December 2022 | SmartThink agencija

Creating a website in 7 steps

by Zoran Vulovic | Dec 9, 2022 | Blog

Creating a website in 7 steps!

Anyone who wants to have their own website may not have the technical knowledge to do it themselves. But don’t worry, in this text we will clarify what is most important when creating a website. It’s much easier today than it used to be.

Before we start, you must be wondering:

Creating a website in 7 steps / We will explain in this text what is most important when creating a website. It's much easier today than it used to be.

Do I need the knowledge of a developer when it comes to creating a website?

Yes, if you want to create a website in the most complicated way. This requires that you know the basics of programming, that is, that you know HTML, JavaScript, CSS and PHP.

This is the best way if you want complete control. But certainly the most difficult, most expensive and longest way to get a website.

But there is a much easier and faster way to get a great website, without being a developer.

It is enough that you have basic knowledge in using a computer and that you know English.

There are a lot of platforms that have a lot of themes so it won’t be difficult to choose the right one.

We will not delay, but reveal to you:

Creating a website in 7 steps!

What we are writing is something we have concluded from our work. Because most of the web sites we have done go through these 7 phases, that is, steps.

They are:

1. Define what type of website you need.

2. Create your budget and choose a platform to work on.

3. Register the website domain (.rs, .com, .net, etc.)

4. Think about the content of your website and create a good site structure.

5. Choose a theme that suits you.

6. Add your content like images, videos and text.

7. Finally, publish and promote your new website.

This is the shortest possible explanation for creating a site. If you want to know a little more, read on.

We will start to explain to you item by item.

1. Define what type of website you need

Not all websites are the same, so we will divide them into several categories.

The following are the most common in our practice:

Micro websites. These are the smallest websites with 3 to 7 pages. The main page explains who we are and what we can offer in terms of products or services. There are also contact pages and about us pages. Possibly a blog page, privacy policy, FAQ and support.

Sometimes a slightly longer “American page” is made, where all this is only on one page. This type of website doesn’t get updated that often and once we’re sure everything is perfect with it we just let it do its job.

For this type of website, 7 days are enough to create.
Blog page. This is a very popular way of communicating with your followers. There you can give them space to actively participate with you in creating topics and content. Here, the method of inserting text and images is very simple and it will not be a problem to learn it very quickly.

A small blog can be created in a minimum of a week, and publishing new articles takes the most time.

Websites for sale. In our country they are known as online stores. They require the most time to make, but that again depends on your requirements. The simplest online shops need at least 3 weeks to create, provided that we have everything prepared in advance. More demanding websites require at least 6 weeks to 6 months to create. It may seem like a lot, but it is true. Here we recommend a CMS, and in our opinion it is best to use WordPress for this purpose. If you don’t know how to do this, we advise you to find someone with experience. Recommended in this case is the WooCommerce plugin.

2. Create your budget and choose a platform to work on

Once you have chosen which type of website would suit you best, then create your budget and choose a platform to work on.

To begin with, we will offer you 2 basic options:

– Option number 1 – Creating a website with or without a developer.

This is the easiest option, especially if you want to spend less. This is the option with the lowest budget. It is up to you to propose how your future website should look like, but also to write the content, prepare photos and much more.

If you have a lot of work to do, then think carefully about this option. It’s worth it if you want to continue doing it and improve your business. Otherwise, think twice. And think carefully about which platform to choose. We wholeheartedly recommend WordPress.

– Option number 2- Leave the agency to create a website for you.

If you have a lot of work and you don’t know how to create a website, then this is the option for you. And here we suggest WordPress in combination with WooCommerce. In our opinion, this is the best CMS and it is very easy to install on any hosting.

It’s great if you want a multilingual website, and there are a lot of plugins that can help you. But if you want some advanced features, developer help will be necessary. Especially since the source code can be easily accessed, and we don’t advise it for someone who doesn’t have experience.

Creating a website / We will explain in this text what is most important when creating a website. It's much easier today than it used to be.

There are a large number of free and paid themes, so we suggest you look at them on the website www.themeforest.com.

It will be impossible not to find at least five of them that will suit you. There are already prepared pages for almost all branches of industry and trade. Before downloading, check the number of downloads and ratings.

And avoid those with a low number!

3. Register the website domain.

For those who don’t know, a domain is practically the address of your website. That address is called URL (Uniform Resource Locator) for short. Or to put it even more simply, if the website is a house, the domain would be its address. The Internet itself is actually a large network of connected computers.

