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How much does Google Ads cost?

by Zoran Vulovic | Oct 12, 2023 | Blog

How much does Google Ads cost?

How much does Google Ads cost is a good question that we hear at the beginning of every conversation when it comes to advertising on Google. We understand that every client initially wants to know how much Google Ads costs for their campaign.

The good news is that anyone with a website can create a Google Ads campaign. The bad news is that we cannot tell you right away how much the campaign will cost you.

There is no quick and accurate answer. It depends primarily on the price that others have bid for a keyword. That is why it is necessary to do a little analysis through some tools to find the minimum and maximum price for some keywords on which your business is based.

The price and position of the ad on Google are affected by some other factors that we will mention later.

But don't worry, through this text we will show you all the variables that affect the formation of the price in Google Ads.

So you will be able to understand the whole process yourself and determine the budget for advertising on Google Ads.

What factors affect the cost of Google Ads?

As we have already mentioned, there is no simple and quick way to give you an answer, which would be the price of your Google Ads campaign.

It depends on your activity, current trends, but first of all on the price offered by your competition for certain keywords.

It depends on the area. It depends on whether you are a retailer or a wholesaler.

For example, legal and accounting services, insurance, real estate sales are areas where the cost per click, or CPC (Cost per click), is generally high. The reason is that the client can make a bill of several million dinars with one purchase.

That's why the competition calculates that one click can pay more than 10 euros and that it will pay off in the final sum.

On the other hand, there are many niches where the price per click is only a few euro cents.

No matter what the keyword is, you need to make a good strategy.

For some products, customers do a lot of research and need more time to make a decision. This means that they will return to your website several times until they make a purchase decision.

However, consumer trends and advertising platforms like Google Ads never stand still. Even when you start a campaign, you must frequently monitor changes and adjust your offer against the competition.

Sometimes an event can affect the price of advertising.

Take for example covid and the men's t-shirt keyword. In the middle of the corona, the price per click was over 40 Eurocents at one point. To date, this has reduced to an average of 3,600 Google searches per month for the keyword men's t-shirts.

At the moment, the minimum bid for the top of the page is 4 euro cents, and the maximum bid for the top of the page is 14 euro cents.

Use Google Ad Manager for Google Ads

For any keyword, you can check the price yourself in Google Ad Manager.

It is enough to go to the keyword planner, type in a keyword and discover some other keywords that it will offer you for the campaign.

Actually Google Ad Manager is the best tool for these things and it is completely free.

Recent research has shown that for highly profitable niches, the average ROI (return on investment) for Google Ads is 800%. This means that for an amount of 100 euros invested in Google Ads, it brings a turnover of 800 euros.

However, it all depends on how well you manage your account.

Because if you have the knowledge and follow the events within the campaign, you can save a lot of money in the advertising campaign by making changes.

The most popular way of advertising on Google Ads is CPC (Cost per click). You don't pay to display an ad, but only if someone clicks on your ad.

You can let Google do all the work for you, but we do not advise you to do so. The reason is primarily that such a campaign will be much more expensive than setting it up yourself.

If you want your Google Ads costs to be lower and your return to be higher, you need to be aware of a few things.

First, maintain the proper structure of your Google Ads account. Make a report on the performance of advertisements at least once a week and optimize the ads based on the results. Analyze the list of keywords.

If necessary, remove some keywords and add others.

How does Google Ads determine cost per click (CPC)?

What's interesting about Google Ads is that it works like an auction. But that doesn't mean that whoever offers the most money will be the first.

You are probably wondering what kind of auction is this?

It's strange for everyone at first, but you will understand that in addition to money, Google Ads takes into account some other things to determine the place of advertisements on a page.

The first thing Google evaluates is quality. When one of us searches for something on Google, it looks to see if any of the advertisers are bidding on a keyword that is relevant to that query. If there are multiple bidders for that keyword, Google chooses the winner based on the Quality Score it assigns to each advertiser.

Ratings range from 1 to 10 and depend on the ad, the relevance of your page for that keyword, and the expected click-through rate based on your history.

Kako Google Ads odredjuje cenu po kliku (CPC)

Not to confuse you further, this means that if you have a high rating but have a lower bid for a keyword than someone who has a lower rating than you, it can easily happen that you are ahead of them.

That's why the place on Google Ads is not determined by the highest price, but also by the rating you get from Google Ads.

With the help of its tools, Google calculates the ad rank of all providers for a keyword.

This is how it determines where and in which place it will place more ads.

In practice, this means that the quality score is multiplied by your highest offer and whoever has the best result is in 1st place.

But this means that Google doesn't necessarily have to charge the highest bid you've given it.

What is a successful click through rate in a search campaign?

The most popular way of advertising on Google Ads is CPC (Cost per click).

This actually means that you don't pay for the display of the ad, but only if someone clicks on your ad. One of the important metrics for analyzing the success of ads is the percentage between the number of impressions and the number of clicks on the ad.

This is called CTR (click through rate). A successful CTR is from 3% to 5% for search campaigns, and 1% for display campaigns.

Anything over 8% for search campaigns is considered an exceptional result.

We have already explained the formula by which Google Ads calculates the price of ads. With a lower price and a higher rating, you can be the first.

And that's a good way because Google Ads doesn't give anyone an advantage that way. In the digital world, this means that your ad can be placed in front of a large company without any problems.

We mentioned that there are variables that depend on the position of your ad on Google.

We have mentioned the most important ones. Less important are the relevance and UX (user experience) of the website, quality at the time of the auction, location, user context, alternative bidding methods and ad formats.

Dobar web sajt čini da izgledate profesionalnije

What is the best way to determine the budget in a Google Ads campaign?

This is very important for any client starting a Google Ads campaign. If not set up correctly, it can happen that Google spends the daily budget in a few hours or spends the monthly budget in a few days.

This often happens to inexperienced people who set up a search campaign and let Google manage their campaign.

And that's why many say that Google Ads is unprofitable and expensive.

However, you should do some research on how Google advertising works or leave it to an experienced agency. This does not necessarily mean that it will be more expensive in the final sum.

From our experience, a good marketer who has practical knowledge in Google Ads will always make you a cheaper and better advertisement than you.

So let's get started:

- First you need to determine how much you are willing to spend monthly on Google advertising.

- Then take a good look at which products are most important to you on the web pages and do keyword research for those products or services (we advise you to use Google Ad manager).

- Once you've done that, determine how much you're willing to pay the most for each keyword.

- Determine the average daily budget to form the monthly budget for Google Ads.

This will be quite enough to start with. You can do the shared budget feature later, but to start with, it's best to have each campaign have a separate budget. That way, you'll have a better idea of which ads are working and which aren't. Based on this, it will be easier to make changes.

But you should know that Google Ads will not spend the same amount every day. Sometimes it will be more than the daily budget, and sometimes less. Only at the end of the month will you see the total consumption, but it will always be around the set amount.

With a budget, you tell Google Ads how much you want to spend in 1 month.

By doing so, you limit the spending of your money for the purpose of advertising. Everything is very transparent and you will receive a detailed report every month on how much and where advertising was spent. Google may one day spend significantly more if it thinks it will lead to more clicks and conversions.

But on a monthly basis, the consumption will be close to the amount you set.

The monthly budget is determined by the client and by dividing by the number of days in the month, we get the daily budget.

To know that the largest number of agencies do Google Ads campaigns at the level of 1 month.

Use the keyword planner within Google Ads Manager

Use the best tool to determine what price to set for each keyword. And that is the keyword planner within Google Ad Manager.

There are other tools, but even the best marketers must use Google Ad Manager. It is free, provides a lot of relevant and true information. It also has additional tools and results, so you can see when and in what period a certain keyword is searched more or less.

You will also receive a list of similar keywords that will surely help you to do a better campaign on Google Ads.

When you advertise on Google, you have the right to create several campaigns, each with a different budget. It often happens that some ad spends the daily budget, and some does not. That's why you can change your budget during advertising by better optimizing your spending for each campaign.

At the end of the month, you will certainly see in the analysis how much was spent for each ad per day for all campaigns. It might seem a little confusing, but you'll figure it all out very quickly.

You can play with the daily budgets to see how it will affect the daily consumption, i.e. sales over 1 month.

You need to advertise for at least a few months to figure out what works best for you and how much your monthly budget should be.

In Google Ad Manager you will find everything you need for bidding and what amount your competition has offered for each keyword.

Always try with the minimum price or something slightly above it.

Track and change the amounts for each keyword as you see fit. To know that once an ad has been placed in Google Ads, it is not a done deal. As we mentioned, you need to monitor each campaign to get the most clicks and conversions for the lowest possible cost.

Try to make your quality score as high as possible so that you pay as little as possible for the ad. Monitoring will ensure that your keyword bids are good and that you are a successful competitor.

If you bid manually you can set a maximum CPC per ad group or you can set different bids for each keyword in that ad group.

A worse and more expensive option is automatic bidding, but it's ok if you don't want to deal too much with analysis and costs.

What else affects Google Ads costs?

Just as there are elements that influence the quality assessment of each ad, i.e. website, there are other factors that depend on the position of your ad. There are methods with which you can save on your monthly budget.

Ad scheduling is actually deciding when and to whom your ads will be shown. This is where you will define to Google Ads when you want your ads to be displayed.

This is particularly useful for some industries. For example, if you are a bakery and you work from 6 am to 4 pm, it might not make sense to advertise after hours because you probably don't have online sales.

If you are an e-commerce company, it makes sense for your advertisement to run 24 hours a day. Basically it all depends on your business and niche.

There is a useful alternative. Your campaign can run 24 hours a day, but your budget can be higher during certain parts of the day. Thus, you will get increased visibility during a part of the day when it is needed.

After a month or two of the campaign, with a little better analysis, you can optimize it for each ad.

Geotargeting is very important for all businesses, especially small ones.

Within the budget, you can allocate larger funds for advertising for certain areas. This technique is also known as location targeting. Geotargeting allows an ad to be displayed only on Google in certain areas.

