What is SEO?
SEO?
Here’s everything you need to know about website search engine optimization!
So let’s get started…
SEO stands for Search Engine Optimization and the simplest explanation would be that it is the process of optimizing a website for search engines so that the website has the best possible position on the search engine.
Considering that Google is dominant in that market, everything we will tell you will be related to the optimization of websites for the Google search engine.
The optimization process itself aims to improve the quality of all pages of a website in order to increase organic traffic.
SEO has nothing to do with paid traffic and refers only to natural or organic results. Those searches can be across multiple channels or search types. These can be texts, images, videos, news, maps, books, etc.
Anyone who aims to be on the first page of Google search will not achieve this without SEO optimization. Many think that creating a website is enough to position themselves well. However, only those who are on the first page of Google search know the real truth.
A high place in Google results means that your sales will inevitably jump. But how to succeed in it?
We will give you some tips to help you succeed.
How does SEO work?
Today, it has become quite normal for people to search for answers to their questions on Google. For everything you are interested in, it will be enough to enter a question or keyword.
So you get thousands or millions of results.
However, you probably don’t know how it all works?
All search engines, including Google, use a process called indexing and thus provide you with the best result in their opinion.
Web site indexing can also be done in Google Search Console. You can index all pages, but you don’t have to.
The decision is up to you.
If the page is not indexed, you will never be at the top of the search.
Many people think that just creating a website is enough for positioning, but things are not like that.
When you index a page in GSC (Google Search Console), Google sends its Googlebot to do the job. Our advice is that whenever a page ends, you let Googlebot index that page.
For many reasons.
One of the more important is content theft. Because the first person to index some content is the owner of that content for Google. And that means that your effort will be taken over by someone else.
In other words, Google will ignore your page and you will be treated as if you copied the text.
When the page is indexed, the Google algorithm compares your page with other results it already has in the database.
It seems very simple, but it is actually very complicated.
No one knows how that algorithm works and there are only assumptions.
There are some other factors that affect the ranking of any page, such as:
Faktori van stranici
Ovim metrikama (Offpage) se bavi Google i one se odnose uglavnom na backlink-ove.
Faktori na stranici
Od njih se uvek kreće (Onpage) i odnose se na sadržaj i ključne reči za koje je ta stranica optimizovana.
Tehnički faktori
Misli se na faktore koji pokrivaju performanse celog web sajta, a ne samo neke pojedinačne strane. Ovo je važno za SEO, ali još važnije za UX (User Expirience)
If you noticed this is mostly about Search Engine, but where is the optimization?
The very optimization of any web site essentially boils down to content, i.e. written content. To make it easier for you to understand, we will explain how Google works. He doesn’t look at how interesting a site is and whether it has nice photos.
He doesn’t understand photos and that’s why he’s looking for as much text as possible to find out what you do and what you can offer users.
That’s why good content is the basis of every On Page SEO!
That’s why a post like this one will try to explain to you and Google what SEO is. There are tools like Ahrefs or Semrush that can help you a lot in market and competition research.
Their only drawback is that they are not cheap. But do some research, there are some alternative approaches to them.
If you want to overtake the competition, you have a big job ahead of you. You need to first analyze what factors brought them to the first page.
It can be quality text, good backlinks, high DA (Domain Authority), and maybe all of that together.
You can determine everything through Ahrefs or Semrush.
Sometimes it will be very difficult to position yourself for some strong keywords, and sometimes just a little effort will be enough.
Quality content that loads quickly is always the best way to start your climb to the first page of Google search.
Such text should explain to your visitors as best as possible what you can offer them, and at the same time you will provide search engines such as Google with keywords, title, meta descriptions and internal links.
So Google will clearly know what you do and when and to whom they should show your website page.
These are just some basic factors that determine whether you are successful in SEO. Of course, we will mention some more later.
Why is SEO important?
SEO is important for every website. It is necessary for every website and the better it is done, the better your position will be. We think it’s stupid to create a website that won’t be seen.
However, many people do not know that SEO exists and that your position depends on it.
Only a few years ago, website owners began to take a little more interest in optimizing websites for search engines. It is really so fair that it allows a small business to rank better on Google if it has done a page better than the competition, no matter how powerful it is.
It is enough to have better content and strong backlinks.
Each website has its own strength.
