SEO website optimization in 2023? 10 tips you should apply!

SEO website optimization in 2023? 10 tips you should apply!

by | Feb 28, 2023 | Blog

SEO website optimization in 2023?

As time goes by, a strong presence of every company in the digital world becomes more and more important. That is why it is most important for every website to have a clear SEO strategy. The main goal of any SEO website optimization strategy is for your website to rank as high as possible on all search engines.

Each page of the website should be well optimized so that the search engine's algorithm indexes each page well and the user experience is as good as possible, and the number of clicks is as high as possible.

That is why it is important to do a quality search for relevant keywords for your business. For our market, Google is the most important, so we will go in that direction. You have to keep in mind that Google's algorithm changes on a daily basis, but for most of us the most important are the Google core updates that affect all participants in Google searches.

That's when the biggest breaks or ups and downs of websites happen.

It is very important to follow the Google core update in order to understand what the possible errors are and how to fix them the easiest way. There are many tools for this, and we will mention some of them later.

This is why website SEO is constantly changing because Google is always looking for new and better ways to improve search results. Sometimes it is very successful, but often the opposite also happens. This means that all SEO people have a serious task to adapt to these changes.

Website SEO 2023 is constantly changing because Google is always looking for new and better ways to improve search results

Keyword research in 2023

As before, keyword research will be very important in 2023 as well. For those who don't know keywords or Keyword in English are phrases that people type into the search engine to get the result they are looking for.

They can be short tail (one to two words) or long tail (several words).

Both are important, each in their own way, but it all depends on what you want to achieve. That's why it's important to classify all keywords into one of four basic categories.

They are:

  • Commercial keywords

  • Informational keywords

  • Transactional keywords

You need to have a good understanding of who your audience is and learn as much as possible about them to make it easier for you to write content that will be tailored to them. Target keywords where the competition is not that strong and which has a decent search volume.

If you're not sure or don't have much experience in content writing, hire a professional. Refresh some old content and insert some keywords used by your competitors.

If you want a tool that will help you with keyword research, we recommend SemRush.

Google search without clicks

This is known as Zero-Click Searches and is essentially a search without clicks. This refers to the result in the search engine that answers directly to the query and is located at the top of the Google page. These are most often the results where the answer to your question is given immediately, so there is no need to enter the website.

This method is great because it gives direct answers and Google is using it more and more often.

Schema.org can be of great help to embed structured data markup on your web page.

This will make it easier for Google to convert the content into readable data.

The SEO community is divided on how to respond to this rapidly growing trend of click-free search. Because many websites are already losing organic traffic on Google.

Google already has a lot of functions that help visitors through ads or direct conversions to, for example, book a hotel, buy a plane ticket or rent a vehicle in a rent a car.

Website SEO 2023 is constantly changing because Google is always looking for new and better ways to improve search results

That's why it's important for everyone involved in digital marketing to make a good strategy to continue to attract new visitors organically and to study well the topics and keywords for which they are optimizing website pages.

If you have this problem, try to shift your focus to other keywords and provide your visitors with new content that will be essential to ensure your long-term organic traffic growth.

Try to make the content on the website great. Use E-A-T

In order to be successful on Google, you need to create the best possible content and the way Google requires it. Just be careful not to fall into the trap, because often writers forget that people will read their writing. That's why you try to make the text readable and interesting to the readers, and which, on the other hand, will be helpful to the readers.

As everywhere there is great competition in all niches. So the only way to differentiate yourself from most websites is to have content that is different and has a very different approach.

Only such texts can become Evergreen!

And to create Evergreen content, use the E-A-T concept. E-A-T stands for Expertise, Authority and Trustworthiness. In fact, these are the three factors that Google uses to evaluate the content of a website. Because all updates to Google's algorithm are aimed at providing users with reliable and better answers.

That's why it's very important to follow the E-A-T guidelines to get the best possible results.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

If you're still publishing mediocre quality content, Google won't reward you. So try to write quality content that will help people and where you will cover all the doubts. Do not use words that are incomprehensible to most.

The use of photos, videos and infographics is more than recommended.

So take your time, create interesting content and build your name in the online community.

In some countries, more than 50% of people use this search method. And this is a consequence of the increasing popularity of services such as Amazon Alexa or Google Home.

That is why it is very important to prepare for Google voice search in 2023.

In order to apply this practice as best as possible, try to find the questions that your audience asks. If you ever get stuck, you can go to answerthepublic.com for help. It has changed since Neil Patel took it over, but it can still be helpful to get to the relevant questions.

Once you have a satisfactory list of relevant questions, you can create a question and answer (FAQ) section at the end of each important page.

Keep in mind that most voice searches on Google are local in nature.

Website SEO 2023 is constantly changing because Google is always looking for new and better ways to improve search results

For Google voice searches, it is essential that you form questions and provide short and clear answers to them.

For Google voice searches, it is essential that you form questions and provide short and clear answers to them.

This will make it easier for you to ask and answer questions well. Make your headlines powerful and never forget the power of subtitles!

Don't forget the SEO audit

A large number of website owners neglect the technical aspects of their website. Because it's not just what you see on the monitor that matters. It is important that your website meets as many of the requirements of the Google algorithm as possible.

You must do an SEO audit at least once a month for a website you care about.

The biggest job will be the first time, later it will go much faster and it will be much shorter. For the most accurate data, you must use Google Search Console. Of the paid ones, we recommend Screaming Frog or Sitebulb.

Just so you know it doesn't matter the year, an audit of every website will be needed as long as it exists. A website SEO audit is a process that gives you an in-depth review of your website. Here it is not necessary to emphasize what is good, but what is wrong should be corrected.

For us, only two tools are enough for each SEO audit. They are SemRush and Screaming Frog.

And of course Google Search Console, if available.

The first two tools are paid, but you can always try them out with a 30-day free trial. With them, you will have a detailed insight into what needs to be corrected.

They are not complicated and you will quickly see how many good functions they have.

Mobile SEO or optimization for mobile devices

This is very important since a few years ago, Google started indexing all pages in the version for mobile devices. Because almost 2/3 of all searches are done via mobile phones and that percentage is still growing. That's why it's important to prepare your site for mobile devices first when creating any website.

By Mobile SEO we mean optimization for mobile phones and tablets. However, mobile phones are still much more important.

For example, do you know what the loading speed of your website is?

You can do a basic check on Google's tool at pagespeed.web.dev. There you will be able to see results for mobile devices and desktop. If you have no experience with this tool, it is important that all parameters are in green. If not, find someone to help you.

Every 0.1 second improvement in load time can increase conversion rate by 8%.

So if you want to achieve better results with your website, be sure to reduce your page load time.

On the page we mentioned, you can find all the reasons why loading is slow. If you don't have one, it wouldn't hurt to install a caching plugin.

In our experience, WP Rocket or W3 Total Cache will be perfect for you.

Because page caching ultimately leads to making your site even faster. Enable lazy loading and optimize the size of all images on every page.

And make sure the content is easy to read on a mobile phone.

Technical SEO and UI/UX design

Content is very important, but there are other factors that should not be overlooked. Some of those factors are exactly UI and UX.

UI is actually User Interface and it represents icons, buttons, screens, switches and all other visual elements that you use on a website.

