to help smaller companies match and surpass the competition in their city, municipality or settlement.

Thanks to smart optimization for local queries, even the smallest businesses can find themselves at the top of search results today.

In this guide, discover:

What is local SEO and how is it different from standard SEO?
Why is local SEO so important for your business in 2025?
How to rank on Google through local map and organic search?
What factors does Google consider when ranking local businesses?
Concrete strategies you can implement immediately
and finally, how does local SEO directly impact your sales and revenue?

Ready?

Let's dive into the world of local SEO together.

Optimize your website for local SEO and improve your position on Google searches in your city or neighborhood. Effective and proven methods!

What is itlocal SEOAnd why is it essential for all types of businesses?

Local SEO is a branch of optimization for search engines, such as Google, which aims to increase the online visibility of a business in local search results.

In other words, if someone in your area is looking for a service or product that you offer, local SEO allows you to appear at the top of the Google results.

This strategy is particularly useful for small and medium-sized businesses operating in a specific geographic area. Such as hair salons, dental offices, auto repair shops, restaurants, cafes, local shops and other similar activities.

The main difference between local SEO and standard (global) SEO is the focus on geographic relevance.

Keywords in local SEO always include location.

For example: "beauty salon Zemun", "lawyer Novi Sad" or "car wash near me". User searches are more and more often of a local nature, which is confirmed by statistics.

As much as 46% of all Google searches have local intent.

The focus of local SEO is:

Optimization of the Google Business profile (also known as Google My Business),
Using local keywords
Collecting positive reviews
Building local links and citations (NAP data: name, address, phone)
Creating content with local context

Whether you run a business from an office or work in the field, local SEO helps you connect with the right people.

In fact, with those who are physically close to you and are already ready to buy or schedule a service.

Investing in local SEO is an investment that pays for itself many times over because it brings qualified users directly to your door.

Local SEO vs.SEO for small businesses,why is it important to understand the difference?

Many small business owners make a crucial mistake at the very beginning of their SEO strategy. They do not make a clear distinction between local SEO and general SEO.

Although these two terms seem similar, they actually refer to different goals and approaches in optimization.

SEO for small businesses includes site and content optimization with the goal of increasing visibility in search results, but without necessarily local context. This means optimizing your site so that users can find you anywhere in the country (or even around the planet), regardless of where you are physically located.

This strategy is useful for online stores or software firms that operate exclusively online.

In contrast, local SEO is much more specific. It targets users in a specific geographic area. To your city, settlement, municipality or even a specific street.

Its goal is to make your business visible to people looking for you nearby, often through phrases like "near me", "near me", "[service] + [city]", etc.

Local SEO vs SEO, what are the key differences?

From our experience, the key differences are:

Local SEO implies optimization of the Google Business profile, while this is not mandatory for general SEO.
Local SEO focuses on local citations and reviews, while general SEO places more emphasis on backlinks and technical site optimization.
Local SEO has an advantage when a user uses a mobile phone or voice search and searches for something immediately and in their environment.

It is important that, if you operate physically in a particular location, you do not remain "invisible" to your local community.

A combination of both approaches, SEO for micro, small or medium businesses and local SEO can yield powerful results.

But local SEO should always be a priority if you want users from your area to find you easily.

Understanding the difference between these two directions helps you allocate your budget and resources more efficiently and not waste time trying to rank for queries that aren't bringing you local customers.

In the next section we will explain why local SEO is crucial for small business success in 2025 and why more and more companies are turning to this type of digital strategy.

Why is local SEO important for all businesses in 2025?

If you've ever wondered if local SEO is just a passing fad, the answer is absolutely no!

On the contrary, in 2025, local SEO is more important than ever.

The reason is simple: consumers are increasingly using the Internet to find local services and products in real time.

Whether they're looking for a hairdresser, dentist, restaurant or cell phone service, the search starts (and often ends) on Google.

According to current research:

82% of smartphone users use the "near me" search when looking for local services

46% of all Google searches have a local character

Over 50% of local searches result in a visit to a physical location within 24 hours.

In today's digitally oriented society, users expect immediate and precise answers.

When someone types "the best dentist in Belgrade", Google does not offer the most famous dentist in the country, but the one that is closest to the user, has updated information and good ratings.

Why is local SEO essential for all websites?

Because it allows you to:

You will be the first choice for users who are already ready to buy or schedule a service
You increase visits to your facility without additional advertising costs
Build local recognition and trust with potential clients
Be more competitive and don't let the competition take your position on the map

By investing in local SEO, you are directly investing in the growing number of local queries, which will only continue to increase in 2025 due to the growth of mobile internet, voice search and AI assistants (like Siri, Google Assistant and others).

Unlike paid ads, which stop producing results as soon as you stop paying, local SEO builds sustainable, long-term visibility.

This means that in the long term you will be present where your service is required. At the right time, at the right place!

In the next section, let's look at what places you can be shown with the help of local SEO and how local search results on Google work.

Where does your business appear in search results with local SEO?

One of the most important benefits of local SEO is that your business can appear in more key places in Google results.

Understanding where and how you appear to users helps you realize the potential that local SEO has for increasing traffic and sales.

In local search, we distinguish between two main views: local organic results and Google Map Pack (Local Map).

1. Local organic search results

These are the standard results that users get when they type in a specific query. For example, "dentist New Belgrade" or "bakery near me".

If you have optimized your site well for local keywords, you will appear among the first organic results.

This means that in the long term you will be present where your service is required. At the right time, at the right place!

The quality and relevance of the content on the site
Technical correctness and speed of the site
The presence of local keywords
Number and quality of backlinks
User engagement (clicks, time spent on the site, etc.)

This is where the difference between an average and a well-optimized site comes into play.

Businesses that regularly publish locally relevant content and take care of the user experience achieve a higher rating and more visits to the site.

2. Google Map Pack (Local Map)

This is the specific search section that displays three local businesses with a map, ratings, hours, and contact information. It's usually just below the paid ads, but sometimes above the organic results.

This means that it is extremely visible. Many users click here because Google immediately offers them specific information and locations.

To be in a local 3 Pack, you must:

Have a verified and optimized Google Business profile
Use accurate and consistent NAP data (name, address, phone number)
Receive and respond to user reviews regularly
Update photos, posts, services and hours

This position is worth its weight in gold, because users are increasingly choosing companies from the Google map without scrolling further.

Statistics show that businesses that appear in Map Pack get up to 70% more clicks compared to those that are ranked only organically.

In an ideal scenario, your business should appear in both Map Pack and organic results.

This gives you double visibility and a higher chance of the user clicking on your link or phone number.

In the next section, you will find out what are the concrete advantages of local SEO for your small business and how they affect your recognition, sales and growth.

What are the specific benefits of local SEO for small businesses?

Investing in local SEO is not just a matter of "being online".

It is a strategic move that can significantly improve business, regardless of the activity.

Small businesses, which usually rely on a local customer base, can profit multiple times.

Here's exactly how:

Increased local visibility

The greatest value of local SEO is increased presence in local search results. When someone in your area searches for you, Google will offer you as one of the most relevant choices, provided you are optimized.

For example, a user on Vračar searching for "physiotherapist Vračar" will most likely see those businesses that have an updated Google profile, reviews and local keywords. If you're not there, for most potential users, you don't exist.

Higher chance of visit and conversion

Local SEO doesn't just get you clicks. It brings you customers who are ready to take immediate action. Those looking for a service "here and now" often make a decision very quickly. It means more:

Scheduled appointments
Coming to the store
Calls
Order

Statistics say that more than 50% of local mobile searches result in a physical visit to a business within 24 hours.

Building trust through online reviews

Online reviews are today what word of mouth used to be. Through local SEO, you encourage users to leave ratings, and you return them with answers. That's what Google loves! The more positive and relevant reviews you have, the better you rank and the more reliable you are in the eyes of future clients.

Advantage over local competition

A small number of local businesses actively invest in SEO. This means that only basic optimization can set you apart and put you ahead of the competition. With regular maintenance, local SEO positions you as the first choice in your niche and your area.