We use Moz’s website rating called Domain Authority (DA). It is rated from 1 to 100 and the higher the rating, the better the quality of the website. However, it does not mean that if you have the highest score you will be in the first place, it is only one of the important details.
Google again favors written text. And visitors always trust the top 5 results on the first page the most.
They believe that the answers at the top are always the best, which is usually the case.
That’s why SEO is important!
Well-done SEO allows you to increase the organic traffic of your website, and at the same time ensures that you do not spend money unnecessarily on Google Ads.
From our experience, we believe that SEO is the best investment of money in the digital world.
It is not cheap and can without any problem be significantly more expensive than creating a website. It is needed even if you are not an e-commerce website.
Because the goal of every website is to increase the traffic of its owner.
If the client does not have a large enough budget for SEO and Google advertising, we always suggest doing SEO first. It takes a few months for everything to be done and for the results to start, but again it depends on the size of the website. The good thing is that once you get to a good place and Google recognizes you as a good website, you can stay on the first page for a long time. Of course, then maintenance and addition of content follows.
But in any case, the work is much smaller and easier.
Changes happen with every Google Core update, but if you’ve done everything well and honestly, you don’t have to worry.
Changes happen on a daily basis, but from the SEO point of view for the Serbian market, it will be enough to follow the Google Core update that happens several times a year. You should always go for the quality, not the quantity of texts and the number of words in them. Make sure that you don’t overdo it with the keywords you target for each page.
In the past, this was a technique to repeat the keyword as many times as possible in the text and thus ensure the highest possible position.
Today, forget about this technique because Google will punish you for it.
What are SEO factors?
This is a bit more complicated question, but we will try to be as clear as possible.
Search Engine Optimization (SEO) is used to increase three separate factors of any website.
Those are:
Quality Of Traffic
The quality of organic traffic. It means that your content should be great to ensure that people become more interested in your products or services. You must precisely define the keyword for each page and create the best possible content, much better than the competition. Often people make mistakes when choosing a keyword for H1. For example, if your keyword on the front page is video games, and you have a computer service, you will certainly not have sales of your services, because visitors are looking for a website that can offer them video games.
Quantity Of Traffic
In translation, it is the amount of traffic that has been achieved. Once you are sure that your website is indexed by Google and has taken a position on a page, you can start or continue with website optimization. There are several methods that should be used to increase traffic and gain a loyal base of visitors that will eventually turn into customers
Organic Search Results
In Serbian, it would be organic search results. This includes everything that you got through an organic search, in this case on Google, and for which you did not pay anyone
Šta je SEO? To je skraćenica od Search Engine Optimizationi predstavlja optimizaciju web sajta za pretraživače
Šta je SEO? To je skraćenica od Search Engine Optimizationi predstavlja optimizaciju web sajta za pretraživače
Šta je SEO? To je skraćenica od Search Engine Optimizationi predstavlja optimizaciju web sajta za pretraživače
Šta je SEO? To je skraćenica od Search Engine Optimizationi predstavlja optimizaciju web sajta za pretraživače
Šta je SEO? To je skraćenica od Search Engine Optimizationi predstavlja optimizaciju web sajta za pretraživače
Šta je SEO? To je skraćenica od Search Engine Optimizationi predstavlja optimizaciju web sajta za pretraživače
Šta je SEO? To je skraćenica od Search Engine Optimizationi predstavlja optimizaciju web sajta za pretraživače
Šta je SEO? To je skraćenica od Search Engine Optimizationi predstavlja optimizaciju web sajta za pretraživače
SEO is based on predicting how visitors will ask a query.
On the basis of these answers, SEO begins.
The point is to create an avatar and view the search from his point of view.
Of course, there are tools like Semrush that will help you with this.
You must have content that will appeal to your ideal customer.
Knowing the customer’s intentions will allow you to more easily connect with quality customers who are looking for a product or a solution to their problem on the Internet.
How to write text for SEO?
We have already mentioned that you should not repeat the keyword too many times in the content. You should write simply so that everyone can understand you. Take care that not every visitor of yours is knowledgeable about what you are writing about, so think about him and let him be in your head while you write.
Most often, SEO writing is equated with writing blog posts, which is partly true.
However, the blog and its posts should serve to help some people and explain to them how to solve a problem. Of course, every post should have a link that will lead to the sales page of your products or services.
There are SEO writers who know exactly how to write content for websites.