UX is User Experience and it is the process of creation by designers that will help users get the best possible answers and a good experience of using a website, including features, design, usability and branding.

Therefore, for the ranking of your website in 2023, it will be important that the website is easy to use and can be easily reviewed.

Take care that SEO does not cover only a few of the most important pages and do not rely only on a few keywords.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

We will give you some tips on how to improve UI/UX through search engine optimization (SEO).

  • Check the Bounce Rate regularly and try to understand why this is happening on some pages. From our experience, it can be loading speed, use of wrong keywords or some omission that visitors perceive as an error on your website.
  • Track the length of visits to know how long visitors stay on your site on average. Try an A/B test. This way you will understand which elements are working well and which are ripe for change.
  • Write headlines that grab attention.
  • Do not create overly extensive navigation menus. Make menu access easy to access your site's content.

Web page loading speed

This is less important for positioning on Google, but plays a big role with visitors. Because no one will wait long for your site to appear. That's why it's important to optimize your website's loading speed.

As a first aid, we suggest Google's PageSpeed Insights tool.

If you don't want to dig deeper, see the core web vitals assessment. There are three items there and it is important that they are all in green. These are Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). There are always two results, for mobile and desktop.

However, if you want a fast page, be sure to view the full result.

We will give you a few more tips regarding the loading speed of web pages:

  • Be sure to use compressed form of CSS, HTML and JavaScript files.

  • Compressing files over 150kb is considered mandatory.

  • Check if you have any redundant redirects as they take extra time to load.

  • Don't forget caching. This will avoid Google reloading the entire page when someone returns to your website.

  • If you are not a local website, you must use a CDN (content delivery network).

  • Reduce the size of your photos and make sure they are in the correct format.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

Although Google considers website loading speed to be a less important factor, it affects user satisfaction and as a result leads to increased conversions. Be sure to check the hosting because it often happens that the package or service does not meet your needs.

Take some time and check out what users are saying about other hosting companies.

If you want the first page, building quality backlinks is essential. After onpage optimization, it is the next logical thing.

Avoid everything that belongs to black hat techniques.

So create unique and quality content that will bring you links to your website. Even if they are from your niche, Google will reward you for it.

Guest blogging backlinks have worked very well for us because not only do you get a link from another website, but they are very helpful in developing your brand. This marketing technique certainly works and you can benefit from it in multiple ways.

We check toxic backlinks for our clients once a month, and we advise you to do the same.

A very handy tool for that is Semrush. There you can easily determine which websites are in question and you can easily create a disavow file that you will later publish in the Google Seargh Console. That's the best way to "give them up".

And it can only help you on Google!

There are no SEO shortcuts

SEO shortcuts can only bring you trouble in the long run.

Here we will give you some examples of what not to do:

 

  • Stuffing texts with keywords more than necessary. This is an old technique that some SEO experts and webmasters still use. However, today Google no longer ignores it but also punishes it. It boils down to the fact that the text is meaningless and consists only of keywords. Once the density of keywords was important, today it is not anymore!

  • Copying content. A well-known technique that many still use. Only Google solved that problem in 2011 with an update known as "Panda". To know that the text you copied is ignored by Google, and in some cases penalized. The text that is indexed first is considered the original, and all the rest are copies that Google ignores.

  • Content spinning. This is popular in the black hat community and there are many tools for this technique. They will help you get nonsense text that uses different variations of keywords. As a result, there is a confused text that does not make any sense.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

  • Buying backlinks. Forget about shopping through various platforms because you will only harm yourself. If you really have to buy, but only verified and quality external links. We advise you only domestic websites, especially from your niche.

  • Excessive use of anchor text. Here we mean internal links. It is mandatory for every page because this way you connect the pages on your website and make the work of Google's crawler easier. However, if you go too far with linking, Google can penalize you for over-optimized content.

Conclusion

You must be wondering if SEO has a future? The answer is yes!

Because there are almost 2 billion websites. And that number is only growing as people rely more and more on search engines like Google. It will exist as long as there are websites. The rules will change, and we already notice that with every Google core update.

Its algorithm changes so quickly because it wants to give users the fastest possible way to get answers to questions or find the product they need.

Always focus more on the needs of your customers and not on search engine rules.

If you want to improve the SEO website optimization of your site in 2023, remember these few tips:

 

  • Only target keywords that are relevant to your business or brand.
  • Build quality backlinks because they are very important in the digital world.
  • Improve your UI/UX design.
  • Reduce the loading speed of your web pages.
  • Analyze your competitors' websites and find the answers.
  • Write high-quality and original content.
  • Do regular checks of the website in order to spot potential problems in time.
  • Use free tools like Google Analytics and Google Search Console.
If you have any question, feel free to call us or write to us. We will be glad if we can help you.
There are many more things that we have not mentioned in this text, which may be important in 2023.
If you need help, feel free to contact us!
We are waiting for you.

Creating a website in 7 steps

Creating a website in 7 steps

by | Dec 9, 2022 | Blog

Creating a website in 7 steps!

Anyone who wants to have their own website may not have the technical knowledge to do it themselves. But don't worry, in this text we will clarify what is most important when creating a website. It's much easier today than it used to be.

Before we start, you must be wondering:

Creating a website in 7 steps / We will explain in this text what is most important when creating a website. It's much easier today than it used to be.

Do I need the knowledge of a developer when it comes to creating a website?

Yes, if you want to create a website in the most complicated way. This requires that you know the basics of programming, that is, that you know HTML, JavaScript, CSS and PHP.

This is the best way if you want complete control. But certainly the most difficult, most expensive and longest way to get a website.

But there is a much easier and faster way to get a great website, without being a developer.

It is enough that you have basic knowledge in using a computer and that you know English.

There are a lot of platforms that have a lot of themes so it won't be difficult to choose the right one.

We will not delay, but reveal to you:

Creating a website in 7 steps!

What we are writing is something we have concluded from our work. Because most of the web sites we have done go through these 7 phases, that is, steps.

They are:

1. Define what type of website you need.

2. Create your budget and choose a platform to work on.

3. Register the website domain (.rs, .com, .net, etc.)

4. Think about the content of your website and create a good site structure.

5. Choose a theme that suits you.

6. Add your content like images, videos and text.

7. Finally, publish and promote your new website.

This is the shortest possible explanation for creating a site. If you want to know a little more, read on.

We will start to explain to you item by item.

Creating a website in 7 steps / We will explain in this text what is most important when creating a website. It's much easier today than it used to be.

1. Define what type of website you need

Not all websites are the same, so we will divide them into several categories.

The following are the most common in our practice:

 

 

  • Micro websites. These are the smallest websites with 3 to 7 pages. The main page explains who we are and what we can offer in terms of products or services. There are also contact pages and about us pages. Possibly a blog page, privacy policy, FAQ and support.

    Sometimes a slightly longer "American page" is made, where all this is only on one page. This type of website doesn't get updated that often and once we're sure everything is perfect with it we just let it do its job.

    For this type of website, 7 days are enough to create.

  • Blog page. This is a very popular way of communicating with your followers. There you can give them space to actively participate with you in creating topics and content. Here, the method of inserting text and images is very simple and it will not be a problem to learn it very quickly.

    A small blog can be created in a minimum of a week, and publishing new articles takes the most time.