Sustainable promotion without a big budget

Unlike paid ads (Google Ads, Facebook Ads), local SEO gives you long-term visibility without ongoing costs. Once you position yourself, your site and profile continue to attract users, without you paying for each click

Adaptability to mobile users and voice search

In 2025, most local searches will come from mobile devices and via voice commands. Through local SEO, you optimize your content for exactly those formats by including questions, phrases and terms that users say ("where is the best...", "who works on Sundays at...", etc.).

As you can see, the benefits of local SEO are not theoretical, they are tangible and practical.

And more importantly, local SEO works equally well for a wide variety of small businesses: from beauty salons and electricians, to lawyers, dentists and coffee shops.

In the next section, we'll cover what factors specifically affect your business's local search ranking and how you can use them to beat the competition.

What factors affect ranking when it comes to local SEO?

If you want your business to appear at the top of local results on Google, you need to understand how rankings work. Google uses specific signals and algorithms to decide which local businesses will be shown to users.

The ranking depends on a combination of factors, the most important of which are divided into two key areas:

1. Local organic results (standard results below the ad)

For this part of the search, Google relies on traditional SEO signals, but with local context. The three most important factors are:

OnSite optimization (OnPage SEO)

Using local keywords in titles, meta descriptions and texts.
Quality and relevance of content, texts that respond to specific local issues.
Technical correctness of the site (loading speed, mobile optimization, security).

Backlinks

Links to your website from other relevant and local websites (eg local portals, partners, associations).
The stronger and more relevant the website linking to you, the higher the value of the link.

User behavior (Behavioral signals)

Clicks on your result.
Length of stay on the website.
Number of repeat visits

Google tracks how users behave after clicking on your link. This gives it a signal whether you are really relevant.

2. Google Map Pack (Local map with 3 businesses)

For this extremely valuable display, different factors come into play. The main three are:

Google Business profile (aka Google My Business)

Profile completion: company name, description, category, photos, working hours.
Timeliness of information.
Using keywords in the description and posts.

Online reviews

Number of reviews (quantity),
average grade (quality),
frequency of new reviews.
Responding to comments (shows visitor engagement).

Google likes active businesses that interact with their customers and are recommended by others.

Local citations and NAP data

NAP = Company name, address, telephone.
Consistency of this data on all online sites (Google, Yelp, 011info, YellowPages...).
Incorrect information hurts your rating because Google loses trust.

Additional factors that can affect local SEO

In our opinion, they include the following:

Presence of local content on the site (blog about local topics).

Presence on social networks (indicates activity and engagement).

Number of clicks on the "call now" button or creating a route on a Google map.

All these elements together make up what Google calls Relevance, Distance and Prominence, ie. relevance, distance and recognition.

This means your business must be:

1. Relevant to the user's query

2. Geographically close to the user

3. Known and trusted from Google's perspective.

Conclusion: Local SEO is not the future, it is the present. Be visible to your clients!

Optimizujte svoj sajt za lokalni SEO i poboljšajte poziciju na Google pretragama u vašem gradu ili naselju. Efikasne i proverene metode! — Title

Local SEO in 2025 is no longer an add-on to digital marketing, it is its foundation. If you're a business owner, your potential customers are looking for you here and now, on Google, via mobile, using phrases like "near me" or "best in town."

The question is, will they find you or will they go to the competition?

Through this guide you learned:

What is local SEO and how does it work?
How is it different from standard SEO?
Why is it crucial for small businesses?
How does your business appear on Google?
What factors does Google use to rank?
How can you put all this into practice?

But knowing what to do is not the same as knowing how to do it right. SEO is a complex process that requires experience, consistency and a strategic approach.

That's why SmartThink is here!

We are an agency specialized in digital marketing with a special focus on SEO and local SEO for small and medium businesses.

We understand your market, your ideal customer and know how to get you right in front of their eyes.

Whether you need a complete SEO audit, Google Business profile optimization, local linking, backlinks or strategic consulting, our mission is clear.

That your potential clients become your real customers!

Call us today on 📞063 221 770, write to 📧info@smartthink.rs or visit our website 🌐www.smartthink.rs and find out how we can help you stand out where it matters most, in your local environment.

Because when local users are looking for what you have to offer, your business deserves to be the first they see!

Page 1 on Google in 90 days! Is it possible?

by Zoran Vulovic | May 30, 2025 | Blog

1st page on Google in 90 days!

Is it possible? Yes, here is the exact strategy in 10 steps

Can you really get to page 1 of Google search in just 90 days?

A question we often hear from our clients is: "Is it realistic for my site to reach page 1 of Google search in just 90 days?" Although it sounds too good to be true, our experience shows that, with the right strategy, this goal is completely achievable.

Google algorithms today favor quality content, excellent technical optimization and a clearly defined site structure. As experienced SEO experts, we possess exactly the skills that enable such results.

Our clients, which include numerous small businesses as well as large companies, regularly achieve this ambitious goal precisely because of the precise and proven strategy we use.

In the rest of the text, we will explain in detail the key steps that guarantee the achievement of high positions for your site in record time. If you follow these tips or hire our expert team, the result will not fail.

Your website will be among the first results on Google, bringing you more visits, more customers and more profit.

Get ready for us to explore in detail how in just 90 days you will get your site where it deserves to be, at the top of Google search.

Do you want your website to be on the 1st page of Google? We offer SEO optimization that brings results - more visits, clients and visibility.

Step No.1:Keyword analysis,that is, a precise strategy for quick success

The SEO path to the first page of Google begins with a quality and detailed analysis of keywords.

Keywords are the foundation of any successful SEO strategy.

Our team starts by researching the market and identifying the terms your potential customers use when searching for the products or services you offer.

The first step is a detailed analysis of the competition. We study what strategies are used by sites that are already ranking on the first page for targeted keywords.

This gives us a clear picture of how difficult it is to rank, but also where there are real chances for quick positioning.

Each keyword we choose must have a sufficient number of monthly searches, and at the same time relatively lower competition, which allows us to achieve significant results in a short period of time.

We successfully implemented this approach for a client in the field of furniture sales. We identified over 10 key terms, some of which were localized (such as "buying furniture Belgrade"), which enabled us to have their site appear on the 1st page of Google results within two months. The result was impressive. Increased website traffic by over 300%, which directly increased sales.

The conclusion is clear: a properly performed keyword analysis is the first step to conquering the first page of Google search in 90 days.

Step 2: Basictechnical optimization,because without it there are no good results

After a precise analysis of keywords, an extremely important stage follows, which is technical SEO.

This section can be decisive for your SEO success in the short term.

Even perfectly written content will not be effective enough if the technical part of the site is not properly optimized.

Technical SEO involves detailed site optimization so that Google can index your content more easily and efficiently.

First, we perform an in-depth analysis of the website, identifying problems such as slow page loading, duplicate content, unclear navigation or problems with the mobile version of the site.

Our team then implements a series of technical adjustments: we speed up page loading by optimizing images and reducing code size, set up a clear and clean URL structure, implement an SSL certificate if you don't have one, and optimize the site for mobile devices.

One of our clients, the owner of an online electronics store, had an extremely slow website with numerous technical issues.

After thorough optimization, page load time was reduced from 7 seconds to just 2 seconds, which directly affected the ranking and led to a jump from the third page to the first page of Google results in just 75 days.

Technical SEO is the key that opens the door for further steps, and with quality implementation, achieves quick and measurable results.

Step No. 3: Creating top-notch content, because Google rewards quality!

One of the most important elements of a successful SEO campaign in 90 days is quality, relevant and original content.

Today, Google's algorithm very accurately recognizes and ranks content according to its value to the end user. This is especially important after the last Google core update.

It is not enough that the text is grammatically correct; it must be detailed, informative and tailored to the needs of your target audience.

We always use the WDF IDF SEOlyze tool for creating texts, which is irreplaceable, especially for the Balkan region. Without it, you won't know which word you left out of the text.

When creating content for our clients, we are primarily guided by the rule that the content should solve a problem or answer a question that users most often ask when searching.

Each page on your website must have a clear purpose and target keywords blended in naturally, which Google's algorithms greatly appreciate.

For example, for our client from the field of car service, we created a series of educational texts on how users can recognize a fault on their own vehicle or how to keep the car in excellent condition.

These articles quickly gained authority on Google because they provided practical advice to users.

Google rewarded them with excellent rankings in the first 60 days, increasing site traffic by over 200%.