Whether it is a post, landing page or some other page, each of them has its own rules for how to write and link. An SEO writer knows how to highlight keywords in text and headlines. A good SEO writer isn’t cheap, but it’s money well spent.
You receive a text that is your property and can only be used by you. Good content will raise you on the Google ladder and increase visits to your website.
And with the increase in entries, sales on the website also rise proportionally.
If, for example, you are a website that deals with the sale of flowers and plants, it would be good to have, in addition to all the necessary pages for work, a blog where you will publish posts. These can be articles like “how to grow flowers” or “top 10 products you can buy from us online”.
By writing such texts that are detailed, you will convince your visitors that you are an expert in that field. And through the titles and text, you will insert keywords for better positions on Google.
Let’s not forget to mention the links to other pages on your website. Be sure to link to other posts that link to the page your visitor is on.
Of course, don’t forget the CTA (click to action) button that will take them to your sales page.
Once you’ve mastered all of that, be sure to explore the WDF IDF formula.
What is WDF IDF analysis?
WDF IDF is a text analysis method that can be used within search engine optimization to determine keywords and terms.
By analyzing the WDF text using the IDF method, you increase the relevance of the published texts, and thus the entire website page. WDF stands for “within document frequency”, and IDF stands for “inverse document frequency”. If you are a beginner, we believe that you do not understand anything.
The simplest explanation of this analysis would be that this is a tool that compares the frequency of keywords in the text.
This means that it analyzes the text and tells you whether you have mentioned some words too many or too few times in the content. Or you completely forgot and left them out.
And that’s the most important thing, it will show you some words that you haven’t used, but your competition has.
WDF The IDF formula actually analyzes your text and gives you suggestions on what to change in it. This way you will be sure that the keywords are mentioned enough times on the page or they will tell you that you have used them too many times.
And even more important than that, they will suggest some words that your competition has used and you haven’t.
There is another method which has the abbreviation TF IDF.
It is very popular in SEO circles in America, but it has a much simpler formula.
In order not to explain in detail why it should be avoided, our advice is to use only WDF IDF tools.
Google uses IDF WDF in its algorithm, which a lot of people don’t know.
So if you want to check your text, use some WDF IDF tool.
We recommend SEOlyze.com
It is very accurate, comprehensive in reports and you will get the best data you need to optimize your text for search engines.
Everything on it is quick and easy!
This is a small business in the end and an ideal opportunity to make a point and surpass the competition with the perfect content.
And what is very important for us, it has the Serbian language in the options.
If you work for foreign clients, it also handles the most popular languages.
What are keywords in SEO and what types are there?
When people search for something on Google, Yahoo, Bing or any other search engine, those are actually keywords. That is, what they type in the search box. For example, if you want to buy a new 55-inch TV, one way to search will be to type in 55-inch 4k TV.
The keyword in this case is 55 inch 4k TV and if you want to appear on Google for this keyword your H1 will need to read just like that.
If you have well-done SEO, quality backlinks and high website authority, it will be easier to take a place on the first page.
There are still a lot of things to do, but we will write about that in another text. If you have not done the title, meta description and basic and mandatory settings well, it will be difficult to expect anything.
In that case, everything depends on how your competition did the job.
There are many types of keywords, but the basic division is into Short Tail Keywords and Long Tail Keywords.
Both types are very effective. Mostly, there are more monthly searches for short keywords, there is a lot of competition and they know how to be general.
Long keywords have a smaller number of searches, the competition is much smaller, but sales are much more certain with them.
An example of a short keyword would be a t-shirt, where you don’t know if it’s male or female, what color it is, and if it has a collar. That’s why we say that short keywords can have a broad meaning.
However, a good long keyword would be navy polo shirt for men.
And that’s why she’s better because she hits such a shirt exactly.
Short Tail Keywords consist of 1 to 3 words. They are most effective when your goal is to attract a large number of visitors. Regardless of the fact that they have a larger number of searches, it is not easy to position yourself for them.
Even in some niches, it is very questionable how effective they are in sales. But don’t give up on them, but do research in some tool on how much it makes sense to have a short keyword in the title of the page.
Long Tail Keywords, they always have more than 3 words. The longer they are, it means you can enter a short description of the product.
For example, a dark blue men’s two-button polo shirt. This will make it much easier to target your audience, and visitors will get exactly what they were looking for.
Are short tail keywords more sought after than long tail keywords?