It can be the whole country, city, municipality or a small part of the city where your store is located.

Google Ads geotargeting is a great way to take advantage of the mobile search and on-the-go shopping trend.

And here you can have a budget that differs at the level of the state or city, and even the neighborhood.

Many people are not aware that 80% of searches take place via mobile. That's why, since a few years ago, Google attached great importance to web sites that are adapted to mobile devices.

It is even recommended that the development of each website is done first for mobile devices and only then for desktop devices.

How to plan pay per click and daily budget?

Long gone are the days when people surfed exclusively on computers. Today, there are several devices from which visitors access the Internet. Searches via mobile phones are definitely in the first place.

This means that you have to pay special attention when creating an ad that will appear on a mobile phone.

Once you master the basics of Google Ads, there are advanced features that can better target your audience and reduce your budget.

We hope you understand how the basic Google Ads advertising process works. We'll come back to the question of how much does one click cost?

It depends on the area where you intend to run the campaign. The price for the men's t-shirt keyword differs whether you run an ad in Serbia or France.

As a rule, the price per click is always much lower in Serbia than in the West Europe.

You can check all prices for keywords in Google Ad manager. How ungrateful it is to give someone a price off the top of your head is proven by the fact that the price of one click ranges from a few eurocents to several hundred euros. Just in 1 click!

The most expensive clicks are for insurance, lawyers, loans, donations and education. Digital marketing is quite different from traditional advertising.

In newspapers, you pay for the amount of space you occupy on the page, while on the website, the size of the ad is determined by the owner and is the same for everyone.

As we explained to you, the ad price is actually affected by how much your competition bid for a certain keyword.

This means that it is better to avoid the keyword "roof repair" and use "how much does roof repair cost" for the campaign. If you have a bigger budget, use both keywords, and if you have to somehow fit in, use keywords that have a lower price and a sufficient number of searches.

This may sound easy, but it really isn't.

If you are running campaigns for the USA, UK, Germany, Italy, Australia or Switzerland, know that the cost per click can be incredible for our opportunities. You can't advertise there with a small budget.

But in proportion to the budget, turnovers are also high. But that is another dimension of business.

To begin with, it is more than enough to limit your advertising on Google Ads through search and display campaigns.

As a rule, we are much better, but also more expensive search campaigns. But if you choose, we always give priority to the search campaign.

If you want to save money, it's not a bad idea to consider long tail keywords. Searches for them are much lower than for some general keywords.

But they are many times cheaper and have a much better performance when it comes to sales. And that's actually the goal of all advertising!

We will give you an example, monthly men's shoes in Serbia are searched an average of 8100 times and the price per click is currently 0.12 euros. Google Ads Manager gave us another 42 suggestions where no one had ever bid for a large number of keywords.

This means that you will set the price, and even better than that you have no competition for that keyword.

Practically, your ad will be the only one in the search.

Long keywords, despite having fewer searches, are actually more commercial. It is important that in the aggregate they have a larger search volume and a lower cost per click. Tools like Semrush and Ahrefs are great for research.

We use them, especially for SEO research.

The only downside is their high price!

How important is Quality Score in Google Ads?

Quality Score is a user experience rating that is obtained based on your campaign and the landing page on the website for a keyword.

Ratings are from 1 to 10.

There are reports where you can check the quality score for each keyword. The essence of the rating is an indicator of how useful your campaign is to consumers.

There are 3 factors that affect the Quality Score:

CTR (click through rate)

means how likely someone is to click on your Google ad for the keyword being searched for.

Ad relevance(ad relevance)

proves whether it makes sense for your ad to appear for a specific keyword, i.e. whether it is relevant for it.

Landing page experience

it tells whether the information on the landing page matches what the ad is offering and vice versa.

Now we come to the question of how to improve the quality rating? All ads and pages on the website where they lead should be fine-tuned. It's the most effective way to improve CTR, ad relevance and landing page experience.

CTR shows how many people who see your ad click on it and go to your website. It is very important and should be used to evaluate the success of each ad. Based on its results, we make ad corrections and later compare the results to see if we managed to increase the CTR.

It can be "average" or "above average" which means that there are no big problems with CTR for your keywords.

It is not good when the result is "below average" and it is a clear signal that something needs to be fixed. The simplest way you should start is to increase the mention of your keyword in the ad.

But don't overdo it in any way.

Ad relevance is another way you can improve your Quality Score. Here it is important how well the keyword matches your ads.

Here too there are three statuses as for CTR - Average, above average or below average.

That's why it's important to pay special attention when writing an ad. But the good thing is that even if you make a mistake, you can easily and quickly correct the ad text in Google Ads.

Because a good ad tells your potential customers what value you can provide them.

We still need to improve the landing page experience.

First, it is important that the ad and the landing page have the same keyword.

To make it easier for you, you can ask yourself a few questions:

Is my website organized well?

Will that website be useful to someone who clicks on the ad?

Is everything clearly explained on the landing page?

Does our website have the keywords we have advertised for?

Make sure that the ad leads to exactly the page that the visitor wants. This means that if you advertise men's polo shirts, clicking on the ad should lead to the men's polo shirt category. Do not let clicking on the ad take you to the entire men's collection or any other category.

Take care to avoid pop-ups when visitors arrive on your website. This will create resistance from visitors and is not good for SEO.

This often causes them to leave the page without viewing your website.

This is one of the reasons why it is important to have a well-designed website, with good texts.

It is important to:

That you have good and useful information.

Links to other pages so visitors can explore your website

A clearly displayed shopping cart if you are e-commerce

Contact information

There are many more factors, but this is enough to get you started.

It's a good idea to use multiple ad groups instead of placing all your keywords in one ad group.

Group your keywords into similar categories, and then start creating ads that are relevant to each category.

How to find the best keywords for a Google Ads campaign?

There are a lot of ways, but not all of them are that good. We use only two tools, GA4 and keyword tool within Google Ad manager. These are free Google tools that will be quite enough for you.

There you will find various keywords that you would never have thought of. You will see how much they are in demand and what is the price per click.

Keyword Tool will give you suggestions and variations, so you won't waste time and make mistakes with keywords.

In GA4 you can check how you stand with certain keywords. If you don't have a big budget, it might not be a bad idea not to publish an ad for some keywords for which you are already at the top of the search. But if you can stand it, it wouldn't be bad if you still have an ad for the terms for which you are in the top 3 on Google.

Check what and how the competition is doing, and it will be enough to review the first and second pages of the search.

You will get some ideas and you will be able to easily conclude where they did well and where they went wrong.

If you want to have good results and make the most of your budget, don't fall into one of the most common traps:

Avoid wasting money on a bunch of useless keywords without any plan and order. That way, you'll only turn away a potential customer when he realizes that your landing page isn't what he was actually looking for.

Do not make the ads have a home page as a landing page, but make a link exactly to the product you have advertised.

Measure and analyze results. It's not a difficult and complicated job, and it can make a big difference.

Change ads that aren't working. It's normal to make mistakes, it happens to everyone.

Don't forget campaign optimization. Sometimes quite a bit is enough for the results to explode.

Analyze the competition. Already in the text itself, you will see whether they are good or not.

Measure conversions. It's the best way to determine whether or not an ad should continue its journey.

Take care of ROI (return of investment).That's the best way to know if the campaign paid off.

You must have noticed that there are advertisements on many pages on many websites. Some are leased and paid directly to the website owner, while most other ads are leased from Google. This means that Google shares the earnings with you to display ads on your website by doing all the work.

You don't have to worry about advertisers!

For each click, i.e. view, you get a pre-agreed amount. This way of earning is popular with informational websites, while it is hardly present with e-commerce websites.

Or, based on your search, an ad will appear on the website you opened for a topic you previously researched.

Mostly all search engines follow what you are searching for and accordingly send you ads in order to possibly buy something.

And Google does all this based on the advertisements that advertisers have created in Google Ad manager. On the basis of that database, it is not difficult for him to always insert an advertisement concerning the pages you have visited.

They are simply so powerful that there is no tool that will show more relevant results. And all this means that Google Ads and AdSense are part of one system.

On one side you have the seller and on the other side the advertiser.

Almost the perfect way to advertise!

To know that there is another way of advertising besides CPC. That's CPM (cost per mile). It is used less and calculated differently.

CPC is calculated not by the number of clicks but by the number of impressions.

With CPM, a fixed price is paid for 1,000 impressions, not 1,000 clicks on the ad.

The biggest part of Google's earnings, that is, Alphabet Inc., which, among other things, is the owner of Google, is Google Ads advertising. In 2013, they had advertising revenue of $51 billion.

In 2022, the revenue from advertising on Google was about 250 billion dollars. It's almost unbelievable how you can increase your traffic 5 times in 10 years for something you hardly notice on the page.

We also mentioned display campaigns on Google so that we don't forget them.

It's a type of ad that combines text, images, and a URL that leads to a website where the customer can learn more. There are many display ad formats, they can be as an image, animated or in the form of a video with or without text.

The most common form of these ads is within a banner.

Be sure that you have seen such ads without even realizing it.

Display ads also run on Facebook, but Google display ads have powerful audience targeting features and ad formats that other platforms don't even come close to.

The most important terms in Google Ads!

This won't be anything new for people who are already into this, but it will certainly help beginners to understand some terms or abbreviations.

So let's get started:

Google Ad Campaign

A Google Ads campaign contains your ad groups, which can be divided by location, ad schedule, budget, and so on. Campaigns are used to organize different categories of services and products. As an option, Google allows you to choose several types of campaigns.

Google Ads search campaign

These are actually ads that are shown to you when you search

Google Ads display campaign

Popular for online retailers. The most popular advertising channel after the Google search campaign.

Google Ads video campaign

Advertisement in the form of a video advertisement lasting from 6 to 15 seconds. Appears on YouTube.