Creating a website in 7 steps / We will explain in this text what is most important when creating a website. It's much easier today than it used to be.
  • Websites for sale. In our country they are known as online stores. They require the most time to make, but that again depends on your requirements. The simplest online shops need at least 3 weeks to create, provided that we have everything prepared in advance. More demanding websites require at least 6 weeks to 6 months to create. It may seem like a lot, but it is true. Here we recommend a CMS, and in our opinion it is best to use WordPress for this purpose. If you don't know how to do this, we advise you to find someone with experience. Recommended in this case is the WooCommerce plugin.

 

2. Create your budget and choose a platform to work on

Once you have chosen which type of website would suit you best, then create your budget and choose a platform to work on.

To begin with, we will offer you 2 basic options:

- Option number 1 - Creating a website with or without a developer.

This is the easiest option, especially if you want to spend less. This is the option with the lowest budget. It is up to you to propose how your future website should look like, but also to write the content, prepare photos and much more.

If you have a lot of work to do, then think carefully about this option. It's worth it if you want to continue doing it and improve your business. Otherwise, think twice. And think carefully about which platform to choose. We wholeheartedly recommend WordPress.

- Option number 2- Leave the agency to create a website for you.

If you have a lot of work and you don't know how to create a website, then this is the option for you. And here we suggest WordPress in combination with WooCommerce. In our opinion, this is the best CMS and it is very easy to install on any hosting.

It's great if you want a multilingual website, and there are a lot of plugins that can help you. But if you want some advanced features, developer help will be necessary. Especially since the source code can be easily accessed, and we don't advise it for someone who doesn't have experience.

Creating a website / We will explain in this text what is most important when creating a website. It's much easier today than it used to be.

There are a large number of free and paid themes, so we suggest you look at them on the website www.themeforest.com.

It will be impossible not to find at least five of them that will suit you. There are already prepared pages for almost all branches of industry and trade. Before downloading, check the number of downloads and ratings.

And avoid those with a low number!

3. Register the website domain.

For those who don't know, a domain is practically the address of your website. That address is called URL (Uniform Resource Locator) for short. Or to put it even more simply, if the website is a house, the domain would be its address. The Internet itself is actually a large network of connected computers.

To ensure networking, each computer has its own IP address. It would be really hard to remember so many numbers for the sites you want to visit, that's why such domains are used for easier navigation.

Before registering the domain itself, you must check whether the domain name you have imagined is available. You can do that search in several places. If it is for the territory of Serbia, check on the website domen.rs. If your idea is to perform outside the borders of Serbia, you can check on the website domainchecker.com.

Think about the market you will be operating in, and choose an extension for your domain accordingly.

If you do business in only one country, use the domestic extension (in Serbia, use the .rs extension), and in any other case, you can use the .com extension.

When you want to register the domain of your website, it will be easiest for you with the company that will provide you with hosting services (you can also check the availability of the domain there). Domain rent is paid on an annual basis and currently costs from 500 to 2,100 dinars.

Please note that this amount may vary slightly depending on the company.

Make sure your domain doesn't have too many letters and make it easy to remember.

If you can, make it sound like a brand so that you can promote yourself more easily on the Internet in the future.

4. Think about the content of your website and create a good site structure

This is a very important part. Here, we always start with the website structure first. We make sure that you can get to any category or product in a maximum of three clicks.

Improvisation is out of the question here!

You should do a good analysis and put on paper everything you will need. Do not rush this step because the biggest mistakes are made right here. And later they are difficult to correct. Design the categories well and if you are not sure, see how the competition has solved it.

We know this is not the right way, but it can solve your problems when you think it can't go any further.

For the website structure, first write everything that is most important to you. Then organize it all as simply as possible.

Check out other websites to get some more ideas. When you're done, ask your friends what they think and you'll get some additional ideas from a different angle.

Take care of keywords, titles and other important elements. All this is very important for a good position.

And let's not forget the important thing, which is the content!

You must not skimp on this. Make sure that your least important page has at least 300 words. Photos and infographics are very important, but what sells is the written word. If you don't believe it, look at the best sites with strong competition and you'll see what we're talking about.

Without a well-optimized text, there is simply no success on Google.

You know that the average of good pages is about 2,000 words per page. That's not much, but if you're an expert and have the will, you'll see that this isn't too much!

5. Choose a theme for creating a website that suits you

As we mentioned, we would always advise you to choose a CMS. In this case it would definitely be WordPress.

There are many themes for it that can be free or premium (they are paid). There are several ways and places, but our suggestion is to look at the offer at www.themeforest.com. Navigation is very easy there and you can easily find a topic that will suit you.

Our favorites are Divi, Elementor and Astra. But there are hundreds of themes that are equally good, it just depends on your needs.

To know that each page can be changed, so a unique design can be created. If you want something special that's out of the ordinary, you'll need to hire a developer. But there are so many solutions that you probably won't need this.

This is mainly for companies that have special requirements and large budgets. Whatever you decide, the next step involves making some design decisions.

Although it does not seem complicated, creating visuals for a website is not an easy task.

In our opinion, there are many more examples of bad design.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

If you are not sure, always use light colors for the background. Use matching colors and use the Color Wheel to help.

Keep the design clean and simple, and keep the font proven (for example, Helvetica) and from the sans-serif font group. One or two fonts are quite enough for each website.

And take care that your pages do not look confused, but should resemble each other.

So always stick to the rule "less is always more".

6. Add your content like images, videos and text

Design is important, but content is even more important. And to know that it is always easier, faster and cheaper to change the design than the texts on the website.

It is very important that the text is original because if you copied it, even if it was the best in the world, you will not have any benefit. In fact, according to the latest Google Core Update, you can have a lot of damage if you go that way. To know that a text belongs only to the one who first published it and who was the first to be indexed.

Any subsequent text, if it is the same, is not taken into account by Google at all.

Which simply means that by copying someone else's text, you actually caused yourself a lot of damage at the very start.

When you write a text, it must be understandable to someone who knows nothing about the field. Or better yet, you need to speak the language of your customers that they will understand. Take care of the headings and, if necessary, bold certain parts of the text. Don't forget to indent the text to make it more readable.

And be careful not to fall into the trap of using expressions that hardly anyone understands, because that's the easiest way to drive visitors away from your site. If you do not have the sense and time to write, it will not be difficult to find someone who writes optimized texts for websites.

It will be enough to do a little research on Google.

For photos and videos, there are many websites that will help you with this. Some are free and some you will have to pay for.

If you don't have time or don't know how to record or take pictures, this is the perfect solution.

Whatever photos you choose, remember to reduce their size so that each web page loads quickly.

And don't forget that all pages that are important to you have a call to action (CTA).

7. Finally, publish and promote your new website

Before you publish a website, review it once more. It always happens that some mistake slips through. Even if that happens, don't worry because everything can be corrected along the way. Because when the website becomes active, it can still be updated and changed.

It is important that your content is optimized and relevant and that you supplement it. If, for example, you are in the catering business and you change the menu, it is important that this change is published on your website.

Next is SEO optimization. In order to progress to the first page of Google you will need to optimize all the pages of the website. One part of this can be done when the site development is started, but site development does not imply advanced SEO optimization.

