SEO site optimization
Do you know what SEO site optimization is?
SEO stands for Search Engine Optimization and represents website optimization for search engines such as Google, Bing, Yahoo, Duck Duck Go and many others. It’s the art of getting your website as close as possible to the top spot in an organic search engine.
Considering that this search method is the best way for people to discover you online, it is very important that you do your SEO optimization properly.
The better the site’s SEO optimization is done, the more visitors you will have. And the end result is an increase in sales of your products or services.
Why is SEO important?
If the goal of your web store is the highest possible sales or the highest number of visitors, you cannot avoid the SEO optimization of your website. This is something that everyone from the first and second pages knows and applies in practice. Sometimes very little work will be enough to make a lot of progress. Sometimes in some niches the competition is so strong that it takes a lot of time and effort to achieve good results.
But they can be achieved!
That’s why the rule applies that you will have a hard time ranking high on Google without any effort in website optimization. In this way, you show Google that you deserve a higher position. Google sees this and makes sure to reward all the efforts that are put into SEO.
People don’t have a lot of time and very often they don’t even go to another page on the browser. Later in the text, we will present you the percentages of visits in question when searching, so you will be surprised what a difference it makes to be 1 or 7 on the first page of Google.
You will see how hopeless it is if you are on page 3.
Why am I not on the first page of Google?
We will give you an example to help you understand why SEO optimization is important for every website. Someone made you a great website that you are very happy with. All functions are in place, pages load quickly, images are excellent.
But you’re on page 7 in a Google search for the keyword your business is based on and your site is virtually invisible to the online community. You can see for yourself that there are many sites ahead of you, and in every sense they are much worse than you.
So why are you after them?
Because you didn’t do SEO optimization when creating the website!
SEO optimization is a completely separate branch of digital marketing and does not imply advanced SEO for site development. Eventually, the developer will make basic settings for you, so you will be on page 3 or 4 on Google. Because being on page 1 of Google is not luck, but dedicated and hard work that must be better than your competition.
And this means that SEO optimization is the only way to be on page 1 of Google with your website.
More than 2/3 of website owners have never heard of website optimization.
Fortunately, in the Serbian market, SEO services are not used as in the West. But that too will change in the next 5 years. In America, the situation was similar to ours about 10 years ago, but in the meantime, SEO has progressed so much in their market that today it is extremely difficult to be in the top 10 in America.
That’s why we advise you to research this topic as soon as possible and implement a new SEO strategy on your site.
When you move up the Google ladder you will see why it is so important!
White Hat SEO or Black Hat SEO?
The answer is always the same, White Hat SEO. This is the only correct technique recognized by Google and recommended to you. It is undoubtedly the most difficult way to progress, but it is the only correct one if you intend to work online for a long time.
This technique helps your site rank, without doubt you will run into some trouble with the search engines. The technique itself is very complex and consists of many methods and tools, so we will not explain it in detail in this text.
However, the most important thing is the content, that is, the text on your page.
Because he should solve the problem of the user who visited your page. Then creating a good user interface, sharing links from your site to other websites and vice versa, HTML optimization, etc.
The list is very long and complicated, but it is always worth it in the end!
Black Hat SEO is an excellent technique if you want a lightning leap that unfortunately will last very short. And that is the moment until Google realizes it and deletes you completely from the search. Black Hat SEO is in short the manipulation of Google’s algorithm.
We will mention a few ways how this is possible:
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Filling the text with keywords
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Hidden texts
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Pre-Optimized HTML tags and titles
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Spam links
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Posting copied text
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Buying backlinks and more
The biggest downside to this technique isn’t that you’re cheating Google, it’s something else entirely. And that is that you will turn away users after they realize that they cannot find the information or product that they came to your website for.
And to know that the Black Hat technique is not cheaper than the White Hat SEO method at all.
It’s just problematic!
Do you know what is onpage SEO and what is offpage SEO?
These are the 2 basic categories in SEO optimization.
Onpage SEO is everything you do on your site, while offpage is everything that happens outside of your website.
This is an important topic, so we will dedicate one article only to onpage and offpage SEO optimization and cover them in detail.
Onpage SEO is very extensive, so we will mention only the most important things that everyone must do on their website.
They are:
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Title tags
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Headings (H1-H6)
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Meta description
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URL structure
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Alt texts for all images
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Optimization of all photos
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Good content
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Selection of the best keywords
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Internal links
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Schema markup
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Fast page loading
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Good results in Core Web Vitals
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…
This is just the beginning, and the real work is yet to come. Sometimes it’s a matter of how deep or wide you’re willing to go.
Our advice is the more the better!
Offpage SEO is much shorter because in most cases it doesn’t depend on you. Unless you buy backlinks.
We would divide offpage SEO into these three techniques:
- Building backlinks. This is the most important and the most difficult area in SEO. Backlinks are the ones that improve the authority of your domain (domain authority) and with their help it accumulates and forwards the reputation, i.e. the strength of the site, to other sites. This is so important that backlink specialists only do this work.
- Social Proof. This is another way to prove the trustworthiness of your site by providing evidence to users such as reviews and testimonials.
- Increase your social media presence. Some will say that this traffic is ignored by Google, but any traffic is good if it leads to a purchase on your site.
SEO site optimization and what are the benefits?
SEO site optimization is a key part of online marketing because research on search engines like Google has become the most common way to find an answer or a product.
And know that people trust these searches the most.
For an average query on Google, the page in the number 1 position will be opened more than 40% of the time. The results for position number 2 and 3 will be significantly lower, and further decrease even more. It’s amazing that only 2% to 3% go to another page. Going to page 3 of Google is a statistical error. We hope you now understand how important it is to be on page 1 in the top 10, because you are almost invisible after page number 2.