App Campaign

It allows you to advertise your application in different places on Google

Google display network

Abbreviated as GDN, it is a network of websites that allow Google ads to be displayed on their pages. This is an optional setting for Google Ads users, so be sure to consider whether you need it

Conversions

A conversion is recorded when a user performs a specific action after clicking on your ad. Conversions can be micro, and it can be anything like going to the next page. However, macro conversions, such as the sale of an item or service, are much more important.

Keywords

Keywords or phrases are chosen to match or match the terms that users search for on Google. There are 3 basic types of keywords that differ in terms of matching. These are broad match, exact match and phrase match keywords

Ad Extensions

By using ad extensions, you can provide additional valuable information and increase the result of your ad

Bidding Strategies

It's a bidding strategy. As we have already written, every created ad goes through an evaluation process on which the price and position of your ad depends

Google Search Network

This includes publishing ads or campaigns on Google and its partner search engines

Conversion Focused

When you want customers to take a specific action on your website

Brand awareness

A way to raise awareness of your brand. Here, sales and conversion are not as important as the brand itself

Interaction Strategies

When you want to increase views or interactions on your ads

Product Awareness

When you want to increase awareness of your products or services with the help of Google Ads

Negative Keywords

We haven't mentioned them, but they are very important. They help prevent your ads from showing for certain keywords, hence the name negative keywords.

Impressions

Impressions represent how many times your ad was displayed on the search results page, regardless of whether someone clicked on the link or not

Click through rate

Known as CTR, it is a metric for the success of your PPC campaign and measures the ratio of how many search visitors saw your ad and clicked on it. It is measured in percentages, and the higher it is, the better

AdRank

The higher your AdRank, the higher its position in searches. It is determined by your maximum bid and your quality rating.

Quality Score

It's actually a quality score for your ad to help Google determine where you'll be in paid search

Ad Group

An ad group is the next level in Google Ads manager. We may not have mentioned it, but every campaign consists of at least two or more ads

Landing page

It is actually the page where visitors will come to your website by clicking on the ad in the search engine

Average CPC

It is the average price per click throughout the entire campaign. It is obtained simply by dividing the price of all clicks by the total number of clicks.

Maximum CPC

This is the maximum amount you are willing to pay for 1 click on your website. It can be set for one or all keywords in your campaign

CPM

Cost per mile is calculated at a fixed rate for 1,000 impressions of your ad in searches, regardless of whether the ad was clicked or not

ROI (return on investment)

It is a representation of how much your earnings are, i.e. profit after deducting all expenses.

Reach and Frequency

It's an option you have in the reports where you can see how many people saw your ad during a certain period. Reach is the number of unique users, and frequency is the average number of times it was shown to those users

Ad Schedulling

This refers to determining in which period and how your ad will be displayed. There are several options, they can be displayed 24 hours a day or as you choose

Demographic

In the settings, you can define your target group demographically, that is, to which people your ad will be shown

Conversion Rate

A conversion is a click, and as a result it can be a certain time spent on the page, a purchase, signing up for news from the website and other options.

Conversion Optimizer

Be sure to use this option!

It serves to optimize campaigns, and by activating it, you will certainly achieve more conversions

Language and Location Targeting

An excellent option with which you can show, for example, an advertisement only to Serbs living in France. Google Ad manager gives you the option of displaying advertisements by country, region, city or part of a city. In the language you want

Conclusion

If you are a new or future user of Google Ads, don't worry. It will be a bit complicated and confusing at first, but you will get the hang of it very quickly.

Don't rush anywhere, and if you need some help, write to us at info@smartthink.rs

Be sure to properly open your Google Ads account to publish campaigns. Let each type of product or service have its own campaign, and within each campaign you can have multiple ads. Make sure that the ad has a well-placed link exactly to the page of your website that corresponds to the content of your ad.

If you advertise vacations in Palma de Mallorca, do not allow the link to go to the page on your website where all the vacations in the Mediterranean are listed.

Take care of keywords, but don't forget negative keywords.

Analyze the competition to make it easier for you to achieve even better results. If you are doing a Google Ads campaign for Croatia for example, search the results in their market.

If you do not use a VPN, the simplest way is to add site:hr after entering the term in the browser (this is for Croatia, for France fr, for Germany de, etc).

It looks like this, men's shirts site:hr

Review campaigns and ads every few days. Correct the things you think are not good and optimize the ads.

You may need to change some or all of your ad text, display time, change keywords (whether subtracting or adding), display location, pausing or canceling some ads if they're not performing well, etc.

Don't forget to connect the website with your GA 4 account and Google search console. These are two free Google tools that are necessary for every website, but not only for Google Ads advertising.

You will not find better and more accurate tools with a lot of useful data that are also free!

However, we do not advise you to start without training. If you don't have time, better find someone who will help you.

Because the damage can be more than you expect. A good marketer can optimize your ad and save a lot of money.

Once again, feel free to contact us if you have any questions about Google Ads, SEO or website development at info@smartthink.rs

Do you really need a website?

by Zoran Vulovic | Sep 9, 2023 | Blog

Do you really need a website?

Yes, if you want to expand your business and reach a large audience. Online presence is becoming more and more important every year.

A large number of companies and individuals use the Internet to better present themselves to their audience. Although today there are still many options with which you can create an online presence, our opinion is that a website will be necessary for a long time to come for most businesses.

We will try to briefly explain why you really need a website in 2023.

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For which areas can the website be used?

Literally for everyone!

A user-friendly website with information about your business and the products you can offer is currently the best advertisement with the help of which you can reach potential customers across the country or the world.

Regardless of whether you reach the customer through paid or organic means.

We are always in favor of a combination that includes both methods!

The website provides an opportunity to show your brand in the best light and be side by side with the best in your industry. And even better if you're in the right hands. There is no more effective way to promote than a website and no way to advertise in the real world is as good.

However, there are no shortcuts here either and the name has been building for years.

But if you've been online for a long time, posting good articles and videos or offering interesting products, success will come. People easily recognize quality even if they do not understand a certain area.

This is the easiest way to communicate with potential clients and build relationships with them.

The good thing about any website is that customers can access it whenever they want. This is a fact that everyone knows and that enables customers to shop with you 24 hours a day.

This is what we call shopping from the armchair!

Even if you are small, in this way you are given the opportunity for your company to grow at an incredible speed and reach people that you would not have reached in any other way. With a well-designed page that is clear and has a good product description, half the job is done.

There are lots of little tricks when building a site that will easily boost sales.

A website can be an informative knowledge base, such as Wikipedia. A large number of people find answers to their questions quickly and easily in places like this. For video tutorials and entertainment number one is YouTube.

That's why many websites draw information from exactly such places. This makes it easier for some companies to provide information and present their product as well as possible.

Is a website a mandatory tool in business?

Absolutely, you won't be aware of it until you have your own website. You will see people contacting you that you never dreamed you would reach.

With a lot of work, success is inevitable.

Having a website is very important if you want your business to remain competitive in today's digital world. A website that is well positioned provides more traffic and improves awareness of your brand.

Those are two key components if you want to succeed in today's market.

A website is especially important to small and growing businesses. They now have the ability to display their storefront online and to customers outside of their geographic area.

So they go beyond the "buy local" box.

It's a great opportunity for small businesses to grow their business, and that's why it's important for them to have their own website as well.

A strong online presence can be a real success for any business.

A website shows that you really exist!

Every company needs a website to start a web business in today's digital world.

Do you really need a website? Yes, if you want to expand your business and reach a large audience. Online presence is a must!

Without a website, you are giving up a lot of things, first of all you are holding back your business. If nothing else, a website will prove to your audience that you really exist.

Thus, you will present a product or service that is available to customers in a few clicks. Today, when people need something, they turn to Google. They look to him for answers to anything and everything. That's why search engines like Google play an important role in the business of every website.

Without a web presentation, you absolutely do not exist in the digital world, and increasingly in the real world. Customers will not find you in searches and someone else will take over the work that you could have provided.

If nothing else, today it is almost impossible to successfully do business and progress without a website.

No!

You don't need any programming knowledge or other skills to create an Instagram or Facebook page.

These platforms are constantly developing and supplementing functions, which makes it significantly easier to update your site.

They are somewhat good for companies that do not have large budgets. But if you think and work in the long run, don't give them too much importance. Think of them as one big advertisement that will serve to bring the audience to your website.

Be sure to use GA4, because it is the best free analytics that will allow you to track which channels your visitors come from.

You must know that you are not the owner of the account and the content, but the platform on which you make the posts.

In fact, a website is one of the few things in the digital world where you own it. In all other cases, you are the owner as long as you pay or comply with the rules of the platform you are on.

This means that if the social network goes down or decides to discontinue its services, all of your content will be gone.

And that means that your followers that you have been gaining for years will simply disappear in an instant.

A good website makes you look more professional

Most people lose trust if a website is bad. That is why it is very important that it is clean and clear. By regularly updating and adding new articles, you increase your credibility.

Potential customers will trust you more, because in the digital age, visitors want all the information they need on the website to be in one place.

And all this can be achieved without any problem even by the smallest company. If you don't have a big budget, let your website have only 1 page. It's easy to top up later. Anyone can create a Facebook page or Instagram account with fake information.

If you want to start a business or expand it, there is no better way to do it than using a website.

A good e-commerce website will bring you more customers and increase your conversions. But you must know that a well-made website is only the beginning of your digital business.

Many people have not heard of website optimization for search engines.

Without it, it is almost impossible to get to the first page of Google if there is competition.

That's why our advice is to always set aside a budget for SEO when creating a website. Without it, there is no success, not even the first page on Google.

And try different channels.

In some business, social networks can bring you a lot of visits, in another, paid advertising on Google may be more effective. The fastest and most effective way is Google Ads, but potential customers always trust organic search results more.

But as we said, the most ideal scenario is to appear twice on 1 page of Google.

Organically and paid advertising.

A website can become the center of your business

Today, it has become normal that when you search for some information or product, you do it through a search engine like Google. So that the website becomes the first place where potential customers get to know you.