To ensure networking, each computer has its own IP address. It would be really hard to remember so many numbers for the sites you want to visit, that’s why such domains are used for easier navigation.

Before registering the domain itself, you must check whether the domain name you have imagined is available. You can do that search in several places. If it is for the territory of Serbia, check on the website domen.rs. If your idea is to perform outside the borders of Serbia, you can check on the website domainchecker.com.

Think about the market you will be operating in, and choose an extension for your domain accordingly.

If you do business in only one country, use the domestic extension (in Serbia, use the .rs extension), and in any other case, you can use the .com extension.

When you want to register the domain of your website, it will be easiest for you with the company that will provide you with hosting services (you can also check the availability of the domain there). Domain rent is paid on an annual basis and currently costs from 500 to 2,100 dinars.

Please note that this amount may vary slightly depending on the company.

Make sure your domain doesn’t have too many letters and make it easy to remember.

If you can, make it sound like a brand so that you can promote yourself more easily on the Internet in the future.

4. Think about the content of your website and create a good site structure

This is a very important part. Here, we always start with the website structure first. We make sure that you can get to any category or product in a maximum of three clicks.

Improvisation is out of the question here!

You should do a good analysis and put on paper everything you will need. Do not rush this step because the biggest mistakes are made right here. And later they are difficult to correct. Design the categories well and if you are not sure, see how the competition has solved it.

We know this is not the right way, but it can solve your problems when you think it can’t go any further.

For the website structure, first write everything that is most important to you. Then organize it all as simply as possible.

Check out other websites to get some more ideas. When you’re done, ask your friends what they think and you’ll get some additional ideas from a different angle.

Take care of keywords, titles and other important elements. All this is very important for a good position.

And let’s not forget the important thing, which is the content!

You must not skimp on this. Make sure that your least important page has at least 300 words. Photos and infographics are very important, but what sells is the written word. If you don’t believe it, look at the best sites with strong competition and you’ll see what we’re talking about.

Without a well-optimized text, there is simply no success on Google.

You know that the average of good pages is about 2,000 words per page. That’s not much, but if you’re an expert and have the will, you’ll see that this isn’t too much!

5. Choose a theme for creating a website that suits you

As we mentioned, we would always advise you to choose a CMS. In this case it would definitely be WordPress.

There are many themes for it that can be free or premium (they are paid). There are several ways and places, but our suggestion is to look at the offer at www.themeforest.com. Navigation is very easy there and you can easily find a topic that will suit you.

Our favorites are Divi, Elementor and Astra. But there are hundreds of themes that are equally good, it just depends on your needs.

To know that each page can be changed, so a unique design can be created. If you want something special that’s out of the ordinary, you’ll need to hire a developer. But there are so many solutions that you probably won’t need this.

This is mainly for companies that have special requirements and large budgets. Whatever you decide, the next step involves making some design decisions.

Although it does not seem complicated, creating visuals for a website is not an easy task.

In our opinion, there are many more examples of bad design.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

If you are not sure, always use light colors for the background. Use matching colors and use the Color Wheel to help.

Keep the design clean and simple, and keep the font proven (for example, Helvetica) and from the sans-serif font group. One or two fonts are quite enough for each website.

And take care that your pages do not look confused, but should resemble each other.

So always stick to the rule “less is always more”.

6. Add your content like images, videos and text

Design is important, but content is even more important. And to know that it is always easier, faster and cheaper to change the design than the texts on the website.

It is very important that the text is original because if you copied it, even if it was the best in the world, you will not have any benefit. In fact, according to the latest Google Core Update, you can have a lot of damage if you go that way. To know that a text belongs only to the one who first published it and who was the first to be indexed.

Any subsequent text, if it is the same, is not taken into account by Google at all.

Which simply means that by copying someone else’s text, you actually caused yourself a lot of damage at the very start.

When you write a text, it must be understandable to someone who knows nothing about the field. Or better yet, you need to speak the language of your customers that they will understand. Take care of the headings and, if necessary, bold certain parts of the text. Don’t forget to indent the text to make it more readable.

And be careful not to fall into the trap of using expressions that hardly anyone understands, because that’s the easiest way to drive visitors away from your site. If you do not have the sense and time to write, it will not be difficult to find someone who writes optimized texts for websites.

It will be enough to do a little research on Google.

