How to use ChatGPT?

ChatGPT is an advanced AI chatbot developed by OpenAI, which currently uses the GPT-5 language model to understand and generate natural language. In other words, it is a digital assistant that can write texts, translate, create images, analyze data, search the Internet and much more for you.

And in fact, all with the help of simple text queries, known as prompts.

What are the key features of ChatGPT?

• Answers questions and writes texts (essays, blogs, emails, ads).

• Analyzes data from tables and reports.

• Generates images and explains their elements.

• Searches the Internet for the latest information.

• Assists in programming and writing code.

• It can use voice and recognize images.

ChatGPT currently exists in several versions, but the most famous are:

• Free version (GPT-4o mini) – limited but sufficient for daily use.

• ChatGPT Plus (GPT-5) – faster, more accurate and able to use images, voice and files.

• ChatGPT Enterprise – version for companies, with additional security options.

It only takes a few minutes to get started using ChatGPT.

That process begins as follows:

1. Create an account

Go to chat.openai.com and click Sign up. You can register with a Google or Microsoft account or by using your email address.

After verifying the phone number, the system will immediately let you into the application.

2. Select version

If you use the free version, you can get started right away. If you decide on ChatGPT Plus, the monthly subscription is 20 USD (about 2,100 dinars), and you can pay it via Revolut or Payoneer card from Serbia.

3. Start with the first prompt

In the message field, write your question, for example, “Write a plan for a blog post about the benefits of digital marketing.”

“ChatGPT will generate a complete text proposal, complete with structure and ideas, within seconds.

4. Try additional features

In addition to classic typing, you can:

• Add images and files (Excel, PDF, Word) for analysis.

• Use voice commands if you have a microphone.

• Search the Internet with the Web browsing option.

• Create your own custom GPTs (eg “Your Copywriter GPT”).

Tips for writing effective prompts

The quality of the answer directly depends on the quality of the query you ask.

That’s why it’s important to learn how to write a good prompt.

Here are two practical examples:

Bad prompt

“Write a text about marketing.”

Better prompt

“Explain what SEO is and how a small business in Belgrade can use site optimization to attract local clients.”

Bad prompt

“Explain SEO.”

Better prompt

“Write a professional text of 500 words about digital marketing for small businesses in Serbia, in pro tone, with examples from practice.”

SmartThink advice:

The more context you provide (target audience, tone, length, goal of the text), the more relevant and useful results ChatGPT will provide.

SEO optimization with ChatGPT

ChatGPT does not replace an SEO expert, but it helps and complements it perfectly. It can help with keyword analysis, writing meta tags and creating descriptions that meet SEO rules.

An example from SmartThink practice:

When analyzing client sites, we use ChatGPT to create a WDF-IDF keyword list, suggest phrase variations, and generate optimized meta descriptions for each page.

In this way, we save hours of work on analysis, and we shift the focus to strategy and implementation.

This tool is especially useful for local SEO (eg “catering Belgrade”, “wallpaper Novi Sad”), because it can generate relevant combinations of terms that would otherwise be missed.

ChatGPT vs Gemini or the fight for the throne of artificial intelligence!

In the world of AI assistants, there is a silent but fierce battle going on. ChatGPT and Google Gemini are fighting for the title of the most powerful artificial intelligence tool.

ChatGPT excels in natural language, creative writing, SEO content and data analysis, while Gemini excels in visual tasks, image generation and direct integration with the Google ecosystem.

However, all that we are talking about is subject to strong changes.

If you want a stable and intuitive tool for business, marketing and writing, ChatGPT is still a step ahead for now. But if multimedia processing and connection to Google services are important to you, Gemini takes precedence.

In practice, the best result is a combination of both worlds: ChatGPT for strategy and text, Gemini for visuals and automation.

The AI ​​revolution has begun, and the choice between these two giants depends only on your needs and goals.

ChatGPT in Google Ads and Meta Ads ads

Writing ads that convert becomes much easier with ChatGPT. Just define the goal, audience and text length and it can generate dozens of title and description versions.

Example from SmartThink:

For a client selling luxury plaques, we used ChatGPT to suggest 30 titles of up to 30 characters and 20 descriptions of up to 90 characters.

We then selected the best ones and tested them in a Google Ads campaign.

CTR increased by 22% in the first 15 days.

Advantages:

Data analysis and reports using ChatGPT

At SmartThink, we increasingly use ChatGPT as an analytical tool. It can read Excel spreadsheets, CSV files and text reports and then extract key data.

An example from SmartThink practice:

When analyzing the results of Google Ads campaigns, we feed the report into ChatGPT and request that it display “key metrics with explanation of trends and recommendations”.

The result is an automatically generated summary that gives our worker insight into performance without manual processing. It significantly speeds up the decision-making process and eliminates the possibility of human error.

But you should be careful, because even ChatGPT knows how to make mistakes.

ChatGPT for students, entrepreneurs and freelancers

ChatGPT isn’t just reserved for developers and marketing agencies. It can be an extremely useful tool for any student, entrepreneur and freelancer who wants to increase efficiency and save time.

ChatGPT helps students understand the material more easily, summarize extensive texts, write term papers and graduate papers or prepare presentations without wasting hours of research.

For entrepreneurs, it is like a personal assistant who writes offers, creates product descriptions, plans social media posts and helps communicate with clients.

Freelancers use it for idea generation, content creation, translations, and even writing code or designing prompts for AI images.

In all cases, ChatGPT becomes a tool that saves time, improves the quality of work and allows you to focus on what brings the most value, which is career and business development.

ChatGPT Plus in Serbia: What are the prices, payment options and advantages?

The ChatGPT Plus plan is also available to users in Serbia.

The price is 20 USD per month (about 2100 dinars) and allows access to the latest GPT-5 model, which offers:

• Faster responses (up to 2x compared to the free version).

• Ability to send images and files.

• Voice chat (ChatGPT Voice).

• Greater accuracy and fewer errors.

• Option to create your own GPTs (eg “Your SEO GPT”).

How to pay for ChatGPT Plus from Serbia?

Although OpenAI does not have a direct payment in dinars, you can use:

• Revolut card,

• Payoneer account,

• or a Visa/Mastercard card from a foreign currency account.

After activation, the subscription is automatically renewed every month. User experiences in Serbia are positive, and the most common payment method is via Visa/Mastercard card, and increasingly via Revolut account due to the simple conversion of currencies and costs.