The key to success is that your texts are long enough (at least 1200 to 2500 words), that they include quality internal links to other important pages of the site, as well as a clear structure that facilitates reading (subheadings, lists, bold important parts, useful photos).

With this approach, you will not only please Google, but you will also build trust with the users themselves.

Step No. 4: Effective backlink strategy and building the authority of your site

One of the things that makes the biggest difference between sites that rank quickly and those that don't is a properly designed backlink strategy.

Backlinks (links from other websites leading to yours) are a signal to Google that your content is valuable and trustworthy, which automatically increases your site's authority.

It is important to note that Google does not only look at the quantity, but above all the quality of backlinks. Our approach involves creating backlinks only on relevant and authoritative sites related to your niche or industry.

Instead of mass linking that Google penalizes, we choose quality cooperation with the media, relevant blogs and authoritative portals that bring real results.

An example of good practice is our client from the field of tourism, for whom we managed to secure a series of backlinks through guest articles and recommendations from the most visited tourist portals in Serbia.

Already after a month of implementing this strategy, a clear increase in the authority of the site and the movement of key phrases from the second page of Google results to the first was noticed. For control, we recommend tools like Ahrefs or SemRush.

To implement this strategy yourself, we recommend the following steps:

Identify sites relevant to your industry that accept guest articles.

Write useful content that brings real value to readers, not just promotional content

Always require a naturally placed link in the text, without over-emphasizing keywords.

By applying these tips, you will build authority in no time and significantly increase the chance that your website will be on the 1st page of Google in a very short time.

Step No. 5: Local SEO = dominate in your city or region

If your business has a local orientation, SEO optimization for local searches is a key component of success. Local SEO enables fast ranking because it focuses on less competitive but highly specific searches related to a specific location.

Our first step in local SEO optimization is setting up or optimizing your Google My Business profile.

All relevant information is listed here: address, phone, opening hours, photos, description and user reviews. This profile is the first step to ranking high in Google's local map, often above all other search results.

As an example, for a restaurant from Novi Sad that wanted to increase online bookings, we optimized the Google My Business account, then added localized keywords to the site and created additional pages for different locations in the city.

After only 45 days, the restaurant took the second position for key terms such as "the best restaurant in Novi Sad" or "restaurant Novi Sad center", which increased reservations by more than 250%.

Some of the key steps you can take yourself are:

Optimize your Google My Business profile with a detailed description.
Ask for reviews from satisfied customers and respond to them regularly.
Create website content that clearly lists locations, using specific local keywords (city, neighborhood, municipality).

This method is extremely effective because Google ranks local results highly because of their relevance to users, thus ensuring fast results within the given 90 days.

Step No. 6: Mobile optimization is the key to fast SEO success!

In recent years, Google has clearly emphasized the importance of mobile optimization as one of the key ranking factors. Today, more than 65% of searches are from mobile devices, which is why the mobile version of your site is crucial for quickly reaching the 1st page of Google.

In fact, for more than 5 years, Google has given absolute priority to mobile searches.

Your website must be "mobile-friendly", i.e. fully adapted to all types of mobile devices. This means fast loading, easily accessible information and easy navigation.

Google especially rewards websites that provide a seamless user experience on mobile devices.

Here's what we specifically did for one of our clients, an online men's shoe store.

Originally, their website scored very low on the Google Mobile test, with slow loading and a poor user experience.

After our optimization (compressing images, reducing CSS and JavaScript files, improving navigation), their mobile score increased from 40 to over 90 points in just one month.

This move dramatically accelerated rankings, and within just two months the client reached page 1 on Google for major key phrases such as "men's shoes" and "men's footwear".

Practical tips for fast mobile optimization of your website are:

Use the Google Mobile Friendly test to identify the problem.

Optimize images on the mobile version (compress them, preferably in Photoshop).

Reduce unnecessary elements to speed up loading.

Provide clearly visible calls to action (CTAs) adapted to mobile screens.

When you implement this, your website will rank much better in no time, even for highly competitive keywords.

Step No. 7: User Experience (UX). Google loves it, take advantage of it!

Google increasingly values a quality user experience (UX). If you want to rank quickly, you need to provide your users with a site that is easy to use, easy to navigate and functional.

A poor user experience means a high bounce rate, which negatively affects SEO.

Our agency pays special attention to UX (user experience) optimization, because it is the key to both long-term and fast SEO strategy.

In particular, we recently had a client whose website had complicated navigation and a confusing page structure, which resulted in a short user stay on the site.

After our UX redesign, with clearer navigation, reduced number of steps, better content categorization and clear CTA buttons, the number of views per user increased by 150% and the time spent on the site increased by over 120%.

In just two months after these changes, the client reached the first page of Google for several key terms in its niche.

Tips to quickly improve your website's UX are as follows:

Make navigation simple and intuitive.
Structure the content clearly with headings and subheadings.
Use internal links to make it easier for users to navigate the website.
Provide quick access to key information, without unnecessary clicking.

This approach will allow you to drastically improve your positions on Google, because you will be recognized as a quality and reliable source that users love and frequent.

Step No. 8: Regular publication of content is an important activity that Google values extremely highly

One of the best ways for Google to see your website as relevant and authoritative is to publish quality content regularly and continuously.

This is one of the key factors for achieving top results in a short time.

Regular posts signal to Google that your website is alive and active, causing it to be indexed more often, which directly accelerates SEO results. Our recommendation is that in the first 90 days of your SEO strategy, you create a clear dynamic of publishing new texts (ideally, at least once a week), which will significantly increase the indexing and visibility of the site.

Our team successfully implemented this principle with a client in the field of health advice (dentist), where for the first three months we published detailed, educational texts every week.

The results were impressive. After just 70 days, Google ranked the client at the very top of the first page for health-related key phrases.

Tips for implementing regular content posts:

Želiš da tvoj sajt bude na 1. strana na Google-u? Nudimo SEO optimizaciju koja donosi rezultate – više poseta, klijenata i vidljivosti.

Create a content publication plan (editorial calendar).

Regularly research the topics that users are actively searching for

Combine text content with other types of content like infographics, videos, and guides.

Optimize each text for SEO (titles, meta descriptions, keywords, internal links).

Applying this method will allow you to achieve stable and permanent SEO results after a few months, attracting a large number of new visitors.

Step No. 9: Image optimization or a detail that makes a huge difference

It's an often overlooked but very important fact that image optimization plays a key role in helping your website rank quickly on Google.

Well-optimized images can drastically improve website loading speed, user experience, and also give a clear signal to Google about the relevance of your content.

Don't forget ALT texts for your images either, because many people don't realize how important they are.

When we work on image optimization, we pay attention to several key elements:

Image file name: The name of the image should be descriptive and contain keywords that clearly describe its content (eg "running-shoes.jpg" instead of "image123.jpg").
ALT text: It is mandatory and should clearly describe the content of the image, with a naturally integrated keyword.
Image size optimization: Reduce the size of image files (use JPG or even better WebP formats), which significantly speeds up site loading.

In one case, our client who owns an online clothing store had a problem with slow page loading due to non-optimized images.

After we optimized the images, the site load time decreased from 8 seconds to just 1.9 seconds.

In less than two months, this led to an increase of 180% in organic traffic, and the site quickly took top positions on Google for key terms related to fashion items.

Practical tips for optimizing images for your website:

Name each picture clearly and descriptively.

Be sure to add ALT text according to the page's theme.

Use image compression tools like TinyPNG or Imagify (the best option is Photoshop).

Set the images to the exact size you need (without unnecessarily large dimensions).

Step No.10:Competition analysis,that is, why not learn from their mistakes?

Actually, this should be done at the very beginning. A detailed analysis of the competition is an important part of SEO strategy that many ignore, and it can dramatically accelerate your way to the first page of Google.

Studying your competition allows you to recognize their strengths and weaknesses and build a superior strategy based on that information.

Our competitive analysis includes the following steps:

Content analysis of competitors: What topics do they cover, on which keywords are they strong and on which are they weak?
Competitor Backlink Profile: What kind of links do they have and from which websites do they come?
Technical analysis: How technically optimized are their websites (load speed, mobile optimization)?