To know that this requires a lot of time and work, but it is always worth it. We'd even say it's essential if you want to rank on the first page of Google.

If you want to know more, read our article "SEO optimization of the site".

Let's not forget the promotion of your website.

We recommend promotions via the following channels:

  • Facebook

  • Instagram

  • E-mail marketing

  • TikTok

In our opinion, this is quite sufficient for most websites. If you have time, read our Google Ads article, because we think you can benefit from it the most.

And don't forget to open accounts at the very beginning on two very important Google services, which are:

  • Google Analytics 4 (GA4)
  • Google Search Console

These are completely free tools and no one will give you better and more accurate results than them. Without them, you won't know how your website actually works.

And whenever you publish something new, be sure to index it in Google Search Console so that your efforts are not in vain.

Conclusion

We hope that we have helped you at least a little with this text. We tried to explain in a very simple way what you have to go through when it comes to creating a website. In practice, it is even more complicated.

But don't worry, all that can be overcome through work.

If you do not succeed in creating a website, you can always hire someone who does it. But with WordPress and a little effort it's quite doable.

When the effort is put into creating great content and promoting your website properly, making money will come naturally. All websites have the potential to be profitable. On some sites it will be possible after two months, and on others after a year.

In any case, you should not lose hope, because the whole business does not take place only online. Don't forget how many people see your offer on Google, and the whole job ends up in your company.

This is the other part of online business that is more important than online sales for many sectors.

Because for the vast majority of people, you do not exist if you are not on Google or another search engine

If you have any question, feel free to call us or write to us. We will be glad if we can help you.

If you have time, take a look at the services we can provide!

The Ultimate Guide to Google Ads

The Ultimate Guide to Google Ads

by | Dec 1, 2022 | Blog

The Ultimate Google Ads Guide! All you need to know.

If you have a budget that is dedicated to advertising, then there is no better place than Google Ads. There you can perfectly direct advertisements only to your audience, without wasting them on users who are not interested in your goods or services. It's Google's most powerful tool and they take a lot of care with it because most of their income comes from Google Ads.

The advertising platform on Google appeared at the beginning of 2000 and was then called Google Adwords. The platform was created two years after the Google search engine was launched. In 2018, the rebranding of the service was carried out and since then it has been called Google Ads.

Given the popularity of Google, you must have clicked on an ad at least once, as have your customers.

Like any advertising campaign, the stronger and more focused it is, the more clicks you will have on your website. And therefore more sales. However, Google campaigns are much better than any other marketing campaign if you look at it through money.

Because you determine exactly to which audience your advertisement should be delivered, you determine the exact daily/monthly budget and optimize your campaigns to achieve the best possible result.

That's why it's no wonder that today both micro businesses and the largest companies use Google Ads benefits equally well. Because for almost all campaigns, it is impossible for your monthly budget to be, for example, 100 euros.

And on Google Ads it is possible!

That's why we'll do our best to help you start your campaign in this text or to learn something new if you've already done Google Ads advertising.

We will teach you how to optimize your campaigns, which functions and features you should pay attention to in order to achieve the best results and much more.

Google Ads allows you to create ads that will be shared with your chosen audience.

What is Google Ads?

The ad can still appear at the bottom of the page, but it depends on the moment and the competition. Ads used to be separate and very clearly marked. However, today Google Ads ads have practically merged with organic search.

The only difference is the letters Ad at the beginning of the advertisement.

But Google Ads advertising does not have to be only on the search engine, you can use advertising services on other Google services and partner sites. Everything can be defined in advance. This is how you reach the target audience, and your ad will be shown to them when it is most needed.

After some time, you will receive analytics from Google that will help you optimize your campaign even better. In this way, you will reach an even better audience and even better sales of products or services.

That's why Google Ads is so superior compared to the competition!

Why is Google Ads advertising so good?

In the first place because everyone can advertise through the Google Ads platform. You can adjust each of your campaigns to the budget you have for that month . The Google Ads tool itself is very advanced and has a large number of possibilities.

For example, you can stop or pause certain ads at any time. If you want some advanced settings, it still needs to be done by someone with experience. It's not complicated, but it's easy to make a mistake that can cost you a lot.

Is Google Ads really that effective? He is the best!

It is incomparable to the competition, and only by working on it will you see how far it is ahead of other platforms. Almost anyone with a little knowledge can create a simple campaign.

Should you advertise on Google? Mandatory , because Google is the most used search engine with over 8 billion queries per day.

It is a place where people have been asking questions or looking for certain products and services for more than 20 years. And Google Ads always gives preference to paid advertising. You will always be one step ahead of the competition. Millions of companies use Google Ads advertising services, and this means that even though you are organically in 1 place on 1 page, your result will be below the paid advertising of your competitors.

Google Ads allows you to create ads that will be shared with your chosen audience.

That's why we have a good tip.

Even if you are well positioned with keywords that are important to your business, Google Ads advertising also benefits. From our experience, much better results are achieved this way.

We always advise clients to try this strategy for at least a month and compare the results.

What is the best way to advertise with Google Ads?

As we said, with a little education, it will not be a problem to place an ad on Google. And it often happened that some of our clients were disappointed with the results of the ads they placed themselves. The reason is that they didn't know how to set up the features properly and optimize it perfectly. Because Google lives on advertisements and looks to make as much money as possible.

That's why you need to learn the advanced options for placing ads on Google Ads. To simply make that system work in your favor.

It is good to use a template for PPC advertising. In this way, you will have all the projects organized and you will be able to plan your campaigns better. The choice of keywords is very important for every campaign. This field is very important and one must take the time and do the best possible analysis.

That's why we advise you to use the testing method to determine which keywords work best and which should be eliminated.

Don't go too wide with KW because that way you get a wider audience, more clicks, but less profit.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

The headline and ad text are one of the most important factors. They must be attractive, clear and look like they can solve the user's problem.

It is the only combination that will give a result and must be approached very seriously.

It's good to have multiple ads in one campaign, so you can track and decide which ad should be removed.

If there are more of us, how can I be the first in Google Ads advertising?

If there are more ads for a keyword, how to be number 1 might be a better question. How Google Ads ranks may be your Quality Score (QS). It is the quality rating on the basis of which Google determines the position of your ad.

The higher your Quality Score, the better position you will have with a lower advertising price. If your Quality Score is low, you will have to offer a much higher price in order to overtake your competitors.

That's why our advice is to work on it in order to have the best possible Quality Score, and therefore a lower advertising price.

But make sure that the landing page your ad goes to is well optimized, because your efforts don't end only with a good ad. See how someone from your industry solved it best. If you want a successful campaign, you must take care of some things that we will mention.

AdRank is one of them and they determine the position of your ad. It is obtained by multiplying your maximum price and Quality Score.

Whoever has the best score is first on the advertising list!

However, the amounts for advertising for the territory of Serbia are still quite normal, so don't worry about that.

There are three bidding options, and they are:

  • CPC (cost per click). Here you only pay for a click on your ad

  • CPM (cost per mile). Here you pay for 1,000 impressions

  • CPE (cost per engagement). Here you pay a certain amount when someone takes a predetermined action with your ad.

A few more important things about Google Ads ads

It is very important to choose the type of campaign that suits you best, and we will mention some of them.