If you add to that that there are 500,000 results for the keyword you typed in Google, it becomes almost impossible to get on page number 1. That’s why some are successful in online business, while most others claim that it’s a futile business.
And that’s because they’re out of reach and practically floundering instead of having a good online business.
But don’t worry, all this can be solved with SEO optimization. If the competition is analyzed well and if you have good tools, this will not be a problem. All you need is knowledge and patience, because it takes at least a few weeks for Google to accept some changes.
That is why jobs in SEO optimization are usually done for a period of one year.
That is an average, but it is sometimes possible to do the work within 6 months.
Google’s algorithm has made remarkable progress in the last decade. You will often find information that there are about 200 rules that affect your position.
However, the real truth is that the number of rules has long exceeded 1000!
That’s why it will be increasingly difficult and there will be less room for manipulation.
Our advice is – work honestly and success will come!
Is Google Core Update Important for SEO?
Every Google Core Update causes a lot of trouble in the SEO community. They are not so frequent, but they affect the whole of Google, unlike ordinary updates that happen much more often and are aimed only at a certain speaking area or a niche.
That’s why Google Core Updates know how to cause an earthquake.
They literally know how to shuffle positions like a deck of cards. Because Google knows how to replace a lot of things that affect the SERP (Search Engine Results Pages).
The last Google Core Update happened on May 25, 2022. There were several powerful changes during this update. Based on these changes, it can be guessed that Google will pay even more attention to high-quality content, and that it will not only ignore, but also punish content that has been copied.
Google values only original content and will always reward it.
Therefore, content that tries to attract an audience through unnecessary sources will not be as effective as it once was. So content that only tries to attract its audience by linking worthless links will not be as effective as it is today.
There were a lot of updates, but we would single out two that were very important for all of us.
It is a Panda update launched in February 2011.
His main goal was to fight against the Black Hat community. Another important update in our opinion is Penguin.
It was released in April 2012 and its main goal was to remove sites that had good results by manipulating the Google algorithm. Black Hat methods were used in this case as well.
These two updates were so successful that they became part of Google’s basic algorithm.
Where can you hide the biggest secrets? On page 2 of Google!
This is a joke, but it’s not far from the truth. Because 70% of views fall on the top 5, so as we said, only 3% go to the 2nd page. That is why we will mention a strategy called low-hanging fruit.
It’s an opportunity that presents a minor challenge that can bring a lot of benefits. The point is to move the keywords from positions 11 to 20 to the top 10 through SEO optimization. We first choose words and phrases that have less competition, but a lot of potential. To know that the results can come only after three months, especially if the niche is strong.
Google is very careful and won’t let you fool its algorithm so easily.
Why is all this important?
While surfing the net, the user will click on a page that catches his attention and scroll through it. The bottom line is that the largest number of users will click on one of the top 5 results because they found what they needed there so they don’t go further or have limited time.
That’s why we have to make an effort for the keyword to enter 1 page in the top 5 or even better in the top 3.
That way, you will have more visits, users will stay longer on your page, and Google analyzes all of this and rewards you if you are better than the competition.
That’s why the content of the page, i.e. the texts, is the most important thing to be successful online.
To check the texts, we recommend you to use the tool at Seolyze.com.
It is based on the famous WDF IDF formula and is used by every serious copywriter.
We always use it to analyze our texts!
SEO site optimization and unique content!
This is something that is planned for the very beginning. Whoever does the website right, does the content at the same time. Even if a small mistake occurs, it is easily corrected. It is much more difficult to correct the content on an already created page, but this happens very often because the SEO for the website was poorly done at the very beginning or was not done at all.
With the last Google Core Update, it has become even more important that the texts on the pages are excellent. Do not fall into the trap of copying other people’s texts.
Until now, it was a rule that whoever published a text first was its “owner”, while everyone who followed it would be ignored.
However, Google recently started with penalties, so we would advise you to really avoid this.
When you write a text, write it to your readers trying to find a solution to a problem that is bothering them. Do not “stuff” the text with keywords, because this tactic has long been outgrown and is no longer valid.
Let each page have 1 to 2 keywords and let it be structured so that the text is easy to read. After 200 to 300 words, the text should be interrupted with an image to make the content visually acceptable to the reader and not to be boring.
These few tips can help you a lot in terms of readability and ranking on Google. If you are not sure about some facts, feel free to research them.
It is not forbidden, and it can help you a lot to insert some things in the text that you would not have even thought of.
When you publish a new page, be sure to index it in Google Search Console.
In this way, we prove that you were the first to publish the text, because there are people who only steal and sell other people’s texts.
If you take care, there is no reason to worry about it!
Conclusion
Throughout this text, it is clear that SEO optimization of the site is necessary, and we really think so. But again, everything depends on your ambitions, because for most people it is quite enough to just appear on the web. A lot of big companies don’t work on SEO optimization at all because they get away with their brand.
But times are changing and we believe that the SEO market will explode in the next 5 years.
It is only necessary that more people hear about this method and understand that it is an integral part of the website that you must not skip if you want success.
If you know that today there are 5 billion internet users, 90% of them have some kind of social network. This should be the most important reason you need to have an online presence. Because a lot is happening right there, and it will only become important.
And that also applies to Serbia and the region.
Maybe starting an SEO campaign seems scary to you, but the whole concept will become clearer to you after a few optimizations. However, this is not an easy job and the whole process requires great analysis and attention to detail.
You should always do a good on-page SEO optimization first, and only then move on to the second step, i.e. building backlinks.