For our client from the field of foreign language schools, we analyzed the competition on the market in detail. We have identified a number of weaknesses of competing websites, especially in terms of content quality and technical optimization.

After we targeted fixing those flaws on the client's website, within 60 days we took leading positions on Google for key educational terms.

How to analyze the competition yourself and use it for SEO:

Use tools like SEMrush, Ahrefs or Ubersuggest.
Find their top ranking pages and make content that is better, more detailed and more relevant.
Spot their technical mistakes (speed, mobile-friendliness) and make sure your website doesn't have the same issues.

Competitive analysis leads you directly to a better understanding of the market and allows you to achieve excellent results on Google within a given time frame of 90 days.

Bottom line: Your journey to page 1 on Google can start today!

Saznaj kako povećati online prodaju uz konkretne savete i efikasne digitalne strategije. Privuci više kupaca i razvij svoj biznis online. — Are you ready for growth?

As you've seen throughout this guide, it clearly is 90 days is quite enough time for your website to reach the 1st page of Google searches .

That goal is not only possible, but also realistic when applying a detailed, precise and professional SEO strategy like the one we just presented to you.ili.

However, it is not achievable in highly competitive niches, but it is for most industries.

Each of the previous sections shows that SEO is not just a technical discipline.

It is a combination of careful planning, technical expertise, understanding the needs of your users and continuously adjusting the strategy according to realistic results.

These are the principles that our agency has successfully applied for years, achieving results that speak louder than any promises.

If you want your business to take the place it deserves, if you want to increase traffic on your site, number of clients and overall earnings, then you are in the right place.

Using the latest SEO tools, methods and approaches, our team of experts will work with you to get your site ranked first on Google for the keywords that bring you the most value.

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Google Ads or Facebook Ads advertising

by Zoran Vulovic | Nov 14, 2024 | Blog

Google Ads ili Facebook Ads oglašavanje,

gde internet reklama donosi bolje rezultate?

Sigurno se pitate koja je platforma bolja za vaše poslovanje na internetu? Sve ćemo vam otkriti u ovom tekstu.

Facebook oglasi su obično jeftiniji od Google oglasa, ali imaju manji domet, dok Google oglasi često koštaju više, ali mogu ciljati veći broj potencijalnih kupaca.

Organski rast i preporuke od usta do usta mogu pretvoriti ideju u mali biznis, ali plaćeno onlineoglašavanje je često ključ za povećanje vašeg poslovanja tokom vremena.

Dobra vest je da firme u Srbiji za e-trgovinu imaju iste uslove za oglašavanje na Facebook i Google platformi kao i njihove kolege van granica naše zemlje.

Ipak, odluka o izboru platforme za oglašavanje verovatno će se svesti na biranje između dva industrijska lidera: Google Ads i Facebook Ads oglašavanje – koja platforma je najbolja za vaše poslovne ciljeve?

Ovaj članak će vam dati odgovor na to pitanje, dajući vam pregled prednosti i mana obe platforme za oglašavanje.

Google Ads ili Facebook Ads oglašavanje? Šta donosi bolje rezultate za vaše online reklamne kampanje? Pročitajte analiza u našem članku!

Google Ads iliFacebook Ads oglašavanje,osnovne sličnosti i razlike

Koja platforma za online oglašavanje je bolja za potrebe vašeg poslovanja?

Iako nude neke slične prednosti, morate razmotriti razlike prilikom odlučivanja kako da potrošite svoj budžet za oglase.

Evo kako mi poredimo Google Ads ili Facebook Ads oglašavanje:

Domet

Sličnosti: Google i Facebook dominiraju u svojim oblastima (pretraživači za Google i društvene mreže za Facebook).
Razlike: Domet Google-a je neprevaziđen, to je najposećeniji je sajt na svetu. Dok Facebook ima tri milijarde mesečno aktivnih korisnika, Google je na drugom nivou sa preko tri milijarde pretraga dnevno.

Formati oglasa

Sličnosti: Obe platforme nude više formata oglasa.
Razlike: Najpopularniji Google oglas, Google pretraživački oglas, je samo tekstualan. Mada na nekim tržištima izbacuje i slike, ako ste ih postavili. Google display oglasi uključuju sliku, ali nude manje opcija za kreativnost. Facebook Ads, međutim, nude veću fleksibilnost. Oni su obično vizuelno orijentisani i uključuju slike, video snimke i karusele.

Odabir prave platforme za online oglašavanje zavisi od specifičnih potreba vašeg poslovanja. Google Ads i Facebook Ads nude slične prednosti, ali ključne razlike između njih mogu značajno uticati na vašu odluku.

Razumevanje ovih sličnosti i razlika pomaže vam da bolje iskoristite budžet za oglašavanje i efikasnije ciljate svoju publiku.

Ukoliko vaš fokus leži na širokom dometu i ciljanju na osnovu pretraga, Google Ads može biti bolji izbor.

S druge strane, ako želite vizuelno privlačne oglase sa detaljnim ciljanjem na osnovu korisničkih podataka, Facebook Ads može biti efikasniji za vaše poslovanje.

Korišćenjem obe platforme, možete maksimalno iskoristiti prednosti koje nude i postaviti čvrste temelje za rast vašeg biznisa. Da biste odabrali pravu platformu morate malo istražiti konkurenciju.

Šta su Google Ads kampanje ?

Google Ads (ranije poznat kao Google AdWords) su ciljane PPC (pay per click) reklame, što znači da plaćate samo kada neko klikne na vaš oglas.

Ovi oglasi se pojavljuju na Google pretragama, Google Display mreži - grupi od više od dva miliona sajtova - i Google platformama kao što su Gmail i YouTube.

Postoje i druge opcija Google Ads oglasa, a ako želite više da saznate o njima pročitajte naš članak Najvažnija Google oglasi (Google Ads) pitanja i odgovori (Q&A)

Kako funkcioniše Google Ads oglašavanje?

Google Ads nudi različite tipove oglasa, a najpoznatiji su plaćeni pretraživački (search) oglasi.

Oni su tekstualni i prikazuju se na stranici sa rezultatima pretrage (SERP) na osnovu relevantnosti pretraživanih reči i iznosa koji je oglašivač platio za te ključne reči.

Drugi popularni formati oglasa uključuju Google display oglase, koji su slikovni baner oglasi koji se pojavljuju na Google Display mreži i Google shopping oglase koji prikazuju određeni proizvod u rezultatima Google pretrage (Srbija nažalost, u ovom trenutku, još nije u sistemu Google shopping).

Google oglasi su ciljani, što znači da oglašivači mogu fokusirati svoju ciljnu publiku na osnovu pretraga pomoću određenih ključnih reči i fraza, kao i demografskih informacija kao što su starost, pol, lokacija, porodični status i prihod domaćinstva.

Koje su prednosti korišćenja Google Ads kampanja?

Google Ads nudi različite opcije ciljanja i formate oglasa, od kojih svaki ima svoje jedinstvene prednosti, ali sledeće dve prednosti su njegove najveće snage:

Širok domet

Bez obzira na vašu ciljnu publiku, verovatno ćete je doseći putem Google Ads. Google obrađuje više od 40,000 upita za pretragu svake sekunde, čineći 88% svih aktivnosti na pretraživačkim mrežama i prikazujući pretraživačke oglase na vrhu rezultata.

I Google display oglasi se prikazuju na Google Display mreži, koja doseže više od 90% internet korisnika u svetu, povećavajući šanse da običan pretraživač postane potencijalni kupac.

Privlačenje publike sa visokim namerama za kupovinu

Google Ads povezuje oglašivače sa ljudima koji pretražuju ključne reči relevantne za vaš biznis. Dakle, oni koji kliknu na Google pretraživačke oglase često to čine sa namerom da saznaju više ili čak kupe proizvod. (Ovo se naziva visoka namera za kupovinu).

Na primer, zamislite da se bliži zima i otkrivate da je vaše dete preraslo prošlogodišnju zimsku jaknu.

Možda ćete pretražiti "zimske jakne za decu," kliknuti na Google oglas i odmah obaviti kupovinu.

Šta su Facebook Ads oglasi?

Facebook Ads su ciljani društveni oglasi koji se pojavljuju na Meta platformama, uključujući Facebook i Instagram.