In our opinion, Search and Display campaigns are the most important.

Video, shopping, app are less important for most. and smart campaign. But it again depends on your products or services and it is not bad to try more options.

Search ads are based on the text that is displayed in the results of a Google search.

Display ads are displayed in the form of images and are shown within the Google Display Network.

Another important thing is Click through rate (CTR). It is a percentage obtained by dividing the number of people who clicked on your ad and the number of people to whom your ad was shown. This is a basic and very important metric that can tell you a lot. The higher the number, the better your campaign or ad.

Based on this metric alone, you can literally determine which ad is successful and which should be removed or replaced.

This is immediately followed by the Conversion Rate (CVR). This metric shows what percentage of users took an action after seeing your ad.

UA managers usually follow two metrics:

  • Conversions after installation

  • Conversions after an impression

There is one good trick to make your ad more noticeable compared to the competition, and that is adding extensions.

This way, you supplement your ad with additional information at no additional cost.

One of the following options can be added:

  • Offer

  • A call

  • Location

  • Link to website

  • Link to the application

Are keywords important for Google Ads advertising?

By keyword we mean what the user types in when searching, for example on Google. Google then returns a number of results sorted by relevance.

Keywords can be Short Tail (one to two words) and Long Tail (several words). In English, keywords are called Keywords (KW). When creating a campaign, it is important to enter negative keywords, i.e. words that you do not want to trigger your ad.

Therefore, Google will not display you for the keywords you have entered as negative KW. There are a few more fine adjustments, but we will write about them in another post.

Keyword research is just as important for organic search as it is for ads.

A perfect analysis must be done for both searches in order to match the searches as best as possible. Because in both cases, Google associates the queries with the keywords you have chosen.

Another important thing is the location. When setting up the campaign, you will have to choose the geographical area where your advertisement will be displayed. Depending on your job, it can be a city, state or region in our case.

It depends on the products or services you provide and can deliver. If you have a gym on Voždovac in Belgrade, the territory of Belgrade should be your limit. Anything outside of it is a waste of budget.

You know that Google also takes care of this, so it will only display relevant results for the query that was set.

This is a very powerful weapon that you must use. The key is to bombard users who have already been to your website with your ad. This is achieved with tracking cookies that register a user who has been on your website but has not yet made any conversion.

Thanks to this method, your ads will follow them all over the Internet. Remarketing is very effective, but the user needs to see your ad several times in order to eventually become a customer. If you've decided to advertise on the web, take remarketing into serious consideration.

Once you've set up and configured all of your campaigns, it's time to bid. You need to carefully analyze the keywords and what are the minimum and maximum prices for them that your competition has set. Based on that, you create a strategy that will depend on your goals and budget.

This is the part where you have to be very careful.

Google Ads allows you to create ads that will be shared with your chosen audience.

There are two options for bidding:

  • Automatic bidding. Here Google practically runs the whole business and you don't have to worry about anything, except for the budget. And that's the only thing we would mention in this option. Because Google will spend your budget much faster than in manual bidding.
  • Manual bidding. This is an option that we always use for our clients. It is much more difficult to work and requires a lot of time and analysis, but it pays off many times over. Try both options and you'll understand how much you can save in manual bidding.

 

How to use Google Ads advertising?

We're going to be very brief here, so let's get started:

1. Open your Google Ads account. In the upper right corner, click "Start now" and sign up.

2. Enter your company name and your website. This is the next page, right after login.

3. Choose an advertising objective. Here you have four options: Get more visits, get more YouTube views, get more calls and get more website sales.

4. Create your ad. This is the next step. It requires creativity and well thought out actions. You have a lot of articles on this that will help you. It is important to write good text that will be noticed and clicked on.

5. Choose keywords. On this page you will choose keywords that will trigger your ads. If you're not sure, Google will give you suggestions. If you have no experience with them, feel free to choose what Google suggested.

6. Set the location of your ad. There you will choose which sites or locations your campaign or ad will be displayed on.

7. Determine your budget. Here you can accept the amount suggested by Google or you can manually enter the amount you are willing to spend on Google advertising.

8. Confirm payment. Here you provide the data that Google needs to download the funds you spent in the campaign. Funds are withdrawn once a month or when you reach a certain limit.

That's it, you've created your Google campaign. But this is the shortest possible version.

In real life it takes much longer, especially if you use some advanced methods.

A lot of people who are beginners and publish ads on Google don't know how to do that.

A few more things you need to do for Google Ads advertising!

We would start first with:

  • Connecting to a Google Analytics-GA4 account. Since UA will cease to operate in 2023, you must open a GA4 account. In this way, you will integrate advertising in GA4, so you will be able to monitor and analyze all events on your website from this page.

    If you want even more accurate and better results, we suggest you consider opening an account on Google Tag Manager (GTM).

  • Adding UTM codes. This is a great thing because the UTM codes will tell you which offer or ad led to the conversion. So you will be able to track your campaigns very effectively. UTM codes facilitate the optimization of your Google ads and can provide you with very clear data. You can add them manually using Google's UTM builder.

    It's even better to add UTM codes when you're setting up your Google Ads campaign, so you don't have to add them manually for each ad URL.

  • Set up conversion tracking. This way you will get accurate data on how many clients or potential clients you have acquired with your advertising campaigns. This is optional to set up, but will allow you to better track sales or other activity on your website.

Conclusion

We hope you now know how to place an ad on Google Ads. If you're not sure, try it, it's not hard to fix.

If you want a serious advertising campaign, look for a good agency. Their costs are around 10% for some larger campaigns, and believe that the ad they place will be at least 20% cheaper than what you will do.

Not to mention keywords, ad writing and much more. If you still want to place an ad on Google yourself, here are our 7 tips:

 

1. Have a clear goal.

2. Create a good landing page for your ad.

3. Use the best keywords.

4. Make the creation process automated.

5. Be sure to use extensions when publishing ads.

6. Don't forget about negative keywords.

7. Measure and always look to improve your marketing strategy.

We hope that it is now clearer to you why you should implement Google Ads advertising in your business. Use the advice we gave you and don't give up if it doesn't work out right the first time.
Because there is nothing that cannot be sold on Google. The only question is whether you have reached your audience.
Maybe it just needs a little more work and experimentation.
If you use everything that we have mentioned in this text, there is no reason for you not to succeed!

SEO site optimization

SEO site optimization

by | Nov 15, 2022 | Blog

Do you know what SEO site optimization is?

SEO stands for Search Engine Optimization and represents website optimization for search engines such as Google, Bing, Yahoo, Duck Duck Go and many others. It's the art of getting your website as close as possible to the top spot in an organic search engine.

Considering that this search method is the best way for people to discover you online, it is very important that you do your SEO optimization properly.

The better the site's SEO optimization is done, the more visitors you will have. And the end result is an increase in sales of your products or services.

Why is SEO important?

If the goal of your web store is the highest possible sales or the highest number of visitors, you cannot avoid the SEO optimization of your website. This is something that everyone from the first and second pages knows and applies in practice. Sometimes very little work will be enough to make a lot of progress. Sometimes in some niches the competition is so strong that it takes a lot of time and effort to achieve good results.

But they can be achieved!