No, because 70% of Google searches are based on long tail keywords. Long Tail Keywords overall will not generate as many visits as Short Tail Keywords.
But in the largest number of niches, it will be easier to rank high with the help of Long Tail Keywords, and sales will certainly be more successful.
How to find the best keywords for SEO?
Before starting any website work, start with keyword research. However, this is not necessary because the majority of websites do not include optimization of the website for search engines.
This is done only by those who know that it is necessary for good placement on Google and who, of course, have a budget that will cover all these costs. However, you know that SEO can always be done, at any time.
Even if you work at the very beginning of SEO, later you will have less work and it will be easier for you.
Researching the best SEO keywords for any website page is done by an SEO writer. He researches keywords, changes them and adjusts depending on the situation in relation to the competition.
Analysis for specific concepts within a niche is very important, and without a good understanding, mistakes are easily made.
That’s why it’s a job where you don’t rush and where it’s always better to do something then wait for tomorrow and do another research.
Keyword research always reveals more questions to ask the employer.
You will discover a lot of illogicality, but actually these are the search results.
None of us think in the same way, and that’s why it’s impossible to do quality research without help, that is, using good tools. Keyword research is always a work in progress because the rankings of all types of keywords change over time.
However, when the work is well done, re-analysis will be sufficient once or twice a year.
In SEO, 70% of the work is analysis.
You need to have basic keywords prepared and do further research based on them. Then, with a good tool, you’ll find out about similar keywords being searched for that might be better than the ones you thought were the best.
There you will get how many monthly searches they have on average, how difficult it is to position for each of them, which months have the least and most queries and much more.
But these few facts are enough to get you started.
Top 4 SEO Keyword Search Tools
Newbies in SEO may have trouble finding the best keywords at first. You must understand that for SEO the use of tools is essential.
There are many sites and applications that can help you. Over time, you will discover which ones are the best for you.
We don’t want to be extensive, so we will only briefly refer to the 4 SEO tools that are the best in our opinion:
Google Planer ključnih riječi
It is located in your Google Ads account and is called Google Keyword Planner.
This is surely one of the best and most accurate tools. Its big plus is that it is completely free! Google has other apps that are great, but Google Keyword Planner is number 1. It’s very easy to use. By typing in a keyword, you will get suggestions of what other keywords you could use. In addition, if you are interested in advertising on Google, you can get the minimum and maximum cost per click for a campaign that contains a specific keyword. There is also the average number of monthly searches, the graph of their searches by month, the change compared to the previous year expressed in percentages, how big the competition is and many other analyses. Great app, equally good for beginners and agencies.
Google Trendovi
Another great tool for searching and comparing keywords. It does not require an open account and is accessible to everyone. It is enough to type Google Trends in the searches and click. When the page opens, type the keyword and then the explore button. You will get a page with a chart where you can use the drop down menu to find out the search trend from 2004 to today. There you can compare a few more keywords to determine which one is best for you. Great tool, very easy to use and gives results that will be very helpful. You can choose the results by countries, search time, categories and species
SemRush
In our opinion, the number 1 tool for SEO professionals!
If you work for the needs of the Balkans, SemRush is certainly the best choice. For the USA or Western Europe, it is worth trying the Ahrefs site. The only drawback is the price, currently there are 3 subscription packages. The price at the moment is as follows: Pro package $129.95, Guru package $249.95 and Business package $499.95. Just so you know, these are the prices for a monthly subscription. A very expensive tool, but necessary for advanced SEO. This is a very complex tool and keywords are only a small part of its capabilities. It’s great for deep analysis of websites, backlinks, search, competition, positions, advertising, social media, trends, content… It’s amazing how many things it covers. It continues to expand services. So don’t look at other tools, SemRush is surely the best for the Balkan market.
Screaming frog
Although this is not a classic SEO keyword research tool, it is a must-have for any SEO professional. Besides him and SemRush, you won’t need anything else. Screaming Frog is a website crawler that will tell you the status of every page on your website. This is the easiest way to determine if you have and what is the title, meta description, H1, H2 and a lot more. The easiest way to see your site on one page and what needs to be done on it. You can download it from their official website and it’s free for sites up to 500 pages. If your needs are larger, the paid version costs 239 euros per year. If you’re into SEO, this tool is a must have!
How to start SEO for a website?
We wish there was a universal answer to this question, but there isn’t. Each website requires a different approach and work on it. That’s why tools like SemRush are essential. With them, you will best understand what the situation is in that niche and what the competition is like.