Ovi oglasi mogu uključivati slike, karusele (serije slika koje se mogu listati) i video zapise koji se pojavljuju u glavnim feedovima, pričama ili Reels-ima na Facebook-u i Instagram-u.

Kako funkcionišu Facebook Ads kampanje?

Facebook oglasi se prikazuju u feedovima korisnika društvenih mreža dok pretražuju Meta aplikacije, uključujući Facebook i Instagram.

Oglasi izgledaju kao obične objave, ali imaju reč “Sponzorisano” ispod imena profila kada oglašivači plate da se pojave u vašem feedu.

Facebook oglašavanje nudi napredne opcije ciljanja tako da oglašivači mogu pronaći svoju ciljnu publiku na osnovu demografskih podataka kao što su starost, pol, lokacija, porodični status i prihod domaćinstva, kao i interesovanja i ponašanja korisnika, uključujući prijatelje, stranice sa kojima komuniciraju i druge kliknute oglase.

Facebook Ads nudi i PPC (pay per click) kampanje i PPM (pay per impression) kampanje po ugledu na Google, gde oglašivači plaćaju po određenoj ceni za 1.000 prikaza.

Koje su prednosti korišćenja Facebook Ads platforme?

Sa gotovo tri milijarde mesečno aktivnih korisnika, Facebook je najposećenija društvena platforma.

To daje Facebook oglasima široku publiku i konkurentsku prednost nad Google oglasima u dve oblasti:

Napredne opcije ciljanja

Facebook omogućava oglašivačima da dosegnu svoju ciljnu publiku sa preciznošću koja nije dostupna na drugim platformama za oglašavanje.

Njihove napredne opcije ciljanja idu dalje od standardnih demografskih informacija kao što su pol, starost, lokacija, porodični status, politička opredeljenja i prihod.

Možete ciljati potencijalne kupce na osnovu životnih događaja kao što su novi posao ili kućni ljubimac, kao i interesovanja, koga prate i profila kupaca.

Izgradnja brenda sa upečatljivim oglasima

Mogućnost kreiranja jedinstvenih i vizuelno privlačnih oglasa je oblast u kojoj Facebook Ads nadmašuje Google.

Kao platforma usmerena na deljenje atraktivnih multimedijalnih objava i optimizovana za mobilne uređaje. Facebook nudi svojim korisnicima priliku za veliku kreativnost.

Poslovanja mogu koristiti različite slike i video zapise za kreiranje upečatljivih oglasa koji grade njihov brend i dosežu kupce tamo gde se nalaze: na društvenim mrežama.

Kada koristiti Google Ads, a kada Facebook Ads?

Odabir da li google ads ili facebook ads oglašavanje zavisi od publike vaše kompanije, industrije i poslovnih ciljeva. Obično su Google Ads bolji za ostvarivanje prodaja, dok su Facebook Ads bolji za izgradnju svesti o brendu i povezivanje sa kupcima.

Na primer, ako vaša kompanija prodaje artikle kao što su grejalice, možda je najvažnija prodaja novim kupcima kojima je potreban vaš proizvod, umesto da radite na izgradnji lojalne publike. U tom slučaju, verovatno biste izabrali Google Ads.

S druge strane, ako vodite modnu kompaniju koja ceni svoj „cool“ faktor, možda ćete više ulagati u jačanje brenda i povezivanje sa svojom publikom kako biste ih ubedili da su vaši proizvodi vredni posedovanja. U ovom slučaju, Facebook Ads bi mogao biti bolji izbor.

Iako ovi tipovi oglasa možda neće rezultirati trenutnim konverzijama, mogli biste vremenom izgraditi lojalnu bazu kupaca.

Ne postoji definitivan odgovor na pitanje koja je platforma za oglase bolja između Facebook Ads i Google Ads. Zavisi od ciljeva vašeg poslovanja. Facebook Ads obično dobro funkcionišu za izgradnju brenda, dok su Google Ads bolji za ostvarivanje prodaja.

Mi često za naše klijente radimo obe platforme, a tokom vremena se pokaže koja je bolja. Ipak, sve zavisi od niše i proizvoda.

Po izveštajima od marta 2024. godine, Facebook Ads ima nižu prosečnu cenu po kliku (0.71 eur) u odnosu na Google Ads (3.62 eur). Ali nemojte da vas razlika u ceni zbuni.

Postoji valjan razlog zbog čega je Google Ads skuplji.

Jednostavno, u mnogim oblastima, do sada, Google Ads bolje radi!

5 ključnih razlika za Google Ads i Facebook Ads oglašavanje

Sada kada smo pokrili osnove, hajde da se pozabavimo glavnim razlikama za google ads ili facebook ads oglašavanje.

Pa počnimo:

1. Veličina publike

I Google i Facebook imaju ogroman domet — Google obrađuje više od 5,8 milijardi pretraga svakog dana, dok Facebook ima oko 1,73 milijardi dnevno aktivnih korisnika.

Na Facebook-u, prihod od mobilnog oglašavanja čini više od 90% prihoda. A to znači da oglašavanje na mobilnim uređajima nije prilika koju treba propustiti!

Verovatno je da je ciljana publika vašeg klijenta prisutna na obe ove platforme, tako da ne možete odrediti pravi izbor za njihovo poslovanje samo na osnovu veličine publike.

Umesto toga, postavite sebi sledeća dva pitanja:

Da li je moja ciljana publika aktivna na ovim mrežama?
Da li je moj proizvod više orijentisan na pretragu ili društvene mreže?

Čak i ako Google ima 5,8 milijardi pretraga dnevno, to neće pomoći ako niko ne traži vaš ili specifičan proizvod vašeg klijenta.

Da li ste lansirali novi, inovativni proizvod? Da li su ljudi čuli za ono što im nudite?

Ako je odgovor "ne", Facebook oglas je često bolja opcija za širenje vesti.

Savet za marketing agencije: Bez obzira na koji tip oglašavanja se odlučite, pratite sve značajne promene u rastu publike. Ovo vam može dati bolji uvid u to kako vaši oglasi napreduju tokom vremena.

2. Trošak i ROI

Trošak je još jedan važan faktor. Prosečna cena po kliku (CPC) na Google Ads je 3,62 eur, ali ovo se značajno razlikuje po industriji, ali i po zemlji prikazivanja reklame.

U Srbiji je cena klika znatno niža.

Kako funkcioniše Google oglašavanje?

U plaćenoj pretrazi, e-commerce biznisi mogu očekivati da plate različite iznose u zavisnosti od ključne reči. Uvek postoji minimalna i maksimalna cena po kliku.

Od nekoliko faktora zavisi koja će biti cena za određenu ključnu reč.

Google display i Google search oglasi dosežu gotovo 90% internet korisnika i nude široke mogućnosti ciljanja, omogućavajući vašem poslu da se poveže sa potencijalnim kupcima u pravom trenutku i uspostave remarketing po niskoj ceni.

Kako funkcioniše Facebook oglašavanje?

Facebook oglasi su obično nešto jeftiniji po kliku od Google oglasa. Prosečna cena po kliku varira ne samo po industriji, već i po mestu prikazivanja oglasa. Naše iskustvo je pokazalo da su Instagram oglasi vrlo često skuplji od Facebook oglasa! Ali to zavisi opet od nekoliko faktora.

Koji je bolji izbor u smislu troškova oglasa?

Iako je prosečna cena po kliku obično skuplja na Google Ads, imajte na umu da ljudi koji kliknu na oglase vašeg klijenta mogu biti kasnije u procesu kupovine. Facebook oglas je odličan za izgradnju svesti, dok Google Ads često može biti bolji u dosezanju korisnika u trenutku kada donose odluku o kupovini.

Prave kupovine se dešavaju na web sajtu. Zapravo, Facebook reklama je često samo put kojim će korisnik ići kako bi kupio vaš proizvod ili uslugu na vašem web sajtu.

I to je činjenica koju mnogi ljudi ne shvataju na samom početku. Jednostavno, mnoge proizvode je jako teško direktno prodati na društvenim mrežema.

CPC (Cost Per Click) je samo pola jednačine. Još jedan važan pokazatelj je CPA (Cost Per Action) kako bi se utvrdilo da li ćete vi ili vaš klijent imati snažan ROI na svojim kampanjama.