For photos and videos, there are many websites that will help you with this. Some are free and some you will have to pay for.

If you don’t have time or don’t know how to record or take pictures, this is the perfect solution.

Whatever photos you choose, remember to reduce their size so that each web page loads quickly.

And don’t forget that all pages that are important to you have a call to action (CTA).

7. Finally, publish and promote your new website

Before you publish a website, review it once more. It always happens that some mistake slips through. Even if that happens, don’t worry because everything can be corrected along the way. Because when the website becomes active, it can still be updated and changed.

It is important that your content is optimized and relevant and that you supplement it. If, for example, you are in the catering business and you change the menu, it is important that this change is published on your website.

Next is SEO optimization. In order to progress to the first page of Google you will need to optimize all the pages of the website. One part of this can be done when the site development is started, but site development does not imply advanced SEO optimization.

To know that this requires a lot of time and work, but it is always worth it. We’d even say it’s essential if you want to rank on the first page of Google.

If you want to know more, read our article “SEO optimization of the site”.

Let’s not forget the promotion of your website.

We recommend promotions via the following channels:

Google Ads advertising
Facebook
Instagram
E-mail marketing
TikTok

In our opinion, this is quite sufficient for most websites. If you have time, read our Google Ads article, because we think you can benefit from it the most.

And don’t forget to open accounts at the very beginning on two very important Google services, which are:

Google Analytics 4 (GA4)
Google Search Console

These are completely free tools and no one will give you better and more accurate results than them. Without them, you won’t know how your website actually works.

And whenever you publish something new, be sure to index it in Google Search Console so that your efforts are not in vain.

Conclusion

We hope that we have helped you at least a little with this text. We tried to explain in a very simple way what you have to go through when it comes to creating a website. In practice, it is even more complicated.

But don’t worry, all that can be overcome through work.

If you do not succeed in creating a website, you can always hire someone who does it. But with WordPress and a little effort it’s quite doable.

When the effort is put into creating great content and promoting your website properly, making money will come naturally. All websites have the potential to be profitable. On some sites it will be possible after two months, and on others after a year.

In any case, you should not lose hope, because the whole business does not take place only online. Don’t forget how many people see your offer on Google, and the whole job ends up in your company.

This is the other part of online business that is more important than online sales for many sectors.

Because for the vast majority of people, you do not exist if you are not on Google or another search engine

If you have any question, feel free to call us or write to us. We will be glad if we can help you.

If you have time, take a look at the services we can provide!

The Ultimate Guide to Google Ads

by Zoran Vulovic | Dec 1, 2022 | Blog

The Ultimate Google Ads Guide! All you need to know.

If you have a budget that is dedicated to advertising, then there is no better place than Google Ads. There you can perfectly direct advertisements only to your audience, without wasting them on users who are not interested in your goods or services. It’s Google’s most powerful tool and they take a lot of care with it because most of their income comes from Google Ads.

The advertising platform on Google appeared at the beginning of 2000 and was then called Google Adwords. The platform was created two years after the Google search engine was launched. In 2018, the rebranding of the service was carried out and since then it has been called Google Ads.

Given the popularity of Google, you must have clicked on an ad at least once, as have your customers.

Like any advertising campaign, the stronger and more focused it is, the more clicks you will have on your website. And therefore more sales. However, Google campaigns are much better than any other marketing campaign if you look at it through money.

Because you determine exactly to which audience your advertisement should be delivered, you determine the exact daily/monthly budget and optimize your campaigns to achieve the best possible result.

That’s why it’s no wonder that today both micro businesses and the largest companies use Google Ads benefits equally well. Because for almost all campaigns, it is impossible for your monthly budget to be, for example, 100 euros.

And on Google Ads it is possible!

That’s why we’ll do our best to help you start your campaign in this text or to learn something new if you’ve already done Google Ads advertising.

We will teach you how to optimize your campaigns, which functions and features you should pay attention to in order to achieve the best results and much more.

Google Ads allows you to create ads that will be shared with your chosen audience.

What is Google Ads?

Google Ads is a platform for paid advertising on the Google search engine. You can pay for each click (PPC) that leads to your website or for each impression to a user (CPM).

Google Ads is the most effective way to attract new customers who are looking for a product or service that you can offer them. With Google Ads, you can increase the number of views of your page, which is a great option if you have good content or earn from Google AdSense.