Based on the results obtained, it will be much easier for you to see how much time and money should be invested in optimizing the website for search engines. You will see how much content needs to be written, how many backlinks your competition has and literally the entire situation in your niche.
When you create a website or a page on it, you should immediately do the indexing process in Google Search Console in order to appear on Google as soon as possible.
We are not talking about other search engines because it is understood that SEO is done in 99% of cases for Google. Very soon after that you will find yourself in search engines. We advise that when you create a page or add content, be sure to index it immediately after creation in GSC (Google Search Console) so that you do not become a victim of content theft.
It is very important that you know that the owner of the text is the page that Google found first. Maybe this is not so popular here, but you should be careful.
You must be sure that Google has analyzed you and included you in its search. Search by entering your website address or by entering your domain name.
If after a few days you can’t find your site on the Internet, you need to check a few things:
Za početak pozovite hosting i proverite da li je sve u redu
Proverite da li je stranica dobro povezana
Možda je web sajt loše dizajniran i Google ne može da ga indeksira
Tokom izrade web sajta se preporučuje da se uključi opcija da se web sajt ne indeksira
So make sure that option is still not turned on.
Google je naišao na neke greške na Vašoj web stranici i blokira indeksiranje web sajta
These are some basic recommendations to get you started. If it’s not any of these, start further research or hire someone who understands it. A large number of problems can be solved by the hosting on which your website is located.
That’s why we advise each of our clients to open an account on Google Search Console and GA4 (Google Analytics 4) when creating a website.
These two tools are necessary for every website in order to detect possible errors and make an analysis in which direction to move.
That’s why a Sitemap should be created in GSC, which will give Google an order to periodically review your website. A sitemap allows Google to analyze each of your pages well. It is important that you entrust the creation of content to proven people who are capable of writing good text, that is, content that is better than the competition.
Written content is the most important, because it is the best way for Google and visitors to understand what you actually do. But don’t leave out video content if you’re able to make it. But if you’re not good at making video content, stop at writing.
You can always “borrow” video content on YouTube.
As we wrote, you need to do keywords for each web page.
Also, each website page must have Title, Meta Description, H1.
It’s amazing how many good sites there are, we won’t even mention the average ones!
You can check every site with the help of a free Google extension. Search for extensions at https://chrome.google.com/webstore/category/extensions
That is why it is necessary to analyze the situation on Google before creating a website.
To begin with, here are a few facts that are most often mistaken:
Vodite računa da Vaša stranica nije prespora
To nije od ogromne važnosti za SEO, ali će Vas posetioci brzo napuštati ako učitavanje ne ide glatko.
Jedan od najčešćih problema je učitavanje fotografija
Zato obavezno optimizujte svaku fotografiju pre postavljanja na web stranicu.
Uradite obavezno linkove
kojima ćete povezati stranice na Vašem web sajtu
Objavljujte redovno postove
kako bi se posetioci navikli na Vaš web sajt
Vodite računa da budete optimizovani
za pregled preko mobilnih telefona i tableta, a ne samo na računarima.
Odaberite dobar hosting
jer često učitavanje može biti sporo baš zbog njih
Da svaka Vaša stranica web sajta
mora da ima dobar Title, Meta Description i H1
Offpage SEO
All this was Onpage SEO until now and is part of the basic SEO strategy. However, when you do that job well, then you should switch to Offpage SEO. There are several areas and directions, but for us, Backlinks are the most important for Offpage SEO.
In the simplest terms, backlinks are links from a website to your website. Very difficult and painstaking work that is not for everyone.
They are one of the most important things in SEO. As a rule, first you need to arrange the website completely, and only then proceed to the creation of backlinks. Every site has its own rating and in this case it is called Authority Score.
It goes from 0 to 100 and the higher your Authority Score, the more valuable a link on a site that goes from you to it will be. Or vice versa.
Of course, for a backlink to be valuable, it must be Dofollow, never Nofollow because it will not transfer link juice to your page.
Not to confuse you, backlink juice is slang used to describe and measure how much power will be transferred from one page to another.
And it’s important that that backlink is Dofollow, because with a Nofollow backlink you give Google a signal that you don’t want to waste your juice and give power to another website.
Offpage SEO is not done on your website and it only includes activities that happen outside of it.