Kao i CPC, CPA će varirati po kampanji. To zavisi od toga koliko su dobro ciljani vaši oglasi i da li možete konvertovati po visokoj stopi.

Nemojte dozvoliti da vas visoka prosečan CPA odvrati od PPC-a.

3. Namera kupca

Kada je reč o nameri kupca, Google Ads gotovo uvek nadmašuje Facebook Ads. Razmislite o tome kakav posao imate vi ili vaši klijenti? Da li ljudi obično traže vaše ili njihove proizvode ili usluge kada su spremni da obave kupovinu?

Na primer, ako se nekome pokvari klima uređaj, odmah će početi da traži firmu za popravku klima uređaja.

Pretraživački (search) oglasi bi postavili tu firmu ispred potencijalnih kupaca u trenutku kada im je potrebna njihova usluga. Po nama, u velikoj prednosti su u ovom slučaju Google oglasi.

S druge strane, ta osoba se neće sećati firme za popravku klima uređaja koju je videla na Facebooku pre tri meseca. U ovom scenariju, Google Ads bi bili jasni pobednici.

Facebook Ads su takođe generalno manje efikasni u brzoj konverziji potencijalnih klijenata. Ljudi obično idu na Facebook da se opuste i druže, a ne da kupuju.

Google je mesto za kupovinu, to uvek imajte na umu!

Međutim, Facebook platforma je i dalje izuzetno korisna za izgradnju publike vašeg klijenta. Kreiranjem osećaja zajednice na društvenim mrežama, ljudi će biti mnogo skloniji kupovini kada im bude potrebna neka usluga ili proizvod.

Ukoliko je cilj kampanje izgradnja svesti o brendu, a ne trenutne konverzije, tada je Facebook možda najbolji izbor za njih.

4. Opcije ciljanja

I Google Ads i Facebook Ads daju vam mogućnosti za ciljanje specifičnih publika. Obe platforme vam omogućavaju da ciljate prema starosti, polu, lokaciji i nivou prihoda.

Međutim, Facebook je nepobediv kada su u pitanju napredne opcije ciljanja.

Pored gore pomenutih opcija ciljanja, Facebook vam omogućava da kreirate publiku na osnovu velike liste interesovanja i ponašanja, zahvaljujući bogatstvu informacija koje prikupljaju od svojih 2,6 milijardi mesečno aktivnih korisnika.

Želite da ciljate roditelje? Može.

Želite da ciljate roditelje sa decom starosti 5-7 godina? Može.

Želite da ciljate starije roditelje sa decom starosti 5-7 godina i domaćinstvom koje ima mesečne prihode preko 200 000 dinara? Može.

Facebook vam omogućava da budete veoma specifični sa vašom publikom. Ako je ciljana publika vašeg klijenta vrlo uska niša, tada su Facebook Ads odlična opcija za njihovo poslovanje.

Facebook takođe nudi korisni alat nazvan lookalike publike koji vam omogućava da oglašavate ljudima koji su slični postojećoj publici vašeg klijenta.

Facebook koristi svoje postojeće podatke da uskladi ciljane kupce sa sličnim korisnicima, što može biti vrlo moćna opcija za oglašivače.

5. Formati oglasa

Šta je sa formatima oglasa? Vraćamo se na pitanje, koji je cilj vaše kampanje?

Na Facebook-u imate mnogo više kreativne slobode, što ga čini boljom platformom za izgradnju svesti o brendu i lojalnosti kupaca.

Ako koristite Google Ads, imate mali blok teksta (title i meta description) da privučete pažnju potencijalnih kupaca na Google stranici. Možete koristiti proširenja oglasa za dodatni tekst i informacije, ali ukupno gledano, vaš format će biti ograničen na tekstualne pretraživačke oglase.

Međutim na Facebook-u, korišćenjem oglasa zasnovanih na slikama, vašoj poruci se dodaje vizuelni utisak.

Facebook takođe stalno uvodi različite formate oglasa kako bi izbegao "umor od oglasa". Možete koristiti video snimke, slike, karusel oglase i još mnogo toga da privučete pažnju publike.

Ako vi ili vaš klijent imate e-commerce biznis, vizuelna komponenta Facebook-a treba da bude veliki faktor pri odabiru platforme za oglašavanje.

Google Ads takođe nudi shopping oglase (za sada nisu dostupni u Srbiji) koji prikazuju specifične proizvode u rezultatima Google pretrage i mogu se koristiti za ciljanje konkurenata radi promocije proizvoda.

Pa koju platformu onda odabrati?

Dakle, koja je bolja platforma za online poslovanje, Google Ads ili Facebook Ads oglašavanje? Ako i dalje niste sigurni, a radite za klijenta, daćemo vam još par saveta (naravno, ovo važi i ako radite kampanje za sebe).

Postavite sebi sledeća tri pitanja:

1. Koji su ciljevi reklamne kampanje?

Prvo, razmotrite specifične ciljeve kampanje vas ili vašeg klijenta. Da li su fokusirani na brzu prodaju?

Ako je tako, Google Ads može biti bolji izbor.

Ako želite da prošire prepoznatljivost brenda ili dosegnu širu publiku, s druge strane, Facebook Ads može biti bolji izbor.

2. U kojoj industriji sam ja, odnosno moj klijent?

Zatim, uzmite u obzir industriju u kojoj poslujete. I B2B i B2C kompanije uspešno koriste Google Ads.

Facebook Ads često bolje funkcionišu za B2C kompanije, posebno one koje prodaju jeftinije proizvode, jer su ljudi skloniji impulzivnoj kupovini ovih proizvoda nakon što su ih videli nekoliko puta.

Međutim, čak i za B2B, postoje prilike na Facebook Ads—posebno za remarketing i lookalike publiku.

Publika takođe utiče na izbor platforme. Da li ljudi traže biznis ili uslugu sa namerom da kupe?

Ako je tako, Google verovatno donosi najbolje rezultate. Ali ako vaš klijent pokušava da izgradi publiku za novi proizvod, Facebook će obično bolje funkcionisati.

Razmotrite koju fazu putovanja kupca pokušavate da ciljate sa PPC oglasima. Google Ads (bivši Google AdWords) je odličan za potencijalne kupce na dnu levka, dok je Facebook obično najbolji za privlačenje novih potencijalnih kupaca na vrhu levka.

3. Koji je moj, odnosno koji je budžet mog klijenta?

Na kraju, uzmite u obzir budžet za oglašavanje i nivo vaše tehničke veštine. Da li imate novca da ulažete u Google Ads čak i ako ste u konkurentnoj industriji?

U nekim nišama su neverovatne cene klikova.

U tom slučaju uvek tražite reči koje su manje po obimu pretrage, jer one će vam dati gotovo sigurno nižu cenu po kliku: Samim tim ćete ostvariti više klikova i potencijalnih prodaja za isti dnevni budžet.

Kada koristiti Facebook Ads kampanje?

Facebook Ads kampanje se mogu koristiti za ciljanje određene publike koja je već pokazala interesovanje za proizvode ili usluge vas ili vašeg klijenta.

Ovi oglasi pomažu da povećaju vidljivost svog sadržaja na Facebooku i poboljšaju saobraćaj na svojim web sajtovima.

Facebook Ads kampanje se mogu postaviti da povećaju saobraćaj na sajtu, broj prikaza i prosečnu stopu kliktanja (CTR).

Facebook oglasne kampanje takođe pružaju agencijama veliku fleksibilnost. Na primer, koliko želite da potrošite iz budžeta, uključujući:

Ukupan mesečni iznos potrošnje

Dnevni budžet

Trošak po rezultatu

Pored toga, možete izabrati kada želite da vam Facebook naplati. Po broju pregleda ili klikova.Na kraju, da znate da je Facebook drugi po veličini prodavac digitalnih oglasa u svetu, odmah iza Google-a.

Dakle, ako možete iskoristiti Facebook Ads u svoju korist, svakako ga preporučujemo!

Kada koristiti Google Ads kampanje?

Šta donosi bolje rezultate za vaše online reklamne kampanje? Pročitajte analiza u našem članku! — Google Ads kampanje

Google Search Ads se pojavljuju pred ljudima koji aktivno traže rešenje za trenutnu potrebu.