It is up to you to explain to them as simply as possible what you do and why they should choose your product or service.

An online presence, regardless of industry, has become a must today.

Many businesses still do not realize that customers have found them online and that they have prepared well for the purchase. You can literally do more than half of the work through a website.

By this we mean both online and offline sales. The result of a strong online presence can only lead to an increase in your income.

The first impression is important. The website practically becomes the face of your company, and consumers get their first impression of your brand based on the appearance of your website.

Even if you are a small local restaurant, chances are that a certain number of your clients come to you precisely because of the good presentation of your website. This means that based on your website, they decided to have lunch at your restaurant.

That's why a professionally designed website can be crucial for business. Consider it an investment in the future of your business.

Often it can be a difference of a few hundred euros between a bad and a good website. A bad website becomes anti-advertisement very easily.

So be careful who you work with and spend some time researching what kind of website you would like someone to build for you.

We make sure to use the questionnaire that we send to our clients before building the site in order to have an idea of what they actually want and which sites they like.

For the client, it's half an hour of work that makes the website creation process much easier.

What aspects are important on a website?

Just having a website is no guarantee that you will make a good first impression on visitors. Your website must load quickly and be clear and easy to navigate.

Otherwise, you will lose customers very easily. Research shows that 90% of visitors get an impression based on the design of the website.

That is why it is important to focus on the following things:

Simple navigation.

Nothing should be complicated and visitors should be able to surf your site without any problems. If the navigation menu is complicated, it will discourage visitors from further exploring your website.

Attractive design.

It must be error-free and consistent on every page. The choice of font and its size is very important. The choice of colors and photos can go a long way in getting visitors to continue exploring your website. But care should be taken not to overdo it. When creating a page, we always try to adhere to the 60-30-10 system when it comes to colors. Professional web design must have a combination of easy-to-read content and modern design

Quality content.

Content is king! Good content is very important to any website. Not only for visitors but also for Google because it cannot conclude what you do based on the photos on your website. It also helps your audience by providing content they haven't seen elsewhere. Its task is to help visitors understand your brand and the products or services you can provide them as easily as possible.

SEO.

We have already mentioned how important it is to optimize any website for search engines. You won't realize how important it is until you do it. Actually google this topic. You will discover how important it is for online business. There are specialized agencies that deal only with this work. We strongly recommend that you research SEO as soon as possible! To know that no one can be on page 1 on any search engine without doing search engine optimization

Loading speed.

Today's internet is very fast so why not take advantage of it? But you need to know that website loading speed depends on several factors. In the first place from the topic on which the website is built and on hosting. It depends on whether it is a presentation or e-commerce website. How many and which plugins the website uses. But don't worry, there are a lot of tools that will help us to reduce the loading speed of the website. If the page is made by professionals, it means fast loading

Fast and easy transactions.

This relies on simple navigation. The website must be designed so that the shopping process goes smoothly and that every step is simple and understandable for every visitor. The shopping cart must be visible, and checkout must be quick and easy.

Conclusion

Our sincere advice is that if you don't have your own website, start thinking about it. It is something that is taken for granted today.

Research the competition, it will help you understand your position. Everything depends on you. The website will allow you to connect with new people.

Some of them will start following you and you will build a faithful community that will follow your new posts. Over time, you will gain credibility that will allow you to increase your turnover and earnings after a while.

It will be much easier to reach clients who are not only from your city. With a good analysis with the help of GA4 or some other tool, you will understand what your customers are actually looking for.

Anyway, don't be afraid of a fresh start!

SEO website optimization in 2023? 10 tips you should apply!

by Zoran Vulovic | Feb 28, 2023 | Blog

SEO website optimization in 2023?

As time goes by, a strong presence of every company in the digital world becomes more and more important. That is why it is most important for every website to have a clear SEO strategy. The main goal of any SEO website optimization strategy is for your website to rank as high as possible on all search engines.

Each page of the website should be well optimized so that the search engine's algorithm indexes each page well and the user experience is as good as possible, and the number of clicks is as high as possible.

That is why it is important to do a quality search for relevant keywords for your business. For our market, Google is the most important, so we will go in that direction. You have to keep in mind that Google's algorithm changes on a daily basis, but for most of us the most important are the Google core updates that affect all participants in Google searches.

That's when the biggest breaks or ups and downs of websites happen.

It is very important to follow the Google core update in order to understand what the possible errors are and how to fix them the easiest way. There are many tools for this, and we will mention some of them later.

This is why website SEO is constantly changing because Google is always looking for new and better ways to improve search results. Sometimes it is very successful, but often the opposite also happens. This means that all SEO people have a serious task to adapt to these changes.

That is why we will mention several SEO trends that, in our opinion, will be important in 2023.

Website SEO 2023 is constantly changing because Google is always looking for new and better ways to improve search results

Keyword research in 2023

As before, keyword research will be very important in 2023 as well. For those who don't know keywords or Keyword in English are phrases that people type into the search engine to get the result they are looking for.

They can be short tail (one to two words) or long tail (several words).

Both are important, each in their own way, but it all depends on what you want to achieve. That's why it's important to classify all keywords into one of four basic categories.

They are:

Commercial keywords
Informational keywords
Navigation keywords
Transactional keywords

You need to have a good understanding of who your audience is and learn as much as possible about them to make it easier for you to write content that will be tailored to them. Target keywords where the competition is not that strong and which has a decent search volume.

If you're not sure or don't have much experience in content writing, hire a professional. Refresh some old content and insert some keywords used by your competitors.

Google search without clicks

This is known as Zero-Click Searches and is essentially a search without clicks. This refers to the result in the search engine that answers directly to the query and is located at the top of the Google page. These are most often the results where the answer to your question is given immediately, so there is no need to enter the website.

This method is great because it gives direct answers and Google is using it more and more often.

This method of search has become very popular with the increase of voice searches that require short and quick answers to questions.

Schema.org can be of great help to embed structured data markup on your web page.

This will make it easier for Google to convert the content into readable data.

The SEO community is divided on how to respond to this rapidly growing trend of click-free search. Because many websites are already losing organic traffic on Google.

Google already has a lot of functions that help visitors through ads or direct conversions to, for example, book a hotel, buy a plane ticket or rent a vehicle in a rent a car.

That's why it's important for everyone involved in digital marketing to make a good strategy to continue to attract new visitors organically and to study well the topics and keywords for which they are optimizing website pages.

If you have this problem, try to shift your focus to other keywords and provide your visitors with new content that will be essential to ensure your long-term organic traffic growth.

Try to make the content on the website great. Use E-A-T

In order to be successful on Google, you need to create the best possible content and the way Google requires it. Just be careful not to fall into the trap, because often writers forget that people will read their writing. That's why you try to make the text readable and interesting to the readers, and which, on the other hand, will be helpful to the readers.

As everywhere there is great competition in all niches. So the only way to differentiate yourself from most websites is to have content that is different and has a very different approach.

Only such texts can become Evergreen!

And to create Evergreen content, use the E-A-T concept. E-A-T stands for Expertise, Authority and Trustworthiness. In fact, these are the three factors that Google uses to evaluate the content of a website. Because all updates to Google's algorithm are aimed at providing users with reliable and better answers.

That's why it's very important to follow the E-A-T guidelines to get the best possible results.

Creating websites on the WordPress platform may seem intimidating, but in reality it is not. Like other agencies, we are happy to use it.

If you're still publishing mediocre quality content, Google won't reward you. So try to write quality content that will help people and where you will cover all the doubts. Do not use words that are incomprehensible to most.

The use of photos, videos and infographics is more than recommended.

So take your time, create interesting content and build your name in the online community.

Google Voice Search

This search method is very popular in the West, but it is slowly making its way into our market as well. Google voice search is part of SEO optimization in order to have the best possible position for voice searches. We can already say that it is the next big thing in the SEO world.

In some countries, more than 50% of people use this search method. And this is a consequence of the increasing popularity of services such as Amazon Alexa or Google Home.

That is why it is very important to prepare for Google voice search in 2023.

In order to apply this practice as best as possible, try to find the questions that your audience asks. If you ever get stuck, you can go to answerthepublic.com for help. It has changed since Neil Patel took it over, but it can still be helpful to get to the relevant questions.

Once you have a satisfactory list of relevant questions, you can create a question and answer (FAQ) section at the end of each important page.

Keep in mind that most voice searches on Google are local in nature.

For Google voice searches, it is essential that you form questions and provide short and clear answers to them.

This will make it easier for you to ask and answer questions well. Make your headlines powerful and never forget the power of subtitles!

Don't forget the SEO audit

A large number of website owners neglect the technical aspects of their website. Because it's not just what you see on the monitor that matters. It is important that your website meets as many of the requirements of the Google algorithm as possible.

Categories, wasting link juice, loading speed, site structure and much more are important. If you ignore these facts you can lose a lot.

You must do an SEO audit at least once a month for a website you care about.

Just so you know it doesn't matter the year, an audit of every website will be needed as long as it exists. A website SEO audit is a process that gives you an in-depth review of your website. Here it is not necessary to emphasize what is good, but what is wrong should be corrected.

For us, only two tools are enough for each SEO audit. They are SemRush and Screaming Frog.

And of course Google Search Console, if available.

The first two tools are paid, but you can always try them out with a 30-day free trial. With them, you will have a detailed insight into what needs to be corrected.

They are not complicated and you will quickly see how many good functions they have.

Mobile SEO or optimization for mobile devices

This is very important since a few years ago, Google started indexing all pages in the version for mobile devices. Because almost 2/3 of all searches are done via mobile phones and that percentage is still growing. That's why it's important to prepare your site for mobile devices first when creating any website.

By Mobile SEO we mean optimization for mobile phones and tablets. However, mobile phones are still much more important.

For example, do you know what the loading speed of your website is?

You can do a basic check on Google's tool at pagespeed.web.dev. There you will be able to see results for mobile devices and desktop. If you have no experience with this tool, it is important that all parameters are in green. If not, find someone to help you.