Google Ads allows you to create ads that will be shared only with the audience you have selected on all types of devices. And the most important thing, you will always appear on the first page above 1 place on Google organic search.

The ad can still appear at the bottom of the page, but it depends on the moment and the competition. Ads used to be separate and very clearly marked. However, today Google Ads ads have practically merged with organic search.

The only difference is the letters Ad at the beginning of the advertisement.

But Google Ads advertising does not have to be only on the search engine, you can use advertising services on other Google services and partner sites. Everything can be defined in advance. This is how you reach the target audience, and your ad will be shown to them when it is most needed.

After some time, you will receive analytics from Google that will help you optimize your campaign even better. In this way, you will reach an even better audience and even better sales of products or services.

That’s why Google Ads is so superior compared to the competition!

Why is Google Ads advertising so good?

In the first place because everyone can advertise through the Google Ads platform. You can adjust each of your campaigns to the budget you have for that month . The Google Ads tool itself is very advanced and has a large number of possibilities.

For example, you can stop or pause certain ads at any time. If you want some advanced settings, it still needs to be done by someone with experience. It’s not complicated, but it’s easy to make a mistake that can cost you a lot.

Is Google Ads really that effective? He is the best!

It is incomparable to the competition, and only by working on it will you see how far it is ahead of other platforms. Almost anyone with a little knowledge can create a simple campaign.

Should you advertise on Google? Mandatory , because Google is the most used search engine with over 8 billion queries per day.

It is a place where people have been asking questions or looking for certain products and services for more than 20 years. And Google Ads always gives preference to paid advertising. You will always be one step ahead of the competition. Millions of companies use Google Ads advertising services, and this means that even though you are organically in 1 place on 1 page, your result will be below the paid advertising of your competitors.

That’s why we have a good tip.

Even if you are well positioned with keywords that are important to your business, Google Ads advertising also benefits. From our experience, much better results are achieved this way.

We always advise clients to try this strategy for at least a month and compare the results.

What is the best way to advertise with Google Ads?

As we said, with a little education, it will not be a problem to place an ad on Google. And it often happened that some of our clients were disappointed with the results of the ads they placed themselves. The reason is that they didn’t know how to set up the features properly and optimize it perfectly. Because Google lives on advertisements and looks to make as much money as possible.

That’s why you need to learn the advanced options for placing ads on Google Ads. To simply make that system work in your favor.

It is good to use a template for PPC advertising. In this way, you will have all the projects organized and you will be able to plan your campaigns better. The choice of keywords is very important for every campaign. This field is very important and one must take the time and do the best possible analysis.

That’s why we advise you to use the testing method to determine which keywords work best and which should be eliminated.

Don’t go too wide with KW because that way you get a wider audience, more clicks, but less profit.

The headline and ad text are one of the most important factors. They must be attractive, clear and look like they can solve the user’s problem.

It is the only combination that will give a result and must be approached very seriously.

It’s good to have multiple ads in one campaign, so you can track and decide which ad should be removed.

If there are more of us, how can I be the first in Google Ads advertising?

If there are more ads for a keyword, how to be number 1 might be a better question. How Google Ads ranks may be your Quality Score (QS). It is the quality rating on the basis of which Google determines the position of your ad.

The higher your Quality Score, the better position you will have with a lower advertising price. If your Quality Score is low, you will have to offer a much higher price in order to overtake your competitors.

That’s why our advice is to work on it in order to have the best possible Quality Score, and therefore a lower advertising price.

But make sure that the landing page your ad goes to is well optimized, because your efforts don’t end only with a good ad. See how someone from your industry solved it best. If you want a successful campaign, you must take care of some things that we will mention.

AdRank is one of them and they determine the position of your ad. It is obtained by multiplying your maximum price and Quality Score.

Whoever has the best score is first on the advertising list!

Google Ads is based on a bidding system. One click on an ad can be worth a few euro cents, but it can cost more than 1,000 euros per click.

However, the amounts for advertising for the territory of Serbia are still quite normal, so don’t worry about that.

There are three bidding options, and they are:

CPC (cost per click). Here you only pay for a click on your ad
CPM (cost per mile). Here you pay for 1,000 impressions
CPE (cost per engagement). Here you pay a certain amount when someone takes a predetermined action with your ad.

A few more important things about Google Ads ads

It is very important to choose the type of campaign that suits you best, and we will mention some of them.

In our opinion, Search and Display campaigns are the most important.