The higher the Authority Score of the site that gives you the link, the better result you will get. Quality is important here, not quantity. Because you can buy thousands of backlinks for $100 that will be completely useless to you.
In fact, never buy backlinks like this because Google can penalize you for it. It often happens that Google bans you because of this practice.
There are bad backlink farms that your competition can use against you.
And it’s almost imperceptible!
Google will never inform you about this and will not tell you the reason for which you are penalized. That’s why using a tool like SemRush is a lifesaver in such situations. There you can easily find contaminated backlinks, copy them and enter them into GSC (Google Search Console).
So you will give up these backlinks and tell Google that you don’t want them.
Many have this problem without even realizing it. They spend huge sums on content and other SEO methods without knowing that toxic backlinks are a problem.
Unfortunately, it’s cheaper for the competition to destroy you like that, without you even realizing it!
However, Offpage SEO is not just about backlinks.
They are the most important, but there are a few more important things that you still need to pay attention to, namely:
Link building
Content marketing
Social media marketing
Guest posts
Podcasts
Video marketing
These may be some advanced techniques, so to begin with, focus on quality links to your website. Pay attention to the strength of their website, especially the strength of the website from which they send you a link to your website. And be sure to ask for it to be Dofollow!
Can I do SEO for a website myself?
Of course, but it won’t be easy. Because there is no single pattern of how to do it. What we have written about so far is only the tip of the iceberg. We didn’t even mention the real work, only the preparation.
If the website is functional, an SEO audit should be done for a good result. This is actually the state of your website.
Everything that needs to be done, corrected, inserted, removed is written there. Lots of data!
Each website is a separate business. SEO audit can be on 10 or 100 pages. It all depends on the size and the problems you have noticed on it.
We always advise that before starting the optimization, an audit must be done in order to determine what needs to be done.
In order to understand SEO, you will need at least a few months.
Only then can you start studying, which for the basic level lasts intensively for at least another 3 to 6 months. According to us, only after 6 months of study will you have basic knowledge that you will be able to apply. In our opinion, this knowledge will be sufficient in a large number of cases.
After all, we all learn and progress through work!
By working alone you will surely achieve success and learning will surely pay off. However, if you don’t have time, involving an agency or an individual who understands and knows how to do SEO may be a more acceptable option for you.
A big problem in our country is that people do not understand what SEO is and how necessary it is. They think that by creating a website, all the work is done!
However, you are just at the beginning of your journey.
In order for a website to move, you need fuel, in this case it is website optimization for search engines. Simply put, no website will succeed without the SEO services of someone who understands it.
An agency specialized in SEO knows how to rank on the first page.
There is a shorter way to be on the first page, and that is Google advertising. However, you will be on the first page while paying, when you stop your place will be taken by someone else.
However, with SEO, the situation is reversed.
It takes a lot of work and patience in the beginning. However, after a few months, the results arrive and once you take a position, with a little maintenance, you can be on the first page for years.
In the long run, advertising always loses compared to SEO, and convincingly so!
Another important fact – Many people do not like ads on Google and trust organic search more.
That’s why if you’re thinking, we always advise our clients to do quality SEO first.
SEO is much more than website positioning. It ensures excellent content that is optimized and competitive, and will provide you with a website that will be understandable and easy for your visitors to navigate.
And all that results in more sales!
People think that a photo or video sells a product. However, that is only one part. By describing that product and its advantages, you will much more easily convince the visitor to buy your product or service.
With the combination of a good image and text, you are on the right track!
It is the most difficult solution, but in the long run it is also the best.
If there are shortcuts, we would be happy to reveal them to you!
If you hire an individual or agency for SEO, you will have more time to improve your business. SEO is difficult in the beginning, after that it follows a well-established path.
You should know which methods and strategies to apply and not waste time with peripheral matters.
An SEO master has knowledge and experience and knows how to set things up.
Very often, websites do not have a good structure, so people find it difficult to move from page to page and cannot find their way around. And that is one of the SEO jobs, how to make the website easy to use.
Because a bad structure loses the link juice that is at the top of the pyramid of your website. You’re wasting your hard-earned power on some pages that don’t mean much to you, while important pages have no power and can’t rank well on Google regardless of everything being fine.
A good SEO company has its own team of designers and developers who will help make all of this happen.
We know what and how it can go, analysis is enough. You can have a good idea, but bring it to us so we can shape it.
With your help, the best results will be achieved!