Every 0.1 second improvement in load time can increase conversion rate by 8%.

So if you want to achieve better results with your website, be sure to reduce your page load time.

On the page we mentioned, you can find all the reasons why loading is slow. If you don't have one, it wouldn't hurt to install a caching plugin.

In our experience, WP Rocket or W3 Total Cache will be perfect for you.

Because page caching ultimately leads to making your site even faster. Enable lazy loading and optimize the size of all images on every page.

And make sure the content is easy to read on a mobile phone.

Technical SEO and UI/UX design

Content is very important, but there are other factors that should not be overlooked. Some of those factors are exactly UI and UX.

UI is actually User Interface and it represents icons, buttons, screens, switches and all other visual elements that you use on a website.

UX is User Experience and it is the process of creation by designers that will help users get the best possible answers and a good experience of using a website, including features, design, usability and branding.

Therefore, for the ranking of your website in 2023, it will be important that the website is easy to use and can be easily reviewed.

Take care that SEO does not cover only a few of the most important pages and do not rely only on a few keywords.

We will give you some tips on how to improve UI/UX through search engine optimization (SEO).

Check the Bounce Rate regularly and try to understand why this is happening on some pages. From our experience, it can be loading speed, use of wrong keywords or some omission that visitors perceive as an error on your website.
Track the length of visits to know how long visitors stay on your site on average. Try an A/B test. This way you will understand which elements are working well and which are ripe for change.
Write headlines that grab attention.
Do not create overly extensive navigation menus. Make menu access easy to access your site's content.

Web page loading speed

This is less important for positioning on Google, but plays a big role with visitors. Because no one will wait long for your site to appear. That's why it's important to optimize your website's loading speed.

As a first aid, we suggest Google's PageSpeed Insights tool.

If you don't want to dig deeper, see the core web vitals assessment. There are three items there and it is important that they are all in green. These are Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). There are always two results, for mobile and desktop.

However, if you want a fast page, be sure to view the full result.

We will give you a few more tips regarding the loading speed of web pages:

Be sure to use compressed form of CSS, HTML and JavaScript files.
Compressing files over 150kb is considered mandatory.
Check if you have any redundant redirects as they take extra time to load.
Don't forget caching. This will avoid Google reloading the entire page when someone returns to your website.
If you are not a local website, you must use a CDN (content delivery network).
Reduce the size of your photos and make sure they are in the correct format.

Although Google considers website loading speed to be a less important factor, it affects user satisfaction and as a result leads to increased conversions. Be sure to check the hosting because it often happens that the package or service does not meet your needs.

Take some time and check out what users are saying about other hosting companies.

Building quality backlinks

If you want the first page, building quality backlinks is essential. After onpage optimization, it is the next logical thing.

When it comes to them, quality is always more important than quantity. Without quality backlinks, the entire work on the website can be almost in vain.

Building external links to your website takes a lot of time and requires a lot of patience. In the past, this was solved by buying backlinks, while today Google strictly prohibits it and penalizes it drastically. We don't advise you to do this because it's only a matter of time before Google discovers it after some algorithm update.

Avoid everything that belongs to black hat techniques.

So create unique and quality content that will bring you links to your website. Even if they are from your niche, Google will reward you for it.

If you are able, ask your colleagues to give you a dofollow backlink, and it will be perfect if they are from your industry.

Guest blogging backlinks have worked very well for us because not only do you get a link from another website, but they are very helpful in developing your brand. This marketing technique certainly works and you can benefit from it in multiple ways.

We check toxic backlinks for our clients once a month, and we advise you to do the same.

A very handy tool for that is Semrush. There you can easily determine which websites are in question and you can easily create a disavow file that you will later publish in the Google Seargh Console. That's the best way to "give them up".

And it can only help you on Google!

There are no SEO shortcuts

SEO shortcuts can only bring you trouble in the long run.

Here we will give you some examples of what not to do:

Stuffing texts with keywords more than necessary. This is an old technique that some SEO experts and webmasters still use. However, today Google no longer ignores it but also punishes it. It boils down to the fact that the text is meaningless and consists only of keywords. Once the density of keywords was important, today it is not anymore!
Copying content. A well-known technique that many still use. Only Google solved that problem in 2011 with an update known as "Panda". To know that the text you copied is ignored by Google, and in some cases penalized. The text that is indexed first is considered the original, and all the rest are copies that Google ignores.
Content spinning. This is popular in the black hat community and there are many tools for this technique. They will help you get nonsense text that uses different variations of keywords. As a result, there is a confused text that does not make any sense.

Buying backlinks. Forget about shopping through various platforms because you will only harm yourself. If you really have to buy, but only verified and quality external links. We advise you only domestic websites, especially from your niche.
Excessive use of anchor text. Here we mean internal links. It is mandatory for every page because this way you connect the pages on your website and make the work of Google's crawler easier. However, if you go too far with linking, Google can penalize you for over-optimized content.

Conclusion

You must be wondering if SEO has a future? The answer is yes!

Because there are almost 2 billion websites. And that number is only growing as people rely more and more on search engines like Google. It will exist as long as there are websites. The rules will change, and we already notice that with every Google core update.

Its algorithm changes so quickly because it wants to give users the fastest possible way to get answers to questions or find the product they need.

Always focus more on the needs of your customers and not on search engine rules.

If you want to improve the SEO website optimization of your site in 2023, remember these few tips:

Only target keywords that are relevant to your business or brand.
Build quality backlinks because they are very important in the digital world.
Improve your UI/UX design.
Reduce the loading speed of your web pages.
Analyze your competitors' websites and find the answers.
Write high-quality and original content.
Do regular checks of the website in order to spot potential problems in time.
Use free tools like Google Analytics and Google Search Console.

If you have any question, feel free to call us or write to us. We will be glad if we can help you.

There are many more things that we have not mentioned in this text, which may be important in 2023.

If you need help, feel free to contact us!

We are waiting for you.

Creating a website in 7 steps

by Zoran Vulovic | Dec 9, 2022 | Blog

Creating a website in 7 steps!

Anyone who wants to have their own website may not have the technical knowledge to do it themselves. But don't worry, in this text we will clarify what is most important when creating a website. It's much easier today than it used to be.

Before we start, you must be wondering:

Creating a website in 7 steps / We will explain in this text what is most important when creating a website. It's much easier today than it used to be.

Do I need the knowledge of a developer when it comes to creating a website?

Yes, if you want to create a website in the most complicated way. This requires that you know the basics of programming, that is, that you know HTML, JavaScript, CSS and PHP.

This is the best way if you want complete control. But certainly the most difficult, most expensive and longest way to get a website.

But there is a much easier and faster way to get a great website, without being a developer.

It is enough that you have basic knowledge in using a computer and that you know English.

There are a lot of platforms that have a lot of themes so it won't be difficult to choose the right one.

We will not delay, but reveal to you:

Creating a website in 7 steps!

What we are writing is something we have concluded from our work. Because most of the web sites we have done go through these 7 phases, that is, steps.

They are:

1. Define what type of website you need.

2. Create your budget and choose a platform to work on.

3. Register the website domain (.rs, .com, .net, etc.)

4. Think about the content of your website and create a good site structure.

5. Choose a theme that suits you.

6. Add your content like images, videos and text.

7. Finally, publish and promote your new website.

This is the shortest possible explanation for creating a site. If you want to know a little more, read on.

We will start to explain to you item by item.

1. Define what type of website you need

Not all websites are the same, so we will divide them into several categories.

The following are the most common in our practice:

Micro websites. These are the smallest websites with 3 to 7 pages. The main page explains who we are and what we can offer in terms of products or services. There are also contact pages and about us pages. Possibly a blog page, privacy policy, FAQ and support.

Sometimes a slightly longer "American page" is made, where all this is only on one page. This type of website doesn't get updated that often and once we're sure everything is perfect with it we just let it do its job.

For this type of website, 7 days are enough to create.
Blog page. This is a very popular way of communicating with your followers. There you can give them space to actively participate with you in creating topics and content. Here, the method of inserting text and images is very simple and it will not be a problem to learn it very quickly.

A small blog can be created in a minimum of a week, and publishing new articles takes the most time.

Websites for sale. In our country they are known as online stores. They require the most time to make, but that again depends on your requirements. The simplest online shops need at least 3 weeks to create, provided that we have everything prepared in advance. More demanding websites require at least 6 weeks to 6 months to create. It may seem like a lot, but it is true. Here we recommend a CMS, and in our opinion it is best to use WordPress for this purpose. If you don't know how to do this, we advise you to find someone with experience. Recommended in this case is the WooCommerce plugin.

2. Create your budget and choose a platform to work on

Once you have chosen which type of website would suit you best, then create your budget and choose a platform to work on.

To begin with, we will offer you 2 basic options:

- Option number 1 - Creating a website with or without a developer.

This is the easiest option, especially if you want to spend less. This is the option with the lowest budget. It is up to you to propose how your future website should look like, but also to write the content, prepare photos and much more.

If you have a lot of work to do, then think carefully about this option. It's worth it if you want to continue doing it and improve your business. Otherwise, think twice. And think carefully about which platform to choose. We wholeheartedly recommend WordPress.

- Option number 2- Leave the agency to create a website for you.

If you have a lot of work and you don't know how to create a website, then this is the option for you. And here we suggest WordPress in combination with WooCommerce. In our opinion, this is the best CMS and it is very easy to install on any hosting.

It's great if you want a multilingual website, and there are a lot of plugins that can help you. But if you want some advanced features, developer help will be necessary. Especially since the source code can be easily accessed, and we don't advise it for someone who doesn't have experience.

Creating a website / We will explain in this text what is most important when creating a website. It's much easier today than it used to be.

There are a large number of free and paid themes, so we suggest you look at them on the website www.themeforest.com.

It will be impossible not to find at least five of them that will suit you. There are already prepared pages for almost all branches of industry and trade. Before downloading, check the number of downloads and ratings.