Video, shopping, app are less important for most. and smart campaign. But it again depends on your products or services and it is not bad to try more options.

Search ads are based on the text that is displayed in the results of a Google search.

Display ads are displayed in the form of images and are shown within the Google Display Network.

Another important thing is Click through rate (CTR). It is a percentage obtained by dividing the number of people who clicked on your ad and the number of people to whom your ad was shown. This is a basic and very important metric that can tell you a lot. The higher the number, the better your campaign or ad.

Based on this metric alone, you can literally determine which ad is successful and which should be removed or replaced.

This is immediately followed by the Conversion Rate (CVR). This metric shows what percentage of users took an action after seeing your ad.

UA managers usually follow two metrics:

Conversions after installation
Conversions after an impression

There is one good trick to make your ad more noticeable compared to the competition, and that is adding extensions.

This way, you supplement your ad with additional information at no additional cost.

One of the following options can be added:

Offer
A call
Location
Link to website
Link to the application

Are keywords important for Google Ads advertising?

By keyword we mean what the user types in when searching, for example on Google. Google then returns a number of results sorted by relevance.

Keywords can be Short Tail (one to two words) and Long Tail (several words). In English, keywords are called Keywords (KW). When creating a campaign, it is important to enter negative keywords, i.e. words that you do not want to trigger your ad.

Therefore, Google will not display you for the keywords you have entered as negative KW. There are a few more fine adjustments, but we will write about them in another post.

Keyword research is just as important for organic search as it is for ads.

A perfect analysis must be done for both searches in order to match the searches as best as possible. Because in both cases, Google associates the queries with the keywords you have chosen.

Another important thing is the location. When setting up the campaign, you will have to choose the geographical area where your advertisement will be displayed. Depending on your job, it can be a city, state or region in our case.

It depends on the products or services you provide and can deliver. If you have a gym on Voždovac in Belgrade, the territory of Belgrade should be your limit. Anything outside of it is a waste of budget.

You know that Google also takes care of this, so it will only display relevant results for the query that was set.

Google Ads remarketing and bidding!

This is a very powerful weapon that you must use. The key is to bombard users who have already been to your website with your ad. This is achieved with tracking cookies that register a user who has been on your website but has not yet made any conversion.

Thanks to this method, your ads will follow them all over the Internet. Remarketing is very effective, but the user needs to see your ad several times in order to eventually become a customer. If you’ve decided to advertise on the web, take remarketing into serious consideration.

Once you’ve set up and configured all of your campaigns, it’s time to bid. You need to carefully analyze the keywords and what are the minimum and maximum prices for them that your competition has set. Based on that, you create a strategy that will depend on your goals and budget.

This is the part where you have to be very careful.

There are two options for bidding:

Automatic bidding. Here Google practically runs the whole business and you don’t have to worry about anything, except for the budget. And that’s the only thing we would mention in this option. Because Google will spend your budget much faster than in manual bidding.
Manual bidding. This is an option that we always use for our clients. It is much more difficult to work and requires a lot of time and analysis, but it pays off many times over. Try both options and you’ll understand how much you can save in manual bidding.

How to use Google Ads advertising?

We’re going to be very brief here, so let’s get started:

1. Open your Google Ads account. In the upper right corner, click “Start now” and sign up.

2. Enter your company name and your website. This is the next page, right after login.

3. Choose an advertising objective. Here you have four options: Get more visits, get more YouTube views, get more calls and get more website sales.

4. Create your ad. This is the next step. It requires creativity and well thought out actions. You have a lot of articles on this that will help you. It is important to write good text that will be noticed and clicked on.

5. Choose keywords. On this page you will choose keywords that will trigger your ads. If you’re not sure, Google will give you suggestions. If you have no experience with them, feel free to choose what Google suggested.

6. Set the location of your ad. There you will choose which sites or locations your campaign or ad will be displayed on.

7. Determine your budget. Here you can accept the amount suggested by Google or you can manually enter the amount you are willing to spend on Google advertising.

8. Confirm payment. Here you provide the data that Google needs to download the funds you spent in the campaign. Funds are withdrawn once a month or when you reach a certain limit.

That’s it, you’ve created your Google campaign. But this is the shortest possible version.

In real life it takes much longer, especially if you use some advanced methods.

A lot of people who are beginners and publish ads on Google don’t know how to do that.

A few more things you need to do for Google Ads advertising!