That's why the rule applies that you will have a hard time ranking high on Google without any effort in website optimization. In this way, you show Google that you deserve a higher position. Google sees this and makes sure to reward all the efforts that are put into SEO.

People don't have a lot of time and very often they don't even go to another page on the browser. Later in the text, we will present you the percentages of visits in question when searching, so you will be surprised what a difference it makes to be 1 or 7 on the first page of Google.

You will see how hopeless it is if you are on page 3.

SEO site optimization is the only way to be on page 1 of Google with your website. Apply a new SEO strategy to your site

Why am I not on the first page of Google?

We will give you an example to help you understand why SEO optimization is important for every website. Someone made you a great website that you are very happy with. All functions are in place, pages load quickly, images are excellent.

But you're on page 7 in a Google search for the keyword your business is based on and your site is virtually invisible to the online community. You can see for yourself that there are many sites ahead of you, and in every sense they are much worse than you.

So why are you after them?

Because you didn't do SEO optimization when creating the website!

SEO optimization is a completely separate branch of digital marketing and does not imply advanced SEO for site development. Eventually, the developer will make basic settings for you, so you will be on page 3 or 4 on Google. Because being on page 1 of Google is not luck, but dedicated and hard work that must be better than your competition.

And this means that SEO optimization is the only way to be on page 1 of Google with your website.

More than 2/3 of website owners have never heard of website optimization.

Fortunately, in the Serbian market, SEO services are not used as in the West. But that too will change in the next 5 years. In America, the situation was similar to ours about 10 years ago, but in the meantime, SEO has progressed so much in their market that today it is extremely difficult to be in the top 10 in America.

That's why we advise you to research this topic as soon as possible and implement a new SEO strategy on your site.

When you move up the Google ladder you will see why it is so important!

White Hat SEO or Black Hat SEO?

This technique helps your site rank, without doubt you will run into some trouble with the search engines. The technique itself is very complex and consists of many methods and tools, so we will not explain it in detail in this text.

However, the most important thing is the content, that is, the text on your page.

Because he should solve the problem of the user who visited your page. Then creating a good user interface, sharing links from your site to other websites and vice versa, HTML optimization, etc.

The list is very long and complicated, but it is always worth it in the end!

SEO site optimization is the only way to be on page 1 of Google with your website. Apply a new SEO strategy to your site

Black Hat SEO is an excellent technique if you want a lightning leap that unfortunately will last very short. And that is the moment until Google realizes it and deletes you completely from the search. Black Hat SEO is in short the manipulation of Google's algorithm.

We will mention a few ways how this is possible:

  • Filling the text with keywords

  • Hidden texts

  • Pre-Optimized HTML tags and titles

  • Spam links

  • Posting copied text

  • Buying backlinks and more

The biggest downside to this technique isn't that you're cheating Google, it's something else entirely. And that is that you will turn away users after they realize that they cannot find the information or product that they came to your website for.

And to know that the Black Hat technique is not cheaper than the White Hat SEO method at all.

It's just problematic!

Do you know what is onpage SEO and what is offpage SEO?

These are the 2 basic categories in SEO optimization.

Onpage SEO is everything you do on your site, while offpage is everything that happens outside of your website.

This is an important topic, so we will dedicate one article only to onpage and offpage SEO optimization and cover them in detail.

Onpage SEO is very extensive, so we will mention only the most important things that everyone must do on their website.

They are:

  • Title tags

  • Headings (H1-H6)

  • Meta description

  • URL structure

  • Alt texts for all images

  • Optimization of all photos

  • Good content

  • Selection of the best keywords

  • Schema markup

  • Fast page loading

  • Good results in Core Web Vitals

  • ...

This is just the beginning, and the real work is yet to come. Sometimes it's a matter of how deep or wide you're willing to go.

Our advice is the more the better!

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

Offpage SEO is much shorter because in most cases it doesn't depend on you. Unless you buy backlinks.

We would divide offpage SEO into these three techniques:

 

  • Building backlinks. This is the most important and the most difficult area in SEO. Backlinks are the ones that improve the authority of your domain (domain authority) and with their help it accumulates and forwards the reputation, i.e. the strength of the site, to other sites. This is so important that backlink specialists only do this work.
  • Social Proof. This is another way to prove the trustworthiness of your site by providing evidence to users such as reviews and testimonials.
  • Increase your social media presence. Some will say that this traffic is ignored by Google, but any traffic is good if it leads to a purchase on your site.

SEO site optimization and what are the benefits?

SEO site optimization is a key part of online marketing because research on search engines like Google has become the most common way to find an answer or a product.

And know that people trust these searches the most.

For an average query on Google, the page in the number 1 position will be opened more than 40% of the time. The results for position number 2 and 3 will be significantly lower, and further decrease even more. It's amazing that only 2% to 3% go to another page. Going to page 3 of Google is a statistical error. We hope you now understand how important it is to be on page 1 in the top 10, because you are almost invisible after page number 2.

If you add to that that there are 500,000 results for the keyword you typed in Google, it becomes almost impossible to get on page number 1. That's why some are successful in online business, while most others claim that it's a futile business.

And that's because they're out of reach and practically floundering instead of having a good online business.

But don't worry, all this can be solved with SEO optimization. If the competition is analyzed well and if you have good tools, this will not be a problem. All you need is knowledge and patience, because it takes at least a few weeks for Google to accept some changes.

That is why jobs in SEO optimization are usually done for a period of one year.

That is an average, but it is sometimes possible to do the work within 6 months.

SEO site optimization is the only way to be on page 1 of Google with your website. Apply a new SEO strategy to your site

Google's algorithm has made remarkable progress in the last decade. You will often find information that there are about 200 rules that affect your position.

However, the real truth is that the number of rules has long exceeded 1000!

That's why it will be increasingly difficult and there will be less room for manipulation.

Our advice is - work honestly and success will come!

Is Google Core Update Important for SEO?

Every Google Core Update causes a lot of trouble in the SEO community. They are not so frequent, but they affect the whole of Google, unlike ordinary updates that happen much more often and are aimed only at a certain speaking area or a niche.

That's why Google Core Updates know how to cause an earthquake.

They literally know how to shuffle positions like a deck of cards. Because Google knows how to replace a lot of things that affect the SERP (Search Engine Results Pages).

The last Google Core Update happened on May 25, 2022. There were several powerful changes during this update. Based on these changes, it can be guessed that Google will pay even more attention to high-quality content, and that it will not only ignore, but also punish content that has been copied.

Google values only original content and will always reward it.

Therefore, content that tries to attract an audience through unnecessary sources will not be as effective as it once was. So content that only tries to attract its audience by linking worthless links will not be as effective as it is today.

There were a lot of updates, but we would single out two that were very important for all of us.

It is a Panda update launched in February 2011.

His main goal was to fight against the Black Hat community. Another important update in our opinion is Penguin.

It was released in April 2012 and its main goal was to remove sites that had good results by manipulating the Google algorithm. Black Hat methods were used in this case as well.

These two updates were so successful that they became part of Google's basic algorithm.

Where can you hide the biggest secrets? On page 2 of Google!

This is a joke, but it's not far from the truth. Because 70% of views fall on the top 5, so as we said, only 3% go to the 2nd page. That is why we will mention a strategy called low-hanging fruit.