And avoid those with a low number!

3. Register the website domain.

For those who don't know, a domain is practically the address of your website. That address is called URL (Uniform Resource Locator) for short. Or to put it even more simply, if the website is a house, the domain would be its address. The Internet itself is actually a large network of connected computers.

Before registering the domain itself, you must check whether the domain name you have imagined is available. You can do that search in several places. If it is for the territory of Serbia, check on the website domen.rs. If your idea is to perform outside the borders of Serbia, you can check on the website domainchecker.com.

Think about the market you will be operating in, and choose an extension for your domain accordingly.

If you do business in only one country, use the domestic extension (in Serbia, use the .rs extension), and in any other case, you can use the .com extension.

When you want to register the domain of your website, it will be easiest for you with the company that will provide you with hosting services (you can also check the availability of the domain there). Domain rent is paid on an annual basis and currently costs from 500 to 2,100 dinars.

Please note that this amount may vary slightly depending on the company.

Make sure your domain doesn't have too many letters and make it easy to remember.

If you can, make it sound like a brand so that you can promote yourself more easily on the Internet in the future.

4. Think about the content of your website and create a good site structure

This is a very important part. Here, we always start with the website structure first. We make sure that you can get to any category or product in a maximum of three clicks.

Improvisation is out of the question here!

You should do a good analysis and put on paper everything you will need. Do not rush this step because the biggest mistakes are made right here. And later they are difficult to correct. Design the categories well and if you are not sure, see how the competition has solved it.

We know this is not the right way, but it can solve your problems when you think it can't go any further.

For the website structure, first write everything that is most important to you. Then organize it all as simply as possible.

Check out other websites to get some more ideas. When you're done, ask your friends what they think and you'll get some additional ideas from a different angle.

Take care of keywords, titles and other important elements. All this is very important for a good position.

And let's not forget the important thing, which is the content!

You must not skimp on this. Make sure that your least important page has at least 300 words. Photos and infographics are very important, but what sells is the written word. If you don't believe it, look at the best sites with strong competition and you'll see what we're talking about.

Without a well-optimized text, there is simply no success on Google.

You know that the average of good pages is about 2,000 words per page. That's not much, but if you're an expert and have the will, you'll see that this isn't too much!

5. Choose a theme for creating a website that suits you

As we mentioned, we would always advise you to choose a CMS. In this case it would definitely be WordPress.

Our favorites are Divi, Elementor and Astra. But there are hundreds of themes that are equally good, it just depends on your needs.

To know that each page can be changed, so a unique design can be created. If you want something special that's out of the ordinary, you'll need to hire a developer. But there are so many solutions that you probably won't need this.

This is mainly for companies that have special requirements and large budgets. Whatever you decide, the next step involves making some design decisions.

Although it does not seem complicated, creating visuals for a website is not an easy task.

In our opinion, there are many more examples of bad design.

If you are not sure, always use light colors for the background. Use matching colors and use the Color Wheel to help.

Keep the design clean and simple, and keep the font proven (for example, Helvetica) and from the sans-serif font group. One or two fonts are quite enough for each website.

And take care that your pages do not look confused, but should resemble each other.

So always stick to the rule "less is always more".

6. Add your content like images, videos and text

Design is important, but content is even more important. And to know that it is always easier, faster and cheaper to change the design than the texts on the website.

It is very important that the text is original because if you copied it, even if it was the best in the world, you will not have any benefit. In fact, according to the latest Google Core Update, you can have a lot of damage if you go that way. To know that a text belongs only to the one who first published it and who was the first to be indexed.

Any subsequent text, if it is the same, is not taken into account by Google at all.

Which simply means that by copying someone else's text, you actually caused yourself a lot of damage at the very start.

When you write a text, it must be understandable to someone who knows nothing about the field. Or better yet, you need to speak the language of your customers that they will understand. Take care of the headings and, if necessary, bold certain parts of the text. Don't forget to indent the text to make it more readable.

And be careful not to fall into the trap of using expressions that hardly anyone understands, because that's the easiest way to drive visitors away from your site. If you do not have the sense and time to write, it will not be difficult to find someone who writes optimized texts for websites.

It will be enough to do a little research on Google.

For photos and videos, there are many websites that will help you with this. Some are free and some you will have to pay for.

If you don't have time or don't know how to record or take pictures, this is the perfect solution.

Whatever photos you choose, remember to reduce their size so that each web page loads quickly.

And don't forget that all pages that are important to you have a call to action (CTA).

7. Finally, publish and promote your new website

Before you publish a website, review it once more. It always happens that some mistake slips through. Even if that happens, don't worry because everything can be corrected along the way. Because when the website becomes active, it can still be updated and changed.

Next is SEO optimization. In order to progress to the first page of Google you will need to optimize all the pages of the website. One part of this can be done when the site development is started, but site development does not imply advanced SEO optimization.

To know that this requires a lot of time and work, but it is always worth it. We'd even say it's essential if you want to rank on the first page of Google.

If you want to know more, read our article "SEO optimization of the site".

Let's not forget the promotion of your website.

Google Ads advertising
Facebook
Instagram
E-mail marketing
TikTok

In our opinion, this is quite sufficient for most websites. If you have time, read our Google Ads article, because we think you can benefit from it the most.

And don't forget to open accounts at the very beginning on two very important Google services, which are:

Google Analytics 4 (GA4)
Google Search Console

These are completely free tools and no one will give you better and more accurate results than them. Without them, you won't know how your website actually works.

And whenever you publish something new, be sure to index it in Google Search Console so that your efforts are not in vain.

Conclusion

We hope that we have helped you at least a little with this text. We tried to explain in a very simple way what you have to go through when it comes to creating a website. In practice, it is even more complicated.

But don't worry, all that can be overcome through work.

If you do not succeed in creating a website, you can always hire someone who does it. But with WordPress and a little effort it's quite doable.

When the effort is put into creating great content and promoting your website properly, making money will come naturally. All websites have the potential to be profitable. On some sites it will be possible after two months, and on others after a year.

In any case, you should not lose hope, because the whole business does not take place only online. Don't forget how many people see your offer on Google, and the whole job ends up in your company.

This is the other part of online business that is more important than online sales for many sectors.

Because for the vast majority of people, you do not exist if you are not on Google or another search engine

If you have any question, feel free to call us or write to us. We will be glad if we can help you.

If you have time, take a look at the services we can provide!

The Ultimate Guide to Google Ads

by Zoran Vulovic | Dec 1, 2022 | Blog

The Ultimate Google Ads Guide! All you need to know.

If you have a budget that is dedicated to advertising, then there is no better place than Google Ads. There you can perfectly direct advertisements only to your audience, without wasting them on users who are not interested in your goods or services. It's Google's most powerful tool and they take a lot of care with it because most of their income comes from Google Ads.

The advertising platform on Google appeared at the beginning of 2000 and was then called Google Adwords. The platform was created two years after the Google search engine was launched. In 2018, the rebranding of the service was carried out and since then it has been called Google Ads.

Given the popularity of Google, you must have clicked on an ad at least once, as have your customers.

Like any advertising campaign, the stronger and more focused it is, the more clicks you will have on your website. And therefore more sales. However, Google campaigns are much better than any other marketing campaign if you look at it through money.

Because you determine exactly to which audience your advertisement should be delivered, you determine the exact daily/monthly budget and optimize your campaigns to achieve the best possible result.

That's why it's no wonder that today both micro businesses and the largest companies use Google Ads benefits equally well. Because for almost all campaigns, it is impossible for your monthly budget to be, for example, 100 euros.

And on Google Ads it is possible!

That's why we'll do our best to help you start your campaign in this text or to learn something new if you've already done Google Ads advertising.

We will teach you how to optimize your campaigns, which functions and features you should pay attention to in order to achieve the best results and much more.

Google Ads allows you to create ads that will be shared with your chosen audience.

What is Google Ads?

Google Ads is a platform for paid advertising on the Google search engine. You can pay for each click (PPC) that leads to your website or for each impression to a user (CPM).

Google Ads is the most effective way to attract new customers who are looking for a product or service that you can offer them. With Google Ads, you can increase the number of views of your page, which is a great option if you have good content or earn from Google AdSense.

Google Ads allows you to create ads that will be shared only with the audience you have selected on all types of devices. And the most important thing, you will always appear on the first page above 1 place on Google organic search.

The ad can still appear at the bottom of the page, but it depends on the moment and the competition. Ads used to be separate and very clearly marked. However, today Google Ads ads have practically merged with organic search.

The only difference is the letters Ad at the beginning of the advertisement.

But Google Ads advertising does not have to be only on the search engine, you can use advertising services on other Google services and partner sites. Everything can be defined in advance. This is how you reach the target audience, and your ad will be shown to them when it is most needed.

After some time, you will receive analytics from Google that will help you optimize your campaign even better. In this way, you will reach an even better audience and even better sales of products or services.

That's why Google Ads is so superior compared to the competition!

Why is Google Ads advertising so good?

In the first place because everyone can advertise through the Google Ads platform. You can adjust each of your campaigns to the budget you have for that month . The Google Ads tool itself is very advanced and has a large number of possibilities.

For example, you can stop or pause certain ads at any time. If you want some advanced settings, it still needs to be done by someone with experience. It's not complicated, but it's easy to make a mistake that can cost you a lot.

Is Google Ads really that effective? He is the best!

It is incomparable to the competition, and only by working on it will you see how far it is ahead of other platforms. Almost anyone with a little knowledge can create a simple campaign.

Should you advertise on Google? Mandatory , because Google is the most used search engine with over 8 billion queries per day.

It is a place where people have been asking questions or looking for certain products and services for more than 20 years. And Google Ads always gives preference to paid advertising. You will always be one step ahead of the competition. Millions of companies use Google Ads advertising services, and this means that even though you are organically in 1 place on 1 page, your result will be below the paid advertising of your competitors.

That's why we have a good tip.