We would start first with:

Connecting to a Google Analytics-GA4 account. Since UA will cease to operate in 2023, you must open a GA4 account. In this way, you will integrate advertising in GA4, so you will be able to monitor and analyze all events on your website from this page.

If you want even more accurate and better results, we suggest you consider opening an account on Google Tag Manager (GTM).
Adding UTM codes. This is a great thing because the UTM codes will tell you which offer or ad led to the conversion. So you will be able to track your campaigns very effectively. UTM codes facilitate the optimization of your Google ads and can provide you with very clear data. You can add them manually using Google’s UTM builder.

It’s even better to add UTM codes when you’re setting up your Google Ads campaign, so you don’t have to add them manually for each ad URL.
Set up conversion tracking. This way you will get accurate data on how many clients or potential clients you have acquired with your advertising campaigns. This is optional to set up, but will allow you to better track sales or other activity on your website.

Conclusion

We hope you now know how to place an ad on Google Ads. If you’re not sure, try it, it’s not hard to fix.

If you want a serious advertising campaign, look for a good agency. Their costs are around 10% for some larger campaigns, and believe that the ad they place will be at least 20% cheaper than what you will do.

Not to mention keywords, ad writing and much more. If you still want to place an ad on Google yourself, here are our 7 tips:

1. Have a clear goal.

2. Create a good landing page for your ad.

3. Use the best keywords.

4. Make the creation process automated.

5. Be sure to use extensions when publishing ads.

6. Don’t forget about negative keywords.

7. Measure and always look to improve your marketing strategy.

We hope that it is now clearer to you why you should implement Google Ads advertising in your business. Use the advice we gave you and don’t give up if it doesn’t work out right the first time.

Creating a website in 7 steps

Creating a website in 7 steps!

Anyone who wants to have their own website may not have the technical knowledge to do it themselves. But don’t worry, in this text we will clarify what is most important when creating a website. It’s much easier today than it used to be.

Before we start, you must be wondering:

Do I need the knowledge of a developer when it comes to creating a website?

Yes, if you want to create a website in the most complicated way. This requires that you know the basics of programming, that is, that you know HTML, JavaScript, CSS and PHP.

This is the best way if you want complete control. But certainly the most difficult, most expensive and longest way to get a website.

But there is a much easier and faster way to get a great website, without being a developer.

It is enough that you have basic knowledge in using a computer and that you know English.

There are a lot of platforms that have a lot of themes so it won’t be difficult to choose the right one.

We will not delay, but reveal to you:

Creating a website in 7 steps!

What we are writing is something we have concluded from our work. Because most of the web sites we have done go through these 7 phases, that is, steps.

They are:

1. Define what type of website you need.

2. Create your budget and choose a platform to work on.

3. Register the website domain (.rs, .com, .net, etc.)

4. Think about the content of your website and create a good site structure.

5. Choose a theme that suits you.

6. Add your content like images, videos and text.

7. Finally, publish and promote your new website.

This is the shortest possible explanation for creating a site. If you want to know a little more, read on.

We will start to explain to you item by item.

1. Define what type of website you need

Not all websites are the same, so we will divide them into several categories.

The following are the most common in our practice:

Micro websites. These are the smallest websites with 3 to 7 pages. The main page explains who we are and what we can offer in terms of products or services. There are also contact pages and about us pages. Possibly a blog page, privacy policy, FAQ and support.

Sometimes a slightly longer “American page” is made, where all this is only on one page. This type of website doesn’t get updated that often and once we’re sure everything is perfect with it we just let it do its job.

For this type of website, 7 days are enough to create.

Blog page. This is a very popular way of communicating with your followers. There you can give them space to actively participate with you in creating topics and content. Here, the method of inserting text and images is very simple and it will not be a problem to learn it very quickly.

A small blog can be created in a minimum of a week, and publishing new articles takes the most time.

2. Create your budget and choose a platform to work on

Once you have chosen which type of website would suit you best, then create your budget and choose a platform to work on.

To begin with, we will offer you 2 basic options:

– Option number 1 – Creating a website with or without a developer.

This is the easiest option, especially if you want to spend less. This is the option with the lowest budget. It is up to you to propose how your future website should look like, but also to write the content, prepare photos and much more.

If you have a lot of work to do, then think carefully about this option. It’s worth it if you want to continue doing it and improve your business. Otherwise, think twice. And think carefully about which platform to choose. We wholeheartedly recommend WordPress.