Oni su efikasan način za privlačenje saobraćaja ka vama za ljude koji već traže proizvode ili usluge koje nudite, posebno putem ključnih reči.

Kada korisnici unesu ključnu reč u svoju pretragu, rezultati se pojavljuju na Google stranici, uključujući plaćene oglase koji ciljaju tu ključnu reč.

Postavljanje oglasne kampanje na Google Ads uključuje odabir ključnih reči, kreiranje teksta oglasa i definisanje kriterijuma ciljanja kako bi se dosegla željena publika.

Google ne deli svoje podatke o obimu pretrage, ali se procenjuje da Google obrađuje oko 5,6 milijardi pretraga dnevno, sa prosekom od bar tri do četiri pretrage dnevno po svakom posetiocu.

Dakle, ako vi ili vaš klijent imate listu relevantnih ključnih reči za koje znate da publika može pretraživati po tim pojmovima, Google Ads je pravi izbor.

Pored search pretraga, Google Display Network proširuje domet prikazivanjem slikovnih i tekstualnih oglasa na sajtovima koji koriste Google oglašavanje.

Ove pozicije mogu biti korisne i za podizanje svesti (na osnovu ciljanih publika i interesovanja) kao i za remarketing prethodnim posetiocima sajta.

Šta uzeti u obzir prilikom kreiranja Google oglasa?

Kreiranje Google oglasa zahteva razmatranje mnogih faktora, pa hajde da ih razložimo:

1. AdRank i Quality Score

Najveću pažnju treba posvetiti vašem Quality Score kada prvi put postavljate Google kampanju. Što je vašQuality Scoreviši, to su niži troškovi reklame i bolja pozicija za vaše oglase.

2. Lokacija

Obavezno postavite geografsku lokaciju gde će se oglas vašeg klijenta prikazivati. Glavni cilj Google-a je da prikaže najrelevantnije rezultate korisnicima pretrage, čak i ako je u pitanju plaćeni oglas.

Može vam biti lakše ako prikažete sebi podatke o publici svakog klijenta u grafikonima, kako biste bolje razumeli njihovu publiku.

3. Ključne reči

Ključne reči su podjednako važne za plaćeno oglašavanje kao i za organsko. Google povezuje oglase sa pretragama na osnovu ključnih reči koje vi odaberete. Nemojte preskočiti ovaj korak, vrlo je važan i posvetite mu uvek veliku pažnju. Ne zaboravite da redovno pratite trendove ključnih reči, aktivnosti konkurenata i potencijalne prilike.

4. Tipovi podudaranja

Tipovi podudaranja govore Google-u da li želite da se oglas prikaže za tačan izraz pretrage ili za pretragu koja je donekle povezana sa ključnom rečju vašeg klijenta. To su neke stvari koje možete menjati u toku kampanje. Teško ih je pogoditi iz prve.

5. Naslov i opis

Pisanje dobrog oglasa čini veliku razliku. Važno je da vaš tekst oglasa odgovara nameri pretraživača i da je usklađen sa ciljanim ključnim rečima. Uvek posvetite pažnju naslovu I opisu reklame (title i meta description). Ako su dobri, lako ćete povećati CTR (Click Through Rate).

6. Proširenja oglasa

Proširenja oglasa su besplatna i odličan su način da korisnicima pružite dodatne informacije o proizvodima ili uslugama vašeg klijenta. Nemojte zanemariti ove besplatne opcije.

7. Retargeting na Google Ads

Retargeting na Google Ads je način oglašavanja osobama koje su već imale interakciju sa oglasom vašeg klijenta, ali još nisu konvertovale. Ovo je efikasan način oglašavanja jer mnogi ljudi trebaju više puta videti vaš oglas pre nego što postanu kupci. Kažu i preko 20 puta.

Da li i kako mogu koristiti Google Ads i Facebook Ads zajedno?

Postoji mnogo načina na koje Google Ads i Facebook Ads mogu raditi zajedno kako bi povećali svest, angažman i konverziju. Uostalom, obično je potrebno više dodirnih tačaka između trenutka kada je kupac prvi put upoznat sa vašim brendom i trenutka kada obavi kupovinu.

Smatramo da je kombinacija ove dve platforme neophodna za svaki ozbiljan e-commerce.

Naravno, ako imate dovoljan budžet da to ostvarite.

Na primer, ljudi koji vide vašu Facebook Ads reklamu mogu pokazati interesovanje za ponudu, ali možda žele da saznaju više o vašem poslovanju i proizvodima ili uslugama koje nudite. Tu je ključan vaš web sajt i linkovanje ka njemu.

Tu ćete im sve lepo objasniti i ponuditi.

Ovo je odlična prilika da koristite ime brenda kao ključnu reč u pretraživačkim kampanjama i uskladite poruku sa trenutnim Facebook oglasima. Ova strategija vodi hladnu publiku sa Facebooka ka pronalaženju tačno onoga što su tražili na Google-u.

Ne samo da jača celokupnu marketinšku poruku, već i pokazuje pouzdanost.

Koja je prednost korišćenja obe platforme?

Korišćenje moćne kombinacije Google Ads iFacebook Ads je odlična strategija koju možete isprobati za vas i vaše klijente. Facebook Ads grade svest o brendu, dok Google Ads retargetuje za konverziju.

Razmotrite ovaj scenario:

Korisnik Facebook-a vidi oglas koji prikazuje neverovatne, super upijajuće peškire za kupatilo. Klikne na oglas, ali još uvek nije spreman za kupovinu. Međutim, sledeći put kada je posegnuo za starim, pohabanim peškirom, odlučio je da je vreme za kupovinu novog.

Zatim ode na Google, unese u polje za pretragu 'peškiri za kupatilo' i suoči se sa retargetiranim Google oglasom koji se ponovo prikazuje (uslov za ovo je da je urađen remarketing).

Obrnuti scenario takođe funkcioniše: korisnik može kliknuti na Google pretraživački oglas, dodati nešto u korpu, a zatim ga Facebook oglas podseti na ono što ga je prethodno zanimalo.

Prednosti korišćenja i Facebook Ads i Google Ads ne mogu se zanemariti.

Ako već niste, pokušajte da implementirate ovu strategiju za sebe i svoje klijente i vidite rezultate!

Praćenje vaših PPC (pay per click) rezultata

Izazov sa strane agencije koja vodi obe kampanje je taj što sada imate dve velike i složene platforme za izveštavanje.

Kako lako konsolidovati podatke kako biste ispričali sveobuhvatnu priču o performansama kampanje?

Bez obzira na to koji alat za izveštavanje o PPC-u (pay per click) odaberete, praćenje ROI vašeg klijenta je ključno.

Jedan način za automatsko praćenje rezultata je korišćenje Agency Analytics PPC šablona za kontrolnu tablu, koji uključuje sledeće sekcije:

Trošak

Konverzije

Trošak po konverziji

Stopa konverzije

Prikazi

CTR (stopa kliktanja)

View through conversion

Napravite svoju prilagođenu kontrolnu tablu po potrebi!

Merenje uspeha PPC kampanja može biti teško, posebno kada su podaci raspoređeni po nekoliko platformi za oglašavanje. Konsolidujte i automatski povucite svaku metriku sa Google Ads, Facebook Ads i drugih PPC metrika u jedan pregled sa intuitivnom kontrolnom tablom koju će vaši klijenti lako razumeti.

Ako upravljate PPC oglasima za klijente, omogućite im 24/7 pristup kako bi mogli pratiti efikasnost svojih kampanja u realnom vremenu.

Za detaljnije uvide, prebacite se na Facebook Ads alat za izveštavanje, Google Ads alat za izveštavanje kako biste videli detaljne podatke o specifičnim platformama.

Sa unapred izrađenim šablonima za izveštavanje, brzo i lako kreirajte mesečne izveštaje koristeći Facebook Ads šablon za izveštavanje, Google Ads šablon za izveštavanje, PPC šablon za izveštavanje ili sveobuhvatni šablon za digitalni marketing izveštavanje.

Vrlo jednostavno, zar ne?

Google Ads i Facebook Ads su dve odlične opcije za PPC oglašavanje, a u mnogim slučajevima ove dve platforme najbolje funkcionišu kada se koriste zajedno.