Even if you are well positioned with keywords that are important to your business, Google Ads advertising also benefits. From our experience, much better results are achieved this way.

We always advise clients to try this strategy for at least a month and compare the results.

What is the best way to advertise with Google Ads?

As we said, with a little education, it will not be a problem to place an ad on Google. And it often happened that some of our clients were disappointed with the results of the ads they placed themselves. The reason is that they didn't know how to set up the features properly and optimize it perfectly. Because Google lives on advertisements and looks to make as much money as possible.

That's why you need to learn the advanced options for placing ads on Google Ads. To simply make that system work in your favor.

It is good to use a template for PPC advertising. In this way, you will have all the projects organized and you will be able to plan your campaigns better. The choice of keywords is very important for every campaign. This field is very important and one must take the time and do the best possible analysis.

That's why we advise you to use the testing method to determine which keywords work best and which should be eliminated.

Don't go too wide with KW because that way you get a wider audience, more clicks, but less profit.

The headline and ad text are one of the most important factors. They must be attractive, clear and look like they can solve the user's problem.

It is the only combination that will give a result and must be approached very seriously.

It's good to have multiple ads in one campaign, so you can track and decide which ad should be removed.

If there are more of us, how can I be the first in Google Ads advertising?

If there are more ads for a keyword, how to be number 1 might be a better question. How Google Ads ranks may be your Quality Score (QS). It is the quality rating on the basis of which Google determines the position of your ad.

The higher your Quality Score, the better position you will have with a lower advertising price. If your Quality Score is low, you will have to offer a much higher price in order to overtake your competitors.

That's why our advice is to work on it in order to have the best possible Quality Score, and therefore a lower advertising price.

But make sure that the landing page your ad goes to is well optimized, because your efforts don't end only with a good ad. See how someone from your industry solved it best. If you want a successful campaign, you must take care of some things that we will mention.

AdRank is one of them and they determine the position of your ad. It is obtained by multiplying your maximum price and Quality Score.

Whoever has the best score is first on the advertising list!

Google Ads is based on a bidding system. One click on an ad can be worth a few euro cents, but it can cost more than 1,000 euros per click.

However, the amounts for advertising for the territory of Serbia are still quite normal, so don't worry about that.

There are three bidding options, and they are:

CPC (cost per click). Here you only pay for a click on your ad
CPM (cost per mile). Here you pay for 1,000 impressions
CPE (cost per engagement). Here you pay a certain amount when someone takes a predetermined action with your ad.

A few more important things about Google Ads ads

It is very important to choose the type of campaign that suits you best, and we will mention some of them.

In our opinion, Search and Display campaigns are the most important.

Video, shopping, app are less important for most. and smart campaign. But it again depends on your products or services and it is not bad to try more options.

Search ads are based on the text that is displayed in the results of a Google search.

Display ads are displayed in the form of images and are shown within the Google Display Network.

Another important thing is Click through rate (CTR). It is a percentage obtained by dividing the number of people who clicked on your ad and the number of people to whom your ad was shown. This is a basic and very important metric that can tell you a lot. The higher the number, the better your campaign or ad.

Based on this metric alone, you can literally determine which ad is successful and which should be removed or replaced.

This is immediately followed by the Conversion Rate (CVR). This metric shows what percentage of users took an action after seeing your ad.

UA managers usually follow two metrics:

Conversions after installation
Conversions after an impression

There is one good trick to make your ad more noticeable compared to the competition, and that is adding extensions.

This way, you supplement your ad with additional information at no additional cost.

One of the following options can be added:

Offer
A call
Location
Link to website
Link to the application

Are keywords important for Google Ads advertising?

By keyword we mean what the user types in when searching, for example on Google. Google then returns a number of results sorted by relevance.

Keywords can be Short Tail (one to two words) and Long Tail (several words). In English, keywords are called Keywords (KW). When creating a campaign, it is important to enter negative keywords, i.e. words that you do not want to trigger your ad.

Therefore, Google will not display you for the keywords you have entered as negative KW. There are a few more fine adjustments, but we will write about them in another post.

Keyword research is just as important for organic search as it is for ads.

A perfect analysis must be done for both searches in order to match the searches as best as possible. Because in both cases, Google associates the queries with the keywords you have chosen.

Another important thing is the location. When setting up the campaign, you will have to choose the geographical area where your advertisement will be displayed. Depending on your job, it can be a city, state or region in our case.

It depends on the products or services you provide and can deliver. If you have a gym on Voždovac in Belgrade, the territory of Belgrade should be your limit. Anything outside of it is a waste of budget.

You know that Google also takes care of this, so it will only display relevant results for the query that was set.

Google Ads remarketing and bidding!

This is a very powerful weapon that you must use. The key is to bombard users who have already been to your website with your ad. This is achieved with tracking cookies that register a user who has been on your website but has not yet made any conversion.

Thanks to this method, your ads will follow them all over the Internet. Remarketing is very effective, but the user needs to see your ad several times in order to eventually become a customer. If you've decided to advertise on the web, take remarketing into serious consideration.

Once you've set up and configured all of your campaigns, it's time to bid. You need to carefully analyze the keywords and what are the minimum and maximum prices for them that your competition has set. Based on that, you create a strategy that will depend on your goals and budget.

This is the part where you have to be very careful.

There are two options for bidding:

Automatic bidding. Here Google practically runs the whole business and you don't have to worry about anything, except for the budget. And that's the only thing we would mention in this option. Because Google will spend your budget much faster than in manual bidding.
Manual bidding. This is an option that we always use for our clients. It is much more difficult to work and requires a lot of time and analysis, but it pays off many times over. Try both options and you'll understand how much you can save in manual bidding.

How to use Google Ads advertising?

We're going to be very brief here, so let's get started:

3. Choose an advertising objective. Here you have four options: Get more visits, get more YouTube views, get more calls and get more website sales.

4. Create your ad. This is the next step. It requires creativity and well thought out actions. You have a lot of articles on this that will help you. It is important to write good text that will be noticed and clicked on.

5. Choose keywords. On this page you will choose keywords that will trigger your ads. If you're not sure, Google will give you suggestions. If you have no experience with them, feel free to choose what Google suggested.

6. Set the location of your ad. There you will choose which sites or locations your campaign or ad will be displayed on.

7. Determine your budget. Here you can accept the amount suggested by Google or you can manually enter the amount you are willing to spend on Google advertising.

8. Confirm payment. Here you provide the data that Google needs to download the funds you spent in the campaign. Funds are withdrawn once a month or when you reach a certain limit.

That's it, you've created your Google campaign. But this is the shortest possible version.

In real life it takes much longer, especially if you use some advanced methods.

A lot of people who are beginners and publish ads on Google don't know how to do that.

A few more things you need to do for Google Ads advertising!

We would start first with:

Connecting to a Google Analytics-GA4 account. Since UA will cease to operate in 2023, you must open a GA4 account. In this way, you will integrate advertising in GA4, so you will be able to monitor and analyze all events on your website from this page.

If you want even more accurate and better results, we suggest you consider opening an account on Google Tag Manager (GTM).
Adding UTM codes. This is a great thing because the UTM codes will tell you which offer or ad led to the conversion. So you will be able to track your campaigns very effectively. UTM codes facilitate the optimization of your Google ads and can provide you with very clear data. You can add them manually using Google's UTM builder.

It's even better to add UTM codes when you're setting up your Google Ads campaign, so you don't have to add them manually for each ad URL.
Set up conversion tracking. This way you will get accurate data on how many clients or potential clients you have acquired with your advertising campaigns. This is optional to set up, but will allow you to better track sales or other activity on your website.

Conclusion

We hope you now know how to place an ad on Google Ads. If you're not sure, try it, it's not hard to fix.

If you want a serious advertising campaign, look for a good agency. Their costs are around 10% for some larger campaigns, and believe that the ad they place will be at least 20% cheaper than what you will do.

Not to mention keywords, ad writing and much more. If you still want to place an ad on Google yourself, here are our 7 tips:

1. Have a clear goal.

2. Create a good landing page for your ad.

3. Use the best keywords.

4. Make the creation process automated.

5. Be sure to use extensions when publishing ads.

6. Don't forget about negative keywords.

7. Measure and always look to improve your marketing strategy.

We hope that it is now clearer to you why you should implement Google Ads advertising in your business. Use the advice we gave you and don't give up if it doesn't work out right the first time.

Because there is nothing that cannot be sold on Google. The only question is whether you have reached your audience.

Maybe it just needs a little more work and experimentation.

If you use everything that we have mentioned in this text, there is no reason for you not to succeed!

SEO site optimization

by Zoran Vulovic | Nov 15, 2022 | Blog

Do you know what SEO site optimization is?

SEO stands for Search Engine Optimization and represents website optimization for search engines such as Google, Bing, Yahoo, Duck Duck Go and many others. It's the art of getting your website as close as possible to the top spot in an organic search engine.

Considering that this search method is the best way for people to discover you online, it is very important that you do your SEO optimization properly.

The better the site's SEO optimization is done, the more visitors you will have. And the end result is an increase in sales of your products or services.

Why is SEO important?

If the goal of your web store is the highest possible sales or the highest number of visitors, you cannot avoid the SEO optimization of your website. This is something that everyone from the first and second pages knows and applies in practice. Sometimes very little work will be enough to make a lot of progress. Sometimes in some niches the competition is so strong that it takes a lot of time and effort to achieve good results.

But they can be achieved!

That's why the rule applies that you will have a hard time ranking high on Google without any effort in website optimization. In this way, you show Google that you deserve a higher position. Google sees this and makes sure to reward all the efforts that are put into SEO.

People don't have a lot of time and very often they don't even go to another page on the browser. Later in the text, we will present you the percentages of visits in question when searching, so you will be surprised what a difference it makes to be 1 or 7 on the first page of Google.

You will see how hopeless it is if you are on page 3.

SEO site optimization is the only way to be on page 1 of Google with your website. Apply a new SEO strategy to your site

Why am I not on the first page of Google?