Black hat / White hat SEO
As in any other industry, in SEO optimization you will come across different approaches to get the best results.
In this case, how best to optimize a website. Thus, in SEO there are two directions, two schools – Black hat and White hat. You can probably guess that one way is correct and the other is not.
Here we will briefly explain what and how these two directions work. Of course, we will also give you a few examples.
We will also mention Gray Hat SEO, which slips between them. This is a very important topic that you need to know something about so that you don’t put your business at risk.
So let’s go!
What is White hat?
In short, it is the correct and honest way to optimize a website for Google and other search engines.
It is based on three principles:
Sledi smernice koje Google preporučuje
Google ima svoja pravila koja bi trebali da se svi pridržavamo. On želi da posao bude pošteno odradjen i da posetioci dobiju pravu vrednost. Bez obzira da li je to lični blog ili e-commerce. Ukratko, ne smete biti manipulativni i morate raditi posao pošteno, a Google će Vas za trud nagraditi. Zato Google vodi računa da ne prevarite njegov algoritam.
Neka fokus bude na posetiocima
White hat traži sadržaj i promene koje mogu biti još korisnije posetiocima. Google ima prioritet da svojim korisnicimapruži što bolje iskustvo, pa zato njegov složeni algoritam na osnovu pretraga odredjuje ko treba i gde treba da se nalazi. Zato Google smatra da je White hat jedini ispravan način SEO optimizacije
Radite uvek na duge staze
Sve ove Google strategije se zasnivaju na tome da prečice ne postoje i da biste pružili dobar sadržaj neophodan je veliki trud i poznavanje teme o kojoj pišete. A to znači da će biti potrebno puno vremena i veliki budžet da se sve uradi kako treba. Ali sem dugoročne visoke pozicije, ovim pristupom se poboljšava korisničko iskustvo što dalje utiče na Vaš autoritet na mreži i povećanje prodaje
What is Black hat?
It is the opposite of White hat, which means that Google prohibits it, that is, punishes those who apply it.
Black hat is the other side of the coin and it has principles on which it is based, which are:
Krši Google pravila i smernice
Taktika u Black hat SEO metodi se potpuno razlikuje od White hat pristupa. On pokušava da prevari Google algoritam i da se za kratko vreme rangira što je više moguće.
Baziran je na metodama koje su manipulativne prirode
Black hat princip je da manipuliše Google algoritam kako bi on uspeo da pozicionira stranicu što bolje. To se neretko dešava jer postoje milioni web sajtova koji to rade. Google-u je teško da to otkrije, ali pre ili kasnije će to otkriti i kazniti Vas. On obmanjuje Google da je njegov sadržaj najbolji, iako je to daleko od istine.
Black hat fokus je meteorski rast.
Google nije savršen iako ima najbolji algoritam u odnosu na druge pretraživače. Upravo te rupe se koriste kako bi se prevario sistem. Google nekada ignoriše takve pojave do odredjenog trenutka. Nekada vrlo brzo banuje takve izvore. Black hat metoda dovodi vrlo brzo do visokih rezultat uz vrlo malo rada. One mogu trenutno da daju rezultat, ali je on kratkog veka.
Now you are probably wondering, what should we do?
Our advice is the same as in life – Be committed, work honestly and you will be rewarded!
There are no shortcuts to success online either. Even if you get away with something and manage to bypass the Google algorithm, you won’t have the value that others can offer.
What is the difference between Black hat/ White hat SEO? Is Gray Hat SEO Good?
The main difference between these two techniques is in the way they work. White hat SEO respects Google’s principles and rules, while Black hat SEO violates all of them.
Everyone’s goal is to make money, the only question is which way is right?
The goals of both methods are the same, but the way to reach them is completely different.
In order to practically explain it to you, we will mention the techniques on which both methods are based.
We start with White hat SEO:
Guest Blogging.
To je pisanje tekstova ili neki drugi sadržaj koji se nalazi na nekom drugom web sajtu i na kome se nalazi veza do Vašeg web sajta. Na taj način dobijate backlink-ove (povratne veze).
Pisanje kvalitetnog sadržaja
Ovo je vrlo važno kako bi Google prepoznao vrednost u Vašem tekstu koja će pomoći posetiocima. Tekst mora biti originalan i razumljiv
Ispravke
Vrlo važno, kako bi Google dobio što bolje objašnjenje o čemu pišete na stranici. Naravno, pre započetog rada je potrebna detaljna analiza.