Ako se oglašavate na obe platforme, pobrinite se da tačno pratite rezultate kampanja kako biste znali koji kanal najbolje radi.

Pratite kampanje i redovno ih ažurirajte!

Zaključak o Google Ads i Facebook Ads oglašavanje

Odabir između Google Ads ili Facebook Ads oglašavanje može značajno uticati na uspeh vašeg poslovanja na internetu.

Obe platforme nude jedinstvene prednosti koje mogu pomoći u različitim fazama marketinškog procesa. Od podizanja svesti o brendu do konverzija.

Ključ je u razumevanju specifičnih potreba vašeg poslovanja i pravilnom korišćenju svake platforme.

Facebook Ads kampanje su izuzetno korisne za izgradnju svesti o brendu i povezivanje sa kupcima na dubljem nivou kroz vizuelno privlačne oglase i napredne opcije ciljanja.

Sa gotovo tri milijarde mesečno aktivnih korisnika, Facebook pruža ogroman potencijal za dosezanje široke publike.

S druge strane, Google Ads kampanje su idealne za dosezanje korisnika koji su već u fazi donošenja odluke o kupovini.

Sa preko 5,8 milijardi pretraga dnevno, Google Ads omogućavaju ciljanje ključnih reči koje korisnici aktivno pretražuju, što vodi do visokih stopa konverzije, odnosno kupovine.

Korišćenjem kombinacije ovih dveju platformi možete postići sjajne rezultate. Facebook Ads mogu privući početni interes i izgraditi svest o brendu, dok Google Ads mogu efikasno preusmeriti te iste korisnike prema konverzijama kroz ciljane pretraživačke i remarketing kampanje.

Smart Think, vaš partner za google ads ili facebook ads oglašavanje

Naša marketing agencija SmartThink je za preporuku ako vam treba postavljanje i upravljanje kampanjama na Facebook/Instagram Ads i Google Ads.

Uradili smo više stotina reklamnih kampanja i znamo kako treba napraviti uspešnu reklamnu kampanju!

Sa bogatim iskustvom i znanjem, možemo vam pomoći da postignete izuzetne rezultate i maksimalno iskoristite svoj budžet za google ads ili facebook ads oglašavanje.

Bez obzira na to da li želite da povećate prepoznatljivost brenda, poboljšate angažman sa vašom publikom ili ostvarite veće stope konverzije, naš tim će razviti prilagođenu strategiju koja odgovara vašim poslovnim ciljevima.

Kontaktirajte nas već danas na telefon 063 221 770 ili putem email-a na info@smartthink.rs kako bismo započeli vašu putanju ka uspehu.

Verujemo u moć kombinacije preciznog ciljanog oglašavanja i kreativnih marketinških rešenja.

Zašto izabrati SmartThink?

Iskustvo i stručnost: Naš tim se sastoji od stručnjaka sa dugogodišnjim iskustvom u upravljanju digitalnim kampanjama.
Prilagođena rešenja: Razvijamo strategije koje su skrojene prema specifičnim potrebama i ciljevima vašeg poslovanja.
Praćenje i izveštavanje: Koristimo najnovije alate za praćenje performansi kampanja i pružamo detaljne izveštaje koji vam pomažu da razumete uticaj vaših oglasa.
Podrška: Naš tim je uvek tu da pruži podršku i odgovori na sva vaša pitanja.

Ne čekajte, započnite svoju uspešnu online kampanju sa SmartThink-om već danas!

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How to use ChatGPT?

How to use ChatGPT?

The complete guide to 2025.

ChatGPT has become synonymous with artificial intelligence in everyday life and business. From the moment the company OpenAI launched it, it changed the way people write, research, learn and communicate.

Today, it is used by more than 700 million users per month, and in Serbia it is one of the most popular tools for digital marketing, content creation and automation of business processes.

If you've been wondering how to use ChatGPT and how it can improve your business, then this guide was created just for you.

Below you will find out how ChatGPT works, how to use it on the web and on the phone, what are the most practical applications in business, as well as concrete examples from SmartThink practice that will help you understand its full power and potential.

What is itChatGPTand how does it work?

ChatGPT is an advanced AI chatbot developed by OpenAI, which currently uses the GPT-5 language model to understand and generate natural language. In other words, it is a digital assistant that can write texts, translate, create images, analyze data, search the Internet and much more for you.

And in fact, all with the help of simple text queries, known as prompts.

What are the key features of ChatGPT?

Answers questions and writes texts (essays, blogs, emails, ads).

Analyzes data from tables and reports.

Generates images and explains their elements.

Searches the Internet for the latest information.

Assists in programming and writing code.

It can use voice and recognize images.

ChatGPT currently exists in several versions, but the most famous are:

Free version (GPT-4o mini) – limited but sufficient for daily use.

ChatGPT Plus (GPT-5) – faster, more accurate and able to use images, voice and files.

ChatGPT Enterprise - version for companies, with additional security options.

How to useChatGPT?Step by step

It only takes a few minutes to get started using ChatGPT.

That process begins as follows:

1. Create an account

Go to chat.openai.com and click Sign up. You can register with a Google or Microsoft account or by using your email address.

After verifying the phone number, the system will immediately let you into the application.

2. Select version

If you use the free version, you can get started right away. If you decide on ChatGPT Plus, the monthly subscription is 20 USD (about 2,100 dinars), and you can pay it via Revolut or Payoneer card from Serbia.

3. Start with the first prompt

In the message field, write your question, for example, "Write a plan for a blog post about the benefits of digital marketing."

“ChatGPT will generate a complete text proposal, complete with structure and ideas, within seconds.

4. Try additional features

In addition to classic typing, you can:

Add images and files (Excel, PDF, Word) for analysis.

Use voice commands if you have a microphone.

Search the Internet with the Web browsing option.

Create your own custom GPTs (eg “Your Copywriter GPT”).

Tips for writing effective prompts

The quality of the answer directly depends on the quality of the query you ask.

That's why it's important to learn how to write a good prompt.

Here are two practical examples:

Bad prompt

"Write a text about marketing."

Better prompt

"Explain what SEO is and how a small business in Belgrade can use site optimization to attract local clients."

Bad prompt

"Explain SEO."

Better prompt

"Write a professional text of 500 words about digital marketing for small businesses in Serbia, in pro tone, with examples from practice."

SmartThink advice:

The more context you provide (target audience, tone, length, goal of the text), the more relevant and useful results ChatGPT will provide.

How to use ChatGPT on phone and computer?

You can use ChatGPT on any device, desktop, laptop, tablet or mobile phone.

On your PC:

Open chat.openai.com

Log in and start a conversation like you would in any chatbot.

You can use the shortcut Alt + Space (Windows) or Option + Space (Mac) to quickly open the ChatGPT window.

On mobile phone:

Download the ChatGPT app from Google Play or the App Store.

Log in and synchronize data with the web version.

Turn on Voice Mode if you want to speak instead of typing.

How to use ChatGPT at work? Practical examples

Artificial intelligence has become an indispensable part of modern business, and ChatGPT is a tool that saves time, increases productivity and brings new ideas.

In the SmartThink team, we use it every day and here are some practical examples to help you understand its real value.

Content writing and blogging with ChatGPT

For marketing teams, ChatGPT is the fastest way to get an idea off the ground. Instead of spending hours devising a title, introduction, and structure, all you have to do is ask a clear question.

Here's an example from SmartThink's practice:

When we blog about Google Ads strategies, we use ChatGPT to create a basic outline of the text, then elaborate each part through several prompts, while the final tone and SEO refinement is done by our team.

Result?

A 2,500-word blog that's keyword-optimized, written in a consistent tone, and ready to post in half a day.

Without him, it would have taken at least one business day to complete.

Advantages:

Faster generation of ideas and drafts

Unique headlines and CTA suggestions

Automatic formatting (H1-H6, lists, bold)

Easy to adapt to style and audience

SEO optimization with ChatGPT

ChatGPT does not replace an SEO expert, but it helps and complements it perfectly. It can help with keyword analysis, writing meta tags and creating descriptions that meet SEO rules.

An example from SmartThink practice:

The AI revolution has begun, and the choice between these two giants depends only on your needs and goals.

Speed and time saving: create quality content in a few minutes.