It's an opportunity that presents a minor challenge that can bring a lot of benefits. The point is to move the keywords from positions 11 to 20 to the top 10 through SEO optimization. We first choose words and phrases that have less competition, but a lot of potential. To know that the results can come only after three months, especially if the niche is strong.

Google is very careful and won't let you fool its algorithm so easily.

Why is all this important?

While surfing the net, the user will click on a page that catches his attention and scroll through it. The bottom line is that the largest number of users will click on one of the top 5 results because they found what they needed there so they don't go further or have limited time.

That's why we have to make an effort for the keyword to enter 1 page in the top 5 or even better in the top 3.

That way, you will have more visits, users will stay longer on your page, and Google analyzes all of this and rewards you if you are better than the competition.

SEO site optimization is the only way to be on page 1 of Google with your website. Apply a new SEO strategy to your site

That's why the content of the page, i.e. the texts, is the most important thing to be successful online.

To check the texts, we recommend you to use the tool at Seolyze.com.

It is based on the famous WDF IDF formula and is used by every serious copywriter.

We always use it to analyze our texts!

SEO site optimization and unique content!

This is something that is planned for the very beginning. Whoever does the website right, does the content at the same time. Even if a small mistake occurs, it is easily corrected. It is much more difficult to correct the content on an already created page, but this happens very often because the SEO for the website was poorly done at the very beginning or was not done at all.

With the last Google Core Update, it has become even more important that the texts on the pages are excellent. Do not fall into the trap of copying other people's texts.

Until now, it was a rule that whoever published a text first was its "owner", while everyone who followed it would be ignored.

However, Google recently started with penalties, so we would advise you to really avoid this.

When you write a text, write it to your readers trying to find a solution to a problem that is bothering them. Do not "stuff" the text with keywords, because this tactic has long been outgrown and is no longer valid.

Let each page have 1 to 2 keywords and let it be structured so that the text is easy to read. After 200 to 300 words, the text should be interrupted with an image to make the content visually acceptable to the reader and not to be boring.

These few tips can help you a lot in terms of readability and ranking on Google. If you are not sure about some facts, feel free to research them.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

It is not forbidden, and it can help you a lot to insert some things in the text that you would not have even thought of.

When you publish a new page, be sure to index it in Google Search Console.

In this way, we prove that you were the first to publish the text, because there are people who only steal and sell other people's texts.

If you take care, there is no reason to worry about it!

Conclusion

Throughout this text, it is clear that SEO optimization of the site is necessary, and we really think so. But again, everything depends on your ambitions, because for most people it is quite enough to just appear on the web. A lot of big companies don't work on SEO optimization at all because they get away with their brand.

But times are changing and we believe that the SEO market will explode in the next 5 years.

It is only necessary that more people hear about this method and understand that it is an integral part of the website that you must not skip if you want success.

If you know that today there are 5 billion internet users, 90% of them have some kind of social network. This should be the most important reason you need to have an online presence. Because a lot is happening right there, and it will only become important.

And that also applies to Serbia and the region.

Maybe starting an SEO campaign seems scary to you, but the whole concept will become clearer to you after a few optimizations. However, this is not an easy job and the whole process requires great analysis and attention to detail.

You should always do a good on-page SEO optimization first, and only then move on to the second step, i.e. building backlinks.

If you can, use tools like SemRush and Screaming Frog.
If you need some advice or want to do SEO for your website, feel free to call us!
We hope you got some useful tips. If you are interested in cooperation, click here. We will transfer you to our page about SEO optimization where you can contact us or find out some other interesting facts.
If you would like to cooperate with us, please contact us.
One of the SEO experts from SmartThink will contact you and make a strategy!

Creating websites on the WordPress platform

Creating websites on the WordPress platform

by | Nov 10, 2022 | Blog

Is WordPress good for building websites?

Although creating websites on the WordPress platform may seem intimidating, in reality it is not at all. Like many other agencies, we are happy to use it for our clients because no one wants to create a website that will take several months.

In this way, the services of programmers, which are too expensive, are avoided. Essentially, a person with minimal programming skills is needed.

But what exactly is WordPress?

You have probably researched this on the internet as one of the solutions for your website. But you still have no idea what WordPress really is and how it can help you in your online business.

Don't worry, we'll try to explain it to you as simply as possible.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we also use it with pleasure.

What is WordPress?

WordPress is an open source content management platform, or content management system (CMS). The software itself is free and anyone can install, use and modify it.

For the simplest sites, creating websites on the WordPress platform can be completely free. It's great for beginners as well as experienced professionals.

Initially, WordPress was mainly used to create blogs. However, with software development and improvements, today you can create any website you want.

But in this case, there will certainly be a need for themes, plugins and tools that are not free. You can create personal or company blogs, business websites, e-commerce stores and much more.

After installing WordPress, the next thing is to choose a theme. There are many topics that are divided by areas and it will not be difficult to find the one that suits you. There are a lot of free ones, but if you have a bit more requirements, a paid theme will solve the problems.

No matter what your idea is, you can create any website you want in WordPress. And all this thanks to the huge CMS capabilities and the large community that improves WordPress every day.

Let's mention one more important thing for this platform, namely plugins.

In WordPress, a plugin is a small software add-on that can significantly expand some features and functions on your website.

And thanks to them, there are phenomenal sites that are built on WordPress. Here too, there are free and paid plugins, so it is always up to the one who builds the website to choose the best solution.

There are over 60,000 free plugins and thousands of premium ones made by independent developers.

More than 40% of websites are built in WordPress!

From originally planned as a blogging platform, WordPress has become the most powerful presentation tool on the web. Statistics from 2022, that is, W3Techs, say that the creation of websites on the WordPress platform uses about 43% of all websites on the Internet.

Once this was a network reserved for bloggers, while today WordPress is used by e-commerce stores, news and travel agencies and many other organizations. In order to understand how powerful WordPress is, we will mention some information.

WordPress was created in the year 2003 when two developers, Matt Mullenweg and Mike Little, decided to build a platform that would allow bloggers to publish their posts. They were very successful in that and in 2011, about 13% of websites were on WordPress.

Every year, that percentage increased and the assumption is that it will by the year 2025, the creation of websites on the WordPress platform will exceed an incredible 50% of the participation in the global network .

However, if we look only at websites that use a CMS (content management system), WordPress occupies an impressive 65% of the market.

In order to understand how superior they are compared to the competition, we will mention that the second on the list is Shopify with 6%, and the third is Wix with about 3% share.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we also use it with pleasure.

It is often heard that creating websites on the WordPress platform is not the best solution if you want a really serious website.

However, according to BuiltWith research from 2022, it was determined that WordPress holds 37% of the market of the top 1 million websites on Google.

Many well-known companies use it, including Nike, The New York Times, eBay, Sony, GM, UPS, Forbes, CNN, Reuters, Samsung, IBM, and many others.

We believe that this is enough information to convince you of the power of WordPress!

Which theme to choose for creating websites on the WordPress platform?

At the moment there are about 10,000 free themes for creating a website on WordPress. However, there are even more paid themes that average from $80 to $100. Maybe this price seems high to you, but premium themes offer a lot more options and are more flexible compared to free themes.

However, choosing one of them depends on your needs.