Link Baiting
To je metoda stvaranja kvalitetnog sadržaja koji ima za cilj da dobijete backlink-ove. Da bi imali što bolje rezultate, pisci često pribegavaju kontraverznim naslovima
We continue with Black hat SEO techniques:
Cloaking
Ništa drugo nego prikrivanje sadržaja. Jedno se prikazuje pretraživaču, a sasvim drugo korisnicima
Dodavanje ključnih riječi
Ovo je bilo jako popularno do pre 10-ak godina. Radi se tako što ključnu reč ponovite bezbroj puta na stranici. A često je bilo nevidljivo posetiocima
Skriveni tekst
Tehnika gde posetilac ne vidi tekst koji Google bot vidi. Tehnika od koje možete samo dobiti kaznu
Kopiranje sadržaja
Ovo je način kako najkraćim putem doći do kvalitetnog teksta. Medjutim Google ingnoriše sadržaj koji je on već indeksirao, a prekopiran je kasnije na neki drugi web sajt
We have mentioned only a few techniques, but there are many more. We promise to make one article only on this topic.
Let’s not forget Grey hat SEO.
You can guess what it is about. This technique is not mentioned that often. It is between Black hat and White hat SEO and takes the best of both worlds. It uses more techniques than the Black Hat method, but within limits to avoid a possible manual penalty.
And that’s the worst thing that can happen to a website. Google simply removes you from the search.
There is an option to go back, but Google is very strict about this.
You have to know that something Google tolerates today doesn’t mean it will be like that forever. Bad things just happen in some Google update and you simply disappear.
When you do it right, things like this can never be so radical.
This is exactly what Grey Hat SEO relies on.
If you don’t work according to Google’s guidelines, two things can happen: By updating the Google algorithm, you simply disappear, or even worse, you get a manual penalty from Google!
The first significant update in this regard happened in 2012 under the name “Penguin”. .
On that occasion, many websites were removed that Google determined were using manipulative methods in order to achieve the best possible position.
Google continued on that path and that’s why our advice is not to use Black hat SEO techniques because it’s only a matter of time before you get the bill for it!
Conclusion
We hope that through this text you have learned something that you did not know. We tried to explain some basics in SEO, but you have to understand that SEO is much more complex. Of course, there will be new articles where we will go even deeper into a topic.
With every Google Core Update, things in SEO change a little bit.
That’s why it’s important to follow the Core Google Update! They are the most important for us and the changes are then for everyone. But don’t worry, they are not that frequent and happen a couple of times a year.
Be sure to research On Page and Off Page SEO. Read some of the Black hat/White hat SEO debates to help you decide which way to go.
SEO is the most important thing after creating a website. The sooner you understand this, the easier it will be for your website to progress to the first page of Google. Be sure that people whose websites are highly ranked know what SEO is.
Research SEO whether you’re going to do it yourself or hire a professional to do it for you!
That way you will get answers to some questions. In digital business, visibility is everything if you want to get ahead. The time will come very soon (for some niches it has already come), when you will not exist if you are not on the search engines. InStore sales are still a much stronger segment of the business, but be aware that this is also changing.
Imagine how it was 10 years ago and try to imagine how it will be in 10 years?
If you have a website, take advantage of the opportunities provided by SEO. It is a long-term job and from our experience we can say that the results are always visible. You have to be patient because it takes at least a few months for the results, but know that Google always rewards those who provide good content!
We have suggested a couple of tools that we also use in our work. There are a lot of good tools, so that will be one of our next topics.
Use them because they can help you a lot in your work. You must understand that the competition on the Internet is huge and that what you are planning to start, someone has already been doing for a long time. But keep in mind that with good work you can overtake almost all competition!
SEO is not just a recommendation to increase your business, SEO is necessary if you want someone to find you on Google.
Today, almost all people in Serbia use the Internet and online traffic will increase from year to year. So be wise and optimize your website!
Be ready for what’s coming.
If you don’t have time to learn about it, but still want to optimize your website for search engines, give us a call!
You can write us an email at info@smartthink.rs or visit our contact page www.smartthink.rs/kontakt/
For more information on how we can help you, visit our website www.smartthink.rs
In addition to web site optimization for search engines, our specialty is web site development and Google Ads advertising. In any case, we will be glad if you call us and we can help you.