– Option number 2- Leave the agency to create a website for you.

If you have a lot of work and you don’t know how to create a website, then this is the option for you. And here we suggest WordPress in combination with WooCommerce. In our opinion, this is the best CMS and it is very easy to install on any hosting.

It’s great if you want a multilingual website, and there are a lot of plugins that can help you. But if you want some advanced features, developer help will be necessary. Especially since the source code can be easily accessed, and we don’t advise it for someone who doesn’t have experience.

There are a large number of free and paid themes, so we suggest you look at them on the website www.themeforest.com.

It will be impossible not to find at least five of them that will suit you. There are already prepared pages for almost all branches of industry and trade. Before downloading, check the number of downloads and ratings.

And avoid those with a low number!

3. Register the website domain.

To ensure networking, each computer has its own IP address. It would be really hard to remember so many numbers for the sites you want to visit, that’s why such domains are used for easier navigation.

Think about the market you will be operating in, and choose an extension for your domain accordingly.

If you do business in only one country, use the domestic extension (in Serbia, use the .rs extension), and in any other case, you can use the .com extension.

When you want to register the domain of your website, it will be easiest for you with the company that will provide you with hosting services (you can also check the availability of the domain there). Domain rent is paid on an annual basis and currently costs from 500 to 2,100 dinars.

Please note that this amount may vary slightly depending on the company.

Make sure your domain doesn’t have too many letters and make it easy to remember.

If you can, make it sound like a brand so that you can promote yourself more easily on the Internet in the future.

4. Think about the content of your website and create a good site structure

This is a very important part. Here, we always start with the website structure first. We make sure that you can get to any category or product in a maximum of three clicks.

Improvisation is out of the question here!

You should do a good analysis and put on paper everything you will need. Do not rush this step because the biggest mistakes are made right here. And later they are difficult to correct. Design the categories well and if you are not sure, see how the competition has solved it.

We know this is not the right way, but it can solve your problems when you think it can’t go any further.

For the website structure, first write everything that is most important to you. Then organize it all as simply as possible.

Check out other websites to get some more ideas. When you’re done, ask your friends what they think and you’ll get some additional ideas from a different angle.

Take care of keywords, titles and other important elements. All this is very important for a good position.

5. Choose a theme for creating a website that suits you

As we mentioned, we would always advise you to choose a CMS. In this case it would definitely be WordPress.

There are many themes for it that can be free or premium (they are paid). There are several ways and places, but our suggestion is to look at the offer at www.themeforest.com. Navigation is very easy there and you can easily find a topic that will suit you.

Our favorites are Divi, Elementor and Astra. But there are hundreds of themes that are equally good, it just depends on your needs.

To know that each page can be changed, so a unique design can be created. If you want something special that’s out of the ordinary, you’ll need to hire a developer. But there are so many solutions that you probably won’t need this.

This is mainly for companies that have special requirements and large budgets. Whatever you decide, the next step involves making some design decisions.

Although it does not seem complicated, creating visuals for a website is not an easy task.

In our opinion, there are many more examples of bad design.

6. Add your content like images, videos and text

Design is important, but content is even more important. And to know that it is always easier, faster and cheaper to change the design than the texts on the website.

Any subsequent text, if it is the same, is not taken into account by Google at all.

Which simply means that by copying someone else’s text, you actually caused yourself a lot of damage at the very start.

And be careful not to fall into the trap of using expressions that hardly anyone understands, because that’s the easiest way to drive visitors away from your site. If you do not have the sense and time to write, it will not be difficult to find someone who writes optimized texts for websites.

It will be enough to do a little research on Google.

7. Finally, publish and promote your new website

Before you publish a website, review it once more. It always happens that some mistake slips through. Even if that happens, don’t worry because everything can be corrected along the way. Because when the website becomes active, it can still be updated and changed.

It is important that your content is optimized and relevant and that you supplement it. If, for example, you are in the catering business and you change the menu, it is important that this change is published on your website.

Next is SEO optimization. In order to progress to the first page of Google you will need to optimize all the pages of the website. One part of this can be done when the site development is started, but site development does not imply advanced SEO optimization.

To know that this requires a lot of time and work, but it is always worth it. We’d even say it’s essential if you want to rank on the first page of Google.

If you want to know more, read our article “SEO optimization of the site”.

Let’s not forget the promotion of your website.