We will give you an example to help you understand why SEO optimization is important for every website. Someone made you a great website that you are very happy with. All functions are in place, pages load quickly, images are excellent.

But you're on page 7 in a Google search for the keyword your business is based on and your site is virtually invisible to the online community. You can see for yourself that there are many sites ahead of you, and in every sense they are much worse than you.

So why are you after them?

Because you didn't do SEO optimization when creating the website!

SEO optimization is a completely separate branch of digital marketing and does not imply advanced SEO for site development. Eventually, the developer will make basic settings for you, so you will be on page 3 or 4 on Google. Because being on page 1 of Google is not luck, but dedicated and hard work that must be better than your competition.

And this means that SEO optimization is the only way to be on page 1 of Google with your website.

More than 2/3 of website owners have never heard of website optimization.

Fortunately, in the Serbian market, SEO services are not used as in the West. But that too will change in the next 5 years. In America, the situation was similar to ours about 10 years ago, but in the meantime, SEO has progressed so much in their market that today it is extremely difficult to be in the top 10 in America.

That's why we advise you to research this topic as soon as possible and implement a new SEO strategy on your site.

When you move up the Google ladder you will see why it is so important!

White Hat SEO or Black Hat SEO?

The answer is always the same, White Hat SEO. This is the only correct technique recognized by Google and recommended to you. It is undoubtedly the most difficult way to progress, but it is the only correct one if you intend to work online for a long time.

This technique helps your site rank, without doubt you will run into some trouble with the search engines. The technique itself is very complex and consists of many methods and tools, so we will not explain it in detail in this text.

However, the most important thing is the content, that is, the text on your page.

The list is very long and complicated, but it is always worth it in the end!

Black Hat SEO is an excellent technique if you want a lightning leap that unfortunately will last very short. And that is the moment until Google realizes it and deletes you completely from the search. Black Hat SEO is in short the manipulation of Google's algorithm.

We will mention a few ways how this is possible:

Filling the text with keywords
Hidden texts
Pre-Optimized HTML tags and titles
Spam links
Posting copied text
Buying backlinks and more

The biggest downside to this technique isn't that you're cheating Google, it's something else entirely. And that is that you will turn away users after they realize that they cannot find the information or product that they came to your website for.

And to know that the Black Hat technique is not cheaper than the White Hat SEO method at all.

It's just problematic!

Do you know what is onpage SEO and what is offpage SEO?

These are the 2 basic categories in SEO optimization.

Onpage SEO is everything you do on your site, while offpage is everything that happens outside of your website.

This is an important topic, so we will dedicate one article only to onpage and offpage SEO optimization and cover them in detail.

Onpage SEO is very extensive, so we will mention only the most important things that everyone must do on their website.

They are:

Title tags
Headings (H1-H6)
Meta description
URL structure
Alt texts for all images
Optimization of all photos
Good content
Selection of the best keywords
Internal links
Schema markup
Fast page loading
Good results in Core Web Vitals
...

This is just the beginning, and the real work is yet to come. Sometimes it's a matter of how deep or wide you're willing to go.

Our advice is the more the better!

Offpage SEO is much shorter because in most cases it doesn't depend on you. Unless you buy backlinks.

We would divide offpage SEO into these three techniques:

Building backlinks. This is the most important and the most difficult area in SEO. Backlinks are the ones that improve the authority of your domain (domain authority) and with their help it accumulates and forwards the reputation, i.e. the strength of the site, to other sites. This is so important that backlink specialists only do this work.
Social Proof. This is another way to prove the trustworthiness of your site by providing evidence to users such as reviews and testimonials.
Increase your social media presence. Some will say that this traffic is ignored by Google, but any traffic is good if it leads to a purchase on your site.

SEO site optimization and what are the benefits?

SEO site optimization is a key part of online marketing because research on search engines like Google has become the most common way to find an answer or a product.

And know that people trust these searches the most.

For an average query on Google, the page in the number 1 position will be opened more than 40% of the time. The results for position number 2 and 3 will be significantly lower, and further decrease even more. It's amazing that only 2% to 3% go to another page. Going to page 3 of Google is a statistical error. We hope you now understand how important it is to be on page 1 in the top 10, because you are almost invisible after page number 2.

If you add to that that there are 500,000 results for the keyword you typed in Google, it becomes almost impossible to get on page number 1. That's why some are successful in online business, while most others claim that it's a futile business.

And that's because they're out of reach and practically floundering instead of having a good online business.

But don't worry, all this can be solved with SEO optimization. If the competition is analyzed well and if you have good tools, this will not be a problem. All you need is knowledge and patience, because it takes at least a few weeks for Google to accept some changes.

That is why jobs in SEO optimization are usually done for a period of one year.

That is an average, but it is sometimes possible to do the work within 6 months.

Google's algorithm has made remarkable progress in the last decade. You will often find information that there are about 200 rules that affect your position.

However, the real truth is that the number of rules has long exceeded 1000!

That's why it will be increasingly difficult and there will be less room for manipulation.

Our advice is - work honestly and success will come!

Is Google Core Update Important for SEO?

Every Google Core Update causes a lot of trouble in the SEO community. They are not so frequent, but they affect the whole of Google, unlike ordinary updates that happen much more often and are aimed only at a certain speaking area or a niche.

That's why Google Core Updates know how to cause an earthquake.

They literally know how to shuffle positions like a deck of cards. Because Google knows how to replace a lot of things that affect the SERP (Search Engine Results Pages).

The last Google Core Update happened on May 25, 2022. There were several powerful changes during this update. Based on these changes, it can be guessed that Google will pay even more attention to high-quality content, and that it will not only ignore, but also punish content that has been copied.

Google values only original content and will always reward it.

Therefore, content that tries to attract an audience through unnecessary sources will not be as effective as it once was. So content that only tries to attract its audience by linking worthless links will not be as effective as it is today.

There were a lot of updates, but we would single out two that were very important for all of us.

It is a Panda update launched in February 2011.

His main goal was to fight against the Black Hat community. Another important update in our opinion is Penguin.

It was released in April 2012 and its main goal was to remove sites that had good results by manipulating the Google algorithm. Black Hat methods were used in this case as well.

These two updates were so successful that they became part of Google's basic algorithm.

Where can you hide the biggest secrets? On page 2 of Google!

This is a joke, but it's not far from the truth. Because 70% of views fall on the top 5, so as we said, only 3% go to the 2nd page. That is why we will mention a strategy called low-hanging fruit.

It's an opportunity that presents a minor challenge that can bring a lot of benefits. The point is to move the keywords from positions 11 to 20 to the top 10 through SEO optimization. We first choose words and phrases that have less competition, but a lot of potential. To know that the results can come only after three months, especially if the niche is strong.

Google is very careful and won't let you fool its algorithm so easily.

Why is all this important?

While surfing the net, the user will click on a page that catches his attention and scroll through it. The bottom line is that the largest number of users will click on one of the top 5 results because they found what they needed there so they don't go further or have limited time.

That's why we have to make an effort for the keyword to enter 1 page in the top 5 or even better in the top 3.

That way, you will have more visits, users will stay longer on your page, and Google analyzes all of this and rewards you if you are better than the competition.

That's why the content of the page, i.e. the texts, is the most important thing to be successful online.

To check the texts, we recommend you to use the tool at Seolyze.com.

It is based on the famous WDF IDF formula and is used by every serious copywriter.

We always use it to analyze our texts!

SEO site optimization and unique content!

This is something that is planned for the very beginning. Whoever does the website right, does the content at the same time. Even if a small mistake occurs, it is easily corrected. It is much more difficult to correct the content on an already created page, but this happens very often because the SEO for the website was poorly done at the very beginning or was not done at all.

With the last Google Core Update, it has become even more important that the texts on the pages are excellent. Do not fall into the trap of copying other people's texts.

Until now, it was a rule that whoever published a text first was its "owner", while everyone who followed it would be ignored.

However, Google recently started with penalties, so we would advise you to really avoid this.

When you write a text, write it to your readers trying to find a solution to a problem that is bothering them. Do not "stuff" the text with keywords, because this tactic has long been outgrown and is no longer valid.

Let each page have 1 to 2 keywords and let it be structured so that the text is easy to read. After 200 to 300 words, the text should be interrupted with an image to make the content visually acceptable to the reader and not to be boring.

These few tips can help you a lot in terms of readability and ranking on Google. If you are not sure about some facts, feel free to research them.

It is not forbidden, and it can help you a lot to insert some things in the text that you would not have even thought of.

When you publish a new page, be sure to index it in Google Search Console.

In this way, we prove that you were the first to publish the text, because there are people who only steal and sell other people's texts.

If you take care, there is no reason to worry about it!

Conclusion

Throughout this text, it is clear that SEO optimization of the site is necessary, and we really think so. But again, everything depends on your ambitions, because for most people it is quite enough to just appear on the web. A lot of big companies don't work on SEO optimization at all because they get away with their brand.

But times are changing and we believe that the SEO market will explode in the next 5 years.

It is only necessary that more people hear about this method and understand that it is an integral part of the website that you must not skip if you want success.

If you know that today there are 5 billion internet users, 90% of them have some kind of social network. This should be the most important reason you need to have an online presence. Because a lot is happening right there, and it will only become important.

And that also applies to Serbia and the region.

Maybe starting an SEO campaign seems scary to you, but the whole concept will become clearer to you after a few optimizations. However, this is not an easy job and the whole process requires great analysis and attention to detail.

You should always do a good on-page SEO optimization first, and only then move on to the second step, i.e. building backlinks.

If you can, use tools like SemRush and Screaming Frog.

If you need some advice or want to do SEO for your website, feel free to call us!

We hope you got some useful tips. If you are interested in cooperation, click here. We will transfer you to our page about SEO optimization where you can contact us or find out some other interesting facts.

If you would like to cooperate with us, please contact us.

One of the SEO experts from SmartThink will contact you and make a strategy!

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