There are some topics that are narrowly specialized in some areas, such as restaurants or tourism, for example. Other themes are broadly specialized and can be applied to many e-commerce websites.

If you have any doubts about which topic to choose for your website, feel free to call us!

It is important that the theme corresponds to mobile devices (mobile friendly), so that your content is displayed as well as possible on mobile phones. Because today almost 80% of views are from mobile phones. Then the theme must be compatible with WordPress page builders, and it is recommended that they have customer support and are regularly updated.

Another important thing is the page loading speed and its performance.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we also use it with pleasure.

That's why it's important to analyze and compare any topic that you think is good with someone else.

This is not a one-hour job, and it can cause you big problems later. We work on several themes, depending on the needs of the clients, but we would single out the Divi theme, which proved to be one of the best.

Divi has a paid theme that costs $89 per year or $249 for lifetime access.

We've been using the Divi theme for many years and that's why we really recommend it!

WooCommerce is used by one in five WordPress web shops!

This means that at least every fifth web shop created on WordPress is actually intended for online commerce. For those who don't know WooCommerce will allow any WordPress site to become an e-commerce site. It's free and compatible with several payment options.

Just like WordPress, WooCommerce is built on a large set of features that can be easily extended. E-stores that use it have a double benefit from its multiple functionalities. They have access to thousands of themes and plugins, as well as hundreds of e-commerce extensions made exclusively for WordPress.

WooCommerce is extremely flexible. Literally, any type of sales web shop can be created with its help.

Thanks to the fact that it is open source, developers can change its features, can build new extensions and can adapt to almost any requirement. This is very important because developers are extremely expensive and take a long time to develop an option on demand.

The advantage of WooCommerce is that it is easy to use, so it will not be difficult to quickly train someone who can do the work for you.

It is very important that WooCommerce can provide a quick and easy experience for all users regardless of the size of the e-store. Proof of that is eBay that works perfectly! With a good choice of hosting, it can achieve even better results.

We can really recommend WooCommerce if you intend to open an e-shop!

To make you laugh, there is a joke that goes like this:

What is WooCommerce?

That's the way to sell anything!

Is Yoast a good plugin for WordPress e-commerce?

Yes, Yoast is a great plugin. Especially for beginners who have no experience with SEO content and website optimization.

You know that SEO professionals don't like him because they think that everything he does, a man can do even better. We are of the same opinion, but until you have mastered Search Engine Optimization, we advise you to use it when adding new content to your website.

Especially since SEO optimization is very complex and requires great knowledge and a lot of analysis.

According to data from 2022, Yoast has over 5 million active installations and an almost clean five for the rating. . To ga čini jednim od najpreuzimanijih plugin-ova sa skoro najboljom ocenom. Besplatan je za preuzimanje i korišćenje do jednog izvesnog nivoa.

After that, the annual subscription for Yoast SEO Premium is 99 euros + VAT, but believe us that this plugin is mandatory, even in the free version.

In the premium version, all tools are unlocked and it will be much easier for you to attract visitors from Google and social networks like Facebook and Instagram.

You will have 24/7 support throughout the year, and you can access the Yoast SEO academy for free to learn new skills.

The cost of Yoast SEO Premium is one of the best investments you can make for your website.

Thanks to it, you will be able to stand up to big corporations without problems. It also allows small business owners to create a respectable website they can be proud of.

Yoast u velikoj meri duguje svoj uspeh WordPress-u, pa zato aktivno učestvuje u kampanji „5% za budućnost“, koja pomaže daljem razvitku ove sjajne platforme.

Will a WordPress website work for me?

It will definitely suit you! Once the creation of websites on the WordPress platform is complete, a little training will be required to manage the website. But everything is made so that anyone can understand the basics.

Of course, this does not mean that you will be able to use all the possibilities on your own. But you can work smoothly and educate yourself on how to properly use a WordPress website.

If you are a beginner, it will not be difficult to add and create a simpler new page yourself, and there are many tutorials on YouTube.

WordPress is really flexible, so personal or company blogs, e-shops or online newspapers can be created equally well on it.

Whatever you think is possible!

The software is open source and not owned by any company. And that means that thousands of developers collaborate and contribute to the progress of WordPress. Even if you don't know how to write a single line of code, it won't be a problem to manage the site.

Leave that job to the developers!

The good thing is that the WordPress site can be modified and upgraded with various plugins to get some functions that you need now.

And one more very important thing, which is website security. Given that no platform can be said to be 100% secure, this also applies to WordPress.

But it is still one of the safest!

The biggest problem is not WordPress or any other platform, but a mistake by someone who manages the site.

So be careful about everything that comes from outside your website. For any questions and tips, check out what the WordPress community has to say.

WordPress 5.0 and WordPress 6.0!

These are the last two and most important updates for us, especially WordPress 5.0 (better known as Gutenberg). WordPress 5.0 was officially launched on December 6, 2018. This is a very important update because it has completely changed the way developers use CMS (content management system) with its new Gutenberg editor.

Since then, the building of websites in blocks has started and a new Twenty Nineteen theme has been installed for new installations.

It was a big shock and change for the editors because they could no longer use the classic WordPress editor or the WordPress text editor they were used to using until then. To the great opposition of users who were surprised by this fundamental change, the use of the WordPress editor was extended until December 31, 2021.

WordPress 6.0 is the last major update of WordPress for now and it happened on May 24, 2022. . It was not as radical as "Gutenberg", but it brought many changes. With this update we expected, but we also got a lot of new functions and improvements. With version 6.0, WordPress has continued to improve the tools and new great features.

On it, the developers really tried to fix some bugs that always somehow got through.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we also use it with pleasure.

This was a huge change as there were over 400 updates, 500 bug fixes and 90 brand new features.

Really impressive!

The list display has been significantly improved, new blocks have been introduced, the block editor has been improved, new templates have been added, the theme style has been changed and much more.

These changes made it much easier to use the WordPress platform, and the UX (user experience) became even better.

Conclusion

WordPress is an amazing platform that can be used both for the simplest websites and for the creation of high-quality and very demanding websites.

Like all platforms, it has some disadvantages, but what WordPress can provide, no other similar platform can.

However, it has something that other platforms cannot fulfill. And that is the widest range of options and the ability to adapt to your needs and requirements. We are sure that no other platform is as flexible and extensive in its offer of add-ons.

If you are not demanding, you can create a website with a free theme and plugins. The software itself is also free of charge and has frequent updates. We can say that this is a powerful platform with unlimited potential.

Everything can be done to make the website 100% mobile friendly with the help of free or paid plugins.

The module itself is extremely adaptable to developers and has pre-built security functions and protections. For many doubts, we often visit the WordPress global community and they are really recommended.

However, we have some complaints, because we are also part of the WordPress community. First of all, we would point out the lack of direct support from the WordPress company. Sometimes it is very difficult to find a solution, and we all waste a lot of time looking for it on the Internet.

There is no such thing as a perfect e-commerce plugin like Magento 2 for web stores that have over 50,000 items.

For some advanced customization you will need a good programmer, and for people who do not have prior knowledge it can be complicated.
Also, someone always has to take care to update the software on time.
However, these are not such big problems, because other platforms are even worse with their problems. That's why there is no perfect platform for creating websites.
If we were to choose the best platform for creating websites, it would definitely be WordPress!